Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
2 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
4 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
58 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€227 investment → €7,459/month returns + EUR 20,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~34%.
- Page takes 20.9s to loadUsers abandon at ~3s — you're 18.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 4 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€20.500.000
- 2 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- No <main> landmark foundEAA: EUR 1.000 – EUR 500.000
- No <nav> landmark foundEAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€7.458 /mo
+33.9pp bounce · ~3,390 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€0,82 /mo
11081.2 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.1 MB per page loadSaves €0,82/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
9.18 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
20.95 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.41 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.97 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
21.76 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.11 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.58 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
102 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.002
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.07 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.75 s
Categories
8Performance
All checks pass
Security
All checks pass
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 73+ on Accessibility; you're at 49 — closing this gap is the highest-leverage improvement.
Top 10% of Apple sites score 71+ on Accessibility; you're at 49 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on PHP, hosted on WordPress VIP, with Nginx CDN
Stack Architecture
Chartbeat 
Convert 
DoubleClick Floodlight 
Facebook Login Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
Parse.ly 
Yoast SEO 
WordPress 
Babel 
Bootstrap 4.6.2
BugHerd 
Cookie Control 
Cookiebot 1
Cybot Facebook Facebook SDK Flickity Google Search Console HSTS Microsoft Microsoft 365 
MySQL 
Open Graph 
core-js 2.6.12
jQuery 3.7.1 jQuery Migrate 3.4.1
jQuery UI 1.14.1
PHP 
Nginx 
WordPress VIP All Detected Technologies (34)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
WordPress VIP is a managed hosting platform for WordPress.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Babel is a free and open-source transcompiler for writing next generation JavaScript.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
BugHerd is a cloud-based feedback collection and bug management tool.
Cookiebot is a cloud-driven solution that automatically controls cookies and trackers, enabling full GDPR/ePrivacy and CCPA compliance for websites.
Cybot is a tool that facilitates compliance with data privacy laws for website operators and marketers.
Flickity is a JavaScript slider library, built by David DeSandro of Metafizzy fame.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (4)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 4.6.2. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 3h total → projected C (79)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · No <main> landmark found
- · 1 link(s) with no accessible text
- · 2 button(s) with no accessible text
- · 58 image-only link(s) without alt text
Sprint 2: Core Fixes
Medium effort, high structural impact
- · 4 control(s) without accessible label