C — https://g.page | BeaverCheck Audit

Site Health

Score: 73 / 100

Based on 8 categories, 0 sections

Room to improve — your 14.6s load time is above Google's 2.5s 'Good' threshold.

Good foundation, but a few gaps could be exploited.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Good server performance with room for optimization.

Strong compliance posture across regulations.

Rich content metadata — your pages look great everywhere.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Bootstrap sites average 73

At average

Better than 34% of Bootstrap sites See full Bootstrap benchmark →

Google Font API sites average 73

At average

Better than 34% of Google Font API sites See full Google Font API benchmark →

Top Priorities (5)

'unsafe-inline' found in script source

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 11.4 MB (4.9 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

1 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility

11 image-only link(s) without alt text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

2 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

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Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fg.page)](https://beavercheck.com/results/b80e83ad-7295-4883-ba8e-e854835ec1ab)

HTML

<a href="https://beavercheck.com/results/b80e83ad-7295-4883-ba8e-e854835ec1ab"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fg.page" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fg.page

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 14.6s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

1 security gap detected — browsers may warn visitors about your site.

Your LCP is 14.6s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

3 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

3 critical 4 warning

7 barrier(s) likely increasing bounce by ~30%.

Speed (2)

Page takes 14.6s to load

+12% bounce

Users abandon at ~3s — you're 12.1s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 2.5s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

1 form field(s) without a label

+2% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Navigation (2)

5 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

5 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€595 investment → €222/month returns + EUR 500,000 risk avoided

Payback period: ~3 months First-year ROI: +347%

Investment

€595

7h · 5 findings

Monthly returns

€222 /mo

~€2,658 / year

Conversions recovered €220
Bandwidth savings €1.15

Regulatory risk avoided

EUR 500,000

if kept compliant

EAA EUR 500,000

Payback period

0 12mo 24mo

€43 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€595

7.0 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins

€43 1 fixes in ~30 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€41,668 / month at risk

~€500,014 / year if left unfixed

Compliance Risk

€500,000

EAA

1 of 6 <nav> elements are unlabeled
EAA: EUR 1,000 – EUR 500,000
3 image(s) missing alt attribute
EAA: EUR 1,000 – EUR 500,000
3 image-in-link without alt text
EAA: EUR 1,000 – EUR 500,000

+2 more

Bandwidth Waste

€1.15 /mo

15503.5 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~1.6 MB per page load
Saves €1.15/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

100

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.43 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

14.64 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.49 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.071

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.10 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

28.34 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
/marketing-cms/ads/73/53/7f96d9c4438d9b6a7bd1eff50a59/uni...	3000.0 s	855.6 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	3000.0 s	300.4 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	3000.0 s	143.9 KiB
www.gstatic.com/marketing-cms/reviewed-scripts/youtube/www-widgetapi.js	3000.0 s	63.0 KiB
/marketing-cms/assets/images/ads/79/fd/023a2fb74734b2d856...	3000.0 s	54.1 KiB
/marketing-cms/reviewed-scripts/glue/v27_0/material-compo...	3000.0 s	54.1 KiB
/marketing-cms/assets/images/ads/c2/3b/868d424a40d1a836ff...	3000.0 s	50.2 KiB
www.gstatic.com/feedback/js/help/prod/service/lazy.min.js	3000.0 s	39.4 KiB
/engage/marketing/automation/prod/v1/marketing_analytics_...	3000.0 s	37.0 KiB
/marketing-cms/assets/images/ads/2c/77/01df89db4e178d271a...	3000.0 s	32.8 KiB
www.gstatic.com/awmp/bgc_gbp_bootstrapper.js	1800.0 s	7.9 KiB
www.gstatic.com/awmp/analytics_async.js	1800.0 s	4.8 KiB
www.gstatic.com/glue/v27_0/glue-material.min.css	1209600.0 s	18.6 KiB
/marketing-cms/assets/images/ads/e5/69/af28d5db4b15b24e9b...	3000.0 s	2.1 KiB
/marketing-cms/assets/images/ads/05/db/921813614c908091ce...	3000.0 s	1.6 KiB
/marketing-cms/assets/images/ads/4b/93/73b4c99f4eb6828806...	3000.0 s	1.5 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	3000.0 s	1.1 KiB
/marketing-cms/assets/images/ads/ea/91/8b79515441068a3e00...	3000.0 s	969 B
www.gstatic.com/marketing-cms/reviewed-scripts/youtube/iframe_api.js	3000.0 s	652 B
www.gstatic.com/awmp/glass.css	1800.0 s	534 B
www.gstatic.com/recaptcha/api2/logo_48.png	604800.0 s	2.2 KiB

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/s/googlesymbols/v417/HhyqU5Ak9u-oMExPeInvcuEmPosC9zS3FYk...	220 ms
/s/materialsymbolsoutlined/v326/kJEPBvYX7BgnkSrUwT8OhrdQw...	100 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2	5.0 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:58.73 source:map[column:32025 line:1264 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:72.016 source:map[type:text value:[unattributed]]] map[reflowTime:1.101 source:map[column:79132 line:1 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:3.599 source:map[column:102594 line:1 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:2.558 source:map[column:111147 line:1 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:0.983 source:map[column:98278 line:1239 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:1.72 source:map[column:38002 line:276 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:0.764 source:map[column:153537 line:1 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:0.124 source:map[column:153954 line:1 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:0.298 source:map[column:154081 line:1 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:0.39 source:map[column:156296 line:1 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:0.925 source:map[column:160845 line:1239 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:11.719 source:map[column:87319 line:276 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:58.73 source:map[column:32044 line:1263 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:1.71 source:map[column:380 line:580 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:1.367 source:map[column:47 line:303 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-VIDEO

nodeLabel: Man making some sandwich in a restaurant.

path: 1,HTML,1,BODY,4,MAIN,0,DIV,0,SECTION,0,DIV,0,DIV,1,DIV,0,DIV,2,DIV,0,DIV,0,VIDEO

selector: div.ion-hero-2up > div.ion-hero-2up__image-container > div.glue-ambient-video > video.glue-ambient-video__container

snippet: <video class="glue-ambient-video__container" autoplay="" playsinline="" muted="true" preload="auto" loop="" aria-label="Man making some sandwich in a restaurant.">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
www.gstatic.com/awmp/bgc_gbp_bootstrapper.js	7.9 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	143.9 KiB	905 ms
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	1.1 KiB
www.gstatic.com/awmp/glass.css	534 B
fonts.googleapis.com/icon?family=Material+Icons	817 B	152 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
div.text-image-wrapper > ion-text-image.image-wrapper > picture > img.Image `div.text-image-wrapper > ion-text-image.image-wrapper > picture > img.Image`	/marketing-cms/assets/images/ads/79/fd/023a2fb74734b2d856...	54.1 KiB	33.3 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 2.3 s

URL	Time Spent
g.page/	774 ms
business.google.com/	769 ms
www.google.com/business/?ppsrc=GPDA2	772 ms
business.google.com/en-all/business-profile/?ppsrc=GPDA2	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 750 ms 185.9 KiB

URL	Transfer Size	Est Savings
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	143.6 KiB	127.9 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/styles__ltr.css	41.6 KiB	39.9 KiB
www.gstatic.com/glue/v27_0/glue-material.min.css	18.1 KiB	18.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 1.5 s 934.9 KiB

URL	Transfer Size	Est Savings
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	299.1 KiB	195.6 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.6 KiB	160.6 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.6 KiB	156.8 KiB
www.googletagmanager.com/gtag/js?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	146.9 KiB	102.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-MZN2RPC3&gtm=4e64f0	127.9 KiB	59.8 KiB
www.googletagmanager.com/gtag/destination?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	146.9 KiB	59.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-KW3B4LW	149.5 KiB	57.9 KiB
www.gstatic.com/marketing-cms/reviewed-scripts/youtube/www-widgetapi.js	63.0 KiB	49.9 KiB
/marketing-cms/reviewed-scripts/glue/v27_0/material-compo...	54.0 KiB	36.6 KiB
www.gstatic.com/feedback/js/help/prod/service/lazy.min.js	39.1 KiB	30.2 KiB
/engage/marketing/automation/prod/v1/marketing_analytics_...	36.9 KiB	25.0 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	2.7 s	2.3 s	251 ms
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	1.9 s	960 ms	212 ms
business.google.com/en-all/business-profile/?ppsrc=GPDA2	1.5 s	33 ms	3.0 ms
Unattributable	923 ms	21 ms	0.0 ms
www.googletagmanager.com/gtm.js?id=GTM-KW3B4LW	529 ms	434 ms	66 ms
www.googletagmanager.com/gtag/destination?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	463 ms	396 ms	58 ms
www.googletagmanager.com/gtm.js?id=GTM-MZN2RPC3&gtm=4e64f0	368 ms	279 ms	50 ms
/recaptcha/api2/anchor?ar=1&k=6Lfz6Z0rAAAAAOtj-FM77_5TIC1...	221 ms	134 ms	6.5 ms
/marketing-cms/reviewed-scripts/glue/v27_0/material-compo...	169 ms	98 ms	70 ms
www.googletagmanager.com/gtag/js?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	97 ms	34 ms	63 ms
/engage/marketing/automation/prod/v1/marketing_analytics_...	86 ms	48 ms	17 ms
www.gstatic.com/awmp/bgc_gbp_bootstrapper.js	53 ms	48 ms	3.8 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	4.9 s
Style & Layout	1.5 s
Other	1.3 s
Script Parsing & Compilation	854 ms
Parse HTML & CSS	252 ms
Garbage Collection	250 ms
Rendering	172 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/s/materialsymbolsoutlined/v326/kJEPBvYX7BgnkSrUwT8OhrdQw...	1.1 MiB
/s/googlesymbols/v417/HhyqU5Ak9u-oMExPeInvcuEmPosC9zS3FYk...	978.8 KiB
/marketing-cms/ads/73/53/7f96d9c4438d9b6a7bd1eff50a59/uni...	855.6 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.7 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	300.4 KiB
www.googletagmanager.com/gtm.js?id=GTM-KW3B4LW	149.8 KiB
www.googletagmanager.com/gtag/destination?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	146.9 KiB
www.googletagmanager.com/gtag/js?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	146.9 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	143.9 KiB
www.googletagmanager.com/gtm.js?id=GTM-MZN2RPC3&gtm=4e64f0	128.0 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.glue-header__container > div.glue-header__cta > a.glue-button > img `div.glue-header__container > div.glue-header__cta > a.glue-button > img`	www.gstatic.com/images/branding/productlogos/googleg/v6/24px.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 9 user timings

●Avoid long main-thread tasks 20 long tasks found

●Network Requests

●Network Round Trip Times 0 ms

●Server Backend Latencies 50 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 20 ms

●Avoid large layout shifts 3 layout shifts found

○INP breakdown

○Avoid non-composited animations

100

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●Select elements have associated label elements.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Issue type
Content security policy

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●Use a strong HSTS policy

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Ensure CSP is effective against XSS attacks

○Ensure proper origin isolation with COOP

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
business.google.com/en-all/business-profile/restaurants/	Learn more
business.google.com/en-all/business-profile/retail/	Learn more
business.google.com/en-all/business-profile/services/	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

100

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.14 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.59 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

182 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.075

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.53 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.99 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
/marketing-cms/ads/73/53/7f96d9c4438d9b6a7bd1eff50a59/uni...	3000.0 s	855.6 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	3000.0 s	300.4 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	3000.0 s	143.9 KiB
www.gstatic.com/marketing-cms/reviewed-scripts/youtube/www-widgetapi.js	3000.0 s	63.0 KiB
/marketing-cms/reviewed-scripts/glue/v27_0/material-compo...	3000.0 s	54.1 KiB
/marketing-cms/assets/images/ads/b4/89/acff23ea48fb83dfd8...	3000.0 s	53.0 KiB
/marketing-cms/assets/images/ads/79/fd/023a2fb74734b2d856...	3000.0 s	52.1 KiB
/marketing-cms/assets/images/ads/c2/3b/868d424a40d1a836ff...	3000.0 s	49.2 KiB
www.gstatic.com/feedback/js/help/prod/service/lazy.min.js	3000.0 s	39.4 KiB
/engage/marketing/automation/prod/v1/marketing_analytics_...	3000.0 s	37.0 KiB
/marketing-cms/assets/images/ads/2c/77/01df89db4e178d271a...	3000.0 s	32.1 KiB
/marketing-cms/assets/images/ads/86/52/a4bb4ac84ba09356d8...	3000.0 s	31.4 KiB
/marketing-cms/assets/images/ads/e0/8e/f68830ae44d2a03790...	3000.0 s	27.2 KiB
www.gstatic.com/awmp/bgc_gbp_bootstrapper.js	1800.0 s	7.9 KiB
www.gstatic.com/awmp/analytics_async.js	1800.0 s	4.8 KiB
www.gstatic.com/glue/v27_0/glue-material.min.css	1209600.0 s	18.6 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	3000.0 s	1.1 KiB
/marketing-cms/assets/images/ads/e5/69/af28d5db4b15b24e9b...	3000.0 s	1.1 KiB
/marketing-cms/assets/images/ads/05/db/921813614c908091ce...	3000.0 s	891 B
/marketing-cms/assets/images/ads/4b/93/73b4c99f4eb6828806...	3000.0 s	827 B
www.gstatic.com/marketing-cms/reviewed-scripts/youtube/iframe_api.js	3000.0 s	653 B
www.gstatic.com/awmp/glass.css	1800.0 s	535 B
/marketing-cms/assets/images/ads/ea/91/8b79515441068a3e00...	3000.0 s	549 B
www.gstatic.com/recaptcha/api2/logo_48.png	604800.0 s	2.2 KiB

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/s/googlesymbols/v417/HhyqU5Ak9u-oMExPeInvcuEmPosC9zS3FYk...	95 ms
/s/materialsymbolsoutlined/v326/kJEPBvYX7BgnkSrUwT8OhrdQw...	95 ms
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2	5.0 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:29.924 source:map[column:32025 line:1264 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:134.997 source:map[type:text value:[unattributed]]] map[reflowTime:29.924 source:map[column:32044 line:1263 type:source-location url:https://www.gstatic.com/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1ef50000/styles/default/All.min.18f6b9923f798dfa3f191e8601f220c6.gz.js urlProvider:network]] map[reflowTime:1.825 source:map[column:380 line:580 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:1.9 source:map[column:47 line:303 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:0.682 source:map[column:143 line:70 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	143.9 KiB	123 ms
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	1.1 KiB
www.gstatic.com/awmp/bgc_gbp_bootstrapper.js	7.9 KiB
www.gstatic.com/awmp/glass.css	535 B
fonts.googleapis.com/icon?family=Material+Icons	424 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
div.text-image-wrapper > ion-text-image.image-wrapper > picture > img.Image `div.text-image-wrapper > ion-text-image.image-wrapper > picture > img.Image`	/marketing-cms/assets/images/ads/b4/89/acff23ea48fb83dfd8...	53.0 KiB	40.9 KiB
div.text-image-wrapper > ion-text-image.image-wrapper > picture > img.Image `div.text-image-wrapper > ion-text-image.image-wrapper > picture > img.Image`	/marketing-cms/assets/images/ads/79/fd/023a2fb74734b2d856...	52.0 KiB	40.3 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 645 ms

URL	Time Spent
g.page/	222 ms
business.google.com/	210 ms
www.google.com/business/?ppsrc=GPDA2	213 ms
business.google.com/en-all/business-profile/?ppsrc=GPDA2	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 240 ms 182.6 KiB

URL	Transfer Size	Est Savings
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	143.6 KiB	124.6 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/styles__ltr.css	41.6 KiB	39.9 KiB
www.gstatic.com/glue/v27_0/glue-material.min.css	18.1 KiB	18.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 50 ms 935.8 KiB

URL	Transfer Size	Est Savings
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	299.1 KiB	196.9 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.6 KiB	160.6 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.6 KiB	156.5 KiB
www.googletagmanager.com/gtag/js?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	146.9 KiB	102.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-MZN2RPC3&gtm=4e64f0	127.9 KiB	59.8 KiB
www.googletagmanager.com/gtag/destination?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	146.9 KiB	59.5 KiB
www.googletagmanager.com/gtm.js?id=GTM-KW3B4LW	149.5 KiB	57.9 KiB
www.gstatic.com/marketing-cms/reviewed-scripts/youtube/www-widgetapi.js	63.0 KiB	49.9 KiB
/marketing-cms/reviewed-scripts/glue/v27_0/material-compo...	54.0 KiB	36.6 KiB
www.gstatic.com/feedback/js/help/prod/service/lazy.min.js	39.1 KiB	30.2 KiB
/engage/marketing/automation/prod/v1/marketing_analytics_...	36.9 KiB	25.0 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	702 ms	584 ms	69 ms
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	456 ms	239 ms	46 ms
business.google.com/en-all/business-profile/?ppsrc=GPDA2	377 ms	9.9 ms	0.7 ms
Unattributable	271 ms	8.1 ms	0.0 ms
www.googletagmanager.com/gtm.js?id=GTM-KW3B4LW	148 ms	122 ms	17 ms
www.googletagmanager.com/gtag/destination?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	115 ms	96 ms	14 ms
www.googletagmanager.com/gtm.js?id=GTM-MZN2RPC3&gtm=4e64f0	71 ms	57 ms	13 ms
/recaptcha/api2/anchor?ar=1&k=6Lfz6Z0rAAAAAOtj-FM77_5TIC1...	56 ms	39 ms	1.6 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	1.2 s
Other	378 ms
Style & Layout	374 ms
Script Parsing & Compilation	223 ms
Parse HTML & CSS	62 ms
Garbage Collection	45 ms
Rendering	39 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/s/materialsymbolsoutlined/v326/kJEPBvYX7BgnkSrUwT8OhrdQw...	1.1 MiB
/s/googlesymbols/v417/HhyqU5Ak9u-oMExPeInvcuEmPosC9zS3FYk...	978.8 KiB
/marketing-cms/ads/73/53/7f96d9c4438d9b6a7bd1eff50a59/uni...	855.6 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.7 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	300.4 KiB
www.googletagmanager.com/gtm.js?id=GTM-KW3B4LW	149.8 KiB
www.googletagmanager.com/gtag/destination?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	146.9 KiB
www.googletagmanager.com/gtag/js?id=G-V9K47ZG8NP&cx=c&gtm=4e64f0	146.9 KiB
/marketing-cms/ads/resource/00000188-911b-d8f4-a3ae-bb7b1...	143.9 KiB
www.googletagmanager.com/gtm.js?id=GTM-MZN2RPC3&gtm=4e64f0	128.0 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 110 ms

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 9 user timings

●Avoid long main-thread tasks 6 long tasks found

●Avoid non-composited animations 2 animated elements found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 0 ms

●Server Backend Latencies 20 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 30 ms

●Avoid large layout shifts 2 layout shifts found

○INP breakdown

○LCP request discovery

100

Accessibility

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●Select elements have associated label elements.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Why this matters

Performance issues directly impact user engagement and conversion rates.

Issue type
Content security policy

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●Use a strong HSTS policy

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Ensure CSP is effective against XSS attacks

○Ensure proper origin isolation with COOP

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
business.google.com/en-all/business-profile/restaurants/	Learn more
business.google.com/en-all/business-profile/retail/	Learn more
business.google.com/en-all/business-profile/services/	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://g.page

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Usability (1)

Navigation (2)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Best Practices

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Best Practices

General

SEO

Content Best Practices

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