Audit overview
Sustainability needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 15.8 MB (11.3 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
is missing width/height — may cause layout shift
Performance issues directly impact user engagement and conversion rates.
187 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Cross-Origin-Embedder-Policy header is missing
COEP enforces that all embedded resources opt-in to cross-origin embedding — required for cross-origin isolation features.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$750 investment → $7,394/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~32%.
- Page takes 6.1s to loadUsers abandon at ~3s — you're 3.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 10 of 13 <nav> elements are unlabeledADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$3,736 /mo
+32.2pp bounce · ~3,221 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$2.83 /mo
35414.5 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~3.5 MB per page loadSaves $2.83/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 2 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.11 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.06 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.45 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.028
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.24 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
47.98 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.10 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.93 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
134 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.011
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.40 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.29 s
Categories
8Performance
Page weighs 15.8 MB (11.3 MB transferred)
Security
Cross-Origin-Embedder-Policy header is missing
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Sustainability; you're at 54 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 6.9.4, on PHP, hosted on WordPress VIP, with Nginx CDN
Stack Architecture
DoubleClick Floodlight 
Facebook Pixel 2.9.291
Google Analytics 
Google Tag Manager 
Klaviyo 
Linkedin Insight Tag 
New Relic 
Parse.ly 
Yoast SEO 
theTradeDesk 
Cart Functionality 
WooCommerce 10.6.0
WordPress 6.9.4
Babel Facebook SDK Google Search Console HSTS Hotjar 
MySQL 
Open Graph 
Priority Hints 
React 18.3.1
Sentry 9.6.1Twitter Emoji (Twemoji) 
Wistia 
core-js 3.39.0
jQuery 3.7.1
PHP 
Nginx 
WordPress VIP All Detected Technologies (30)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
WordPress VIP is a managed hosting platform for WordPress.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
WooCommerce is an open-source ecommerce plugin for WordPress.
Babel is a free and open-source transcompiler for writing next generation JavaScript.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
Wistia is designed exclusively to serve companies using video on their websites for marketing, support, and sales.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Klaviyo is an email marketing platform for online businesses.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
New Relic is a SaaS offering that focuses on performance and availability monitoring.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (4)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Babel) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
30 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (85)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 15.8 MB (11.3 MB transferred)
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · Cross-Origin-Embedder-Policy header is missing
- · is missing width/height — may cause layout shift
- · 187 HTTP requests — consider bundling or reducing