Global Performance
6/6 locations ✓Strong global performance — average 170ms across 6 locations, fastest from Singapore (25ms), slowest from Madrid (659ms). Document on Shopify; assets also on Fastly, Cloudflare, Google Cloud CDN. 1 location above the 500ms target.
Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
hillhousehome.com fails 2 mail checks: No DMARC record found, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Cookie 'cart_currency' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'localization' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 11.2 MB (4.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
1 publicly-accessible JavaScript source map(s)
Source maps reveal original source code (variable names, comments, file structure) and are shipped to production by mistake almost universally. The standard fix is a one-line build-tool config change.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€213 investment → €2,792/month returns + EUR 20,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
4 barrier(s) likely increasing bounce by ~26%.
- Page takes 30.5s to loadUsers abandon at ~3s — you're 28.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.0sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 20 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- HSTS is enabled but max-age is short (7889238s)First-visit protection is in place, but browsers forget the policy sooner than recommended→ Raise Strict-Transport-Security max-age to at least 31536000 (1 year)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€20.500.000
- 1 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- 1 of 4 <nav> elements are unlabeledEAA: EUR 1.000 – EUR 500.000
- 1 image(s) missing alt attributeEAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€2.791 /mo
+26.0pp bounce · ~2,598 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€0,96 /mo
12964.8 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.3 MB per page loadSaves €0,96/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.01 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
30.49 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.03 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
20.31 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
30.49 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
785 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.21 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
288 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.049
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.17 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.56 s
Categories
8Performance
Page weighs 11.2 MB (4.1 MB transferred)
Security
Cookie 'cart_currency' is missing the Secure flag
Accessibility
1 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 96+ on SEO; you're at 91 — closing this gap is the highest-leverage improvement.
Technology stack
Facebook SDK, with Cloudflare CDN
Stack Architecture
Apple Pay 
Facebook Pixel 2.9.427
Google Analytics 
Google Tag Manager 
Klaviyo 
Microsoft Advertising 
PayPal 
Shop Pay 
Cart Functionality 
Shopify 
Rebuy 
GSAP 
Goober HSTS 
HTTP/3 Klaviyo Reviews 
LazySizes 
OneTrust 
Open Graph 
Priority Hints 
React 
Swiper 
core-js 2.6.12
lit-element 3.3.2 lit-html 2.7.5
Cloudflare 
Unpkg jsDelivr CDN All Detected Technologies (29)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Unpkg is a content delivery network for everything on npm.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
GSAP is an animation library that allows you to create animations with JavaScript.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Klaviyo is an email marketing platform for online businesses.
Microsoft Advertising is an online advertising platform developed by Microsoft.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Rebuy offers personlisation solutions for ecommerce sites.
Observations (2)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
Complex technology stack detected
29 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected B (89)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 11.2 MB (4.1 MB transferred)
- · Cookie 'cart_currency' is missing the Secure flag
- · Cookie 'localization' is missing the Secure flag
- · 1 publicly-accessible JavaScript source map(s)
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 1 image(s) missing alt attribute