Audit overview
Accessibility needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie 'bootstrap_data' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'geo_country' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
142 third-party resources (75% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
165 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Cookie 'anon_distinct_id' is missing the HttpOnly flag
Without HttpOnly, JavaScript can read the cookie — an XSS bug becomes a session-stealing attack.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$475 investment → $11,545/month returns + USD 7,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~28%.
- Page takes 10.0s to loadUsers abandon at ~3s — you're 7.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 143.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Content is hard to readGraduate-level reading difficulty — limits the addressable audience for product or blog pages→ Shorten sentences; replace jargon with plain language; target Flesch ease ≥60
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$7,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$7,473 /mo
+27.8pp bounce · ~2,778 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$0.49 /mo
6152.4 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~615 KB per page loadSaves $0.49/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 2 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.49 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.95 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
143.76 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
7.23 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
178.38 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
618 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.83 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
12.55 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.47 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
44.26 s
Categories
8Performance
142 third-party resources (75% of weight)
Security
Cookie 'bootstrap_data' is missing the Secure flag
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 85+ on Compliance; you're at 81 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, hosted on Google Cloud, with Google Cloud CDN CDN
Stack Architecture
PostHog 
HTTP/3 
Howler.js 
Lucide Microsoft 
Open Graph 
Priority Hints 
React 
Sentry 
Webpack 
hCaptcha 
Google Cloud CDN 
Google Cloud 
Next.js 15.5.9 Next.js App Router All Detected Technologies (20)
Cloud CDN uses Google's global edge network to serve content closer to users.
Google Cloud is a suite of cloud computing services.
Next.js is a React framework for developing single page Javascript applications.
The Next.js App Router is a new paradigm for building applications using React's latest features.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Howler.js is an audio library with support for the Web Audio API and a fallback mechanism for HTML5 Audio.
Lucide is an open-source icon library that provides 1000+ vector (svg) files for displaying icons and symbols in digital and non-digital projects.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Webpack is an open-source JavaScript module bundler.
hCaptcha is an anti-bot solution that protects user privacy and rewards websites.
PostHog is the open-source, all-in-one product analytics platform.
Observations (2)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
20 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 5h total → projected B (84)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Cookie 'bootstrap_data' is missing the Secure flag
- · Cookie 'geo_country' is missing the Secure flag
- · 142 third-party resources (75% of weight)
- · Cookie 'anon_distinct_id' is missing the HttpOnly flag
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 165 HTTP requests — consider bundling or reducing