Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
'unsafe-eval' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
'unsafe-inline' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
Page weighs 17.7 MB (6.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$1,325 investment → $3,363/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~29%.
- Page takes 26.5s to loadUsers abandon at ~3s — you're 24.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 8.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 5 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,362 /mo
+29.0pp bounce · ~2,898 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$1.53 /mo
19063.1 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.9 MB per page loadSaves $1.53/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.18 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
26.49 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
8.23 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.54 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
45.73 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.42 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.69 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.58 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.23 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.35 s
Categories
8Performance
Page weighs 17.7 MB (6.1 MB transferred)
Security
'unsafe-eval' found in script source
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Top 10% of WordPress sites score 88+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 6.9.4, on PHP, with Nginx CDN
Stack Architecture
Chartbeat 
Google Analytics 
Google Sign-in 
Google Tag Manager 
Hashtag Labs 
Marfeel 
Parse.ly 
Cart Functionality 
WordPress 6.9.4
AccuWeather 
Admiral Amazon Route 53 
BlueConic 
Bootstrap Icons 1.5.0
FingerprintJS 
Google Font API Google Search Console Google Workspace 
Hammer.js 2.0.8
LazySizes Microsoft 
MySQL 
Open Graph 
Osano 
Priority Hints 
Pushly 
RSS Twitter Emoji (Twemoji) 
core-js 3.8.0
jQuery 3.5.1
lit-html 2.8.0
PHP 
Nginx 
jsDelivr All Detected Technologies (34)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
AccuWeather provides weather forecasts and warnings and additional weather products and services.
Admiral is a Visitor Relationship Management (VRM) platform.
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Bootstrap Icons is a growing library of SVG icons that are designed by @mdo and maintained by the Bootstrap Team.
FingerprintJS is a browser fingerprinting library that queries browser attributes and computes a hashed visitor identifier from them.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Hammer.js is a JavaScript library for adding touch gestures like swipe, pinch, and rotate to web applications.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Osano is a data privacy platform that helps your website become compliant with laws such as GDPR and CCPA.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Pushly is a web push notification platform that allows businesses to send real-time messages to their website visitors.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Sign-In is a secure authentication system that reduces the burden of login for users, by enabling them to sign in with their Google account.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Hashtag Labs is a full-service digital ad operations company.
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (AccuWeather) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
3 sprints · 13h total → projected B (82)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 17.7 MB (6.1 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 1 control(s) without accessible label
Sprint 3: Strategic Improvements
+3Higher effort, long-term payoff
- · 'unsafe-eval' found in script source
- · 'unsafe-inline' found in script source