Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 10.0 MB (5.3 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
11 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
12 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£525 investment → £3,044/month returns + GBP 18,050,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~29%.
- Page takes 24.5s to loadUsers abandon at ~3s — you're 22.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- 5 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- High main-thread blocking timePage is non-interactive for 490ms after first paint→ Defer third-party scripts and split large bundles
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£18,050,000
- No privacy policy link detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- 1 advertising/retargeting trackers detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- Trackers detected but no cookie policy foundUK GDPR: GBP 10,000 – GBP 17,500,000
Bounce-Rate Cost
£3,043 /mo
+29.0pp bounce · ~2,898 lost visitors/mo
CPC: GBP 1.05
Bandwidth Waste
£1.06 /mo
16819.1 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~1.7 MB per page loadSaves £1.06/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
10.34 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
24.54 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
490 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.014
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.34 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
25.76 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.35 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.66 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
9 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.003
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.35 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.85 s
Categories
8Performance
Page weighs 10.0 MB (5.3 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
11 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 73+ on Accessibility; you're at 47 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on PHP, hosted on Kinsta, with Cloudflare CDN
Stack Architecture
Contact Form 7 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Clarity 
SkyVerge 
Twitter Ads 
WP-PageNavi 
Yoast SEO 
WooCommerce 
WordPress 
Adobe Fonts 1.21.0
Cloudflare Bot Management Facebook Facebook SDK 
Google Maps Google Search Console HSTS Microsoft 365 
MySQL 
Open Graph 
Priority Hints 
RSS 
Snap.svg 0.5.1Twitter Emoji (Twemoji) 
Typekit 1.21.0
core-js 3.39.0
jQuery 3.7.1
lit-element 4.1.1 lit-html 3.2.1
reCAPTCHA 
PHP Cloudflare 
cdnjs 
Kinsta All Detected Technologies (35)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
cdnjs is a free distributed JS library delivery service.
Kinsta is a managed WordPress hosting provider leveraging the Google Cloud Platform to offer high-performance, secure, and user-friendly hosting solutions for WordPress websites.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WooCommerce is an open-source ecommerce plugin for WordPress.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
Google Maps is a web mapping service. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
Typekit is an online service which offers a subscription library of fonts.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Contact Form 7 is an WordPress plugin which can manage multiple contact forms. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
SkyVerge is a company which develop extension tools for WooCommerce stores.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
WP-PageNavi is a WordPress plugin which adds a more advanced paging navigation interface to your WordPress blog.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Adobe Fonts) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
35 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (82)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 10.0 MB (5.3 MB transferred)
- · 11 link(s) with no accessible text
- · 12 image-in-link without alt text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found