D — https://dignitymemorial.com

Site Health

Score: 69 / 100

Based on 8 categories, 0 sections

Room to improve — your 10.5s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Solid SEO basics — a few optimizations could boost rankings.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Missing metadata means poor previews on social media and search.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Cloudflare Bot Management · 433 peers

You 69

Avg 74

At average

0 50 100

Better than 2% of Cloudflare Bot Management sites See full Cloudflare Bot Management benchmark →

Google Search Console · 3514 peers

You 69

Avg 73

At average

0 50 100

Better than 8% of Google Search Console sites See full Google Search Console benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 11.3 MB (4.4 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

No <main> landmark found

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Landmark Structure

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fdignitymemorial.com)](https://beavercheck.com/results/e02fe45e-e03e-4600-92a8-a20e70dee106)

HTML

<a href="https://beavercheck.com/results/e02fe45e-e03e-4600-92a8-a20e70dee106"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fdignitymemorial.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fdignitymemorial.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 10.5s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

Your LCP is 10.5s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

1 accessibility issue excludes users who rely on assistive technology.

Could reach Estimate based on resolving critical issues

Conversion Barriers

2 critical 6 warning

8 barrier(s) likely increasing bounce by ~30%.

Speed (2)

Page takes 10.5s to load

+12% bounce

Users abandon at ~3s — you're 8.0s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 5.7s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (3)

No Open Graph tags

+2% bounce

Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop

Fix: Add og:title, og:description, og:image, og:url to the page head

No structured data

+2% bounce

No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices

Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Thin content

+3% bounce

Under 300 words — visitors bounce looking for substance, search engines rank competitors first

Fix: Add a substantive FAQ, product detail, or case-study section

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$500 investment → $4,970/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +11828%

Investment

$500

5h · 5 findings

Monthly returns

$4,970 /mo

~$59,642 / year

Conversions recovered $4,969
Bandwidth savings $1.10

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,513 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no privacy policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+4 more

Bandwidth Waste

$1.10 /mo

13782.9 MB/mo × 0.080 USD/GB

Optimize transfer: save ~1.4 MB per page load
Saves $1.10/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.96 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

10.48 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

5.65 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

9.85 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

35.17 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:2.318 source:map[column:871147 line:1 type:source-location url:https://fast.wistia.com/assets/external/E-v1.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.113 source:map[column:94647 line:0 type:source-location url:https://fast.wistia.com/assets/external/E-v1.js urlProvider:network]] map[reflowTime:0.648 source:map[type:text value:[unattributed]]] map[reflowTime:10.099 source:map[column:106844 line:0 type:source-location url:https://fast.wistia.com/assets/external/E-v1.js urlProvider:network]] map[reflowTime:7.96 source:map[column:94203 line:0 type:source-location url:https://fast.wistia.com/assets/external/E-v1.js urlProvider:network]] map[reflowTime:4.393 source:map[column:303 line:561 type:source-location url:https://nebula-cdn.kampyle.com/us/wu/506574/onsite/generic1773672217999.js urlProvider:network]] map[reflowTime:0.316 source:map[column:162 line:486 type:source-location url:https://nebula-cdn.kampyle.com/us/wu/506574/onsite/generic1773672217999.js urlProvider:network]] map[reflowTime:2.337 source:map[column:233 line:465 type:source-location url:https://nebula-cdn.kampyle.com/us/wu/506574/onsite/generic1773672217999.js urlProvider:network]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
cdn-4.convertexperiments.com/js/10034870-10034150.js	312 B	787 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
/logos/cd4c3702-09f7-413d-a299-b4fc53835ba8/56e2913b-09da...	86400.0 s	134.4 KiB
cdn.cookielaw.org/scripttemplates/202411.2.0/otBannerSdk.js	86400.0 s	112.8 KiB
/signals/config/1860237160926887?v=2.9.303&r=stable&domai...	1200.0 s	37.3 KiB
/signals/config/865130485157348?v=2.9.303&r=stable&domain...	1200.0 s	16.3 KiB
/signals/config/1431754051811127?v=2.9.303&r=stable&domai...	1200.0 s	15.1 KiB
js.adsrvr.org/up_loader.1.1.0.js	0.0 ms	12.5 KiB
wsv3cdn.audioeye.com/bootstrap.js?h=3039159c7b7168f9abc94c784e616615	3600.0 s	9.3 KiB
/v2/scripts/loader.js?h=3039159c7b7168f9abc94c784e616615&...	60.0 s	6.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
s.pinimg.com/ct/lib/main.10d2511a.js	1209600.0 s	27.6 KiB
script.crazyegg.com/pages/scripts/0052/7988.js	300.0 s	2.7 KiB
ct.pinterest.com/static/ct/token_create.js	7200.0 s	2.2 KiB
s.pinimg.com/ct/core.js	7200.0 s	2.1 KiB
/static-scripts/sites/3039159c7b7168f9abc94c784e616615/ac...	60.0 s	1.1 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.6 KiB
js.adsrvr.org/universal_pixel.js	0.0 ms	957 B
wsmcdn.audioeye.com/aem.js	120.0 s	669 B
js.adsrvr.org/universal_pixel.js	0.0 ms	464 B
js.adsrvr.org/universal_pixel.js	0.0 ms	464 B
cdn-4.convertexperiments.com/js/10034870-10034150.js	1800.0 s	312 B
match.adsrvr.org/track/cmb/rubicon?gdpr=0	0.0 ms	254 B
/track/cmb/google?g_uuid=&gdpr=0&gdpr_consent=&ttd_tdid=5...	0.0 ms	254 B
match.adsrvr.org/track/cmb/rubicon?gdpr=0	0.0 ms	254 B
/track/cmb/google?g_uuid=&gdpr=0&gdpr_consent=&ttd_tdid=e...	0.0 ms	254 B
/tr/?id=1860237160926887&ev=PageView&dl=https%3A%2F%2Fwww...	0.0 ms	19 B
/tr/?id=1431754051811127&ev=PageView&dl=https%3A%2F%2Fwww...	0.0 ms	16 B
/tr/?id=865130485157348&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	16 B
/tr/?id=1860237160926887&ev=KSM_DignityCANSite_Visits&dl=...	0.0 ms	16 B
/tr/?id=1431754051811127&ev=KSM_DignityCANSite_Visits&dl=...	0.0 ms	16 B
/tr/?id=865130485157348&ev=KSM_DignityCANSite_Visits&dl=h...	0.0 ms	16 B
/tr/?id=1860237160926887&ev=KSM_DignityCANSite_QualifiedV...	0.0 ms	16 B
/tr/?id=1431754051811127&ev=KSM_DignityCANSite_QualifiedV...	0.0 ms	16 B
/tr/?id=865130485157348&ev=KSM_DignityCANSite_QualifiedVi...	0.0 ms	16 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Insiders guide pencil promo `div.col-md-6 > div > div > img`	/dfsmedia/042808e1630c49a48950d5077d6556eb/78221-50075/in...	645.2 KiB	589.5 KiB
Promo-image-apr `div.bg-lightgray > div.cta-plan-ahead > div.cta-plan-photo > img.entered`	www.dignitymemorial.com/dfsmedia/042808e1630c49a48950d5077d6556eb/36418-50035	92.0 KiB	52.9 KiB
SEARCH `div.form-group > section > div.form-group-btn > button`	www.dignitymemorial.com/content/img/dm3-icons.png	80.1 KiB	30.5 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.4 s

URL	Time Spent
dignitymemorial.com/	1.4 s
www.dignitymemorial.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 112.4 KiB

URL	Transfer Size	Est Savings
www.dignitymemorial.com/content/site/css/dm3-core.min.css?v26.04.03	81.3 KiB	76.7 KiB
	21.4 KiB	21.0 KiB
www.dignitymemorial.com/content/site/css/dm3-vendor.min.css?v26.04.03	15.6 KiB	14.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 1.6 s 1.2 MiB

URL	Transfer Size	Est Savings
www.dignitymemorial.com/content/site/js/dm3-vendor-defer.min.js?v26.04.03	183.7 KiB	152.6 KiB
/assets/external/engines/hls_video.js@51432a28fdfed55ac37...	158.7 KiB	121.8 KiB
www.googletagmanager.com/gtag/js?id=DC-13756288	129.1 KiB	97.7 KiB
wsv3cdn.audioeye.com/static-scripts/v2/2026-04-22/startup.bundle.js	123.5 KiB	78.4 KiB
fast.wistia.com/assets/external/E-v1.js	161.5 KiB	71.4 KiB
www.googletagmanager.com/gtag/js?id=G-94TQ7PLG0D&cx=c&gtm=4e64k0	171.8 KiB	67.5 KiB
cdn.cookielaw.org/scripttemplates/202411.2.0/otBannerSdk.js	112.6 KiB	65.1 KiB
www.googletagmanager.com/gtag/destination?id=AW-875517724&cx=c&gtm=4e64k0	145.4 KiB	61.6 KiB
www.googletagmanager.com/gtag/destination?id=DC-13756288&cx=c&gtm=4e64k0	129.1 KiB	57.4 KiB
www.googletagmanager.com/gtag/js?id=DC-11866297&cx=c&gtm=4e64k0	129.1 KiB	56.5 KiB
www.googletagmanager.com/gtag/js?id=AW-16486980064	144.2 KiB	52.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-WJX2K45	190.1 KiB	52.3 KiB
www.googletagmanager.com/gtag/js?id=AW-11003116906	137.4 KiB	51.1 KiB
www.dignitymemorial.com/content/site/js/dm3-vendor.min.js?v26.04.03	72.9 KiB	48.9 KiB
nebula-cdn.kampyle.com/us/wu/506574/onsite/generic1773672217999.js	85.8 KiB	41.0 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	33.7 KiB
/assets/external/popover.js@51432a28fdfed55ac3775a385633a...	41.6 KiB	29.0 KiB
/pages/versioned/common-scripts/d4db359b93044eca900e8363b...	55.4 KiB	28.7 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	24.6 KiB	21.1 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.googletagmanager.com/gtm.js?id=GTM-WJX2K45	2.6 s	2.2 s	123 ms
fast.wistia.com/assets/external/E-v1.js	2.2 s	1.7 s	132 ms
Unattributable	1.5 s	317 ms	0.0 ms
www.dignitymemorial.com/	1.2 s	421 ms	34 ms
/assets/external/popover.js@51432a28fdfed55ac3775a385633a...	570 ms	522 ms	1.2 ms
/pages/versioned/common-scripts/d4db359b93044eca900e8363b...	565 ms	507 ms	24 ms
www.googletagmanager.com/gtag/js?id=G-94TQ7PLG0D&cx=c&gtm=4e64k0	459 ms	377 ms	76 ms
www.googletagmanager.com/gtag/destination?id=DC-13756288&cx=c&gtm=4e64k0	398 ms	275 ms	68 ms
www.googletagmanager.com/gtag/destination?id=AW-875517724&cx=c&gtm=4e64k0	345 ms	284 ms	56 ms
www.googletagmanager.com/gtag/js?id=DC-11866297&cx=c&gtm=4e64k0	310 ms	252 ms	51 ms
cdn.cookielaw.org/scripttemplates/202411.2.0/otBannerSdk.js	304 ms	226 ms	61 ms
nebula-cdn.kampyle.com/us/wu/506574/onsite/generic1773672217999.js	269 ms	164 ms	50 ms
wsv3cdn.audioeye.com/static-scripts/v2/2026-04-22/startup.bundle.js	269 ms	188 ms	72 ms
js-agent.newrelic.com/nr-spa-1.313.1.min.js	238 ms	192 ms	15 ms
www.dignitymemorial.com/content/site/js/dm3-vendor-defer.min.js?v26.04.03	218 ms	138 ms	74 ms
connect.facebook.net/en_US/fbevents.js	205 ms	147 ms	55 ms
/signals/config/865130485157348?v=2.9.303&r=stable&domain...	183 ms	141 ms	10 ms
www.dignitymemorial.com/content/site/js/dm3-vendor.min.js?v26.04.03	160 ms	127 ms	26 ms
www.googletagmanager.com/gtag/js?id=AW-16486980064	151 ms	87 ms	60 ms
www.dignitymemorial.com/content/site/js/dm3-core.min.js?v26.04.03	147 ms	71 ms	9.6 ms
/signals/config/1860237160926887?v=2.9.303&r=stable&domai...	145 ms	121 ms	21 ms
www.googletagmanager.com/gtag/js?id=AW-11003116906	133 ms	77 ms	51 ms
s.pinimg.com/ct/lib/main.10d2511a.js	118 ms	97 ms	14 ms
js.adsrvr.org/up_loader.1.1.0.js	106 ms	69 ms	20 ms
www.googletagmanager.com/gtag/js?id=DC-13756288	82 ms	28 ms	51 ms
/signals/config/1431754051811127?v=2.9.303&r=stable&domai...	82 ms	62 ms	12 ms
/v2/scripts/loader.js?h=3039159c7b7168f9abc94c784e616615&...	74 ms	65 ms	3.2 ms
script.crazyegg.com/pages/scripts/0052/7988.js	68 ms	57 ms	1.2 ms
/v3/__https://cdn.treasuredata.com/sdk/4.0/td.min.js__;!!...	64 ms	45 ms	10 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	64 ms	54 ms	3.6 ms
/assets/external/engines/hls_video.js@51432a28fdfed55ac37...	53 ms	27 ms	4.6 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	9.2 s
Other	1.8 s
Script Parsing & Compilation	1.2 s
Style & Layout	638 ms
Parse HTML & CSS	333 ms
Garbage Collection	239 ms
Rendering	99 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/dfsmedia/042808e1630c49a48950d5077d6556eb/78221-50075/in...	646.0 KiB
www.dignitymemorial.com/content/site/js/dm3-vendor-defer.min.js?v26.04.03	196.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-WJX2K45	190.5 KiB
www.googletagmanager.com/gtag/js?id=G-94TQ7PLG0D&cx=c&gtm=4e64k0	171.9 KiB
fast.wistia.com/assets/external/E-v1.js	161.9 KiB
/assets/external/engines/hls_video.js@51432a28fdfed55ac37...	159.2 KiB
/dfsmedia/{042808e1-630c-49a4-8950-d5077d6556eb}/36834-50068	156.5 KiB
www.googletagmanager.com/gtag/destination?id=AW-875517724&cx=c&gtm=4e64k0	145.4 KiB
www.googletagmanager.com/gtag/js?id=AW-16486980064	144.2 KiB
www.googletagmanager.com/gtag/js?id=AW-11003116906	137.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Insiders guide pencil promo `div.col-md-6 > div > div > img`	/dfsmedia/042808e1630c49a48950d5077d6556eb/78221-50075/in...
Thumbnail for Essence video `span#wistia-whvwbpd7q3-1 > div#wistia_85.thumb_container > a > img`	/dfsmedia/042808e1630c49a48950d5077d6556eb/36918-50033/ho...
North America map of DM providers `div.col-md-6 > div > a.mobile-hide > img.entered`	/dfsmedia/042808e1630c49a48950d5077d6556eb/36867-50034/no...
Flower engraved brass urn with a rose beside it sitting on a shelf at Pacific V… `div.col-md-6 > div > p > img.entered`	/dfsmedia/042808e1630c49a48950d5077d6556eb/22852-50066/b1...
people sitting in pews during church service `div > div > p > img.entered`	/dfsmedia/042808e1630c49a48950d5077d6556eb/36866-50066/pe...
Promo-image-apr `div.bg-lightgray > div.cta-plan-ahead > div.cta-plan-photo > img.entered`	www.dignitymemorial.com/dfsmedia/042808e1630c49a48950d5077d6556eb/36418-50035
Grand Foyer of Hillcrest Mausoleum `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
16112-cropped `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
Guests toast to a loved one at an outdoor celebration with an urn, candle and f… `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
How Much Does the Avg Cremation Cost 1 `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
family sitting down with associate `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
A drink is poured next to a decanter and urn on an outdoor Memory Table `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
Dignity Memorial associate giving a young boy a pencil memento. `div.row > div.col-md-3 > div > img.about-us-picture`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
Cremation Garden at Forest Lawn Memorial Gardens `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
A woman talking to a man while standing at an outdoor service. `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
Military Funeral Honors are performed in front of the Armed Forces flags. `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
quotation-mark `div.review-container > div.review-box > div.review-quote > img`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
quotation-mark `div.review-container > div.review-box > div.review-quote > img`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
quotation-mark `div.review-container > div.review-box > div.review-quote > img`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●LCP request discovery

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 35 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 1 animated element found

●Network Requests

●Network Round Trip Times 270 ms

●Server Backend Latencies 600 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 360 ms

●Avoid large layout shifts 2 layout shifts found

○INP breakdown

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CEMETERY `div.surfaced-item-copy > h3 > a > p`
COSTS `div.surfaced-item-copy > h3 > a > p`
CREMATION `div.surfaced-item-copy > h3 > a > p`
CREMATION `div.surfaced-item-copy > h3 > a > p`
CREMATION `div.surfaced-item-copy > h3 > a > p`
CREMATION `div.surfaced-item-copy > h3 > a > p`
PRE-PLANNING `div.surfaced-item-copy > h3 > a > p`
PRE-PLANNING `div.surfaced-item-copy > h3 > a > p`
FUNERAL PLANNING `div.surfaced-item-copy > h3 > a > p`
Subscribe to the Dignity Memorial Magazine `div.featured-email-content > div.row > div.featured-email-text > h2`
The Dignity Memorial Magazine is filled with helpful planning tips and ideas fo… `div.featured-email-content > div.row > div.featured-email-text > p`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Plan ahead and save `div.bg-lightgray > div.cta-plan-ahead > div.cta-plan-text > h3`
Janice D. Verified Customer `div.review-container > div.review-box > div.review-type > h4`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div > p > span.basic-link > a `div > p > span.basic-link > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●All heading elements contain content.

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	www.dignitymemorial.com/ line 7, col 46306

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.dignitymemorial.com/no-interest-offers/display	Learn More
www.dignitymemorial.com/cremation/cremation-cemetery-property	LEARN MORE
www.dignitymemorial.com/cemetery/types-of-cemetery-property	LEARN MORE
www.dignitymemorial.com/pre-planning/funeral-costs/cemetery-property-costs	LEARN MORE
www.dignitymemorial.com/cremation/cremation-memorial	LEARN MORE
www.dignitymemorial.com/cremation/costs	LEARN MORE
www.dignitymemorial.com/cremation/questions-to-ask	LEARN MORE
www.dignitymemorial.com/cremation/what-to-do-with-ashes	LEARN MORE
www.dignitymemorial.com/about-dignity-memorial	LEARN MORE
/memorial-services/planning-a-celebration-of-life/how-to-...	LEARN MORE
www.dignitymemorial.com/cremation/prepaying-for-a-cremation	LEARN MORE
/pre-planning/funeral-costs/3-mistakes-to-avoid-when-fune...	LEARN MORE
www.dignitymemorial.com/veterans	LEARN MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
BACK TO TOP `div > div > p > a.scrollToTop`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.43 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.27 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

413 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.003

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.63 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

8.05 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:35.499 source:map[type:text value:[unattributed]]] map[reflowTime:7.763 source:map[column:132012 line:0 type:source-location url:https://www.dignitymemorial.com/content/site/js/dm3-vendor.min.js?v26.04.03 urlProvider:network]] map[reflowTime:0.477 source:map[column:96931 line:0 type:source-location url:https://www.dignitymemorial.com/content/site/js/dm3-vendor.min.js?v26.04.03 urlProvider:network]] map[reflowTime:0.27 source:map[column:96989 line:0 type:source-location url:https://www.dignitymemorial.com/content/site/js/dm3-vendor.min.js?v26.04.03 urlProvider:network]] map[reflowTime:0.252 source:map[column:97053 line:0 type:source-location url:https://www.dignitymemorial.com/content/site/js/dm3-vendor.min.js?v26.04.03 urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Insiders guide pencil promo `div.col-md-6 > div > div > img`	/dfsmedia/042808e1630c49a48950d5077d6556eb/78221-50075/in...	645.2 KiB	604.7 KiB
Promo-image-apr `div.bg-lightgray > div.cta-plan-ahead > div.cta-plan-photo > img.entered`	www.dignitymemorial.com/dfsmedia/042808e1630c49a48950d5077d6556eb/36418-50035	92.0 KiB	84.7 KiB
SEARCH `div.form-group > section > div.form-group-btn > button`	www.dignitymemorial.com/content/img/dm3-icons.png	80.1 KiB	30.5 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
cdn-4.convertexperiments.com/js/10034870-10034150.js	312 B	218 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
/logos/cd4c3702-09f7-413d-a299-b4fc53835ba8/56e2913b-09da...	86400.0 s	134.3 KiB
cdn.cookielaw.org/scripttemplates/202411.2.0/otBannerSdk.js	86400.0 s	112.8 KiB
/signals/config/1860237160926887?v=2.9.303&r=stable&domai...	1200.0 s	37.3 KiB
/signals/config/865130485157348?v=2.9.303&r=stable&domain...	1200.0 s	16.3 KiB
/signals/config/1431754051811127?v=2.9.303&r=stable&domai...	1200.0 s	15.1 KiB
js.adsrvr.org/up_loader.1.1.0.js	0.0 ms	12.5 KiB
wsv3cdn.audioeye.com/bootstrap.js?h=3039159c7b7168f9abc94c784e616615	3600.0 s	9.3 KiB
/v2/scripts/loader.js?h=3039159c7b7168f9abc94c784e616615&...	60.0 s	6.5 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
s.pinimg.com/ct/lib/main.10d2511a.js	1209600.0 s	27.6 KiB
script.crazyegg.com/pages/scripts/0052/7988.js	300.0 s	2.7 KiB
ct.pinterest.com/static/ct/token_create.js	7200.0 s	2.2 KiB
s.pinimg.com/ct/core.js	7200.0 s	2.1 KiB
/static-scripts/sites/3039159c7b7168f9abc94c784e616615/ac...	60.0 s	1.2 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.6 KiB
js.adsrvr.org/universal_pixel.js	0.0 ms	957 B
wsmcdn.audioeye.com/aem.js	120.0 s	669 B
js.adsrvr.org/universal_pixel.js	0.0 ms	464 B
js.adsrvr.org/universal_pixel.js	0.0 ms	464 B
js.adsrvr.org/universal_pixel.js	0.0 ms	464 B
js.adsrvr.org/universal_pixel.js	0.0 ms	464 B
js.adsrvr.org/universal_pixel.js	0.0 ms	464 B
cdn-4.convertexperiments.com/js/10034870-10034150.js	1800.0 s	312 B
match.adsrvr.org/track/cmb/rubicon?gdpr=0	0.0 ms	254 B
/track/cmb/google?g_uuid=&gdpr=0&gdpr_consent=&ttd_tdid=a...	0.0 ms	254 B
match.adsrvr.org/track/cmb/rubicon?gdpr=0	0.0 ms	254 B
/track/cmb/google?g_uuid=&gdpr=0&gdpr_consent=&ttd_tdid=d...	0.0 ms	253 B
/tr/?id=1860237160926887&ev=PageView&dl=https%3A%2F%2Fwww...	0.0 ms	19 B
/tr/?id=1431754051811127&ev=PageView&dl=https%3A%2F%2Fwww...	0.0 ms	16 B
/tr/?id=865130485157348&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	16 B
/tr/?id=1860237160926887&ev=KSM_DignityCANSite_Visits&dl=...	0.0 ms	16 B
/tr/?id=1431754051811127&ev=KSM_DignityCANSite_Visits&dl=...	0.0 ms	16 B
/tr/?id=865130485157348&ev=KSM_DignityCANSite_Visits&dl=h...	0.0 ms	16 B
/tr/?id=1860237160926887&ev=KSM_DignityCANSite_QualifiedV...	0.0 ms	16 B
/tr/?id=1431754051811127&ev=KSM_DignityCANSite_QualifiedV...	0.0 ms	16 B
/tr/?id=865130485157348&ev=KSM_DignityCANSite_QualifiedVi...	0.0 ms	16 B

HTTP/2 and HTTP/3 offer many benefits over HTTP/1.1, such as multiplexing. Learn more about using modern HTTP.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Protocol
js.adsrvr.org/up_loader.1.1.0.js	http/1.1
js.adsrvr.org/universal_pixel.js	http/1.1

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 804 ms

URL	Time Spent
dignitymemorial.com/	804 ms
www.dignitymemorial.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 110.4 KiB

URL	Transfer Size	Est Savings
www.dignitymemorial.com/content/site/css/dm3-core.min.css?v26.04.03	81.3 KiB	74.9 KiB
	21.4 KiB	21.1 KiB
www.dignitymemorial.com/content/site/css/dm3-vendor.min.css?v26.04.03	15.6 KiB	14.5 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 220 ms 1.2 MiB

URL	Transfer Size	Est Savings
www.dignitymemorial.com/content/site/js/dm3-vendor-defer.min.js?v26.04.03	183.7 KiB	152.6 KiB
/assets/external/engines/hls_video.js@51432a28fdfed55ac37...	158.7 KiB	121.8 KiB
www.googletagmanager.com/gtag/js?id=DC-13756288	129.1 KiB	97.7 KiB
wsv3cdn.audioeye.com/static-scripts/v2/2026-04-22/startup.bundle.js	123.5 KiB	77.3 KiB
fast.wistia.com/assets/external/E-v1.js	161.5 KiB	70.7 KiB
www.googletagmanager.com/gtag/js?id=G-94TQ7PLG0D&cx=c&gtm=4e64k0	171.8 KiB	67.6 KiB
cdn.cookielaw.org/scripttemplates/202411.2.0/otBannerSdk.js	112.6 KiB	65.1 KiB
www.googletagmanager.com/gtag/destination?id=AW-875517724&cx=c&gtm=4e64k0	145.4 KiB	61.6 KiB
www.googletagmanager.com/gtag/destination?id=DC-13756288&cx=c&gtm=4e64k0	129.1 KiB	57.4 KiB
www.googletagmanager.com/gtag/js?id=DC-11866297&cx=c&gtm=4e64k0	129.1 KiB	56.5 KiB
www.googletagmanager.com/gtag/js?id=AW-16486980064	144.2 KiB	53.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-WJX2K45	190.1 KiB	52.3 KiB
www.googletagmanager.com/gtag/js?id=AW-11003116906	137.4 KiB	50.3 KiB
www.dignitymemorial.com/content/site/js/dm3-vendor.min.js?v26.04.03	72.9 KiB	49.6 KiB
nebula-cdn.kampyle.com/us/wu/506574/onsite/generic1773672217999.js	85.8 KiB	47.9 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	34.1 KiB
/assets/external/popover.js@51432a28fdfed55ac3775a385633a...	41.6 KiB	29.1 KiB
/pages/versioned/common-scripts/d4db359b93044eca900e8363b...	55.4 KiB	28.7 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	24.6 KiB	21.1 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.googletagmanager.com/gtm.js?id=GTM-WJX2K45	657 ms	544 ms	30 ms
fast.wistia.com/assets/external/E-v1.js	497 ms	379 ms	31 ms
Unattributable	355 ms	67 ms	0.0 ms
www.dignitymemorial.com/	313 ms	108 ms	9.1 ms
/assets/external/popover.js@51432a28fdfed55ac3775a385633a...	165 ms	133 ms	0.3 ms
/pages/versioned/common-scripts/d4db359b93044eca900e8363b...	128 ms	119 ms	5.6 ms
www.googletagmanager.com/gtag/js?id=G-94TQ7PLG0D&cx=c&gtm=4e64k0	113 ms	93 ms	19 ms
www.googletagmanager.com/gtag/destination?id=DC-13756288&cx=c&gtm=4e64k0	92 ms	65 ms	12 ms
cdn.cookielaw.org/scripttemplates/202411.2.0/otBannerSdk.js	86 ms	47 ms	15 ms
www.googletagmanager.com/gtag/js?id=DC-11866297&cx=c&gtm=4e64k0	82 ms	69 ms	12 ms
www.googletagmanager.com/gtag/destination?id=AW-875517724&cx=c&gtm=4e64k0	81 ms	66 ms	14 ms
js-agent.newrelic.com/nr-spa-1.313.1.min.js	67 ms	53 ms	3.5 ms
wsv3cdn.audioeye.com/static-scripts/v2/2026-04-22/startup.bundle.js	62 ms	44 ms	15 ms
connect.facebook.net/en_US/fbevents.js	58 ms	42 ms	15 ms
/signals/config/1860237160926887?v=2.9.303&r=stable&domai...	52 ms	45 ms	5.6 ms
/signals/config/865130485157348?v=2.9.303&r=stable&domain...	51 ms	39 ms	2.4 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.2 s
Other	459 ms
Script Parsing & Compilation	290 ms
Style & Layout	178 ms
Parse HTML & CSS	94 ms
Garbage Collection	59 ms
Rendering	22 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/dfsmedia/042808e1630c49a48950d5077d6556eb/78221-50075/in...	646.0 KiB
www.dignitymemorial.com/content/site/js/dm3-vendor-defer.min.js?v26.04.03	196.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-WJX2K45	190.5 KiB
www.googletagmanager.com/gtag/js?id=G-94TQ7PLG0D&cx=c&gtm=4e64k0	171.9 KiB
fast.wistia.com/assets/external/E-v1.js	161.9 KiB
/assets/external/engines/hls_video.js@51432a28fdfed55ac37...	158.9 KiB
/dfsmedia/{042808e1-630c-49a4-8950-d5077d6556eb}/36834-50068	156.6 KiB
www.googletagmanager.com/gtag/destination?id=AW-875517724&cx=c&gtm=4e64k0	145.4 KiB
www.googletagmanager.com/gtag/js?id=AW-16486980064	144.2 KiB
www.googletagmanager.com/gtag/js?id=AW-11003116906	137.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Insiders guide pencil promo `div.col-md-6 > div > div > img`	/dfsmedia/042808e1630c49a48950d5077d6556eb/78221-50075/in...
Thumbnail for Essence video `span#wistia-whvwbpd7q3-1 > div#wistia_44.thumb_container > a > img`	/dfsmedia/042808e1630c49a48950d5077d6556eb/36918-50033/ho...
North America map of DM providers `div.col-md-6 > div > a.mobile-hide > img.entered`	/dfsmedia/042808e1630c49a48950d5077d6556eb/36867-50034/no...
Flower engraved brass urn with a rose beside it sitting on a shelf at Pacific V… `div.col-md-6 > div > p > img.entered`	/dfsmedia/042808e1630c49a48950d5077d6556eb/22852-50066/b1...
people sitting in pews during church service `div > div > p > img.entered`	/dfsmedia/042808e1630c49a48950d5077d6556eb/36866-50066/pe...
Grand Foyer of Hillcrest Mausoleum `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
16112-cropped `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
Guests toast to a loved one at an outdoor celebration with an urn, candle and f… `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
How Much Does the Avg Cremation Cost 1 `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
family sitting down with associate `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
A drink is poured next to a decanter and urn on an outdoor Memory Table `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
Dignity Memorial associate giving a young boy a pencil memento. `div.row > div.col-md-3 > div > img.about-us-picture`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
Cremation Garden at Forest Lawn Memorial Gardens `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
A woman talking to a man while standing at an outdoor service. `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
Military Funeral Honors are performed in front of the Armed Forces flags. `div.col-md-4 > div.component > a > img.surfaced-item-image`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
quotation-mark `div.review-container > div.review-box > div.review-quote > img`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
quotation-mark `div.review-container > div.review-box > div.review-quote > img`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
quotation-mark `div.review-container > div.review-box > div.review-quote > img`	data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●LCP request discovery

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 35 user timings

●Avoid long main-thread tasks 18 long tasks found

●Avoid non-composited animations 1 animated element found

●Network Requests

●Network Round Trip Times 250 ms

●Server Backend Latencies 600 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 340 ms

●Avoid large layout shifts 2 layout shifts found

○INP breakdown

Accessibility

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CEMETERY `div.surfaced-item-copy > h3 > a > p`
COSTS `div.surfaced-item-copy > h3 > a > p`
CREMATION `div.surfaced-item-copy > h3 > a > p`
CREMATION `div.surfaced-item-copy > h3 > a > p`
CREMATION `div.surfaced-item-copy > h3 > a > p`
CREMATION `div.surfaced-item-copy > h3 > a > p`
PRE-PLANNING `div.surfaced-item-copy > h3 > a > p`
PRE-PLANNING `div.surfaced-item-copy > h3 > a > p`
FUNERAL PLANNING `div.surfaced-item-copy > h3 > a > p`
Subscribe to the Dignity Memorial Magazine `div.featured-email-content > div.row > div.featured-email-text > h2`
The Dignity Memorial Magazine is filled with helpful planning tips and ideas fo… `div.featured-email-content > div.row > div.featured-email-text > p`

These are opportunities to improve the legibility of your content.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Plan ahead and save `div.bg-lightgray > div.cta-plan-ahead > div.cta-plan-text > h3`
Janice D. Verified Customer `div.review-container > div.review-box > div.review-type > h4`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div > p > span.basic-link > a `div > p > span.basic-link > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ABOUT DIGNITY MEMORIAL CONTACT US BILL PAY PRINT ENGLISH `div.nav-wrapper > div.nav-top-bar > div.nav-top-bar-right > ul`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●All heading elements contain content.

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	www.dignitymemorial.com/ line 7, col 46306

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.dignitymemorial.com/no-interest-offers/display	Learn More
www.dignitymemorial.com/cremation/cremation-cemetery-property	LEARN MORE
www.dignitymemorial.com/cemetery/types-of-cemetery-property	LEARN MORE
www.dignitymemorial.com/pre-planning/funeral-costs/cemetery-property-costs	LEARN MORE
www.dignitymemorial.com/cremation/cremation-memorial	LEARN MORE
www.dignitymemorial.com/cremation/costs	LEARN MORE
www.dignitymemorial.com/cremation/questions-to-ask	LEARN MORE
www.dignitymemorial.com/cremation/what-to-do-with-ashes	LEARN MORE
www.dignitymemorial.com/about-dignity-memorial	LEARN MORE
/memorial-services/planning-a-celebration-of-life/how-to-...	LEARN MORE
www.dignitymemorial.com/cremation/prepaying-for-a-cremation	LEARN MORE
/pre-planning/funeral-costs/3-mistakes-to-avoid-when-fune...	LEARN MORE
www.dignitymemorial.com/veterans	LEARN MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
BACK TO TOP `div > div > p > a.scrollToTop`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://dignitymemorial.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Content (3)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Navigation

Names and labels

Best Practices

General

SEO

Content Best Practices

Crawling and Indexing

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Navigation

Names and labels

Tables and lists

Best Practices

General

SEO

Content Best Practices

Crawling and Indexing

Keyboard Shortcuts