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https://alexa.com Export & share
Scanned
2026-04-21 20:29 UTC
Worker
🇺🇸 Santa Clara
Duration
53.00s
Vs prev

Audit overview

5 categories need attention: Security, and 4 others.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 3

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 4

Page weighs 23.7 MB (19.6 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 5

1 image(s) missing alt attribute

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Accessibility › Alt Text Quality
What fixing these means. Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 12.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
3 security gaps detected — browsers may warn visitors about your site.
Your LCP is 12.0s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
1 accessibility issue excludes users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$775 investment → $6,013/month returns + USD 157,500 risk avoided

Investment
$775
7.8 h · 4 findings
Monthly returns
$6,013
$72,150/yr
Payback
0.1 mo
+9210% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$6250.1 mo payback · +11444% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$25 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

6 barrier(s) likely increasing bounce by ~23%.

Barriers
6
1 crit 5 warn
Bounce delta
+23pp
added vs baseline
Score
75
B
Speed
1
Trust
2
Usability
0
Content
2
Nav
1
  • Page takes 12.0s to load
    Users abandon at ~3s — you're 9.5s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • No Open Graph tags
    Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop
    → Add og:title, og:description, og:image, og:url to the page head
  • No structured data
    No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
    → Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$775 7.8 developer hours at $100/hr
Quick wins
$25 1 fixes in ~15 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$2,726 / month at risk ~$32,714 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Privacy Policy not detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • No <main> landmark found
    ADA Title III: USD 25,000 – USD 150,000

Bounce-Rate Cost

$2,721 /mo

+23.5pp bounce · ~2,346 lost visitors/mo

CPC: USD 1.16

Bandwidth Waste

$4.93 /mo

61583.0 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~6.2 MB per page load
    Saves $4.93/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

65
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
86
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
75
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.27 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

11.97 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

164 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.061

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.86 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

12.93 s

Desktop

71
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
86
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
75
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

897 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

6.62 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

0 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.056

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.87 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.65 s

Categories

8
Avg score 67.9

How you compare

Where this site stands against peers running the same stack.

Amazon Webstore · 44 peers
You 68
·
Avg 71
At average
0 50 100
Better than 2% of Amazon Webstore sites See full Amazon Webstore benchmark →
Amazon ELB · 174 peers
You 68
·
Avg 71
At average
0 50 100
Better than 11% of Amazon ELB sites See full Amazon ELB benchmark →

Technology stack

Amazon ELB, hosted on AWS, with AWS CloudFront CDN

7 technologies detected 4 stack layers Complex

Stack Architecture

Ecommerce
Amazon Webstore
Framework
Amazon ELB Amazon Route 53
CDN
AWS CloudFront Amazon CloudFront
Hosting
AWS Amazon Web Services

All Detected Technologies (7)

Categories CDN Website https://aws.amazon.com/cloudfront Detected by BeaverCheck Evidence x-amz-cf-id: RPcFo5HEZmUDE5u2XmlLOdghxi0ur14jO49lX0pWQlfnvgN7cPuGGQ==

Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.

Categories CDN Website https://aws.amazon.com/cloudfront/ Detected by BeaverCheck
Categories Hosting Website https://aws.amazon.com Detected by BeaverCheck · Medium Evidence Header: X-Amz-Cf-Id

Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.

Categories PaaS Website https://aws.amazon.com/ Detected by BeaverCheck

Amazon Webstore is an all-in-one hosted ecommerce website solution.

AWS ELB is a network load balancer service provided by Amazon Web Services for distributing traffic across multiple targets, such as Amazon EC2 instances, containers, IP addresses, and Lambda functions.

Categories Load balancers Website https://aws.amazon.com/elasticloadbalancing/ Detected by BeaverCheck
Categories DNS Detected by BeaverCheck Evidence NS record: ns-115.awsdns-14.com

Observations (1)

No build tool detected

A framework (Amazon ELB) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 8h total → projected C (78)

Sprint 1: Quick Wins

+5

Highest ROI — low effort, high impact

2 findings 0h → C (73)
  • · Page weighs 23.7 MB (19.6 MB transferred)
  • · HSTS header is missing

Sprint 2: Core Fixes

+5

Medium effort, high structural impact

3 findings 8h → C (78)
  • · 1 image(s) missing alt attribute
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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