C — https://observer.com | BeaverCheck Audit

Site Health

Score: 74 / 100

Based on 8 categories, 0 sections

Room to improve — your 2.4s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WordPress · 413 peers

You 74

Avg 74

At average

0 50 100

Better than 43% of WordPress sites See full WordPress benchmark →

Admiral · 63 peers

You 74

Avg 72

At average

0 50 100

Better than 60% of Admiral sites See full Admiral benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

1 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility

1 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

11 image-only link(s) without alt text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fobserver.com)](https://beavercheck.com/results/e0873e90-3bb9-468b-8a8b-5b54b81e8920)

HTML

<a href="https://beavercheck.com/results/e0873e90-3bb9-468b-8a8b-5b54b81e8920"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fobserver.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fobserver.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.

3 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

3 critical 6 warning

9 barrier(s) likely increasing bounce by ~30%.

Speed (1)

Page feels frozen for 3.3s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

Mixed content on HTTPS page

+8% bounce

Browsers block insecure subresources — broken images, missing scripts, warning badge

Fix: Change http:// URLs inside the page to https:// (or protocol-relative)

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (2)

Layout shifts during page load

+3% bounce

Content movement causes mis-clicks on CTAs and form fields

Fix: Add width/height to images; reserve space for late-loading embeds

1 form field(s) without a label

+2% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (3)

147 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

3 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$550 investment → $0.86/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -98%

Investment

$550

6h · 5 findings

Monthly returns

$0.86 /mo

~$10 / year

Bandwidth savings $0.86

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$550

5.5 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,510 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
6 advertising/retargeting trackers detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+7 more

Bandwidth Waste

$0.86 /mo

10805.4 MB/mo × 0.080 USD/GB

Optimize transfer: save ~1.1 MB per page load
Saves $0.86/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.98 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.43 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.34 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.117

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

8.05 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

29.73 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.006507] map[node:map[boundingRect:map[bottom:904 height:222 left:10 right:402 top:682 width:392] lhId:page-1-DIV nodeLabel:NIGHTLIFE & DINING Old Meets New at Bar Ferdinando, as a Carroll Gardens Classi… path:1,HTML,1,BODY,3,DIV,1,DIV,2,DIV,0,MAIN,0,ARTICLE,0,DIV,0,SECTION,1,DIV selector:article#post-1329211 > div.entry-content > section#featured-content > div.featured-content__secondary snippet:<div class="featured-content__secondary"> type:node] score:0.006507]]

items: [map[node:map[type:text value:Total] score:0.117198] map[node:map[boundingRect:map[bottom:14709 height:14709 left:0 right:412 top:0 width:412] lhId:page-3-BODY nodeLabel:body.home path:1,HTML,1,BODY selector:body.home snippet:<body class="home wp-singular page-template-default page page-id-1329211 wp-theme-newyo…" style="overflow: hidden;"> type:node] score:0.072904] map[node:map[boundingRect:map[bottom:741 height:658 left:21 right:391 top:83 width:371] lhId:page-4-DIV nodeLabel:Welcome This site asks for consent to use your data Personalised advertising a… path:1,HTML,1,BODY,47,DIV,1,DIV selector:body.home > div.fc-consent-root > div.fc-dialog-container snippet:<div class="fc-dialog-container"> type:node] score:0.044294 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu0SC55I.woff2]]] type:subitems]]]

items: [map[node:map[type:text value:Total] score:0.043643999999999995] map[node:map[boundingRect:map[bottom:823 height:226 left:0 right:412 top:597 width:412] lhId:page-5-DIV nodeLabel:By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… path:1,HTML,1,BODY,59,DIV,2,DIV selector:body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat bottom vertical-align-content ot-buttons-fw" role="dialog" aria-labelledby="onetrust-policy-title" aria-describedby="onetrust-policy-text" style="bottom: 0px"> type:node] score:0.036979] map[node:map[boundingRect:map[bottom:823 height:226 left:0 right:412 top:597 width:412] lhId:page-5-DIV nodeLabel:By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… path:1,HTML,1,BODY,59,DIV,2,DIV selector:body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat bottom vertical-align-content ot-buttons-fw" role="dialog" aria-labelledby="onetrust-policy-title" aria-describedby="onetrust-policy-text" style="bottom: 0px"> type:node] score:0.001913] map[node:map[boundingRect:map[bottom:823 height:226 left:0 right:412 top:597 width:412] lhId:page-5-DIV nodeLabel:By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… path:1,HTML,1,BODY,59,DIV,2,DIV selector:body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat bottom vertical-align-content ot-buttons-fw" role="dialog" aria-labelledby="onetrust-policy-title" aria-describedby="onetrust-policy-text" style="bottom: 0px"> type:node] score:0.000868] map[node:map[boundingRect:map[bottom:823 height:226 left:0 right:412 top:597 width:412] lhId:page-5-DIV nodeLabel:By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… path:1,HTML,1,BODY,59,DIV,2,DIV selector:body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat bottom vertical-align-content ot-buttons-fw" role="dialog" aria-labelledby="onetrust-policy-title" aria-describedby="onetrust-policy-text" style="bottom: 0px"> type:node] score:0.000828] map[node:map[boundingRect:map[bottom:823 height:226 left:0 right:412 top:597 width:412] lhId:page-5-DIV nodeLabel:By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… path:1,HTML,1,BODY,59,DIV,2,DIV selector:body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat bottom vertical-align-content ot-buttons-fw" role="dialog" aria-labelledby="onetrust-policy-title" aria-describedby="onetrust-policy-text" style="bottom: 0px"> type:node] score:0.000797]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2	35 ms
/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu...	30 ms
/wp-content/themes/newyorkobserver-2014/dist/fonts/source...	5.0 ms

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: div.featured-content__main > article.post-card > a.post-card__image > img

path: 1,HTML,1,BODY,3,DIV,1,DIV,2,DIV,0,MAIN,0,ARTICLE,0,DIV,0,SECTION,0,DIV,0,ARTICLE,0,A,0,IMG

selector: div.featured-content__main > article.post-card > a.post-card__image > img

snippet: <img src="https://observer.com/wp-content/uploads/sites/2/2026/04/Photo-16-10-2023-1…" alt="" loading="eager">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
s.ntv.io/serve/load.js?ver=1.0.0	3600.0 s	251.0 KiB
sandbox.tinypass.com/api/tinypass.min.js	14400.0 s	132.7 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
c.amazon-adsystem.com/aax2/apstag.js	3600.0 s	90.9 KiB
/observermedia-OPVkdFmD2x/observer.com/prebid-wrapper.js	3600.0 s	74.7 KiB
ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.1	600.0 s	48.1 KiB
/signals/config/618909876214345?v=2.9.303&r=stable&domain...	1200.0 s	44.4 KiB
cdn.cookielaw.org/scripttemplates/6.9.0/otBannerSdk.js	86400.0 s	74.3 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.5 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
/signals/config/832096553515722?v=2.9.303&r=stable&domain...	1200.0 s	18.0 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
/observermedia-OPVkdFmD2x/observer.com/prebid-load.js	3600.0 s	16.5 KiB
htlbid.com/v3/observer.com/htlbid.js?ver=3.0	600.0 s	12.3 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	604800.0 s	107.1 KiB
rampjs-cdn.system1.com/ramp.js	3600.0 s	11.8 KiB
static.hotjar.com/c/hotjar-3537567.js?sv=7	60.0 s	6.2 KiB
tags.crwdcntrl.net/lt/c/16576/sync.min.js	86400.0 s	13.1 KiB
/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6...	86400.0 s	9.1 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	8.6 KiB
sb.scorecardresearch.com/internal-cs/default/beacon-and.js	86400.0 s	7.8 KiB
sb.scorecardresearch.com/beacon.js	86400.0 s	6.7 KiB
raven-edge.aditude.io/raven/observermedia-main-2zyPw/library.js	300.0 s	2.6 KiB
/components/htl-injector-component.6f9fd855080891057769.js	86400.0 s	5.2 KiB
www.npttech.com/advertising.js	28800.0 s	3.0 KiB
/components/creative-timed-refresh-component.a1a922b43837...	86400.0 s	4.1 KiB
config.aps.amazon-adsystem.com/configs/4e8fb3b2-1c6c-42d6-890c-e5a6718315a3	3600.0 s	1.8 KiB
sandbox.tinypass.com/xbuilder/experience/load?aid=CMrLcDjZsu	1800.0 s	1.5 KiB
/components/first-party-data-component.9031b6342187473708...	86400.0 s	2.8 KiB
/components/schain-config-component.ed1cd260619f0e580cd3.js	86400.0 s	2.4 KiB
/components/throttle-refresh-component.de8e70e8b17a42bbf0...	86400.0 s	1.6 KiB
/components/activity-refresh-component.059097ebda70e7a178...	86400.0 s	1.6 KiB
www.google-analytics.com/plugins/ua/linkid.js	3600.0 s	722 B
/prod/1.19.14-y0ptsc/prebid-analytics.980e6134af0dbb700d9...	604800.0 s	5.5 KiB
/components/refresh-all-ads-component.db7de998acab3aec35b...	86400.0 s	1.4 KiB
rules.quantcount.com/rules-p-UtaLhd9K6h6Mf.js	3600.0 s	643 B
/components/htl-traffic-shaping-component.05bf9326dea218a...	86400.0 s	1.2 KiB
/components/taboola-auto-tagId-component.d35311409295ad80...	86400.0 s	1.1 KiB
www.gstatic.com/recaptcha/api2/logo_48.png	604800.0 s	2.3 KiB
/tr/?id=618909876214345&ev=PageView&dl=https%3A%2F%2Fobse...	0.0 ms	19 B
/tr/?id=832096553515722&ev=PageView&dl=https%3A%2F%2Fobse...	0.0 ms	16 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Two men walking in a park `div.channel-content__main > article.post-card > a.post-card__image > img.attachment-medium`	/wp-content/uploads/sites/2/2026/04/Apple-John-Ternus-Tim...	15.5 KiB	6.4 KiB

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/wp-content/themes/newyorkobserver-2014/nyo-plugins/dist/...	7.4 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 731 ms

URL	Time Spent
observer.com/	831 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
body.home `body.home`	0.073
Welcome This site asks for consent to use your data Personalised advertising a… `body.home > div.fc-consent-root > div.fc-dialog-container`	0.044
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.037
NIGHTLIFE & DINING Old Meets New at Bar Ferdinando, as a Carroll Gardens Classi… `article#post-1329211 > div.entry-content > section#featured-content > div.featured-content__secondary`	0.007
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.002
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 66.2 KiB

URL	Transfer Size	Est Savings
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …	18.9 KiB	16.6 KiB
observer.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.5	15.3 KiB	15.1 KiB
.fc-consent-root .fc-dialog-container.fc-fullscreen { height: 100% !important; … } …	16.3 KiB	13.7 KiB
/wp-content/themes/newyorkobserver-2014/dist/css/main.min...	14.1 KiB	10.7 KiB
/wp-content/themes/newyorkobserver-2014/dist/css/default....	10.3 KiB	10.0 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 1.2 MiB

URL	Transfer Size	Est Savings
s.ntv.io/serve/load.js?ver=1.0.0	250.4 KiB	196.0 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.8 KiB	177.0 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB	129.7 KiB
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	134.3 KiB	99.6 KiB
sandbox.tinypass.com/api/tinypass.min.js	132.2 KiB	84.2 KiB
www.google-analytics.com/gtm/js?id=GTM-NXSTMDF&cid=1200932861.1776805672	109.2 KiB	67.8 KiB
www.googletagmanager.com/gtag/js?id=G-T9PLB60R8S	171.5 KiB	65.5 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	106.8 KiB	63.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-5BPNP6	152.8 KiB	58.2 KiB
c.amazon-adsystem.com/aax2/apstag.js	90.4 KiB	38.0 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	37.8 KiB
fundingchoicesmessages.google.com/i/22133348250?ers=3	68.8 KiB	36.0 KiB
cdn.cookielaw.org/scripttemplates/6.9.0/otBannerSdk.js	74.0 KiB	33.3 KiB
ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.1	47.7 KiB	32.5 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	32.0 KiB
www.google.com/adsense/search/ads.js	43.2 KiB	31.6 KiB
cdn.cookielaw.org/scripttemplates/6.9.0/otBannerSdk.js	74.0 KiB	31.6 KiB
/observermedia-OPVkdFmD2x/observer.com/prebid-wrapper.js	74.3 KiB	30.7 KiB
observer.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	30.7 KiB	20.5 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
observer.com/	1.2 s	48 ms	8.3 ms
Unattributable	1.1 s	186 ms	0.0 ms
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	892 ms	753 ms	109 ms
www.googletagmanager.com/gtm.js?id=GTM-5BPNP6	799 ms	714 ms	51 ms
/f/AGSKWxXj7hmm7eCTYH4W6BLQZ-NUXQJda5FiI9udjel5lBAtnJrPoK...	617 ms	407 ms	46 ms
cdn.cookielaw.org/scripttemplates/6.9.0/otBannerSdk.js	485 ms	299 ms	82 ms
c.amazon-adsystem.com/aax2/apstag.js	367 ms	321 ms	32 ms
s.ntv.io/serve/load.js?ver=1.0.0	361 ms	262 ms	95 ms
sandbox.tinypass.com/api/tinypass.min.js	317 ms	251 ms	39 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	315 ms	252 ms	58 ms
www.googletagmanager.com/gtag/js?id=G-T9PLB60R8S	276 ms	231 ms	43 ms
/components/htl-injector-component.6f9fd855080891057769.js	263 ms	253 ms	3.4 ms
/wp-content/plugins/xcurrent/assets/js/lazy-load.js?ver=6...	261 ms	128 ms	1.1 ms
fundingchoicesmessages.google.com/i/22133348250?ers=3	233 ms	210 ms	20 ms
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	220 ms	159 ms	60 ms
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	213 ms	177 ms	35 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	178 ms	149 ms	26 ms
/observermedia-OPVkdFmD2x/observer.com/prebid-wrapper.js	163 ms	126 ms	35 ms
/signals/config/618909876214345?v=2.9.303&r=stable&domain...	163 ms	129 ms	34 ms
cdn.parsely.com/keys/observer.com/p.js?ver=3.23.1	149 ms	135 ms	7.1 ms
/wp-content/plugins/xcurrent/assets/js/script-queue.js?ve...	118 ms	8.9 ms	0.6 ms
connect.facebook.net/en_US/fbevents.js	113 ms	83 ms	30 ms
securepubads.g.doubleclick.net/tag/js/gpt.js	97 ms	82 ms	15 ms
/signals/config/832096553515722?v=2.9.303&r=stable&domain...	87 ms	74 ms	11 ms
ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.1	82 ms	66 ms	16 ms
www.google-analytics.com/gtm/js?id=GTM-NXSTMDF&cid=1200932861.1776805672	80 ms	54 ms	26 ms
www.google-analytics.com/analytics.js	76 ms	50 ms	21 ms
truculentrate.com/scripts/3f92345fab9c/22bdf0221b6555de6cdadcba	70 ms	55 ms	6.9 ms
/observermedia-OPVkdFmD2x/observer.com/prebid-load.js	68 ms	52 ms	14 ms
observer.com/wp-content/plugins/hc-sailthru/assets/js/sailthru.js?ver=20211026	60 ms	58 ms	0.4 ms
observer.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	58 ms	48 ms	7.8 ms
/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6...	56 ms	46 ms	2.9 ms
htlbid.com/v3/observer.com/htlbid.js?ver=3.0	52 ms	20 ms	32 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	6.4 s
Other	1.3 s
Style & Layout	1.0 s
Script Parsing & Compilation	1.0 s
Rendering	214 ms
Parse HTML & CSS	212 ms
Garbage Collection	139 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	362.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.9 KiB
s.ntv.io/serve/load.js?ver=1.0.0	251.0 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB
www.googletagmanager.com/gtag/js?id=G-T9PLB60R8S	171.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-5BPNP6	152.9 KiB
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	134.7 KiB
sandbox.tinypass.com/api/tinypass.min.js	132.7 KiB
www.google-analytics.com/gtm/js?id=GTM-NXSTMDF&cid=1200932861.1776805672	109.4 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	107.1 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Forced reflow

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 11 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 1 animated element found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 860 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

○INP breakdown

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Powered by WordPress VIP `div.inner-container > div.bottom > div.right > div.vip-powered`
WordPress VIP `div.bottom > div.right > div.vip-powered > a.powered-by-wpcom`
Learn more `div.fc-dialog-content > div.fc-dialog-scrollable-content > button.fc-faq-header > span.fc-faq-label`
Manage options `div.fc-dialog > div.fc-footer-buttons-container > button.fc-button > p.fc-manage-options-third-button-label`

These are opportunities to improve the legibility of your content.

Best practices

Users do not expect a page to refresh automatically, and doing so will move focus back to the top of the page. This may create a frustrating or confusing experience. Learn more about the refresh meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > meta `body.home > meta`

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy `nav.left > ul#menu-copyright > li#menu-item-1323792 > a`
Terms `nav.left > ul#menu-copyright > li#menu-item-1323793 > a`
Cookies Settings `nav.left > ul#menu-copyright > li > a.ot-sdk-link`
Do not sell my data `nav.left > ul#menu-copyright > li > a.ot-button`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Image elements have `[alt]` attributes

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
/observermedia-OPVkdFmD2x/observer.com/prebid-wrapper.js line 1, col 70204	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-observer_river_rail"`
/observermedia-OPVkdFmD2x/observer.com/prebid-wrapper.js line 1, col 70204	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-observer_river_rail"`
rampjs-cdn.system1.com/results	`Failed to load resource: the server responded with a status of 502 ()`
observer.com/ line 1744, col 0	`ReferenceError: wp is not defined at https://observer.com/:1745:1`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
observer.com/latest/	MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
How Do I Whitelist Observer? `div#adb-notification > div.message-container > div.message > a#adb-whitelist`
Then Reload the Page `div#adb-notification > div.message-container > div.message > a#adb-reload`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●robots.txt is valid

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

○Image elements have `[alt]` attributes

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

586 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

937 ms

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

117 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.068

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.94 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.41 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
fonts.gstatic.com/s/roboto/v48/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2	35 ms
/s/opensans/v40/memvYaGs126MiZpBA-UvWbX2vVnXBbObj2OVTS-mu...	30 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:56.648 source:map[column:8328 line:1 type:source-location url:https://observer.com/wp-content/plugins/xcurrent/assets/js/lazy-load.js?ver=6bd186b35f60946321703040eae7bccf urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:67.098 source:map[type:text value:[unattributed]]] map[reflowTime:56.648 source:map[column:4060 line:0 type:source-location url:https://observer.com/wp-content/plugins/xcurrent/assets/js/lazy-load.js?ver=6bd186b35f60946321703040eae7bccf urlProvider:network]] map[reflowTime:0.44 source:map[column:3330 line:0 type:source-location url:https://www.npttech.com/advertising.js urlProvider:network]] map[reflowTime:32.287 source:map[column:3408 line:0 type:source-location url:https://www.npttech.com/advertising.js urlProvider:network]] map[reflowTime:0.361 source:map[column:73123 line:0 type:source-location url:https://truculentrate.com/scripts/3f92345fab9c/22bdf0221b6555de6cdadcba urlProvider:network]] map[reflowTime:0.35 source:map[column:72793 line:0 type:source-location url:https://truculentrate.com/scripts/3f92345fab9c/22bdf0221b6555de6cdadcba urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: div.featured-content__main > article.post-card > a.post-card__image > img

path: 1,HTML,1,BODY,3,DIV,1,DIV,2,DIV,0,MAIN,0,ARTICLE,0,DIV,0,SECTION,0,DIV,0,ARTICLE,0,A,0,IMG

selector: div.featured-content__main > article.post-card > a.post-card__image > img

snippet: <img src="https://observer.com/wp-content/uploads/sites/2/2026/04/Photo-16-10-2023-1…" alt="" loading="eager">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
s.ntv.io/serve/load.js?ver=1.0.0	3600.0 s	251.1 KiB
sandbox.tinypass.com/api/tinypass.min.js	14400.0 s	132.6 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
c.amazon-adsystem.com/aax2/apstag.js	3600.0 s	90.9 KiB
/observermedia-OPVkdFmD2x/observer.com/prebid-wrapper.js	3600.0 s	74.7 KiB
ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.1	600.0 s	48.1 KiB
/signals/config/618909876214345?v=2.9.303&r=stable&domain...	1200.0 s	44.4 KiB
cdn.cookielaw.org/scripttemplates/6.9.0/otBannerSdk.js	86400.0 s	74.3 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.4 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
/signals/config/832096553515722?v=2.9.303&r=stable&domain...	1200.0 s	18.0 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
/observermedia-OPVkdFmD2x/observer.com/prebid-load.js	3600.0 s	16.5 KiB
htlbid.com/v3/observer.com/htlbid.js?ver=3.0	600.0 s	12.3 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	604800.0 s	107.1 KiB
rampjs-cdn.system1.com/ramp.js	3600.0 s	11.8 KiB
static.hotjar.com/c/hotjar-3537567.js?sv=7	60.0 s	6.2 KiB
tags.crwdcntrl.net/lt/c/16576/sync.min.js	86400.0 s	13.1 KiB
/scripttemplates/otSDKStub.js?did=6a95224d-e53b-4c23-b2a6...	86400.0 s	9.1 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	8.6 KiB
sb.scorecardresearch.com/internal-cs/default/beacon.js	86400.0 s	6.7 KiB
sb.scorecardresearch.com/beacon.js	86400.0 s	6.7 KiB
raven-edge.aditude.io/raven/observermedia-main-2zyPw/library.js	300.0 s	2.6 KiB
/components/htl-injector-component.6f9fd855080891057769.js	86400.0 s	5.2 KiB
www.npttech.com/advertising.js	28800.0 s	3.0 KiB
/components/creative-timed-refresh-component.a1a922b43837...	86400.0 s	4.1 KiB
config.aps.amazon-adsystem.com/configs/4e8fb3b2-1c6c-42d6-890c-e5a6718315a3	3600.0 s	1.8 KiB
sandbox.tinypass.com/xbuilder/experience/load?aid=CMrLcDjZsu	1800.0 s	1.5 KiB
/components/first-party-data-component.9031b6342187473708...	86400.0 s	2.9 KiB
/components/schain-config-component.ed1cd260619f0e580cd3.js	86400.0 s	2.4 KiB
/components/throttle-refresh-component.de8e70e8b17a42bbf0...	86400.0 s	1.6 KiB
/components/activity-refresh-component.059097ebda70e7a178...	86400.0 s	1.6 KiB
www.google-analytics.com/plugins/ua/linkid.js	3600.0 s	722 B
/prod/1.19.14-y0ptsc/prebid-analytics.980e6134af0dbb700d9...	604800.0 s	5.5 KiB
/components/refresh-all-ads-component.db7de998acab3aec35b...	86400.0 s	1.4 KiB
rules.quantcount.com/rules-p-UtaLhd9K6h6Mf.js	3600.0 s	644 B
/components/htl-traffic-shaping-component.05bf9326dea218a...	86400.0 s	1.2 KiB
/components/taboola-auto-tagId-component.d35311409295ad80...	86400.0 s	1.1 KiB
www.gstatic.com/recaptcha/api2/logo_48.png	604800.0 s	2.3 KiB
/tr/?id=618909876214345&ev=PageView&dl=https%3A%2F%2Fobse...	0.0 ms	16 B
/tr/?id=832096553515722&ev=PageView&dl=https%3A%2F%2Fobse...	0.0 ms	16 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
A collage of three men and a woman `div.channel-content__secondary > article.post-card > a.post-card__image > img.attachment-medium`	/wp-content/uploads/sites/2/2026/04/Untitled_57564c.png?r...	70.1 KiB	68.0 KiB
Two men walking in a park `div.channel-content__main > article.post-card > a.post-card__image > img.attachment-medium`	/wp-content/uploads/sites/2/2026/04/Apple-John-Ternus-Tim...	15.5 KiB	6.4 KiB

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/wp-content/themes/newyorkobserver-2014/nyo-plugins/dist/...	7.4 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 873 ms

URL	Time Spent
observer.com/	973 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 120 ms 1.2 MiB

URL	Transfer Size	Est Savings
s.ntv.io/serve/load.js?ver=1.0.0	250.4 KiB	196.0 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.8 KiB	177.0 KiB
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	187.4 KiB	127.6 KiB
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	134.3 KiB	99.6 KiB
sandbox.tinypass.com/api/tinypass.min.js	132.1 KiB	84.1 KiB
www.google-analytics.com/gtm/js?id=GTM-NXSTMDF&cid=2027748194.1776805696	109.2 KiB	66.7 KiB
www.googletagmanager.com/gtag/js?id=G-T9PLB60R8S	171.5 KiB	63.9 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	106.8 KiB	63.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-5BPNP6	152.8 KiB	56.9 KiB
c.amazon-adsystem.com/aax2/apstag.js	90.4 KiB	38.0 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	37.8 KiB
fundingchoicesmessages.google.com/i/22133348250?ers=3	68.8 KiB	35.9 KiB
cdn.cookielaw.org/scripttemplates/6.9.0/otBannerSdk.js	74.0 KiB	33.3 KiB
ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.1	47.7 KiB	32.5 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	32.4 KiB
www.google.com/adsense/search/ads.js	43.2 KiB	31.6 KiB
cdn.cookielaw.org/scripttemplates/6.9.0/otBannerSdk.js	74.0 KiB	31.6 KiB
/observermedia-OPVkdFmD2x/observer.com/prebid-wrapper.js	74.3 KiB	30.7 KiB
observer.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	30.7 KiB	20.9 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
observer.com/	276 ms	19 ms	3.9 ms
Unattributable	250 ms	42 ms	0.0 ms
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	213 ms	186 ms	20 ms
www.googletagmanager.com/gtm.js?id=GTM-5BPNP6	192 ms	168 ms	19 ms
/f/AGSKWxWyDzIV8mbrnZu6EbsYax8QrF7xahCR3ugPIU4LWEMNEsYDxh...	147 ms	100 ms	12 ms
cdn.cookielaw.org/scripttemplates/6.9.0/otBannerSdk.js	145 ms	100 ms	17 ms
/wp-content/plugins/xcurrent/assets/js/lazy-load.js?ver=6...	132 ms	45 ms	0.2 ms
sandbox.tinypass.com/api/tinypass.min.js	87 ms	66 ms	12 ms
c.amazon-adsystem.com/aax2/apstag.js	85 ms	74 ms	8.0 ms
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	85 ms	66 ms	13 ms
s.ntv.io/serve/load.js?ver=1.0.0	84 ms	63 ms	19 ms
www.googletagmanager.com/gtag/js?id=G-T9PLB60R8S	83 ms	67 ms	15 ms
/components/creative-timed-refresh-component.a1a922b43837...	63 ms	61 ms	0.3 ms
fundingchoicesmessages.google.com/i/22133348250?ers=3	53 ms	47 ms	4.8 ms
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	51 ms	41 ms	9.5 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	1.7 s
Style & Layout	300 ms
Other	292 ms
Script Parsing & Compilation	253 ms
Parse HTML & CSS	56 ms
Rendering	52 ms
Garbage Collection	32 ms

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 66.1 KiB

URL	Transfer Size	Est Savings
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …	18.9 KiB	16.2 KiB
observer.com/wp-includes/css/dist/block-library/style.min.css?ver=6.8.5	15.2 KiB	15.1 KiB
.fc-consent-root .fc-dialog-container.fc-fullscreen { height: 100% !important; … } …	16.3 KiB	13.7 KiB
/wp-content/themes/newyorkobserver-2014/dist/css/main.min...	14.1 KiB	11.0 KiB
/wp-content/themes/newyorkobserver-2014/dist/css/default....	10.3 KiB	10.0 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	362.4 KiB
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js	361.9 KiB
s.ntv.io/serve/load.js?ver=1.0.0	251.1 KiB
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	187.4 KiB
www.googletagmanager.com/gtag/js?id=G-T9PLB60R8S	171.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-5BPNP6	152.9 KiB
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	134.7 KiB
sandbox.tinypass.com/api/tinypass.min.js	132.6 KiB
www.google-analytics.com/gtm/js?id=GTM-NXSTMDF&cid=2027748194.1776805696	109.4 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	107.1 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 80 ms

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 13 user timings

●Avoid long main-thread tasks 9 long tasks found

●Avoid non-composited animations 1 animated element found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 1,050 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

●Avoid large layout shifts 8 layout shifts found

○INP breakdown

Accessibility

ARIA

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
By clicking “Accept All Cookies”, you agree to the storing of cookies on your d… `body.home > div#onetrust-consent-sdk > div#onetrust-banner-sdk`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Powered by WordPress VIP `div.inner-container > div.bottom > div.right > div.vip-powered`
WordPress VIP `div.bottom > div.right > div.vip-powered > a.powered-by-wpcom`
Learn more `div.fc-dialog-content > div.fc-dialog-scrollable-content > button.fc-faq-header > span.fc-faq-label`
List of partners. `div.fc-dialog-scrollable-content > div.fc-footer > p > a.fc-vendors-list-dialog`
Manage options `div.fc-dialog > div.fc-footer-buttons-container > button.fc-button > p.fc-manage-options-third-button-label`

These are opportunities to improve the legibility of your content.

Best practices

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > meta `body.home > meta`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Image elements have `[alt]` attributes

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
/observermedia-OPVkdFmD2x/observer.com/prebid-wrapper.js line 1, col 70204	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-observer_1x1_2"`
rampjs-cdn.system1.com/results	`Failed to load resource: the server responded with a status of 502 ()`
observer.com/ line 1740, col 0	`ReferenceError: wp is not defined at https://observer.com/:1741:1`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
observer.com/latest/	MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
How Do I Whitelist Observer? `div#adb-notification > div.message-container > div.message > a#adb-whitelist`
Then Reload the Page `div#adb-notification > div.message-container > div.message > a#adb-reload`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●robots.txt is valid

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

○Image elements have `[alt]` attributes

Results for https://observer.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (1)

Trust (2)

Usability (2)

Content (1)

Navigation (3)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Best practices

Best Practices

General

SEO

Content Best Practices

Crawling and Indexing

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Best practices

Best Practices

General

SEO

Content Best Practices

Crawling and Indexing

Keyboard Shortcuts