Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 16.3 MB (5.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
15 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
28 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$700 investment → $7,133/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~27%.
- Page takes 27.2s to loadUsers abandon at ~3s — you're 24.7s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 6.0sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 5 link(s) with generic text ("click here", "read more")Screen-reader users navigating by link list see no context — and search engines can't infer relevance→ Rewrite with descriptive phrases that identify the destination
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 11 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$7,132 /mo
+26.5pp bounce · ~2,651 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$1.46 /mo
18263.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.8 MB per page loadSaves $1.46/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.05 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
27.20 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
6.05 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.002
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.65 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
44.35 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.23 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.17 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
497 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.086
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.13 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.88 s
Categories
8Performance
Page weighs 16.3 MB (5.8 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
15 image-only link(s) without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Drupal sites score 84+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Drupal 10, on Apache/PHP, hosted on Apache HTTP Server, with jsDelivr CDN CDN
Stack Architecture
33Across 
Amazon Advertising 
AppNexus 
Chartbeat 
Criteo 
DoubleClick Campaign Manager (DCM) DoubleClick Floodlight 
Google AdSense 
Google Analytics 
Google Tag Manager 
OpenX 
Prebid 10.27.0
Rubicon Project 
Tapad 
Drupal 10
AMP 
AddToAny 
Adobe Fonts Amazon Route 53 
Google Font API Google Search Console Google Workspace HSTS Microsoft Microsoft 365 
Modernizr 3.11.7
OneTrust 
Open Graph 
Priority Hints 
VideoJS 7.20.3
jQuery 3.7.1
jQuery UI 1.13.2
PHP 
TypeScript 
Apache Apache HTTP Server 
Snowplow Analytics All Detected Technologies (38)
Apache is a free and open-source cross-platform web server software.
Snowplow is an open-source behavioral data management platform for businesses.
PHP is a general-purpose scripting language used for web development.
TypeScript is an open-source language which builds on JavaScript by adding static type definitions.
Drupal is a free and open-source web content management framework.
AMP, originally created by Google, is an open-source HTML framework developed by the AMP open-source Project. AMP is designed to help webpages load faster.
AddToAny is a universal sharing platform that can be integrated into a website by use of a web widget or plugin.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Modernizr is a JavaScript library that detects the features available in a user's browser.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Video.js is a JavaScript and CSS library that makes it easier to work with and build on HTML5 video.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
OpenX is a programmatic advertising technology company.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
Tapad is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery.
Observations (2)
No build tool detected
A framework (AMP) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
38 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 16.3 MB (5.8 MB transferred)
- · 15 image-only link(s) without alt text
- · 28 image-in-link without alt text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found