Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 53.5 MB (47.6 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
CAD 689 investment → CAD 9,657/month returns + CAD 350,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~34%.
- Page takes 31.7s to loadUsers abandon at ~3s — you're 29.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
CAD 350,000
- No privacy policy link detectedPIPEDA: CAD 1,000 – CAD 100,000
- 2 advertising/retargeting trackers detectedPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no cookie policy foundPIPEDA: CAD 1,000 – CAD 100,000
Bounce-Rate Cost
CAD 9,640 /mo
+34.4pp bounce · ~3,443 lost visitors/mo
CPC: CAD 2.80
Bandwidth Waste
CAD 16 /mo
149891.4 MB/mo × 0.108 CAD/GB
- Optimize transfer: save ~15.0 MB per page loadSaves CAD 16/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
11.45 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
31.67 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.82 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.478
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
12.12 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
41.63 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.03 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.33 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
968 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.128
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.13 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.55 s
Categories
8Performance
Page weighs 53.5 MB (47.6 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Adobe Experience Manager, on Java, hosted on AWS, with Amazon CloudFront CDN
Stack Architecture
DoubleClick Floodlight 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
Qualified 
Adobe Experience Manager 
Adobe Fonts Amazon Route 53 
Animate.css 3.2.3Apple 
Bootstrap 5.3.3
Cloudflare Bot Management Facebook SDK 
Google Font API Google Search Console Microsoft Microsoft 365 
OWL Carousel 
Open Graph 
Sentry 
Swiper 
Tailwind CSS 
ZURB Foundation 
core-js 3.32.2
jQuery 3.5.1
reCAPTCHA 
Java 
Amazon CloudFront Cloudflare 
cdnjs 
jsDelivr 
AWS Amazon Web Services All Detected Technologies (34)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
cdnjs is a free distributed JS library delivery service.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
Adobe Experience Manager (AEM) is a content management solution for building websites, mobile apps and forms.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Animate.css is a ready-to-use library collection of CSS3 animation effects.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Qualified is a B2B marketer that allows buyers and sales reps to connect through real-time website conversations.
Observations (2)
No build tool detected
A framework (Adobe Fonts) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 53.5 MB (47.6 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found