Global Performance
6/6 locations ✓High global latency — average 834ms across 6 locations, fastest from Sao Paulo (15ms), slowest from Singapore (1751ms). No CDN detected. 4 locations above the 500ms target.
Audit overview
3 categories need attention: Accessibility, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 12.9 MB (3.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
3 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
BRL 1,215 investment → BRL 7,991/month returns + BRL 50,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~34%.
- Page takes 8.5s to loadUsers abandon at ~3s — you're 6.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 10 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
BRL 50.000.000
- 7 advertising/retargeting trackers detectedLGPD: BRL 10.000 – BRL 50.000.000
- Privacy Policy not detectedLGPD: BRL 10.000 – BRL 50.000.000
Bounce-Rate Cost
BRL 2.034 /mo
+33.9pp bounce · ~3,390 lost visitors/mo
CPC: BRL 0.60
Bandwidth Waste
BRL 5,05 /mo
12310.7 MB/mo × 0.410 BRL/GB
- Optimize transfer: save ~1.2 MB per page loadSaves BRL 5,05/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.07 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
8.50 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.42 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.022
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.70 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
24.09 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.53 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.18 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
343 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.005
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.96 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.97 s
Categories
8Performance
Page weighs 12.9 MB (3.9 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
3 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 85+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.
Technology stack
Firebase Cloud Messaging, with F5 BigIP CDN
Stack Architecture
Amazon Advertising 
AppNexus 
Chartbeat 
Cxense 
DoubleClick Campaign Manager (DCM) DoubleClick Floodlight 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Prebid 11.10.0
Rubicon Project 
WhatsApp Business Chat 
comScore 
Cart Functionality 
Piano 
Firebase Cloud Messaging 
Funding Choices 
Google Font API 
Open Graph 
Permutive 
Svelte 
Webpack 
YouTube 
core-js 3.15.0
F5 BigIP All Detected Technologies (25)
F5's BIG-IP is a family of products covering software and hardware designed around application availability, access control, and security solutions.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Permutive is a publisher-focused data management platform.
Svelte is a free and open-source front end compiler created by Rich Harris and maintained by the Svelte core team members.
Webpack is an open-source JavaScript module bundler.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Cxense was an AI-powered data management and intelligent personalisation platform.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
WhatsApp Business is a free to download app available on Android and iPhone using which businesses can connect with their customers.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Piano is a enterprise SaaS company which specialising in advanced media business processes and ecommerce optimisation.
Observations (1)
Complex technology stack detected
25 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (87)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 12.9 MB (3.9 MB transferred)
- · HSTS header is missing
- · 3 button(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found