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https://artofzoo.com Export & share
Scanned
2026-09-02 17:46 UTC
Worker
🇧🇷 Sao Paulo
Duration
1.8m
Vs prev

Global Performance

6/6 locations

High global latency — average 807ms across 6 locations, fastest from Sao Paulo (255ms), slowest from Madrid (1288ms). Cloudflare edge cache (EXPIRED). 5 locations above the 500ms target.

Brazil - Sao Paulo
Full audit
255ms
DNS 12ms · TLS 10ms
Netherlands - Amsterdam
1217ms
DNS 8ms · TLS 15ms
United Stated - New York
704ms
DNS 28ms · TLS 12ms
Spain - Madrid
1288ms
DNS 29ms · TLS 27ms
United States - Santa Clara
772ms
DNS 21ms · TLS 11ms
Singapore - Singapore
607ms
DNS 10ms · TLS 12ms
CDN: Cloudflare (EXPIRED) · Avg TTFB: 807ms · Cache: max-age=30

Audit overview

All categories sit comfortably above the 70 threshold; this is a clean audit.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 3

5 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Warning: 4

1 publicly-accessible JavaScript source map(s)

Source maps reveal original source code (variable names, comments, file structure) and are shipped to production by mistake almost universally. The standard fix is a one-line build-tool config change.

Security › Source Map Exposure
Warning: 5

1 render-blocking <script src> tag(s) without async/defer

Performance issues directly impact user engagement and conversion rates.

Performance › JavaScript Blocking
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 13.5s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.
3 security gaps detected — browsers may warn visitors about your site.
1 accessibility issue excludes users who rely on assistive technology.
Your LCP is 13.5s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$900 investment → $4,545/month returns + USD 150,000 risk avoided

Investment
$900
9.0 h · 5 findings
Monthly returns
$4,545
$54,536/yr
Payback
0.2 mo
+5960% Y1
Regulatory risk avoided USD 150,000
Or — fix only the top 3 findings
$6500.1 mo payback · +8290% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

8 barrier(s) likely increasing bounce by ~30%.

Barriers
8
2 crit 6 warn
Bounce delta
+30pp
added vs baseline
Score
62
C
Speed
2
Trust
1
Usability
0
Content
2
Nav
3
  • Page takes 13.5s to load
    Users abandon at ~3s — you're 11.0s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 603ms
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • No Open Graph tags
    Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop
    → Add og:title, og:description, og:image, og:url to the page head
  • No structured data
    No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
    → Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$900 9.0 developer hours at $100/hr
Quick wins
$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$3,468 / month at risk ~$41,622 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$150,000

ADA Title III
  • Skip navigation link is missing (WCAG 2.4.1)
    ADA Title III: USD 25,000 – USD 150,000

Bounce-Rate Cost

$3,468 /mo

+29.9pp bounce · ~2,990 lost visitors/mo

CPC: USD 1.16

Bandwidth Waste

$0.51 /mo

6433.8 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~643 KB per page load
    Saves $0.51/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

40
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
77
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.19 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

13.48 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

603 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.082

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

18.27 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

14.42 s

Desktop

70
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
80
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.35 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.01 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

40 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.102

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.91 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.16 s

Categories

8
Avg score 83.5

How you compare

Where this site stands against peers running the same stack.

WooCommerce · 153 peers
You 84
·
Avg 77
+7 above average
0 50 100
Better than 90% of WooCommerce sites See full WooCommerce benchmark →
WordPress · 936 peers
You 84
·
Avg 76
+8 above average
0 50 100
Accessibility P90Content P12Security P87Performance P84Sustainability P81Compliance P28Infrastructure P72SEO P39

Top 10% of WordPress sites score 97+ on Content; you're at 71 — closing this gap is the highest-leverage improvement.

Better than 93% of WordPress sites See full WordPress benchmark →

Technology stack

WordPress 5.7.2, on PHP, with Cloudflare CDN

20 technologies detected 6 stack layers 5 with CPE identifier Enterprise

Stack Architecture

Analytics
Contact Form 7 Master Slider Plugin WP Rocket 3.11.3
Ecommerce
WooCommerce
CMS
WordPress 5.7.2 wpBakery
Framework
Cloudflare Rocket Loader Google Font API Google Search Console Google Workspace HSTS HTTP/3 Ionicons Master Slider MySQL RSS Slider Revolution 6.5.4 jQuery 3.5.1
Runtime
PHP
CDN
Cloudflare

All Detected Technologies (20)

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

PHP is a general-purpose scripting language used for web development.

Categories Programming languages Website https://php.net Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

Categories CMS, Blogs Website https://wordpress.org Detected by BeaverCheck Evidence Script URL: https://artofzoo.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1, Link URL: https://artofzoo.com/wp-content/themes/slikk/style.css?ver=1.0.1
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

WPBakery is a drag and drop visual page builder plugin for WordPress.

Categories Page builders, WordPress plugins Website https://wpbakery.com Detected by BeaverCheck
Categories Ecommerce Website https://woocommerce.com Detected by BeaverCheck · Medium Evidence Body: woocommerce class/marker present

Cloudflare Rocket Loader is responsible for prioritising over website's content by delaying the loading of Javascript until rendering.

Google Font API is a web service that supports open-source font files that can be used on your web designs.

Categories Font scripts Website https://fonts.google.com/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=s0MZg1i6HFQ3fcrRTcxj8PvVxx8NT_lhnH3VICDHyKA
Categories Email Detected by BeaverCheck Evidence TXT SPF record includes _spf.google.com: v=spf1 +mx +a +ip4:62.212.79.97 include:_spf.google.com ~all

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck

Ionicons is an open-source icon set crafted for web, iOS, Android, and desktop apps.

Categories Font scripts Website https://ionicons.com Detected by BeaverCheck

Master Slider is an SEO friendly, responsive image and video slider.

Categories Photo galleries Website https://www.masterslider.com Detected by BeaverCheck

MySQL is an open-source relational database management system.

Categories Databases Website https://mysql.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

Categories Miscellaneous Website https://www.rssboard.org/rss-specification Detected by BeaverCheck

Slider Revolution is a flexible and highly customisable slider.

Categories Widgets, Photo galleries Website https://www.sliderrevolution.com Detected by BeaverCheck

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Categories JavaScript libraries Website https://jquery.com Detected by BeaverCheck Evidence Script URL: https://artofzoo.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Contact Form 7 is an WordPress plugin which can manage multiple contact forms. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering.

Categories WordPress plugins, Form builders Website https://contactform7.com Detected by BeaverCheck

Master Slider Plugin is an SEO friendly, responsive image and video slider plugin for WordPress.

Categories WordPress plugins Website https://wordpress.org/plugins/master-slider Detected by BeaverCheck

WP Rocket is a caching and performance optimisation plugin to improve the loading speed of WordPress websites.

Categories Caching, WordPress plugins Website https://wp-rocket.me Detected by BeaverCheck

Observations (4)

WordPress detected — review security configuration

WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.

→ Security

No build tool detected

A framework (Cloudflare Rocket Loader) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

WordPress version may be outdated

Detected WordPress 5.7.2. The current major version is 6. Consider updating for security patches and new features.

→ Security

Complex technology stack detected

20 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 9h total → projected A (91)

Sprint 1: Quick Wins

+2

Highest ROI — low effort, high impact

2 findings 1h → B (86)
  • · 5 link(s) with no accessible text
  • · 1 publicly-accessible JavaScript source map(s)

Sprint 2: Core Fixes

+5

Medium effort, high structural impact

3 findings 8h → A (91)
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found
  • · 1 render-blocking <script src> tag(s) without async/defer

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