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Audit Complete

Results for https://aboutamazon.com

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Spain Spain · Madrid Completed: Apr 21, 2026 21:00 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C71

Site Health

Score: 71 / 100

Based on 8 categories, 0 sections

Room to improve — your 47.5s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Adobe Client Data Layer · 82 peers
You 71
·
Avg 71
At average
0 50 100
Better than 29% of Adobe Client Data Layer sites See full Adobe Client Data Layer benchmark →
Amazon ELB · 172 peers
You 71
·
Avg 70
At average
0 50 100
Better than 48% of Amazon ELB sites See full Amazon ELB benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
3

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
4

Page weighs 52.1 MB (51.4 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
5

2 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
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<a href="https://beavercheck.com/results/b978a1a3-9656-4e02-bd5c-42ae0992f5c9"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Faboutamazon.com" alt="BeaverCheck Score"></a>
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 47.5s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.
Your LCP is 47.5s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
1 accessibility issue excludes users who rely on assistive technology.

Conversion Barriers

2 critical 4 warning

6 barrier(s) likely increasing bounce by ~26%.

Speed (2)

Page takes 47.5s to load

+12% bounce

Users abandon at ~3s — you're 45.0s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 797ms

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$500 investment → $13/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -69%

Investment

$500

5h · 5 findings

Monthly returns

$13 /mo

~$155 / year

  • Bandwidth savings $13

Regulatory risk avoided

USD 157,500

if kept compliant

  • ADA Title III USD 150,000
  • CCPA/CPRA USD 7,500

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins
$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,138 / month at risk

~$157,655 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • 1 advertising/retargeting trackers detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

+4 more

Bandwidth Waste

$13 /mo

161728.4 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~16.2 MB per page load
    Saves $13/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

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We'll use a cached audit if available, or offer to scan.

Checking for existing audit...

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

38
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
85
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.50 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

47.52 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

797 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

28.13 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

167.61 s

Detailed Report

Audit breakdown by category with detailed findings.

38

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
gif of football players and immersive ai feature div.promo-card-v2__media > a > picture > img
/dims4/default/1ae2f14/2147483647/strip/true/crop/1124x11...23.4 MiB23.5 MiB
An AWS chip in the palm of a person's hands. div.promo-card-v2__media > a > picture > img
/dims4/default/611538c/2147483647/strip/true/crop/750x750...10.7 MiB10.8 MiB
Three kindle devices e-readers displaying creativity notes, statistics, and urb… div.promo-card-v2__media > a > picture > img
/dims4/default/7f224a0/2147483647/strip/true/crop/1125x11...424.7 KiB421.5 KiB
Amazon One Medical mobile experience on phone displaying GLP-1 weight loss trea… div.hub-ft-card__image > a > picture > img
/4f/bf/8e42cab949918365fa96068b858c/amazon-one-medical-gl...313.8 KiB301.1 KiB
Three people standing in a forest stream wearing work gear and safety equipment div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/303c438/2147483647/strip/true/crop/1125x11...150.8 KiB147.6 KiB
view of rural New York state with the changing fall trees div.promo-card-v2__media > a > picture > img
/dims4/default/3228cd0/2147483647/strip/true/crop/1124x11...140.9 KiB137.7 KiB
Workers pulling seaweed cultivation ropes from ocean; person planting sapling; … div.promo-card-v2__media > a > picture > img
/dims4/default/6634315/2147483647/strip/true/crop/1125x11...138.2 KiB135.0 KiB
Amazon employee leads group of visitors on a fulfillment center tour in Kent, W… div.promo-card-v2__media > a > picture > img
/dims4/default/3ad59d7/2147483647/strip/true/crop/1434x14...84.3 KiB81.1 KiB
Promotional image for No Place To Be Single on Prime Video div.promo-card-v2__media > a > picture > img
/dims4/default/64c6d59/2147483647/strip/true/crop/1125x11...82.0 KiB78.8 KiB
Smartphones and a Kindle displaying the Kindle reading interface div.promo-card-v2__media > a > picture > img
/dims4/default/8d51acd/2147483647/strip/true/crop/1125x11...80.5 KiB77.3 KiB
interference div.promo-card-v2__media > a > picture > img
/dims4/default/6a1d534/2147483647/strip/true/crop/1080x10...78.9 KiB75.7 KiB
Inside the delivery station putting dozens of sustainability strategies to the … div.promo-card-v2__media > a > picture > img
/dims4/default/165b506/2147483647/strip/true/crop/1434x14...70.2 KiB67.0 KiB
Hands holding smartphone displaying Amazon's one-hour delivery service for ever… div.promo-card-v2__media > a > picture > img
/dims4/default/de0b947/2147483647/strip/true/crop/1125x11...69.8 KiB66.6 KiB
Paul Vixie in brown jacket standing confidently outside brick building. div.promo-card-v2__media > a > picture > img
/dims4/default/b1a5a18/2147483647/strip/true/crop/1125x11...67.0 KiB63.8 KiB
Two women preparing food in the kitchen with Alexa on their Amazon Echo Show on… div.promo-card-v2__media > a > picture > img
/dims4/default/043cced/2147483647/strip/true/crop/1125x11...66.6 KiB63.4 KiB
Alexa plus device in the foreground with the Alexa+ logo in the background at t… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/44b541e/2147483647/strip/true/crop/1125x11...66.1 KiB62.9 KiB
Everything you need to know Prime Video, with images of Fallout, Reacher, Rings… div.promo-card-v2__media > a > picture > img
/dims4/default/44c1a75/2147483647/strip/true/crop/1125x11...64.2 KiB61.1 KiB
K-dramas on prime video: Confidence Queen; girl with a jumpsuit jumping on guy div.promo-card-v2__media > a > picture > img
/dims4/default/90f358e/2147483647/strip/true/crop/1688x16...62.2 KiB59.0 KiB
Summer Beauty Event from April 27 to May 10 featuring Hawaiian Tropic after sun… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/be740b5/2147483647/strip/true/crop/1125x11...59.8 KiB56.6 KiB
A customer entering the back of a car with an AWS and Uber logo overlay. div.promo-card-v2__media > a > picture > img
/dims4/default/51f4fdf/2147483647/strip/true/crop/1125x11...59.5 KiB56.3 KiB
Golf ball with Amazon Leo logo on wooden tee in grass with trees in background div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/c1d1e13/2147483647/strip/true/crop/1125x11...57.4 KiB54.3 KiB
Bundle & save streaming bundle brought by Prime Video: Apple TV and Peacock Pre… div.promo-card-v2__media > a > picture > img
/dims4/default/d60d1a9/2147483647/strip/true/crop/1080x10...52.5 KiB49.7 KiB
Amazon Pet Days promotional banner featuring various pets including a dog, cat,… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/e6e868d/2147483647/strip/true/crop/1125x11...43.2 KiB40.9 KiB
Andy Jassy div.promo-card-v2__media > a > picture > img
/dims4/default/c818ed8/2147483647/strip/true/crop/1125x11...39.0 KiB36.9 KiB
Amazon Prime for Young Adults offering 5% cash back for young adults div.promo-card-v2__media > a > picture > img
/dims4/default/c595d26/2147483647/strip/true/crop/1125x11...36.2 KiB34.3 KiB
Andy Jassy div.promo-card-v2__media > a > picture > img
/dims4/default/593a4b4/2147483647/strip/true/crop/1125x11...35.0 KiB33.1 KiB
Amazon and Anthropic joint logo lockup div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/e059543/2147483647/strip/true/crop/1080x10...21.9 KiB20.7 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-3-IMG
nodeLabel: Amazon One Medical mobile experience on phone displaying GLP-1 weight loss trea…
path: 1,HTML,1,BODY,4,SECTION,0,DIV,1,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,A,0,PICTURE,1,IMG
selector: div.hub-ft-card__image > a > picture > img
snippet: <img alt="Amazon One Medical mobile experience on phone displaying GLP-1 weight loss…" width="543" height="305" src="https://assets.aboutamazon.com/4f/bf/8e42cab949918365fa96068b858c/amazon-o…" pinger-seen="true">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates
value: No additional origins are good candidates for preconnecting

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.1 s
URLTime Spent
aboutamazon.com/1.1 s
www.aboutamazon.com/0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.2 s 259.9 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 25.8 s 12.7 MiB
URLTransfer SizeEst Savings
www.aboutamazon.com/_next/static/chunks/7b01e4aa-5fe4461c000f8c3c.js464.8 KiB445.8 KiB
www.aboutamazon.com/_next/static/chunks/0cb8460a-3f767e4e7a5b4c41.js467.7 KiB442.6 KiB
www.aboutamazon.com/_next/static/chunks/ddb11654-a5b8f22571a723db.js461.2 KiB442.3 KiB
www.aboutamazon.com/_next/static/chunks/ea055470-5ef86b6a7d30494a.js454.9 KiB436.7 KiB
www.aboutamazon.com/_next/static/chunks/782b29a1-042194358cf30b63.js453.2 KiB410.7 KiB
www.aboutamazon.com/_next/static/chunks/2396a370-1d25d55aada7240a.js456.4 KiB408.5 KiB
www.aboutamazon.com/_next/static/chunks/674be3f2-ada3bdb16784b373.js409.5 KiB397.7 KiB
www.aboutamazon.com/_next/static/chunks/0c2bd621-0f1538c1c022260c.js396.8 KiB391.2 KiB
www.aboutamazon.com/_next/static/chunks/1e82ba45-8db33434b0c4d8a5.js395.3 KiB389.8 KiB
www.aboutamazon.com/_next/static/chunks/4c5fd163-8e03899283a6ed48.js394.6 KiB389.3 KiB
www.aboutamazon.com/_next/static/chunks/bc0e69f6-1fde4b4a811da9ff.js394.0 KiB389.1 KiB
www.aboutamazon.com/_next/static/chunks/b6264f8f-76f943479466dd75.js394.0 KiB388.6 KiB
www.aboutamazon.com/_next/static/chunks/16c8c7cf-86f0d2f4a861e8e1.js392.9 KiB387.7 KiB
www.aboutamazon.com/_next/static/chunks/8f7c2092-5766f0dc107c092a.js392.3 KiB387.5 KiB
www.aboutamazon.com/_next/static/chunks/78120182-1f68146dcb3f022c.js392.1 KiB387.2 KiB
www.aboutamazon.com/_next/static/chunks/a88a5821-5db94eaa2ceaa55c.js396.7 KiB386.0 KiB
www.aboutamazon.com/_next/static/chunks/aa59ef6c-4a98608469c88160.js391.2 KiB385.9 KiB
www.aboutamazon.com/_next/static/chunks/aeae96fd-eb3560de69915682.js390.6 KiB385.8 KiB
www.aboutamazon.com/_next/static/chunks/6e01793f-de46db6258cac057.js390.9 KiB385.6 KiB
www.aboutamazon.com/_next/static/chunks/3224e4dd-65f37132cabb313b.js390.9 KiB385.6 KiB
www.aboutamazon.com/_next/static/chunks/b85341dd-3f6196646848a0f1.js391.9 KiB385.3 KiB
www.aboutamazon.com/_next/static/chunks/3534eb0e-1a53e7247842219b.js390.5 KiB385.2 KiB
www.aboutamazon.com/_next/static/chunks/152c37e3-8032a5480d0440d8.js390.1 KiB384.9 KiB
www.aboutamazon.com/_next/static/chunks/6fb0dd44-175e8f7a1b94fc64.js386.9 KiB384.8 KiB
www.aboutamazon.com/_next/static/chunks/03964f3a-d35f1d2a065a5528.js389.4 KiB384.6 KiB
www.aboutamazon.com/_next/static/chunks/6ba1c052-105aac4094ed683f.js389.1 KiB384.3 KiB
www.aboutamazon.com/_next/static/chunks/3441d278-ab10c11780625aff.js385.8 KiB384.2 KiB
www.aboutamazon.com/_next/static/chunks/d101304b-e0b729dc9698f5c7.js385.1 KiB383.6 KiB
www.aboutamazon.com/_next/static/chunks/9c0be7fd-81057534fb5f8c00.js388.8 KiB383.1 KiB
www.aboutamazon.com/_next/static/chunks/dbb9d6b5-8ccf2d3e5f091587.js391.9 KiB382.1 KiB
www.aboutamazon.com/_next/static/chunks/5eb80a2d-95cc0d3b0b48c610.js390.7 KiB368.5 KiB
www.aboutamazon.com/_next/static/chunks/4ec97bd2-45f7bc779d15ba67.js402.7 KiB365.7 KiB
www.aboutamazon.com/_next/static/chunks/2784-030145a63513c636.js92.6 KiB75.1 KiB
www.aboutamazon.com/_next/static/chunks/1255-df170c1493f64051.js168.4 KiB74.3 KiB
www.aboutamazon.com/_next/static/chunks/6005-362071d0e7c3d39d.js247.4 KiB69.4 KiB
go.aboutamazon.com/js/forms2/js/forms2.min.js67.0 KiB52.2 KiB
www.aboutamazon.com/_next/static/chunks/4bd1b696-182b6b13bdad92e3.js169.0 KiB46.9 KiB
assets.adobedtm.com/057ba335cefc/edb903aead4f/launch-44ec4d431192.min.js104.6 KiB39.2 KiB
cdn1.adoberesources.net/alloy/2.27.0/alloy.min.js42.2 KiB36.7 KiB
www.aboutamazon.com/_next/static/chunks/5163-3c894510899b57d1.js51.5 KiB33.2 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation2.5 s
Other2.2 s
Script Parsing & Compilation1.3 s
Rendering220 ms
Style & Layout112 ms
Garbage Collection103 ms
Parse HTML & CSS58 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.Not actionable

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
EN flag div.footer__left-nav-col > div.footer__left-nav-site-selection > a#site-selection > img
assets.aboutamazon.com/85/0b/a54bd5854c1b99512aa65180a2f0/result-2.svg
Amazon and Anthropic joint logo lockup div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/e059543/2147483647/strip/true/crop/1080x10...
Amazon Pet Days promotional banner featuring various pets including a dog, cat,… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/e6e868d/2147483647/strip/true/crop/1125x11...
Alexa plus device in the foreground with the Alexa+ logo in the background at t… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/44b541e/2147483647/strip/true/crop/1125x11...
Summer Beauty Event from April 27 to May 10 featuring Hawaiian Tropic after sun… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/be740b5/2147483647/strip/true/crop/1125x11...
Three people standing in a forest stream wearing work gear and safety equipment div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/303c438/2147483647/strip/true/crop/1125x11...
Golf ball with Amazon Leo logo on wooden tee in grass with trees in background div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/dims4/default/c1d1e13/2147483647/strip/true/crop/1125x11...

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
Font display
Forced reflow
LCP breakdown
Modern HTTP
Render blocking requests
Optimize viewport for mobile
Minify CSS
Minify JavaScript
Avoid long main-thread tasks 12 long tasks found
Network Requests
Network Round Trip Times 90 ms
Server Backend Latencies 100 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 40 ms
INP breakdown
User Timing marks and measures
Avoid non-composited animations
Avoid large layout shifts
85

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Focusable descendents within an `[aria-hidden="true"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. Learn how `aria-hidden` affects focusable elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
April 15, 2026 Alexa+: Amazon’s next-gen AI assistant now available in Italy div.slick-slider > div.slick-list > div.slick-track > div.slick-slide
April 14, 2026 Amazon Bio Discovery AI tool launches to speed drug discovery r… div.slick-slider > div.slick-list > div.slick-track > div.slick-slide
April 14, 2026 Amazon to acquire Globalstar, expand Amazon Leo satellite netwo… div.slick-slider > div.slick-list > div.slick-track > div.slick-slide

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.main-navigation__container > div.main-navigation__container-fixed > nav#MainNavigation > button.search-button-mobile div.main-navigation__container > div.main-navigation__container-fixed > nav#MainNavigation > button.search-button-mobile
div.main-navigation__container > div.main-navigation__container-fixed > nav#MainNavigation > button.hamburger-menu div.main-navigation__container > div.main-navigation__container-fixed > nav#MainNavigation > button.hamburger-menu

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Subscribe div.newsletter > div#newsletter-signup-footer > form.signup-form__form > button.signup-form__button

These are opportunities to improve the legibility of your content.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
100

Best Practices

Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No browser errors logged to the console
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Mitigate DOM-based XSS with Trusted Types
Page has valid source maps
Redirects HTTP traffic to HTTPS
Detected JavaScript libraries
100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links have descriptive text
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

61
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
95
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.43 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

11.90 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

78 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.032

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.31 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

29.07 s

Detailed Report

Audit breakdown by category with detailed findings.

61

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
gif of football players and immersive ai feature div.promo-card-v2__media > a > picture > img
/dims4/default/034e365/2147483647/strip/true/crop/2000x11...23.4 MiB23.5 MiB
An AWS chip in the palm of a person's hands. div.promo-card-v2__media > a > picture > img
/dims4/default/7a84ef3/2147483647/strip/true/crop/1125x75...10.7 MiB10.8 MiB
Alexa plus device in the foreground with the Alexa+ logo in the background at t… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/8e/3b/1a60c4b144a2b6b25d776a8ff3b3/alexa-italia-hero-3.jpg1.4 MiB1.4 MiB
Summer Beauty Event from April 27 to May 10 featuring Hawaiian Tropic after sun… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/22/10/6f4b15304a6cb3a3869250f5a258/summer-beauty-hero-1-...314.8 KiB313.3 KiB
Three kindle devices e-readers displaying creativity notes, statistics, and urb… div.promo-card-v2__media > a > picture > img
/dims4/default/581f864/2147483647/strip/true/crop/2000x11...310.8 KiB302.8 KiB
Amazon One Medical mobile experience on phone displaying GLP-1 weight loss trea… div.hub-ft-card__image > a > picture > img
/4f/bf/8e42cab949918365fa96068b858c/amazon-one-medical-gl...313.8 KiB286.6 KiB
Amazon Pet Days promotional banner featuring various pets including a dog, cat,… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/6b/bc/afc39ca44e36b485bdb7269ddd7f/about-amazon-hero-pet...257.1 KiB255.9 KiB
Workers pulling seaweed cultivation ropes from ocean; person planting sapling; … div.promo-card-v2__media > a > picture > img
/dims4/default/397a103/2147483647/strip/true/crop/2000x11...131.0 KiB123.1 KiB
view of rural New York state with the changing fall trees div.promo-card-v2__media > a > picture > img
/dims4/default/9efa80d/2147483647/strip/true/crop/2000x11...128.3 KiB120.4 KiB
Amazon and Anthropic joint logo lockup div.hub-feed__item-content > a.hub-feed__item-media > picture > img
assets.aboutamazon.com/29/8f/dd7f3c1241bf8ea88b5e2ce7a92e/untitled-4.png87.8 KiB87.4 KiB
Amazon employee leads group of visitors on a fulfillment center tour in Kent, W… div.promo-card-v2__media > a > picture > img
/dims4/default/4c1c5bf/2147483647/strip/true/crop/2550x14...80.9 KiB72.9 KiB
Smartphones and a Kindle displaying the Kindle reading interface div.promo-card-v2__media > a > picture > img
/dims4/default/9c85bae/2147483647/strip/true/crop/2000x11...78.6 KiB70.6 KiB
Promotional image for No Place To Be Single on Prime Video div.promo-card-v2__media > a > picture > img
/dims4/default/9b5348d/2147483647/strip/true/crop/2000x11...77.3 KiB69.3 KiB
Two women preparing food in the kitchen with Alexa on their Amazon Echo Show on… div.promo-card-v2__media > a > picture > img
/dims4/default/b66651c/2147483647/strip/true/crop/2000x11...74.6 KiB66.6 KiB
Everything you need to know Prime Video, with images of Fallout, Reacher, Rings… div.promo-card-v2__media > a > picture > img
/dims4/default/7133e5d/2147483647/strip/true/crop/2000x11...67.9 KiB59.9 KiB
Inside the delivery station putting dozens of sustainability strategies to the … div.promo-card-v2__media > a > picture > img
/dims4/default/cedfbc6/2147483647/strip/true/crop/2550x14...64.9 KiB57.0 KiB
interference div.promo-card-v2__media > a > picture > img
/dims4/default/e3e10b7/2147483647/strip/true/crop/1920x10...62.6 KiB54.6 KiB
Hands holding smartphone displaying Amazon's one-hour delivery service for ever… div.promo-card-v2__media > a > picture > img
/dims4/default/8730d9d/2147483647/strip/true/crop/2000x11...59.7 KiB51.7 KiB
Paul Vixie in brown jacket standing confidently outside brick building. div.promo-card-v2__media > a > picture > img
/dims4/default/f3d4409/2147483647/strip/true/crop/2000x11...58.3 KiB50.3 KiB
Bundle & save streaming bundle brought by Prime Video: Apple TV and Peacock Pre… div.promo-card-v2__media > a > picture > img
/dims4/default/86b002d/2147483647/strip/true/crop/1920x10...55.4 KiB47.4 KiB
K-dramas on prime video: Confidence Queen; girl with a jumpsuit jumping on guy div.promo-card-v2__media > a > picture > img
/dims4/default/8cb4057/2147483647/strip/true/crop/3000x16...54.7 KiB46.7 KiB
Amazon Prime for Young Adults offering 5% cash back for young adults div.promo-card-v2__media > a > picture > img
/dims4/default/31577a6/2147483647/strip/true/crop/2000x11...48.6 KiB41.4 KiB
A customer entering the back of a car with an AWS and Uber logo overlay. div.promo-card-v2__media > a > picture > img
/dims4/default/d688c73/2147483647/strip/true/crop/2000x11...47.7 KiB40.6 KiB
Andy Jassy div.promo-card-v2__media > a > picture > img
/dims4/default/a30d43c/2147483647/strip/true/crop/2000x11...42.1 KiB35.9 KiB
Andy Jassy div.promo-card-v2__media > a > picture > img
/dims4/default/bbcc0d3/2147483647/strip/true/crop/2000x11...36.0 KiB30.7 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-5-IMG
nodeLabel: Amazon One Medical mobile experience on phone displaying GLP-1 weight loss trea…
path: 1,HTML,1,BODY,4,SECTION,0,DIV,1,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,A,0,PICTURE,1,IMG
selector: div.hub-ft-card__image > a > picture > img
snippet: <img alt="Amazon One Medical mobile experience on phone displaying GLP-1 weight loss…" width="543" height="305" src="https://assets.aboutamazon.com/4f/bf/8e42cab949918365fa96068b858c/amazon-o…" pinger-seen="true">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates
value: No additional origins are good candidates for preconnecting

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 479 ms
URLTime Spent
aboutamazon.com/479 ms
www.aboutamazon.com/0.0 ms

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 210 ms 250.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 7.0 s 12.7 MiB
URLTransfer SizeEst Savings
www.aboutamazon.com/_next/static/chunks/7b01e4aa-5fe4461c000f8c3c.js464.8 KiB445.8 KiB
www.aboutamazon.com/_next/static/chunks/0cb8460a-3f767e4e7a5b4c41.js467.7 KiB442.6 KiB
www.aboutamazon.com/_next/static/chunks/ddb11654-a5b8f22571a723db.js461.2 KiB442.3 KiB
www.aboutamazon.com/_next/static/chunks/ea055470-5ef86b6a7d30494a.js454.9 KiB436.7 KiB
www.aboutamazon.com/_next/static/chunks/782b29a1-042194358cf30b63.js453.2 KiB410.7 KiB
www.aboutamazon.com/_next/static/chunks/2396a370-1d25d55aada7240a.js456.4 KiB408.9 KiB
www.aboutamazon.com/_next/static/chunks/674be3f2-ada3bdb16784b373.js409.5 KiB397.7 KiB
www.aboutamazon.com/_next/static/chunks/0c2bd621-0f1538c1c022260c.js396.8 KiB391.2 KiB
www.aboutamazon.com/_next/static/chunks/1e82ba45-8db33434b0c4d8a5.js395.3 KiB389.8 KiB
www.aboutamazon.com/_next/static/chunks/4c5fd163-8e03899283a6ed48.js394.6 KiB389.3 KiB
www.aboutamazon.com/_next/static/chunks/bc0e69f6-1fde4b4a811da9ff.js394.0 KiB389.1 KiB
www.aboutamazon.com/_next/static/chunks/b6264f8f-76f943479466dd75.js394.0 KiB388.6 KiB
www.aboutamazon.com/_next/static/chunks/16c8c7cf-86f0d2f4a861e8e1.js392.9 KiB387.7 KiB
www.aboutamazon.com/_next/static/chunks/8f7c2092-5766f0dc107c092a.js392.3 KiB387.5 KiB
www.aboutamazon.com/_next/static/chunks/78120182-1f68146dcb3f022c.js392.1 KiB387.2 KiB
www.aboutamazon.com/_next/static/chunks/a88a5821-5db94eaa2ceaa55c.js396.7 KiB386.0 KiB
www.aboutamazon.com/_next/static/chunks/aa59ef6c-4a98608469c88160.js391.2 KiB385.9 KiB
www.aboutamazon.com/_next/static/chunks/aeae96fd-eb3560de69915682.js390.6 KiB385.8 KiB
www.aboutamazon.com/_next/static/chunks/6e01793f-de46db6258cac057.js390.9 KiB385.6 KiB
www.aboutamazon.com/_next/static/chunks/3224e4dd-65f37132cabb313b.js390.9 KiB385.6 KiB
www.aboutamazon.com/_next/static/chunks/b85341dd-3f6196646848a0f1.js391.9 KiB385.3 KiB
www.aboutamazon.com/_next/static/chunks/3534eb0e-1a53e7247842219b.js390.5 KiB385.2 KiB
www.aboutamazon.com/_next/static/chunks/152c37e3-8032a5480d0440d8.js390.1 KiB384.9 KiB
www.aboutamazon.com/_next/static/chunks/6fb0dd44-175e8f7a1b94fc64.js386.9 KiB384.8 KiB
www.aboutamazon.com/_next/static/chunks/03964f3a-d35f1d2a065a5528.js389.4 KiB384.6 KiB
www.aboutamazon.com/_next/static/chunks/6ba1c052-105aac4094ed683f.js389.1 KiB384.3 KiB
www.aboutamazon.com/_next/static/chunks/3441d278-ab10c11780625aff.js385.8 KiB384.2 KiB
www.aboutamazon.com/_next/static/chunks/d101304b-e0b729dc9698f5c7.js385.1 KiB383.6 KiB
www.aboutamazon.com/_next/static/chunks/9c0be7fd-81057534fb5f8c00.js388.8 KiB383.1 KiB
www.aboutamazon.com/_next/static/chunks/dbb9d6b5-8ccf2d3e5f091587.js391.9 KiB382.1 KiB
www.aboutamazon.com/_next/static/chunks/4ec97bd2-45f7bc779d15ba67.js402.7 KiB368.6 KiB
www.aboutamazon.com/_next/static/chunks/5eb80a2d-95cc0d3b0b48c610.js390.7 KiB368.5 KiB
www.aboutamazon.com/_next/static/chunks/2784-030145a63513c636.js92.6 KiB75.1 KiB
www.aboutamazon.com/_next/static/chunks/1255-df170c1493f64051.js168.4 KiB74.3 KiB
www.aboutamazon.com/_next/static/chunks/6005-362071d0e7c3d39d.js247.4 KiB69.4 KiB
go.aboutamazon.com/js/forms2/js/forms2.min.js67.0 KiB52.2 KiB
www.aboutamazon.com/_next/static/chunks/4bd1b696-182b6b13bdad92e3.js169.0 KiB46.2 KiB
assets.adobedtm.com/057ba335cefc/edb903aead4f/launch-44ec4d431192.min.js104.6 KiB39.2 KiB
cdn1.adoberesources.net/alloy/2.27.0/alloy.min.js42.2 KiB36.7 KiB
www.aboutamazon.com/_next/static/chunks/5163-3c894510899b57d1.js51.5 KiB33.2 KiB

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.Not actionable

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
EN flag div.footer__left-nav-col > div.footer__left-nav-site-selection > a#site-selection > img
assets.aboutamazon.com/85/0b/a54bd5854c1b99512aa65180a2f0/result-2.svg
Amazon and Anthropic joint logo lockup div.hub-feed__item-content > a.hub-feed__item-media > picture > img
assets.aboutamazon.com/29/8f/dd7f3c1241bf8ea88b5e2ce7a92e/untitled-4.png
Amazon Pet Days promotional banner featuring various pets including a dog, cat,… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/6b/bc/afc39ca44e36b485bdb7269ddd7f/about-amazon-hero-pet...
Alexa plus device in the foreground with the Alexa+ logo in the background at t… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/8e/3b/1a60c4b144a2b6b25d776a8ff3b3/alexa-italia-hero-3.jpg
Summer Beauty Event from April 27 to May 10 featuring Hawaiian Tropic after sun… div.hub-feed__item-content > a.hub-feed__item-media > picture > img
/22/10/6f4b15304a6cb3a3869250f5a258/summer-beauty-hero-1-...

More information about the performance of your application. These numbers don't directly affect the Performance score.

Max Potential First Input Delay 130 ms
Layout shift culprits
Optimize DOM size
Font display
Forced reflow
LCP breakdown
Modern HTTP
Render blocking requests
Optimize viewport for mobile
Minify CSS
Minify JavaScript
JavaScript execution time 0.4 s
Minimizes main-thread work 1.7 s
Avoid long main-thread tasks 3 long tasks found
Network Requests
Network Round Trip Times 100 ms
Server Backend Latencies 120 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 40 ms
Avoid large layout shifts 1 layout shift found
INP breakdown
User Timing marks and measures
Avoid non-composited animations
95

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Subscribe div.newsletter > div#newsletter-signup-footer > form.signup-form__form > button.signup-form__button

These are opportunities to improve the legibility of your content.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
100

Best Practices

Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No browser errors logged to the console
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Mitigate DOM-based XSS with Trusted Types
Page has valid source maps
Redirects HTTP traffic to HTTPS
Detected JavaScript libraries
100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links have descriptive text
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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