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Results for https://yellowpages.com

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United States United States · Santa Clara Completed: Apr 22, 2026 20:00 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C73

Site Health

Score: 73 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Good foundation, but a few gaps could be exploited.

Several issues make your site difficult for assistive technology users.

Solid SEO basics — a few optimizations could boost rankings.

Good server performance with room for optimization.

Mostly compliant — a few items need attention.

Missing metadata means poor previews on social media and search.

Lean and efficient — low environmental impact per visit.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Express · 55 peers
You 73
·
Avg 72
At average
0 50 100
Better than 56% of Express sites See full Express benchmark →
Google Search Console · 2866 peers
You 73
·
Avg 73
At average
0 50 100
Better than 45% of Google Search Console sites See full Google Search Console benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
3

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
4

No <main> landmark found

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Landmark Structure
5

Soft 404: server returns HTTP 200 for non-existent pages

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › 404 Error Page
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
BeaverCheck badge
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

1 critical 7 warning

8 barrier(s) likely increasing bounce by ~28%.

Speed (2)

Page takes 8.1s to load

+12% bounce

Users abandon at ~3s — you're 5.6s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

High main-thread blocking time

+2% bounce

Page is non-interactive for 321ms after first paint

Fix: Defer third-party scripts and split large bundles

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (3)

No Open Graph tags

+2% bounce

Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop

Fix: Add og:title, og:description, og:image, og:url to the page head

No structured data

+2% bounce

No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices

Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Thin content

+3% bounce

Under 300 words — visitors bounce looking for substance, search engines rank competitors first

Fix: Add a substantive FAQ, product detail, or case-study section

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$450 investment → $6,071/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +16090%

Investment

$450

4h · 5 findings

Monthly returns

$6,071 /mo

~$72,856 / year

  • Conversions recovered $6,071
  • Bandwidth savings $0.27

Regulatory risk avoided

USD 157,500

if kept compliant

  • ADA Title III USD 150,000
  • CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$450

4.5 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins
$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,125 / month at risk

~$157,503 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no privacy policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

+4 more

Bandwidth Waste

$0.27 /mo

3389.1 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~339 KB per page load
    Saves $0.27/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

60
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
82
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
83
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.44 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

8.06 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

321 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.17 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

8.11 s

Detailed Report

Audit breakdown by category with detailed findings.

60

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:80.827 source:map[type:text value:[unattributed]]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Q&A Banner div.qna-bg > div.container > header > img.qna-media
i3.ypcdn.com/ypu/images/home/qna@2x.png?7e79470218.0 KiB206.8 KiB
Claim your business! Many of the benefits of YP are free. div#content-container > div#home > div#section-claim-business > img
i2.ypcdn.com/ypu/images/home/claim@2x.png?7e79470117.1 KiB64.7 KiB
Take YP with you. It's free div#section-apps > div.apps-bg > div.container > img.phones
i1.ypcdn.com/ypu/images/home/app@2x.png?7e79470104.7 KiB63.6 KiB
Get your business in front of local customers. div#content-container > div#home > div#section-advertise > img
i3.ypcdn.com/ypu/images/home/advertise@2x.jpg?7e7947080.0 KiB47.4 KiB
div#content-container > div#home > div.banner > div.clear-banner div#content-container > div#home > div.banner > div.clear-banner
www.yellowpages.com/ypu/images/banners/default/breakfast.jpg93.9 KiB38.4 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-1-IMG
nodeLabel: Claim your business! Many of the benefits of YP are free.
path: 1,HTML,1,BODY,8,DIV,3,DIV,5,DIV,0,IMG
selector: div#content-container > div#home > div#section-claim-business > img
snippet: <img src="https://i2.ypcdn.com/ypu/images/home/claim@2x.png?7e79470" srcset="//i2.ypcdn.com/ypu/images/home/claim@2x.png?7e79470 2x" width="434" height="433" alt="Claim your business! Many of the benefits of YP are free.">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 758 ms
URLTime Spent
yellowpages.com/758 ms
www.yellowpages.com/0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 800 ms 157.1 KiB

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation1.1 s
Other503 ms
Style & Layout361 ms
Script Parsing & Compilation130 ms
Rendering64 ms
Parse HTML & CSS58 ms

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
Font display
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
Reduce unused CSS
Avoids enormous network payloads Total size was 1,103 KiB
User Timing marks and measures 5 user timings
JavaScript execution time 1.1 s
Avoid long main-thread tasks 9 long tasks found
Image elements have explicit `width` and `height`
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 30 ms
Server Backend Latencies 30 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 100 ms
INP breakdown
Avoid non-composited animations
Avoid large layout shifts
82

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn how to make command elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Open Side Menu body.mobile-view > header#yp-header > div.container > div#burger-menu

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.container > div.search-bar > form#search-form > button div.container > div.search-bar > form#search-form > button

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta head > meta

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Image elements have `[alt]` attributes
Form elements have associated labels
ARIA attributes are used as specified for the element's role
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
No element has a `[tabindex]` value greater than 0
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLAspect Ratio (Displayed)Aspect Ratio (Actual)
Get your business in front of local customers. div#content-container > div#home > div#section-advertise > img
i3.ypcdn.com/ypu/images/home/advertise@2x.jpg?7e79470348 x 254 (1.37)1008 x 658 (1.53)
Take YP with you. It's free div#section-apps > div.apps-bg > div.container > img.phones
i1.ypcdn.com/ypu/images/home/app@2x.png?7e79470278 x 297 (0.94)628 x 630 (1.00)
Intelius Logo div#content-container > div#intelius-facebox > div.alert-body > img
i1.ypcdn.com/ypu/images/intelius-logo.png?7e79470261 x 40 (6.53)250 x 27 (9.26)
Intelius Logo body.mobile-view > div#intelius-facebox > div.alert-body > img
i1.ypcdn.com/ypu/images/intelius-logo.png?7e79470261 x 40 (6.53)250 x 27 (9.26)

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.
Fledge
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No browser errors logged to the console
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
Mitigate clickjacking with XFO or CSP
83

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.yellowpages.com/marketing-servicesLearn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Find People div#browse > div#browse-menu > div.add-links > a.intelius-link_navbar
Find People div#home > div.top-bar > nav > a.intelius-link_navbar

To appear in search results, crawlers need access to your app.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`
robots.txt is valid

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

97
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
75
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
83
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

748 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.17 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

0 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

918 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

1.17 s

Detailed Report

Audit breakdown by category with detailed findings.

97

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-DIV
nodeLabel: div#content-container > div#home > div.banner > div.clear-banner
path: 1,HTML,1,BODY,8,DIV,3,DIV,3,DIV,0,DIV
selector: div#content-container > div#home > div.banner > div.clear-banner
snippet: <div class="clear-banner" style="background-image: url('/ypu/images/banners/default/dentist.jpg')">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates
value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Q&A Banner div.qna-bg > div.container > header > img.qna-media
i1.ypcdn.com/ypu/images/home/qna.png?7e7947058.7 KiB26.6 KiB
Take YP with you. It's free div#section-apps > div.apps-bg > div.container > img.phones
i2.ypcdn.com/ypu/images/home/app.png?7e7947031.7 KiB15.6 KiB
Claim your business! Many of the benefits of YP are free. div#content-container > div#home > div#section-claim-business > img
i4.ypcdn.com/ypu/images/home/claim.png?7e7947038.6 KiB8.1 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 157.1 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Find People Icon div.top-bar > nav > a.intelius-link_navbar > img
i2.ypcdn.com/ypu/images/svgs/small_avatar.svg?7e79470

More information about the performance of your application. These numbers don't directly affect the Performance score.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 212 ms
URLTime Spent
yellowpages.com/212 ms
www.yellowpages.com/0.0 ms
Layout shift culprits
Optimize DOM size
Font display
Forced reflow
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Time to Interactive 1.2 s
Max Potential First Input Delay 50 ms
Minify CSS
Minify JavaScript
Reduce unused CSS
Avoids enormous network payloads Total size was 683 KiB
User Timing marks and measures 5 user timings
JavaScript execution time 0.3 s
Minimizes main-thread work 0.6 s
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 20 ms
Server Backend Latencies 40 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 310 ms
Avoid large layout shifts 1 layout shift found
INP breakdown
Avoid long main-thread tasks
Avoid non-composited animations
75

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Search by City div#home > div.top-bar > nav > a#popular-cities

When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn how to make command elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Open Side Menu body > header#yp-header > div.container > div#burger-menu

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
The Real Yellow Pages logo body > header#yp-header > div.container > a.site-logo

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta head > meta

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
About Us div.primary > section > div.expand-area > a
Contact Us div.primary > section > div.expand-area > a
Advertise with Us div.primary > section > div.expand-area > a
Corporate Blog div.primary > section > div.expand-area > a
Advertising Choices div.primary > section > div.expand-area > a
Become a Network Partner div.primary > section > div.expand-area > a
Marketing Solutions div.primary > section > div.expand-area > a
Marketing & Sales Software div.primary > section > div.expand-area > a
Articles div.primary > section.site-directory > div.expand-area > a
Find a Business div.primary > section.site-directory > div.expand-area > a
YP Mobile App div.primary > section.site-directory > div.expand-area > a
Site Map div.primary > section.site-directory > div.expand-area > a
Categories div.primary > section.site-directory > div.expand-area > a
Browse Restaurants div.primary > section.site-directory > div.expand-area > a
Atlanta section.city-guides > div.expand-area > div.col > a
Austin section.city-guides > div.expand-area > div.col > a
Baltimore section.city-guides > div.expand-area > div.col > a
Boston section.city-guides > div.expand-area > div.col > a
Charlotte section.city-guides > div.expand-area > div.col > a
Chicago section.city-guides > div.expand-area > div.col > a
Dallas section.city-guides > div.expand-area > div.col > a
Denver section.city-guides > div.expand-area > div.col > a
Detroit section.city-guides > div.expand-area > div.col > a
Houston section.city-guides > div.expand-area > div.col > a
Indianapolis section.city-guides > div.expand-area > div.col > a
Kansas City section.city-guides > div.expand-area > div.col > a
Las Vegas section.city-guides > div.expand-area > div.col > a
Los Angeles section.city-guides > div.expand-area > div.col > a
Louisville section.city-guides > div.expand-area > div.col > a
Memphis section.city-guides > div.expand-area > div.col > a
Miami section.city-guides > div.expand-area > div.col > a
Milwaukee section.city-guides > div.expand-area > div.col > a
New York section.city-guides > div.expand-area > div.col > a
Oklahoma City section.city-guides > div.expand-area > div.col > a
Orlando section.city-guides > div.expand-area > div.col > a
Philadelphia section.city-guides > div.expand-area > div.col > a
Phoenix section.city-guides > div.expand-area > div.col > a
Saint Louis section.city-guides > div.expand-area > div.col > a

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
ARIA attributes are used as specified for the element's role
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
No element has a `[tabindex]` value greater than 0
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLAspect Ratio (Displayed)Aspect Ratio (Actual)
Intelius Logo div#content-container > div#intelius-facebox > div.alert-body > img
i1.ypcdn.com/ypu/images/intelius-logo.png?7e79470261 x 40 (6.53)250 x 27 (9.26)
Intelius Logo body > div#intelius-facebox > div.alert-body > img
i1.ypcdn.com/ypu/images/intelius-logo.png?7e79470261 x 40 (6.53)250 x 27 (9.26)

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.
Fledge
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No browser errors logged to the console
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
Mitigate clickjacking with XFO or CSP
83

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.yellowpages.com/marketing-servicesLearn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Find People div#browse > div#browse-menu > div.add-links > a.intelius-link_navbar
Find People div#home > div.top-bar > nav > a.intelius-link_navbar

To appear in search results, crawlers need access to your app.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`
robots.txt is valid

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