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Recent Trends
Performance improving ↑
89
TTFB improving ↑
337ms
FCP improving ↑
1.5s
LCP improving ↑
3.5s
Scanned
2026-08-27 14:44 UTC
Worker
🇺🇸 Santa Clara
Duration
45.00s
Vs prev
Declined by -1

Global Performance

6/6 locations

Acceptable global latency — average 361ms across 6 locations, fastest from Amsterdam (95ms), slowest from Singapore (964ms). Cloudflare edge cache (DYNAMIC). Cache-Control disables caching (no-store). 2 locations above the 500ms target.

United States - Santa Clara
Full audit
272ms
DNS 6ms · TLS 10ms
Spain - Madrid
145ms
DNS 1ms · TLS 22ms
Netherlands - Amsterdam
95ms
DNS 5ms · TLS 8ms
Brazil - Sao Paulo
516ms
DNS 3ms · TLS 115ms
Singapore - Singapore
964ms
DNS 4ms · TLS 41ms
United Stated - New York
177ms
DNS 4ms · TLS 9ms
CDN: Cloudflare (DYNAMIC) · Avg TTFB: 361ms · Cache: no-store

Audit overview

Compliance needs attention; the rest of the categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Your mail setup has problems.

costdown.org fails 2 mail checks: No DMARC record found, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.

Get a full deliverability audit — €179, 48h →

Top Priorities (5)

Sorted by impact
Warning: 1

1 render-blocking <script src> tag(s) without async/defer

Performance issues directly impact user engagement and conversion rates.

Performance › JavaScript Blocking
Warning: 2

Cross-Origin-Embedder-Policy header is missing

COEP enforces that all embedded resources opt-in to cross-origin embedding — required for cross-origin isolation features.

Security › Security Headers
Warning: 3

Cross-Origin-Opener-Policy header is missing

COOP isolates your top-level browsing context from cross-origin windows — without it, popup-based side-channel attacks remain possible.

Security › Security Headers
Warning: 4

No DMARC record found

Without DMARC, anyone can send phishing emails using your domain name.

Security › Email Security
Warning: 5

No Permissions-Policy header

Permissions-Policy locks down browser APIs you don't use, shrinking the attack surface.

Security › Permissions-Policy
What fixing these means. Your site is in great shape. The remaining improvements are refinements rather than critical fixes. Your LCP of 5.1s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your conversion rate.
Your LCP is 5.1s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
4 security gaps detected — browsers may warn visitors about your site.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

₫2,700,000 investment → ₫34,567,081/month returns + VND 100,000,000 risk avoided

Investment
₫2,700,000
4.5 h · 5 findings
Monthly returns
₫34,567,081
₫414,804,972/yr
Payback
0.1 mo
+15263% Y1
Regulatory risk avoided VND 100,000,000
Or — fix only the top 3 findings
₫1,950,0000.1 mo payback · +21172% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
₫300,000 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

4 barrier(s) likely increasing bounce by ~22%.

Barriers
4
1 crit 3 warn
Bounce delta
+22pp
added vs baseline
Score
81
B
Speed
2
Trust
0
Usability
0
Content
1
Nav
1
  • Page takes 5.1s to load
    Users abandon at ~3s — you're 2.6s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • High main-thread blocking time
    Page is non-interactive for 236ms after first paint
    → Defer third-party scripts and split large bundles
  • No structured data
    No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
    → Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
  • No skip-to-content link
    Keyboard and screen-reader users must tab through the entire header on every page
    → Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

₫2,700,000 4.5 developer hours at ₫600000/hr
Quick wins
₫300,000 2 fixes in ~30 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

₫25,958,619 / month at risk ~₫311,503,428 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

VND 100,000,000

PDPD
  • No privacy policy link detected
    PDPD: VND 10,000,000 – VND 100,000,000
  • Privacy Policy not detected
    PDPD: VND 10,000,000 – VND 100,000,000

Bounce-Rate Cost

₫25,955,180 /mo

+21.6pp bounce · ~2,163 lost visitors/mo

CPC: VND 12000.00

Bandwidth Waste

₫3,439 /mo

1719.6 MB/mo × 2000.000 VND/GB

  • Optimize transfer: save ~172 KB per page load
    Saves ₫3,439/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction
How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

74
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
91
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.16 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.12 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

236 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.91 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.13 s

Desktop

98
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

645 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

992 ms

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

14 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

781 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

1.09 s

Categories

8
Avg score 87.4

How you compare

Where this site stands against peers running the same stack.

HSTS · 2885 peers
You 89
·
Avg 76
+13 above average
0 50 100
Compliance P4Accessibility P96Performance P94Sustainability P93Security P92Infrastructure P14SEO P77Content P55

Top 10% of HSTS sites score 86+ on Compliance; you're at 63 — closing this gap is the highest-leverage improvement.

Better than 93% of HSTS sites See full HSTS benchmark →
HTTP/3 · 1864 peers
You 89
·
Avg 77
+12 above average
0 50 100
Compliance P3Accessibility P94Security P92Performance P91Infrastructure P11Sustainability P88SEO P76Content P54

Top 10% of HTTP/3 sites score 87+ on Compliance; you're at 63 — closing this gap is the highest-leverage improvement.

Better than 92% of HTTP/3 sites See full HTTP/3 benchmark →

Technology stack

HSTS, hosted on Next.js, with Cloudflare CDN

11 technologies detected 3 stack layers 3 with CPE identifier Enterprise

Stack Architecture

Framework
HSTS HTTP/3 Lucide Open Graph Priority Hints React Tailwind CSS Webpack
CDN
Cloudflare
Hosting
Next.js 15.5.24 Next.js App Router

All Detected Technologies (11)

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Next.js is a React framework for developing single page Javascript applications.

Categories JavaScript frameworks, Web frameworks, Web servers, Static site generator Website https://nextjs.org Detected by BeaverCheck Evidence Script URL: https://costdown.org/_next/static/chunks/4bd1b696-f785427dddbba9fb.js
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

The Next.js App Router is a new paradigm for building applications using React's latest features.

Categories JavaScript frameworks, Web servers Website https://nextjs.org/docs/app Detected by BeaverCheck

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck

Lucide is an open-source icon library that provides 1000+ vector (svg) files for displaying icons and symbols in digital and non-digital projects.

Categories Font scripts Website https://lucide.dev Detected by BeaverCheck

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

React is an open-source JavaScript library for building user interfaces or UI components.

Categories JavaScript frameworks Website https://reactjs.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 73 unique Tailwind utility classes in HTML

Webpack is an open-source JavaScript module bundler.

Categories Miscellaneous Website https://webpack.js.org/ Detected by BeaverCheck

Observations (2)

No build tool detected

A framework (HSTS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

11 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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https://beavercheck.com/badge?url=https%3A%2F%2Fcostdown.org

Export & share

Download the audit, share with your team, or grab a fix plan ready to copy into your tracker.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 4h total → projected A (93)

Sprint 1: Quick Wins

+2

Highest ROI — low effort, high impact

2 findings 0h → A (91)
  • · Cross-Origin-Opener-Policy header is missing
  • · No Permissions-Policy header

Sprint 2: Core Fixes

+2

Medium effort, high structural impact

3 findings 4h → A (93)
  • · Cross-Origin-Embedder-Policy header is missing
  • · No DMARC record found
  • · 1 render-blocking <script src> tag(s) without async/defer

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