Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 23.0 MB (12.5 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
4 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
AUD 743 investment → AUD 18,819/month returns + AUD 50,200,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~35%.
- Page takes 26.4s to loadUsers abandon at ~3s — you're 23.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 9 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 5 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
AUD 50,200,000
- No privacy policy link detectedPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- 5 advertising/retargeting trackers detectedPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- Trackers detected but no cookie policy foundPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
Bounce-Rate Cost
AUD 18,814 /mo
+34.9pp bounce · ~3,494 lost visitors/mo
CPC: AUD 5.38
Bandwidth Waste
AUD 4.85 /mo
39436.4 MB/mo × 0.123 AUD/GB
- Optimize transfer: save ~3.9 MB per page loadSaves AUD 4.85/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.81 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
26.41 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.05 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.095
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.43 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
40.73 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.64 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.55 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
139 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.154
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.45 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.02 s
Categories
8Performance
Page weighs 23.0 MB (12.5 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
4 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 85+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 81+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, on styled-components, hosted on Snowplow Analytics
Stack Architecture
Chartbeat 
DoubleClick Floodlight 
Facebook Pixel 2.9.303
Google Publisher Tag 
Google Tag Manager 
Outbrain 90acd988123_2026-04-20
Prebid 10.23.0
Verizon Media 
Funding Choices 
Google Font API Google Search Console Google Workspace 
Lodash 2.4.2Microsoft 
Microsoft Silverlight 
Modernizr 2.8.3
Open Graph 
React 
Survicate 
VideoJS 7.21.4
core-js 3.22.5
jQuery 3.4.1
styled-components 4.4.1
Snowplow Analytics All Detected Technologies (27)
Snowplow is an open-source behavioral data management platform for businesses.
Styled components is a CSS-in-JS styling framework that uses tagged template literals in JavaScript.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Microsoft Silverlight is a cross-browser, cross-platform plug-in designed for delivering advanced .NET-based media experiences.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Open Graph is a protocol that is used to integrate any web page into the social graph.
React is an open-source JavaScript library for building user interfaces or UI components.
Survicate is an all-in-one customer feedback tool that allows you collect feedback.
Video.js is a JavaScript and CSS library that makes it easier to work with and build on HTML5 video.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Outbrain is a web advertising platform that displays boxes of links, known as chumboxes, to pages within websites.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Verizon Media is a tech and media company with global assets for advertisers, consumers and media companies.
Observations (4)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'styled-components 4.4.1'. Remove this header in production to reduce information leakage.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (80)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 23.0 MB (12.5 MB transferred)
- · HSTS header is missing
- · 4 button(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found