Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 25.6 MB (15.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
14 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $7,136/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~27%.
- Page takes 40.1s to loadUsers abandon at ~3s — you're 37.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$7,132 /mo
+26.5pp bounce · ~2,651 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$3.80 /mo
47541.2 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~4.8 MB per page loadSaves $3.80/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.89 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
40.05 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.12 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.54 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
40.97 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.60 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
8.37 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
277 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.84 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.55 s
Categories
8Performance
Page weighs 25.6 MB (15.1 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
14 image-only link(s) without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 76+ on Security; you're at 60 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 84+ on Sustainability; you're at 56 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, with F5 BigIP CDN
Stack Architecture
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Clarity 
theTradeDesk 
GSAP Google Search Console 
Matter.js Microsoft Microsoft 365 
Open Graph 
YouTube 
ZURB Foundation 6.7.4
core-js 3.20.3
jQuery 3.6.0
F5 BigIP All Detected Technologies (18)
F5's BIG-IP is a family of products covering software and hardware designed around application availability, access control, and security solutions.
GSAP is an animation library that allows you to create animations with JavaScript.
Matter.js is a JavaScript 2D rigid body physics engine for the web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (2)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
18 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (82)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 25.6 MB (15.1 MB transferred)
- · HSTS header is missing
- · 14 image-only link(s) without alt text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found