Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
vipcarpetcleaninglondon.co.uk fails 1 mail check: DMARC policy is none — monitoring only. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
7 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
1 software version(s) disclosed in HTML: Site Kit by Google 1.185.0
Each disclosed version enables direct CVE lookup -- attacker reads the version, searches the CVE database, targets the site with a tested exploit.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£369 investment → £5,265/month returns + GBP 18,050,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 12.5s to loadUsers abandon at ~3s — you're 10.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 2 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 7 link(s) with generic text ("click here", "read more")Screen-reader users navigating by link list see no context — and search engines can't infer relevance→ Rewrite with descriptive phrases that identify the destination
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£18,050,000
- No privacy policy found (page links and common paths checked)UK GDPR: GBP 10,000 – GBP 17,500,000
- Trackers detected but no cookie policy foundUK GDPR: GBP 10,000 – GBP 17,500,000
- Trackers detected but no cookie policy foundPECR: GBP 1,000 – GBP 500,000
Bounce-Rate Cost
£3,139 /mo
+29.9pp bounce · ~2,990 lost visitors/mo
CPC: GBP 1.05
Bandwidth Waste
£0.51 /mo
8139.9 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~814 KB per page loadSaves £0.51/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.87 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
12.47 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.78 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.66 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
20.29 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.15 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.55 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
150 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.58 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.44 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
2 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 85+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.
Top 10% of Bootstrap sites score 86+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on PHP, with Cloudflare CDN
Stack Architecture
Contact Form 7 
EWWW Image Optimizer 
Google Analytics 
Google Tag Manager 
Max Mega Menu 
PayPal 
Site Kit 1.185.0
Stripe 2
Yoast SEO 
WordPress 
Bootstrap 4.5.2
Elfsight 
FancyBox 3.5.7
Font Awesome Google Search Console Google Workspace HSTS 
HTTP/3 
LazySizes 
MySQL 
Open Graph 
Popper 
RSS 
React 
Swiper 
Tailwind CSS Twenty Twenty-One Twitter Emoji (Twemoji) 
core-js 3.39.0
jQuery 3.5.1
reCAPTCHA 
PHP 
styled-components 6.5.3
Cloudflare All Detected Technologies (34)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
PHP is a general-purpose scripting language used for web development.
Styled components is a CSS-in-JS styling framework that uses tagged template literals in JavaScript.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Elfsight is an all-in-one platform offering 70+ customisable widgets for websites.
FancyBox is a tool for displaying images, html content and multi-media in a Mac-style 'lightbox' that floats overtop of web page.
Font Awesome is a font and icon toolkit based on CSS and Less.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Popper is a positioning engine, its purpose is to calculate the position of an element to make it possible to position it near a given reference element.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
React is an open-source JavaScript library for building user interfaces or UI components.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Twenty Twenty-One is the default WordPress theme for 2021.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Contact Form 7 is an WordPress plugin which can manage multiple contact forms. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering.
EWWW Image Optimizer is an image optimisation WordPress plugin designed to improve the performance of your website.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Max Mega Menu is a popular WordPress plugin that enhances the menu functionality on WordPress websites.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Stripe offers online payment processing for internet businesses as well as fraud prevention, invoicing and subscription management.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (6)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'styled-components 6.5.3'. Remove this header in production to reduce information leakage.
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Bootstrap) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 4.5.2. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 5h total → projected B (88)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · No <main> landmark found
- · 7 link(s) with no accessible text
- · 1 software version(s) disclosed in HTML: Site Kit by Google 1.185.0
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · 2 control(s) without accessible label
- · Content-Security-Policy header is missing