Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie 'ajs_anonymous_id' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 19.9 MB (4.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
3 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
4 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$225 investment → $8,336/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~31%.
- Page takes 18.7s to loadUsers abandon at ~3s — you're 16.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 7 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 2 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$8,334 /mo
+31.0pp bounce · ~3,098 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$1.20 /mo
14953.9 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.5 MB per page loadSaves $1.20/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.88 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
18.69 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.22 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.097
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.43 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
18.74 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.17 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.05 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
188 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.031
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.01 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.65 s
Categories
8Performance
Page weighs 19.9 MB (4.8 MB transferred)
Security
Cookie 'ajs_anonymous_id' is missing the Secure flag
Accessibility
2 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Contentful, on Java
Stack Architecture
All Detected Technologies (16)
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
Contentful is an API-first content management platform to create, manage and publish content on any digital channel.
Magnolia CMS is a Java-based, open-source content management system that employs a modular architecture and JCR (Java Content Repository) standards, facilitating the creation, storage, and retrieval of digital content within a customisable framework.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Statsig is a modern product experimentation platform that helps product teams continuously measure impact of every single feature they launch.
Observations (2)
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
16 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
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[](https://beavercheck.com/results/c3806941-fa47-4be8-b86d-c08b0c4a179d)<a href="https://beavercheck.com/results/c3806941-fa47-4be8-b86d-c08b0c4a179d"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fbitbucket.org" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fbitbucket.orgFix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected B (83)
Sprint 1: Quick Wins
+8Highest ROI — low effort, high impact
- · Page weighs 19.9 MB (4.8 MB transferred)
- · Cookie 'ajs_anonymous_id' is missing the Secure flag
- · 3 link(s) with no accessible text
- · 4 button(s) with no accessible text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 2 control(s) without accessible label


