Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
3 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$900 investment → $13,447/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~29%.
- Page takes 12.1s to loadUsers abandon at ~3s — you're 9.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 2 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- 5 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Skip navigation link is missing (WCAG 2.4.1)ADA Title III: USD 25,000 – USD 150,000
- No H1 heading foundADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$10,306 /mo
+29.4pp bounce · ~2,944 lost visitors/mo
CPC: USD 3.50
Bandwidth Waste
$0.41 /mo
5153.1 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~515 KB per page loadSaves $0.41/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.34 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
12.10 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.80 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.047
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.76 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
15.28 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
955 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.31 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
156 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.013
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.96 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.19 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 73+ on Accessibility; you're at 47 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 71+ on Accessibility; you're at 47 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, with Netlify CDN
Stack Architecture
Amazon Advertising 
DoubleClick Floodlight 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
ID5 1.0.97
Prebid 9.33.0
Quantcast Measure 
comScore 
WordPress 
Open Graph 
Tailwind CSS 
core-js 3.33.2
Netlify Netlify CDN All Detected Technologies (19)
Netlify providers hosting and server-less backend services for web applications and static websites.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Quantcast Measure is an audience insights and analytics tool.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Facebook) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
19 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.
This badge auto-updates with your latest scan result.
[](https://beavercheck.com/results/be272929-203b-46cb-9d0f-30932995761f)<a href="https://beavercheck.com/results/be272929-203b-46cb-9d0f-30932995761f"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fpurevolume.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fpurevolume.comExport & share
Download the audit, share with your team, or grab a fix plan ready to copy into your tracker.
Copies markdown to clipboard
Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 9h total → projected B (80)
Sprint 1: Quick Wins
+1Highest ROI — low effort, high impact
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+7Medium effort, high structural impact
- · 2 control(s) without accessible label
- · 3 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found