Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
14 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
20 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
24 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₽31,500 investment → ₽363,142/month returns
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~34%.
- Page takes 16.3s to loadUsers abandon at ~3s — you're 13.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 20 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 17 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Bounce-Rate Cost
₽363 078 /mo
+34.4pp bounce · ~3,443 lost visitors/mo
CPC: RUB 105.45
Bandwidth Waste
₽64 /mo
8776.7 MB/mo × 7.273 RUB/GB
- Optimize transfer: save ~878 KB per page loadSaves ₽64/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.68 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
16.32 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.09 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.68 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
16.52 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.65 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.41 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
164 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.98 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.66 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
14 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 67 — closing this gap is the highest-leverage improvement.
Top 10% of Amazon Route 53 sites score 68+ on Accessibility; you're at 47 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, on Ruby, with Nginx CDN
Stack Architecture
Google Analytics 
Google Tag Manager 
Yandex.Metrika 
Cart Functionality 
Firebase Cloud Messaging Google Search Console Google Workspace HSTS 
Modernizr 3.6.0
Moment.js 2.3.1
NProgress 0.1.6
Open Graph Page.js 
Ruby on Rails 
Underscore.js 1.7.0
jQuery 1.7.1
jQuery UI 1.11.3
Ruby 
Nginx All Detected Technologies (20)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Ruby is an open-source object-oriented programming language.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
NProgress is a JavaScript library that displays a nanoscopic progress bar at the top of websites or web applications. It includes trickle animations to indicate loading activity, enhancing user experience by showing that content is being loaded.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Page.js is a micro client-side router designed to handle client-side routing within web applications.
Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Yandex.Metrica is a free web analytics service that tracks and reports website traffic.
Observations (3)
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
jQuery version may be outdated
Detected jQuery 1.7.1. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
20 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 9h total → projected C (77)
Sprint 1: Quick Wins
+1Highest ROI — low effort, high impact
- · 14 image-in-link without alt text
Sprint 2: Core Fixes
+7Medium effort, high structural impact
- · 20 control(s) without accessible label
- · 24 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found