Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
Cookie 'SS_MID' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 14.7 MB (6.5 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$775 investment → $10,771/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~31%.
- Page takes 24.8s to loadUsers abandon at ~3s — you're 22.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 1 image(s) missing alt attributeADA Title III: USD 25,000 – USD 150,000
- 43 image-only link(s) without alt textADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$10,770 /mo
+30.8pp bounce · ~3,077 lost visitors/mo
CPC: USD 3.50
Bandwidth Waste
$1.64 /mo
20462.0 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.0 MB per page loadSaves $1.64/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.03 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
24.77 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.68 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
16.76 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
27.82 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.11 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.01 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
600 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.28 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.54 s
Categories
8Performance
Page weighs 14.7 MB (6.5 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Squarespace 7, hosted on Snowplow Analytics
Stack Architecture
Ahrefs 
Amazon Advertising 
Facebook Pixel 
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
Pinterest Conversion Tag 
Statsig 3.18.0
Teads 
Amazon Webstore 
Squarespace Commerce 7 Squarespace 7
Framer Motion HSTS 
Open Graph 
Priority Hints 
Sentry 
Tailwind CSS 
TrustArc 
core-js 3.26.0
Snowplow Analytics All Detected Technologies (22)
Snowplow is an open-source behavioral data management platform for businesses.
Squarespace provides Software-as-a-Service (SaaS) for website building and hosting, and allows users to use pre-built website templates.
Amazon Webstore is an all-in-one hosted ecommerce website solution.
Squarespace Commerce is an ecommerce platform designed to facilitate the creation of websites and online stores, with domain registration and web hosting included.
Framer Motion is a modern animation library for JavaScript, React, and Vue.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
TrustArc provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Statsig is a modern product experimentation platform that helps product teams continuously measure impact of every single feature they launch.
Teads is a technology provider that sells ads on publisher websites.
Observations (2)
No build tool detected
A framework (Facebook SDK) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
22 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (82)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 14.7 MB (6.5 MB transferred)
- · Cookie 'SS_MID' is missing the Secure flag
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 1 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found