Audit overview
5 categories need attention: Performance, and 4 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
Cookie '_ignoreAutoLogin' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₽24,208 investment → ₽185,979/month returns
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~31%.
- Page takes 27.0s to loadUsers abandon at ~3s — you're 24.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Viewport disables user zoomVisitors with low vision can't read the page — and some jurisdictions treat this as a legal risk→ Remove user-scalable=no; drop maximum-scale if it's below 2
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Bounce-Rate Cost
₽185 895 /mo
+31.0pp bounce · ~3,098 lost visitors/mo
CPC: RUB 60.00
Bandwidth Waste
₽84 /mo
11538.6 MB/mo × 7.273 RUB/GB
- Optimize transfer: save ~1.2 MB per page loadSaves ₽84/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.82 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
26.97 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.78 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.95 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
26.99 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
211 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
211 ms
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
680 ms
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
211 ms
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Google Search Console sites score 95+ on Infrastructure; you're at 72 — closing this gap is the highest-leverage improvement.
Top 10% of HSTS sites score 95+ on Infrastructure; you're at 72 — closing this gap is the highest-leverage improvement.
Technology stack
Google Search Console, on KPHP
Stack Architecture
KPHP 7.4.126469
PHP 7.4.126469All Detected Technologies (4)
KPHP (kPHP or KittenPHP) is a free PHP-to- C++ source-to-source translator, developed by VKontakte.
PHP is a general-purpose scripting language used for web development.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Observations (4)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'KPHP 7.4.126469'. Remove this header in production to reduce information leakage.
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'PHP 7.4.126469'. Remove this header in production to reduce information leakage.
No build tool detected
A framework (Google Search Console) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
PHP version may be outdated
Detected PHP 7.4.126469. The current major version is 8. Consider updating for security patches and new features.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (76)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · No <main> landmark found
- · Cookie '_ignoreAutoLogin' is missing the Secure flag
- · 1 link(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found