Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 18.2 MB (8.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
376 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$1,017 investment → $3,961/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~29%.
- Page takes 14.4s to loadUsers abandon at ~3s — you're 11.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Layout shifts during page loadContent movement causes mis-clicks on CTAs and form fields→ Add width/height to images; reserve space for late-loading embeds
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Privacy Policy not detectedCCPA/CPRA: USD 2,500 – USD 7,500
- No <main> landmark foundADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$3,362 /mo
+29.0pp bounce · ~2,898 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$2.10 /mo
26275.8 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.6 MB per page loadSaves $2.10/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.18 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
14.35 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.83 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.112
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
14.37 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
46.72 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
554 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.90 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
523 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.077
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.78 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.66 s
Categories
8Performance
Page weighs 18.2 MB (8.4 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
No <main> landmark found
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Contentful, on Turbopack, hosted on Next.js, with Cloudflare CDN
Stack Architecture
Constructor 
Shopify 
Contentful 
Constructor.io 
Goober Google Search Console HSTS Microsoft Mimecast 
Open Graph 
React 
Webpack 
Turbopack 
Cloudflare 
Vercel Edge 
Next.js 16.0.10 Vercel All Detected Technologies (18)
Next.js is a React framework for developing single page Javascript applications.
Vercel is a cloud platform for static frontends and serverless functions.
Turbopack is an incremental bundler for JavaScript and TypeScript, written in Rust and integrated into the Next.js framework for optimized build performance.
Contentful is an API-first content management platform to create, manage and publish content on any digital channel.
Constructor is an ecommerce tool optimizing site search and product discovery, leveraging AI, NLP, data, and personalization to enhance user experiences and meet KPIs.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Constructor.io is a site search and merchandising platform designed to help ecommerce.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
React is an open-source JavaScript library for building user interfaces or UI components.
Webpack is an open-source JavaScript module bundler.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
18 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 10h total → projected B (80)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 18.2 MB (8.4 MB transferred)
- · No <main> landmark found
Sprint 2: Core Fixes
+6Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found
- · 376 HTTP requests — consider bundling or reducing