Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 17.4 MB (5.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$775 investment → $6,919/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~26%.
- Page takes 24.0s to loadUsers abandon at ~3s — you're 21.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 11.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No skip-to-content linkKeyboard and screen-reader users must tab through the entire header on every page→ Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 13 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$6,918 /mo
+25.7pp bounce · ~2,572 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$1.26 /mo
15689.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.6 MB per page loadSaves $1.26/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
9.12 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
24.03 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
11.21 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.004
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.31 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
48.38 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.14 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.28 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.79 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.14 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
16.05 s
Categories
8Performance
Page weighs 17.4 MB (5.0 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 74+ on Security; you're at 59 — closing this gap is the highest-leverage improvement.
Technology stack
Adobe Fonts, on Apache/PHP, hosted on Apache HTTP Server, with Sovrn//Commerc...
Stack Architecture
Ad Lightning 
Amazon Advertising 
AppNexus 
Criteo 
Facebook Pixel 2.9.303
Google AdSense 
Google Analytics 
Google Tag Manager 
Hashtag Labs 
ID5 1.0.97
Microsoft Clarity 
OpenX 
Pinterest Conversion Tag 
Prebid 9.30.0
Quantcast Measure 
Rubicon Project 
Tapad 
TripleLift 
Twitter Ads 
Webpack 
Adobe Fonts Amazon Route 53 Facebook SDK Google Search Console Google Workspace 
Open Graph 
OpenSSL 1.0.2k
Po.st 
Priority Hints 
RSS 
core-js 3.32.2
jQuery 2.2.0
web-vitals 
PHP 8.2.19
Apache 2.4.51
Sovrn//Commerce unpkg Apache HTTP Server 2.4.51All Detected Technologies (38)
Sovrn//Commerce is a content monetization tool for publishers.
Apache is a free and open-source cross-platform web server software.
PHP is a general-purpose scripting language used for web development.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenSSL is a software library for applications that secure communications over computer networks against eavesdropping or need to identify the party at the other end.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
Ad Lightning is an programmatic ads monitoring and audit service.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Hashtag Labs is a full-service digital ad operations company.
ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
OpenX is a programmatic advertising technology company.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Quantcast Measure is an audience insights and analytics tool.
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
Tapad is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery.
TripleLift is an advertising technology company providing native programmatic to buyers and sellers.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (4)
Server version exposed in headers
The Server header reveals 'Apache 2.4.51'. Exposing exact server versions helps attackers target known vulnerabilities. Consider configuring your server to hide version information.
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'PHP 8.2.19'. Remove this header in production to reduce information leakage.
jQuery version may be outdated
Detected jQuery 2.2.0. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
38 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (80)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 17.4 MB (5.0 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 2 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found