Audit overview
5 categories need attention: Performance, and 4 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 42.0 MB (19.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $3,874/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~33%.
- Page takes 20.5s to loadUsers abandon at ~3s — you're 18.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 15.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 53 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 7 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,869 /mo
+33.4pp bounce · ~3,336 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$4.88 /mo
60973.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~6.1 MB per page loadSaves $4.88/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.82 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
20.49 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
15.84 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.083
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
26.22 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
72.44 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
834 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
15.20 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.34 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.066
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.46 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
24.82 s
Categories
8Performance
Page weighs 42.0 MB (19.4 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Admiral
Stack Architecture
Amazon Advertising 
Criteo 
DoubleClick Floodlight 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Hashtag Labs 
ID5 1.0.97
Prebid 9.19.0
Taboola 
TikTok Pixel 
Amazon Webstore 
Admiral Amazon Route 53 
Backbone.js 1.6.1
Conversant Consent Tool Facebook Facebook SDK Google Play app Google Search Console Microsoft Microsoft 365 Native app preferred 
OneTrust 
Open Graph 
RSS 
React 17.0.2
RequireJS 2.3.3
Rudderstack SignalR 
Underscore.js 
core-js 3.32.2
jQuery 3.5.1
reCAPTCHA All Detected Technologies (34)
Amazon Webstore is an all-in-one hosted ecommerce website solution.
Admiral is a Visitor Relationship Management (VRM) platform.
BackboneJS is a JavaScript library that allows to develop and structure the client side applications that run in a web browser.
Conversant Consent Tool is a free tool to gain GDPR and ePD compliant consent for digital advertising.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
React is an open-source JavaScript library for building user interfaces or UI components.
RequireJS is a JavaScript library and file loader which manages the dependencies between JavaScript files and in modular programming.
Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Realtime web communication framework from Microsoft for ASP.NET.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Hashtag Labs is a full-service digital ad operations company.
ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Observations (4)
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Admiral) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
React version may be outdated
Detected React 17.0.2. The current major version is 18. Consider updating for security patches and new features.
Complex technology stack detected
34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (77)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 42.0 MB (19.4 MB transferred)
- · HSTS header is missing
- · 2 button(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found