D — https://rei.com | BeaverCheck Audit

Site Health

Score: 61 / 100

Based on 6 categories, 0 sections

Room to improve — your 25.4s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Major barriers for users with disabilities — up to 15% of your audience.

Good server performance with room for optimization.

Mostly compliant — a few items need attention.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%Infrastructure 10%Compliance 8%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Apple · 1227 peers

You 61

Avg 72

-11 below average

0 50 100

See full Apple benchmark →

Google Search Console · 3592 peers

You 61

Avg 73

-12 below average

0 50 100

See full Google Search Console benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

Cookie 'EdgeLocation' is missing the Secure flag

Security gaps expose your site and users to attacks, eroding trust.

Security › Cookie Security

Cookie 'akamai_session' is missing the Secure flag

Security gaps expose your site and users to attacks, eroding trust.

Security › Cookie Security

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 10.4 MB (4.6 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Frei.com)](https://beavercheck.com/results/c33b486f-4905-4f05-a872-90ddf28b73fe)

HTML

<a href="https://beavercheck.com/results/c33b486f-4905-4f05-a872-90ddf28b73fe"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Frei.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Frei.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 25.4s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.

4 security gaps detected — browsers may warn visitors about your site.

Your LCP is 25.4s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Conversion Barriers

3 critical 1 warning

4 barrier(s) likely increasing bounce by ~33%.

Speed (2)

Page takes 25.4s to load

+12% bounce

Users abandon at ~3s — you're 22.9s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 1.7s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (1)

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

No viewport meta tag

+15% bounce

Mobile browsers render at desktop width and shrink — text unreadable, tap targets miniature

Fix: Add <meta name="viewport" content="width=device-width, initial-scale=1">

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$400 investment → $1.17/month returns + USD 7,500 risk avoided

Payback period: > 2 years First-year ROI: -96%

Investment

$400

4h · 5 findings

Monthly returns

$1.17 /mo

~$14 / year

Bandwidth savings $1.17

Regulatory risk avoided

USD 7,500

if kept compliant

CCPA/CPRA USD 7,500

$200 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$400

4.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$200 4 fixes in ~120 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$626 / month at risk

~$7,514 / year if left unfixed

Compliance Risk

$7,500

CCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no privacy policy found
CCPA/CPRA: USD 2,500 – USD 7,500

Bandwidth Waste

$1.17 /mo

14586.5 MB/mo × 0.080 USD/GB

Optimize transfer: save ~1.5 MB per page load
Saves $1.17/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

7.63 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

25.44 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.67 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

12.28 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

29.16 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLV...	21600.0 s	180.0 KiB
tags.tiqcdn.com/utag/rei/main/prod/utag.js	300.0 s	107.3 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/Nzaikp3acaJ3/ICc3LVlZ/Whd...	21600.0 s	160.4 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
api.bluecore.com/triggermail.js/rei_us.js	3600.0 s	97.5 KiB
/signals/config/816358311757684?v=2.9.303&r=stable&domain...	1200.0 s	78.8 KiB
www.rei.com/assets/c72b404d43f69170b105f04be9940062f44e2a4878a	600.0 s	68.4 KiB
cnstrc.com/js/cust/rei_lhsNsZ.js	1800.0 s	60.5 KiB
www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js	14400.0 s	51.9 KiB
p11.techlab-cdn.com/e/65226_747628124.js	600.0 s	32.8 KiB
d.impactradius-event.com/A3622523-ed22-4d51-ba5e-bf76b6bf14fc1.js	900.0 s	20.7 KiB
odeaiqfw.micpn.com/p/js/1.js	0.0 ms	15.5 KiB
websdk.appsflyersdk.com/?st=banners,pba&	0.0 ms	15.2 KiB
p11.techlab-cdn.com/e/65319_1825142941.js	600.0 s	15.9 KiB
www.rei.com/media/product/C00531	86400.0 s	31.8 KiB
www.rei.com/media/product/C01129	86400.0 s	24.1 KiB
www.rei.com/media/product/235576	86400.0 s	22.4 KiB
www.rei.com/media/product/C00187	86400.0 s	22.4 KiB
www.rei.com/media/product/C03769	86400.0 s	21.5 KiB
www.rei.com/media/product/C00902	86400.0 s	21.0 KiB
www.rei.com/media/product/203791	86400.0 s	20.3 KiB
www.rei.com/media/product/228505	86400.0 s	19.7 KiB
www.rei.com/media/product/245457	86400.0 s	18.5 KiB
www.rei.com/media/product/C09077	86400.0 s	16.5 KiB
p11.techlab-cdn.com/e/65257_1825202430.js	600.0 s	7.0 KiB
bat.bing.com/p/conversions/s/0.8.59	86400.0 s	15.6 KiB
www.rei.com/akam/13/2af83497	21600.0 s	9.3 KiB
/WRSiteInterceptEngine/?Q_ZID=ZN_9YKZvxooAxGhiL3&Q_LOC=ht...	3600.0 s	4.6 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	604800.0 s	35.9 KiB
/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.46.0&Q_CLIENT...	604800.0 s	30.9 KiB
s.pinimg.com/ct/lib/main.10d2511a.js	1209600.0 s	27.6 KiB
tags.tiqcdn.com/utag/rei/main/prod/utag.581.js?utv=ut4.54.202604211803	300.0 s	2.7 KiB
tags.tiqcdn.com/utag/rei/main/prod/utag.569.js?utv=ut4.54.202604211803	300.0 s	2.5 KiB
t.channeladvisor.com/v2/12021789.js	3600.0 s	2.7 KiB
/dxjsmodule/37.7ea1ffe71ad8c0799cc1.chunk.js?Q_CLIENTVERS...	604800.0 s	18.6 KiB
p11.techlab-cdn.com/e/64885_1825202492.js	600.0 s	2.0 KiB
ct.pinterest.com/static/ct/token_create.js	7200.0 s	2.2 KiB
s.pinimg.com/ct/core.js	7200.0 s	2.1 KiB
/dxjsmodule/WebResponsiveDialogModule.js?Q_CLIENTVERSION=...	604800.0 s	11.7 KiB
/dxjsmodule/1.bc67e778235741631577.chunk.js?Q_CLIENTVERSI...	604800.0 s	7.1 KiB
/utag/rei/main/prod/utag.v.js?a=rei/main/202604211803&cb=...	300.0 s	440 B
/AkCd?creative_id=18efe55e-adec-4127-ac5b-cda665e9f8bf&af...	0.0 ms	310 B
/dxjsmodule/7.f7df015b06d8a90ce822.chunk.js?Q_CLIENTVERSI...	604800.0 s	1.4 KiB
/tr/?id=816358311757684&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	16 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:45.215 source:map[column:278143 line:0 type:source-location url:https://www.rei.com/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLVlZ/NQpN/BEZFZHAB urlProvider:network]] map[reflowTime:0.049 source:map[column:83788 line:0 type:source-location url:https://www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js urlProvider:network]] map[reflowTime:35.305 source:map[column:19018 line:2 type:source-location url:https://websdk.appsflyersdk.com/?st=banners,pba& urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Text reads: ‘Outside Days. Denver, Colorado. May 29-31, 2026. Capital One & R E… `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25484090_rail-promo-wk15-outside-days_web_lg.jpeg?im...	433.6 KiB	416.1 KiB
Text reads: ‘Made by R E I Co-op’ over two hikers laughing and smiling for the … `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25373881_hp-rail-hike-pants-reimagined_web_lg.jpeg?i...	250.2 KiB	232.7 KiB
Three people ride bikes together through a gravel path on a sunny day. `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25452703_hp-rail-card-shop-gravel-bikes_web_lg.jpeg?...	222.9 KiB	205.4 KiB
Two people inside of a tent. One relaxes in a sleeping bag while the other make… `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25484100_rail-promo-wk15-best-new-tents_web_lg.jpeg?...	199.5 KiB	182.0 KiB
Three pairs of Smartwool socks on a wooden background. `div.cdr-grid_16-3-1 > div.story__container--media > picture.landing-image-component > img.landing-image-component__image`	/dam/23833992_socks-buy-more-save-more-09-25_web_lg.jpeg?...	178.6 KiB	162.5 KiB
Three Patagonia bags on a light colored background. `li.scroll-carousel__slide > div.slide > picture.landing-image-component > img.landing-image-component__image`	/dam/25361007_hp-fs26-wk12-patagonia-travel_web_lg.jpeg?i...	140.0 KiB	133.5 KiB
Three people stop to stretch while looking off into the distance as the sun beg… `div.split-banner-bespoke__wrapper > div.split-banner-bespoke__media > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/tuttle_012422_0234_web_lg.jpeg?im=Resize,width=800	148.7 KiB	131.0 KiB
An R E I Co-op rain jacket, a Patagonia rain jacket, and an Arc’teryx rain jack… `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25484087_rail-promo-wk15-weather-ready-jackets_web_l...	124.9 KiB	108.3 KiB
A variety of R E I Outlet gear. Text reads, R E I Outlet, up to 40% off. `div.cdr-grid_16-3-1 > div.story__container--media > picture.landing-image-component > img.landing-image-component__image`	/dam/25455112_w2s-rei-outlet-evergreen-spr26_web_lg.jpeg?...	58.6 KiB	47.5 KiB
R E I Co-op membership. A 30 dollar member bonus card that reads 'made for life… `div.split-banner-bespoke__wrapper > div.split-banner-bespoke__media > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/21387594_hp-mabc-img_web_lg.jpeg?im=Resize,width=800	46.7 KiB	36.2 KiB
Electra Townie Go! Throttle Electric Bike `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C00531	31.6 KiB	30.8 KiB
Arc'teryx Gamma Lightweight Hoody - Men's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C01129	23.8 KiB	23.3 KiB
A collage of hiking gear including two shirts, a HOKA boot, and a pair of pants… `li.scroll-carousel__slide > div.slide > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/25361016_hp-fs26-wk12-hiking_web_lg.jpeg?im=Resize,width=350	28.6 KiB	22.1 KiB
Vuori Halo Mini Full-Zip Hoodie - Women's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C00187	22.1 KiB	21.6 KiB
REI Co-op Stuff Travel Waist Pack `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/235576	22.1 KiB	21.2 KiB
Camp Snap Screen-Free Digital Camera `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C03769	21.3 KiB	20.8 KiB
Patagonia Capilene Cool Daily Graphic T-Shirt - Men's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C00902	20.7 KiB	20.2 KiB
Nocs Provisions Zoom Tube 8 x 32 Monocular Telescope `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/203791	20.1 KiB	19.3 KiB
REI Co-op Active Pursuits T-Shirt - Men's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/228505	19.4 KiB	19.0 KiB
R E I Co-op Mastercard. Earn 15% in total REI rewards. Opt Outside. `div.split-banner-bespoke__wrapper > div.split-banner-bespoke__media > picture.landing-image-component > img.landing-image-component__image`	/dam/22232711_hp-mastercard-split-banner-05-27_web_lg.jpe...	23.3 KiB	18.1 KiB
REI Co-op Siesta Hooded 20 Sleeping Bag `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/245457	18.2 KiB	17.9 KiB
Mountain Hardwear Crater Lake Heavyweight Half-Zip Top - Women's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C09077	16.3 KiB	15.9 KiB
The North Face Universal One Sleeping Bag on a light colored background. `li.scroll-carousel__slide > div.slide > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/25361022_hp-fs26-wk12-camping_web_lg.jpeg?im=Resize,width=350	19.0 KiB	14.4 KiB
Birkenstock sandals on a light colored background. `li.scroll-carousel__slide > div.slide > picture.landing-image-component > img.landing-image-component__image`	/dam/25361029_hp-fs26-wk12-birkenstock-sandals_web_lg.jpe...	17.4 KiB	13.2 KiB
A women’s Vuori zip hoodie and cropped tank top on a light colored background. `li.scroll-carousel__slide > div.slide > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/25361003_hp-fs26-wk12-womens_web_lg.jpeg?im=Resize,width=350	16.9 KiB	12.8 KiB
App logo `div > div > div > img`	www.rei.com/dam/mobile_app_2025_app_logo_1024x1024.png	12.5 KiB	12.5 KiB

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]

items: [map[duration:371.9040009765625 label:Time to first byte subpart:timeToFirstByte] map[duration:25.4439990234375 label:Resource load delay subpart:resourceLoadDelay] map[duration:158.996 label:Resource load duration subpart:resourceLoadDuration] map[duration:1995.873 label:Element render delay subpart:elementRenderDelay]]

lhId: page-2-IMG

nodeLabel: Three people ride bikes together through a gravel path on a sunny day.

path: 2,HTML,1,BODY,0,DIV,0,DIV,2,DIV,0,MAIN,0,DIV,0,DIV,1,DIV,1,SECTION,0,DIV,0,DIV,0,DIV,2,DIV,0,DIV,1,UL,1,LI,1,DIV,0,DIV,0,PICTURE,7,IMG

selector: div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image

snippet: <img alt="Three people ride bikes together through a gravel path on a sunny day." src="https://www.rei.com/dam/25452703_hp-rail-card-shop-gravel-bikes_web_lg.jpe…" fetchpriority="high" class="landing-image-component__image" aria-hidden="false">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
www.rei.com/assets/c72b404d43f69170b105f04be9940062f44e2a4878a	68.4 KiB	309 ms
www.rei.com/satchel/packages/tealium/utag.sync-4.4.0.js	19.7 KiB
www.rei.com/satchel/febs/home/2.0.0/home/logging-Dr0uSwuT.css	810 B	154 ms
www.rei.com/satchel/febs/home/2.0.0/home/main-3E4xihHZ.css	861 B
www.rei.com/satchel/febs/home/2.0.0/home/formatCoupon-B6LfXaWT.css	772 B
www.rei.com/satchel/febs/home/2.0.0/home/home-Dk-cQgBd.css	3.8 KiB
www.rei.com/satchel/febs/home/2.0.0/home/SecondaryHeading-CHn81YCA.css	377 B
www.rei.com/satchel/febs/home/2.0.0/home/recommendations-CLl1mulH.css	541 B
www.rei.com/satchel/febs/home/2.0.0/home/UgcPlacementComponent-QMrEnz8e.css	666 B
www.rei.com/satchel/febs/home/2.0.0/home/ugcPlacementData-Bw31m3vW.css	2.2 KiB
www.rei.com/satchel/febs/home/2.0.0/home/main-CkdH0BCy.css	1.2 KiB
www.rei.com/satchel/febs/home/2.0.0/home/main-CcLfYY-Z.css	771 B
www.rei.com/satchel/febs/home/2.0.0/home/main-CNKgGgBb.css	1.5 KiB
www.rei.com/satchel/febs/home/2.0.0/home/isObjectLike-CtPLw1js.css	1.9 KiB
www.rei.com/satchel/febs/home/2.0.0/home/clientPageData-Rtzucie3.css	876 B
www.rei.com/satchel/febs/home/2.0.0/home/style-Cux8GyYi.css	636 B
www.rei.com/satchel/febs/home/2.0.0/home/style-Cip0anzY.css	694 B
www.rei.com/satchel/febs/home/2.0.0/home/style-DI57RfGb.css	516 B
www.rei.com/satchel/febs/home/2.0.0/home/style-BiNRQtN5.css	628 B
www.rei.com/satchel/febs/home/2.0.0/home/style-BW7vKjBi.css	378 B
www.rei.com/satchel/febs/home/2.0.0/home/cedar-DBGkpkv5.css	8.2 KiB
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	5.0 KiB
www.rei.com/satchel/febs/home/2.0.0/home/style-BCFL1QQD.css	302 B
www.rei.com/satchel/febs/home/2.0.0/home/style-DWOsFMod.css	1.6 KiB
www.rei.com/satchel/febs/home/2.0.0/home/style-9O10FW8r.css	1.3 KiB
/satchel/febs/packages/@rei/global-vue-components/global-...	12.9 KiB
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	1.2 KiB	154 ms
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	5.1 KiB
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	2.1 KiB
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	2.0 KiB

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/creatives-fonts/roboto/roboto-v20-vietnamese_latin-ext_l...	5.0 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 842 ms

URL	Time Spent
rei.com/	842 ms
www.rei.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 110 ms 19.6 KiB

URL	Transfer Size	Est Savings
www.rei.com/satchel/packages/adobe-target/at-v2.9.0-caas-v3.js	44.1 KiB	19.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 3.0 s 648.9 KiB

URL	Transfer Size	Est Savings
api.bluecore.com/triggermail.js/rei_us.js	96.9 KiB	70.4 KiB
www.googletagmanager.com/gtag/js?id=AW-1069764188&cx=c&gtm=4e64k0h2	146.8 KiB	58.0 KiB
tags.tiqcdn.com/utag/rei/main/prod/utag.js	106.9 KiB	54.5 KiB
www.googletagmanager.com/gtag/js?id=DC-4362844	130.7 KiB	53.9 KiB
/satchel/febs/packages/@rei/global-vue-components/global-...	97.8 KiB	46.4 KiB
cnstrc.com/js/cust/rei_lhsNsZ.js	60.1 KiB	40.7 KiB
www.rei.com/satchel/febs/home/2.0.0/home/main-DQaU2lUs.js	53.9 KiB	38.6 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLV...	179.0 KiB	38.1 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	34.0 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/Nzaikp3acaJ3/ICc3LVlZ/Whd...	160.2 KiB	32.6 KiB
www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js	51.5 KiB	26.4 KiB
cdn.gladly.com/assets/chat-sdk/apiBootstrap~2cfce1229b40af21.js	43.2 KiB	23.5 KiB
/signals/config/816358311757684?v=2.9.303&r=stable&domain...	78.7 KiB	23.1 KiB
/assets/chat-sdk/vendor-node_modules_reduxjs_toolkit_dist...	46.7 KiB	22.8 KiB
/satchel/febs/packages/@rei/global-vue-components/SearchA...	28.6 KiB	22.4 KiB
/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.46.0&Q_CLIENT...	30.9 KiB	22.0 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	35.7 KiB	21.1 KiB
www.rei.com/satchel/packages/adobe-target/at-v2.9.0-caas-v3.js	44.1 KiB	20.3 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.rei.com/assets/c72b404d43f69170b105f04be9940062f44e2a4878a	2.2 s	1.9 s	29 ms
Unattributable	2.0 s	455 ms	0.0 ms
www.rei.com/	2.0 s	883 ms	1.4 ms
www.rei.com/satchel/febs/home/2.0.0/home/main-HKi4g7pi.js	1.2 s	1.0 s	0.2 ms
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLV...	982 ms	685 ms	38 ms
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	543 ms	504 ms	0.8 ms
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/Nzaikp3acaJ3/ICc3LVlZ/Whd...	530 ms	405 ms	46 ms
www.googletagmanager.com/gtag/js?id=AW-1069764188&cx=c&gtm=4e64k0h2	354 ms	280 ms	30 ms
www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js	320 ms	301 ms	12 ms
tags.tiqcdn.com/utag/rei/main/prod/utag.js	313 ms	255 ms	41 ms
www.googletagmanager.com/gtag/js?id=DC-4362844	251 ms	220 ms	26 ms
api.bluecore.com/triggermail.js/rei_us.js	225 ms	149 ms	37 ms
www.rei.com/satchel/packages/adobe-target/at-v2.9.0-caas-v3.js	221 ms	208 ms	13 ms
websdk.appsflyersdk.com/?st=banners,pba&	215 ms	50 ms	3.5 ms
cnstrc.com/js/cust/rei_lhsNsZ.js	206 ms	171 ms	24 ms
www.rei.com/akam/13/2af83497	186 ms	114 ms	3.4 ms
www.rei.com/satchel/packages/tealium/utag.sync-4.4.0.js	175 ms	160 ms	4.6 ms
connect.facebook.net/en_US/fbevents.js	134 ms	101 ms	32 ms
/dxjsmodule/37.7ea1ffe71ad8c0799cc1.chunk.js?Q_CLIENTVERS...	127 ms	112 ms	3.6 ms
/signals/config/816358311757684?v=2.9.303&r=stable&domain...	113 ms	95 ms	18 ms
/assets/chat-sdk/vendor-node_modules_reduxjs_toolkit_dist...	107 ms	96 ms	10 ms
s.pinimg.com/ct/lib/main.10d2511a.js	103 ms	88 ms	7.5 ms
d.impactradius-event.com/A3622523-ed22-4d51-ba5e-bf76b6bf14fc1.js	82 ms	74 ms	4.1 ms
odeaiqfw.micpn.com/p/js/1.js	80 ms	65 ms	5.7 ms
p11.techlab-cdn.com/e/65319_1825142941.js	64 ms	59 ms	3.2 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	9.0 s
Other	2.4 s
Style & Layout	852 ms
Script Parsing & Compilation	477 ms
Garbage Collection	347 ms
Rendering	286 ms
Parse HTML & CSS	118 ms

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 11.4 KiB

URL	Transfer Size	Est Savings
/satchel/febs/packages/@rei/global-vue-components/global-...	12.8 KiB	11.4 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/dam/25484090_rail-promo-wk15-outside-days_web_lg.jpeg?im...	434.3 KiB
/dam/25373881_hp-rail-hike-pants-reimagined_web_lg.jpeg?i...	250.6 KiB
/dam/25452703_hp-rail-card-shop-gravel-bikes_web_lg.jpeg?...	223.2 KiB
/dam/25484100_rail-promo-wk15-best-new-tents_web_lg.jpeg?...	199.8 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLV...	180.0 KiB
/dam/23833992_socks-buy-more-save-more-09-25_web_lg.jpeg?...	178.9 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/Nzaikp3acaJ3/ICc3LVlZ/Whd...	160.4 KiB
www.rei.com/dam/tuttle_012422_0234_web_lg.jpeg?im=Resize,width=800	149.0 KiB
www.googletagmanager.com/gtag/js?id=AW-1069764188&cx=c&gtm=4e64k0h2	146.8 KiB
/dam/25361007_hp-fs26-wk12-patagonia-travel_web_lg.jpeg?i...	140.3 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.ls-content-block > div.ls-content-block__region > picture.landing-image-component > img.landing-image-component__image `div.ls-content-block > div.ls-content-block__region > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/21387586_membership-tag.svg
div.ls-content-block > div.ls-content-block__region > picture.landing-image-component > img.landing-image-component__image `div.ls-content-block > div.ls-content-block__region > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/21387586_membership-tag.svg
Get it on Google Play `div.mobile-apps > div.mobile-apps__body > a.mobile-apps__image-link > img.mobile-apps__image`
Download on the App Store `div.mobile-apps > div.mobile-apps__body > a.mobile-apps__image-link > img.mobile-apps__image`

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●LCP request discovery

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●User Timing marks and measures 5 user timings

●Avoid long main-thread tasks 20 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 210 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 250 ms

○INP breakdown

○Avoid non-composited animations

○Avoid large layout shifts

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Crowd favorites `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`
Popular products `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`
REI Co-op brand `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`
Outlet deals `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`

Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid values. Learn more about valid values for ARIA attributes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Crowd favorites `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Close sign in nudge `li.actions__item > div.item-account-link > div > li.sign-in-nudge-dropdown`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Your Privacy Choices `div.ccsite-footer__container > ul.legal__list > li.legal__list-item > button#footer-privacy-choices`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●All heading elements contain content.

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	www.rei.com/assets/c72b404d43f69170b105f04be9940062f44e2a4878a line 23, col 455

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.rei.com/rest/user/account	`Failed to load resource: the server responded with a status of 400 ()`
/satchel/febs/packages/@rei/global-vue-components/@rei/gl...	`Failed to load resource: the server responded with a status of 404 ()`
/satchel/febs/packages/@rei/global-vue-components/@rei/gl...	`Failed to load resource: the server responded with a status of 404 ()`
/satchel/febs/packages/@rei/global-vue-components/@rei/gl...	`Failed to load resource: the server responded with a status of 404 ()`
www.rei.com/order-processing/rest/checkout/cart/cart-summary	`Failed to load resource: the server responded with a status of 404 ()`

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.rei.com/blog/outside-days	Learn more
www.rei.com/action/network/campaigns	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.02 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.64 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

152 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.029

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.58 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.05 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLV...	21600.0 s	180.0 KiB
tags.tiqcdn.com/utag/rei/main/prod/utag.js	300.0 s	107.3 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/Nzaikp3acaJ3/ICc3LVlZ/Whd...	21600.0 s	160.4 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
api.bluecore.com/triggermail.js/rei_us.js	3600.0 s	97.5 KiB
/signals/config/816358311757684?v=2.9.303&r=stable&domain...	1200.0 s	78.8 KiB
www.rei.com/assets/c72b404d43f69170b105f04be9940062f44e2a4878a	600.0 s	68.4 KiB
cnstrc.com/js/cust/rei_lhsNsZ.js	1800.0 s	60.5 KiB
cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js	86400.0 s	128.4 KiB
www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js	14400.0 s	52.0 KiB
p11.techlab-cdn.com/e/65226_747628124.js	600.0 s	32.8 KiB
d.impactradius-event.com/A3622523-ed22-4d51-ba5e-bf76b6bf14fc1.js	900.0 s	20.8 KiB
odeaiqfw.micpn.com/p/js/1.js	0.0 ms	15.5 KiB
websdk.appsflyersdk.com/?st=banners,pba&	0.0 ms	15.2 KiB
p11.techlab-cdn.com/e/65319_1825142941.js	600.0 s	15.9 KiB
www.rei.com/media/product/C00531	86400.0 s	31.8 KiB
www.rei.com/media/product/C01129	86400.0 s	24.1 KiB
www.rei.com/media/product/235576	86400.0 s	22.4 KiB
www.rei.com/media/product/C00187	86400.0 s	22.4 KiB
www.rei.com/media/product/C03769	86400.0 s	21.5 KiB
www.rei.com/media/product/C00902	86400.0 s	21.0 KiB
www.rei.com/media/product/203791	86400.0 s	20.3 KiB
www.rei.com/media/product/228505	86400.0 s	19.7 KiB
www.rei.com/media/product/245457	86400.0 s	18.5 KiB
www.rei.com/media/product/C09077	86400.0 s	16.5 KiB
p11.techlab-cdn.com/e/65257_1825202430.js	600.0 s	7.0 KiB
bat.bing.com/p/conversions/s/0.8.59	86400.0 s	15.6 KiB
www.rei.com/akam/13/2af83497	21600.0 s	9.3 KiB
p11.techlab-cdn.com/e/64854_1825202523.js	600.0 s	5.0 KiB
/WRSiteInterceptEngine/?Q_ZID=ZN_9YKZvxooAxGhiL3&Q_LOC=ht...	3600.0 s	4.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	604800.0 s	35.9 KiB
/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.46.0&Q_CLIENT...	604800.0 s	30.9 KiB
ct.pinterest.com/static/ct/token_create.js	7200.0 s	3.9 KiB
s.pinimg.com/ct/lib/main.10d2511a.js	1209600.0 s	27.4 KiB
tags.tiqcdn.com/utag/rei/main/prod/utag.581.js?utv=ut4.54.202604211803	300.0 s	2.7 KiB
tags.tiqcdn.com/utag/rei/main/prod/utag.569.js?utv=ut4.54.202604211803	300.0 s	2.5 KiB
t.channeladvisor.com/v2/12021789.js	3600.0 s	2.7 KiB
/dxjsmodule/FeedbackButtonModule.js?Q_CLIENTVERSION=2.46....	604800.0 s	19.4 KiB
/dxjsmodule/37.7ea1ffe71ad8c0799cc1.chunk.js?Q_CLIENTVERS...	604800.0 s	18.6 KiB
p11.techlab-cdn.com/e/64885_1825202492.js	600.0 s	2.0 KiB
s.pinimg.com/ct/core.js	7200.0 s	2.1 KiB
/dxjsmodule/WebResponsiveDialogModule.js?Q_CLIENTVERSION=...	604800.0 s	11.7 KiB
/dxjsmodule/1.bc67e778235741631577.chunk.js?Q_CLIENTVERSI...	604800.0 s	7.1 KiB
/utag/rei/main/prod/utag.v.js?a=rei/main/202604211803&cb=...	300.0 s	439 B
/dxjsmodule/7.f7df015b06d8a90ce822.chunk.js?Q_CLIENTVERSI...	604800.0 s	1.4 KiB
/tr/?id=816358311757684&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	18 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
A person wearing Topo Athletic shoes runs through a rocky path on a wet day. `div.cdr-grid_16-3-1 > div.story__container--media > picture.landing-image-component > img.landing-image-component__image`	/dam/21839540_242383_040925_28803_web_lg.jpeg?im=Resize,w...	795.4 KiB	778.8 KiB
A yellow banner that reads: ‘Members save on travel’ over an image of people ka… `div.cdr-grid_16-3-1 > div.story__container--media > picture.landing-image-component > img.landing-image-component__image`	/dam/24712182_w2s-intrepid-travel_web_lg.jpeg?im=Resize,w...	575.5 KiB	561.9 KiB
Three pairs of Smartwool socks on a wooden background. `div.cdr-grid_16-3-1 > div.story__container--media > picture.landing-image-component > img.landing-image-component__image`	/dam/23833992_socks-buy-more-save-more-09-25_web_lg.jpeg?...	318.7 KiB	310.5 KiB
A person stands underneath a waterfall in their North Face rain jacket. `div.cdr-grid_16-3-1 > div.story__container--media > picture.landing-image-component > img.landing-image-component__image`	/dam/24100101_c01440_103125_45322_web_lg.jpeg?im=Resize,w...	197.4 KiB	188.2 KiB
A variety of R E I Outlet gear. Text reads, R E I Outlet, up to 40% off. `div.cdr-grid_16-3-1 > div.story__container--media > picture.landing-image-component > img.landing-image-component__image`	/dam/25455112_w2s-rei-outlet-evergreen-spr26_web_lg.jpeg?...	180.1 KiB	175.5 KiB
Three people stop to stretch while looking off into the distance as the sun beg… `div.split-banner-bespoke__wrapper > div.split-banner-bespoke__media > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/tuttle_012422_0234_web_lg.jpeg?im=Resize,width=900&density=1x	186.2 KiB	131.0 KiB
Three Patagonia bags on a light colored background. `li.scroll-carousel__slide > div.slide > picture.landing-image-component > img.landing-image-component__image`	/dam/25361007_hp-fs26-wk12-patagonia-travel_web_lg.jpeg?i...	140.0 KiB	124.9 KiB
Text reads: ‘Outside Days. Denver, Colorado. May 29-31, 2026. Capital One & R E… `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25484090_rail-promo-wk15-outside-days_web_lg.jpeg?im...	126.6 KiB	98.8 KiB
A person opens up a Cuban Rice Bowl package and prepares to cook a meal at thei… `div.cdr-grid_16-3-1 > div.story__container--media > picture.landing-image-component > img.landing-image-component__image`	/dam/22360205_w2s-backpacking-fuel_web_lg.jpeg?im=Resize,...	90.7 KiB	88.3 KiB
Text reads: ‘Made by R E I Co-op’ over two hikers laughing and smiling for the … `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25373881_hp-rail-hike-pants-reimagined_web_lg.jpeg?i...	98.8 KiB	70.8 KiB
Three people ride bikes together through a gravel path on a sunny day. `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25452703_hp-rail-card-shop-gravel-bikes_web_lg.jpeg?...	71.5 KiB	43.5 KiB
Electra Townie Go! Throttle Electric Bike `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C00531	31.6 KiB	28.5 KiB
Two people inside of a tent. One relaxes in a sleeping bag while the other make… `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25484100_rail-promo-wk15-best-new-tents_web_lg.jpeg?...	54.9 KiB	26.9 KiB
Arc'teryx Gamma Lightweight Hoody - Men's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C01129	23.8 KiB	21.5 KiB
Vuori Halo Mini Full-Zip Hoodie - Women's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C00187	22.1 KiB	20.0 KiB
Camp Snap Screen-Free Digital Camera `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C03769	21.3 KiB	19.2 KiB
Patagonia Capilene Cool Daily Graphic T-Shirt - Men's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C00902	20.7 KiB	18.7 KiB
REI Co-op Stuff Travel Waist Pack `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/235576	22.1 KiB	18.5 KiB
REI Co-op Active Pursuits T-Shirt - Men's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/228505	19.4 KiB	17.5 KiB
REI Co-op Siesta Hooded 20 Sleeping Bag `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/245457	18.2 KiB	16.7 KiB
Nocs Provisions Zoom Tube 8 x 32 Monocular Telescope `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/203791	20.1 KiB	16.7 KiB
An R E I Co-op rain jacket, a Patagonia rain jacket, and an Arc’teryx rain jack… `div.lead-rail-card > div.lead-rail-card__hero > picture.landing-image-component > img.landing-image-component__image`	/dam/25484087_rail-promo-wk15-weather-ready-jackets_web_l...	34.7 KiB	15.0 KiB
Mountain Hardwear Crater Lake Heavyweight Half-Zip Top - Women's `ul.cdr-grid_16-3-1 > li.simple-top-categories__category > div.simple-top-categories__media-container > img.cdr-image_16-3-1`	www.rei.com/media/product/C09077	16.3 KiB	14.7 KiB
A collage of hiking gear including two shirts, a HOKA boot, and a pair of pants… `li.scroll-carousel__slide > div.slide > picture.landing-image-component > img.landing-image-component__image`	/dam/25361016_hp-fs26-wk12-hiking_web_lg.jpeg?im=Resize,w...	28.6 KiB	13.5 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
www.rei.com/assets/c72b404d43f69170b105f04be9940062f44e2a4878a	68.4 KiB
www.rei.com/satchel/packages/tealium/utag.sync-4.4.0.js	19.7 KiB
www.rei.com/satchel/febs/home/2.0.0/home/SecondaryHeading-CHn81YCA.css	377 B
www.rei.com/satchel/febs/home/2.0.0/home/recommendations-CLl1mulH.css	541 B
www.rei.com/satchel/febs/home/2.0.0/home/logging-Dr0uSwuT.css	810 B
www.rei.com/satchel/febs/home/2.0.0/home/home-Dk-cQgBd.css	3.8 KiB
www.rei.com/satchel/febs/home/2.0.0/home/UgcPlacementComponent-QMrEnz8e.css	666 B
www.rei.com/satchel/febs/home/2.0.0/home/main-3E4xihHZ.css	861 B
www.rei.com/satchel/febs/home/2.0.0/home/ugcPlacementData-Bw31m3vW.css	2.2 KiB
www.rei.com/satchel/febs/home/2.0.0/home/formatCoupon-B6LfXaWT.css	772 B
www.rei.com/satchel/febs/home/2.0.0/home/main-CkdH0BCy.css	1.2 KiB
www.rei.com/satchel/febs/home/2.0.0/home/main-CcLfYY-Z.css	771 B
www.rei.com/satchel/febs/home/2.0.0/home/main-CNKgGgBb.css	1.5 KiB
www.rei.com/satchel/febs/home/2.0.0/home/isObjectLike-CtPLw1js.css	1.9 KiB
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	5.0 KiB
/satchel/febs/packages/@rei/global-vue-components/global-...	12.9 KiB
www.rei.com/satchel/febs/home/2.0.0/home/style-BCFL1QQD.css	302 B
www.rei.com/satchel/febs/home/2.0.0/home/style-DWOsFMod.css	1.6 KiB
www.rei.com/satchel/febs/home/2.0.0/home/style-DI57RfGb.css	516 B
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	1.2 KiB
www.rei.com/satchel/febs/home/2.0.0/home/style-BiNRQtN5.css	628 B
www.rei.com/satchel/febs/home/2.0.0/home/clientPageData-Rtzucie3.css	876 B
www.rei.com/satchel/febs/home/2.0.0/home/style-Cux8GyYi.css	636 B
www.rei.com/satchel/febs/home/2.0.0/home/style-Cip0anzY.css	694 B
www.rei.com/satchel/febs/home/2.0.0/home/style-9O10FW8r.css	1.3 KiB
www.rei.com/satchel/febs/home/2.0.0/home/style-BW7vKjBi.css	378 B
www.rei.com/satchel/febs/home/2.0.0/home/cedar-DBGkpkv5.css	8.2 KiB
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	5.1 KiB
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	2.1 KiB
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	2.0 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 306 ms

URL	Time Spent
rei.com/	306 ms
www.rei.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 11.3 KiB

URL	Transfer Size	Est Savings
/satchel/febs/packages/@rei/global-vue-components/global-...	12.8 KiB	11.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 80 ms 708.5 KiB

URL	Transfer Size	Est Savings
cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js	128.2 KiB	83.8 KiB
api.bluecore.com/triggermail.js/rei_us.js	96.9 KiB	70.4 KiB
www.googletagmanager.com/gtag/js?id=AW-1069764188&cx=c&gtm=4e64h1	147.0 KiB	56.3 KiB
tags.tiqcdn.com/utag/rei/main/prod/utag.js	106.9 KiB	54.3 KiB
www.googletagmanager.com/gtag/js?id=DC-4362844	130.9 KiB	53.7 KiB
/satchel/febs/packages/@rei/global-vue-components/global-...	97.8 KiB	46.4 KiB
cnstrc.com/js/cust/rei_lhsNsZ.js	60.1 KiB	40.7 KiB
www.rei.com/satchel/febs/home/2.0.0/home/main-DQaU2lUs.js	53.9 KiB	38.6 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLV...	179.0 KiB	38.1 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	34.3 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/Nzaikp3acaJ3/ICc3LVlZ/Whd...	160.2 KiB	32.7 KiB
www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js	51.6 KiB	26.2 KiB
cdn.gladly.com/assets/chat-sdk/apiBootstrap~2cfce1229b40af21.js	43.2 KiB	23.5 KiB
/signals/config/816358311757684?v=2.9.303&r=stable&domain...	78.7 KiB	23.1 KiB
/assets/chat-sdk/vendor-node_modules_reduxjs_toolkit_dist...	46.7 KiB	22.6 KiB
/satchel/febs/packages/@rei/global-vue-components/SearchA...	28.6 KiB	22.4 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	35.7 KiB	21.2 KiB
www.rei.com/satchel/packages/adobe-target/at-v2.9.0-caas-v3.js	44.1 KiB	20.2 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.rei.com/	865 ms	238 ms	0.5 ms
www.rei.com/assets/c72b404d43f69170b105f04be9940062f44e2a4878a	702 ms	622 ms	8.4 ms
Unattributable	656 ms	150 ms	0.0 ms
www.rei.com/satchel/febs/home/2.0.0/home/main-HKi4g7pi.js	262 ms	228 ms	0.1 ms
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLV...	235 ms	192 ms	21 ms
/satchel/febs/CommonComponentsSiteFrontEnd/0.1.0/CommonCo...	179 ms	162 ms	0.3 ms
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/Nzaikp3acaJ3/ICc3LVlZ/Whd...	134 ms	109 ms	10 ms
tags.tiqcdn.com/utag/rei/main/prod/utag.js	108 ms	88 ms	18 ms
www.datadoghq-browser-agent.com/us1/v5/datadog-rum.js	104 ms	97 ms	3.3 ms
www.rei.com/satchel/packages/adobe-target/at-v2.9.0-caas-v3.js	74 ms	67 ms	6.3 ms
www.googletagmanager.com/gtag/js?id=AW-1069764188&cx=c&gtm=4e64h1	73 ms	65 ms	8.1 ms
www.googletagmanager.com/gtag/js?id=DC-4362844	64 ms	55 ms	7.8 ms
cnstrc.com/js/cust/rei_lhsNsZ.js	54 ms	46 ms	4.4 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.7 s
Other	793 ms
Style & Layout	261 ms
Rendering	179 ms
Script Parsing & Compilation	159 ms
Garbage Collection	96 ms
Parse HTML & CSS	49 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 19.6 KiB

URL	Transfer Size	Est Savings
www.rei.com/satchel/packages/adobe-target/at-v2.9.0-caas-v3.js	44.1 KiB	19.6 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/dam/21839540_242383_040925_28803_web_lg.jpeg?im=Resize,w...	796.1 KiB
/dam/24712182_w2s-intrepid-travel_web_lg.jpeg?im=Resize,w...	576.1 KiB
/dam/23833992_socks-buy-more-save-more-09-25_web_lg.jpeg?...	319.1 KiB
/dam/24100101_c01440_103125_45322_web_lg.jpeg?im=Resize,w...	197.8 KiB
www.rei.com/dam/tuttle_012422_0234_web_lg.jpeg?im=Resize,width=900&density=1x	187.1 KiB
/dam/25455112_w2s-rei-outlet-evergreen-spr26_web_lg.jpeg?...	180.4 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/aGaikp2bt4mXDhO5aY/HgAzLV...	180.0 KiB
/v2NXS7Iza/0o/49/CGn5CH9WZe2_SI/Nzaikp3acaJ3/ICc3LVlZ/Whd...	160.4 KiB
www.googletagmanager.com/gtag/js?id=AW-1069764188&cx=c&gtm=4e64h1	147.0 KiB
/dam/25361007_hp-fs26-wk12-patagonia-travel_web_lg.jpeg?i...	140.3 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.ls-content-block > div.ls-content-block__region > picture.landing-image-component > img.landing-image-component__image `div.ls-content-block > div.ls-content-block__region > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/21387586_membership-tag.svg
div.ls-content-block > div.ls-content-block__region > picture.landing-image-component > img.landing-image-component__image `div.ls-content-block > div.ls-content-block__region > picture.landing-image-component > img.landing-image-component__image`	www.rei.com/dam/21387586_membership-tag.svg
Get it on Google Play `div.mobile-apps > div.mobile-apps__body > a.mobile-apps__image-link > img.mobile-apps__image`
Download on the App Store `div.mobile-apps > div.mobile-apps__body > a.mobile-apps__image-link > img.mobile-apps__image`

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 110 ms

●Layout shift culprits

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●LCP request discovery

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●User Timing marks and measures 5 user timings

●Avoid long main-thread tasks 7 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 280 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 320 ms

●Avoid large layout shifts 7 layout shifts found

○INP breakdown

○Avoid non-composited animations

Accessibility

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Crowd favorites `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`
Popular products `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`
REI Co-op brand `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`
Outlet deals `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`

Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid values. Learn more about valid values for ARIA attributes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Crowd favorites `div.recommendation-tabs > fieldset.cdr-chip-group_16-3-1 > div.cdr-chip-group__content_16-3-1 > button.cdr-chip_16-3-1`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SIGN IN for the best experience: Speedier checkout Convenient order tracking E… `li.actions__item > div.item-account-link > div > li.sign-in-nudge-dropdown`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Your Privacy Choices `div.ccsite-footer__container > ul.legal__list > li.legal__list-item > button#footer-privacy-choices`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	www.rei.com/assets/c72b404d43f69170b105f04be9940062f44e2a4878a line 23, col 455

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.rei.com/rest/user/account	`Failed to load resource: the server responded with a status of 400 ()`
/satchel/febs/packages/@rei/global-vue-components/@rei/gl...	`Failed to load resource: the server responded with a status of 404 ()`
/satchel/febs/packages/@rei/global-vue-components/@rei/gl...	`Failed to load resource: the server responded with a status of 404 ()`
/satchel/febs/packages/@rei/global-vue-components/@rei/gl...	`Failed to load resource: the server responded with a status of 404 ()`
www.rei.com/order-processing/rest/checkout/cart/cart-summary	`Failed to load resource: the server responded with a status of 404 ()`

Why this matters

Performance issues directly impact user engagement and conversion rates.

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.rei.com/blog/outside-days	Learn more
www.rei.com/action/network/campaigns	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

URL	Map URL
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