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https://nerdwallet.com Export & share
Scanned
2026-04-21 20:27 UTC
Worker
🇺🇸 New York
Duration
2.1m
Vs prev

Audit overview

Accessibility needs attention; the rest of the categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

1 image(s) missing alt attribute

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Accessibility › Alt Text Quality
Critical: 2

55 image-only link(s) without alt text

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Accessibility › Link & Button Quality
Critical: 3

9 control(s) without accessible label

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Accessibility › Form Accessibility
Warning: 4

133 third-party resources (100% of weight)

Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.

Performance › Page Weight Inventory
Warning: 5

134 HTTP requests — consider bundling or reducing

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Performance › Page Weight Budget
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 5.2s exceeds Google's 2.5s 'Good' threshold and the 2 performance issues below directly contribute to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your audience reach.
3 accessibility issues exclude users who rely on assistive technology.
Your LCP is 5.2s — fixing the 2 performance criticals could bring it under Google's 2.5s 'Good' threshold.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€595 investment → €13,691/month returns + EUR 120,500,000 risk avoided

Investment
€595
7.0 h · 4 findings
Monthly returns
€13.691
€164.290/yr
Payback
0.0 mo
+27512% Y1
Regulatory risk avoided EUR 120.500.000
Or — fix only the top 3 findings
€2550.0 mo payback · +64327% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€43 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

6 barrier(s) likely increasing bounce by ~30%.

Barriers
6
3 crit 3 warn
Bounce delta
+30pp
added vs baseline
Score
61
C
Speed
2
Trust
1
Usability
1
Content
2
Nav
0
  • Page takes 5.2s to load
    Users abandon at ~3s — you're 2.7s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 1.6s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 9 form field(s) without a label
    Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes
    → Associate every input with a visible <label for="…">; add autocomplete attributes
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • No structured data
    No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
    → Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€595 7.0 developer hours at €85/hr
Quick wins
€43 1 fixes in ~30 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€10.675 / month at risk ~€128.098 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€120.500.000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5.000 – EUR 10.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 10.000 – EUR 20.000.000

Bounce-Rate Cost

€10.674 /mo

+30.3pp bounce · ~3,034 lost visitors/mo

CPC: EUR 3.52

Bandwidth Waste

€0,40 /mo

5360.5 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~536 KB per page load
    Saves €0,40/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

46
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
84
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.43 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.15 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.65 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.21 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

15.71 s

Desktop

96
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
92
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

662 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.30 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

81 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.18 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.81 s

Categories

8
Avg score 79.5

How you compare

Where this site stands against peers running the same stack.

WordPress · 812 peers
You 78
·
Avg 75
At average
0 50 100
Security P97Compliance P80Accessibility P31SEO P31Infrastructure P34Content P35Performance P38Sustainability P45

Top 10% of WordPress sites score 76+ on Accessibility; you're at 58 — closing this gap is the highest-leverage improvement.

Better than 73% of WordPress sites See full WordPress benchmark →
Amazon Route 53 · 1018 peers
You 78
·
Avg 72
+6 above average
0 50 100
Security P97Compliance P79Sustainability P69Accessibility P44Performance P56Content P54Infrastructure P47SEO P48

Top 10% of Amazon Route 53 sites score 69+ on Accessibility; you're at 58 — closing this gap is the highest-leverage improvement.

Better than 89% of Amazon Route 53 sites See full Amazon Route 53 benchmark →

Technology stack

WordPress, with Cloudflare CDN

15 technologies detected 4 stack layers Enterprise

Stack Architecture

Analytics
Datadog
CMS
WordPress
Framework
Amazon Route 53 Apple Astro Firebase Cloud Messaging Google Search Console Google Workspace HSTS Microsoft Open Graph Priority Hints Segment Tailwind CSS
CDN
Cloudflare

All Detected Technologies (15)

Categories CDN Detected by BeaverCheck Evidence Server header in redirect: cloudflare
Categories CMS Detected by BeaverCheck · Medium Evidence robots.txt Disallow pattern: /wp-admin/
Categories DNS Detected by BeaverCheck Evidence NS record: ns-1081.awsdns-07.org
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=VoT8JSgzqIX4abCJ

Astro is a new JavaScript-based static site builder.

Categories Static site generator, JavaScript frameworks Website https://astro.build Detected by BeaverCheck
Categories Framework Website https://firebase.google.com/docs/cloud-messaging Detected by BeaverCheck Evidence Manifest gcm_sender_id is 103953800507 (Firebase default)
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=8RRiSOdbBBjHwXUDnaD5lqBVMB_KDbvf-6YzAaQTHDA
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms85247381

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

Categories Customer data platform Website https://segment.com Detected by BeaverCheck
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 104 unique Tailwind utility classes in HTML

Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.

Categories RUM, Analytics Website https://www.datadoghq.com Detected by BeaverCheck

Observations (3)

WordPress detected — review security configuration

WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.

→ Security

No build tool detected

A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

15 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 7h total → projected B (84)

Sprint 1: Quick Wins

+3

Highest ROI — low effort, high impact

2 findings 0h → B (81)
  • · 55 image-only link(s) without alt text
  • · 133 third-party resources (100% of weight)

Sprint 2: Core Fixes

+3

Medium effort, high structural impact

3 findings 6h → B (84)
  • · 9 control(s) without accessible label
  • · 1 image(s) missing alt attribute
  • · 134 HTTP requests — consider bundling or reducing

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