Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 11.5 MB (4.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
BRL 1,215 investment → BRL 2,188/month returns + BRL 50,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~36%.
- Page takes 18.9s to loadUsers abandon at ~3s — you're 16.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 10 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
BRL 50.000.000
- No privacy policy link detectedLGPD: BRL 10.000 – BRL 50.000.000
- Trackers detected but no cookie policy foundLGPD: BRL 10.000 – BRL 50.000.000
- Trackers detected but no privacy policy foundLGPD: BRL 10.000 – BRL 50.000.000
Bounce-Rate Cost
BRL 2.182 /mo
+36.4pp bounce · ~3,637 lost visitors/mo
CPC: BRL 0.60
Bandwidth Waste
BRL 5,64 /mo
13741.4 MB/mo × 0.410 BRL/GB
- Optimize transfer: save ~1.4 MB per page loadSaves BRL 5,64/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.66 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
18.89 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.40 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.260
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.98 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
19.98 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.07 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.10 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
377 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.744
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.54 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.94 s
Categories
8Performance
Page weighs 11.5 MB (4.4 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 95+ on SEO; you're at 86 — closing this gap is the highest-leverage improvement.
Top 10% of Bootstrap sites score 97+ on SEO; you're at 86 — closing this gap is the highest-leverage improvement.
Technology stack
Bootstrap 3.2.0, with Nginx CDN
Stack Architecture
Google Analytics 
Google Tag Manager 
Cart Functionality 
Bootstrap 3.2.0
Font Awesome 2.1.5
Moment.js 2.8.3
OWL Carousel 
Open Graph 
core-js 3.8.3
jQuery 3.6.1
lit-element 4.1.1 lit-html 3.2.1mOxie 
Nginx unpkg All Detected Technologies (15)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Font Awesome is a font and icon toolkit based on CSS and Less.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.
Open Graph is a protocol that is used to integrate any web page into the social graph.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
mOxie is a library providing polyfills for XHR2 and File API, ensuring compatibility with older browsers that lack native support.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Observations (3)
No build tool detected
A framework (Bootstrap) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 3.2.0. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
15 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (80)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 11.5 MB (4.4 MB transferred)
- · HSTS header is missing
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found