Global Performance
6/6 locations ✓High global latency — average 535ms across 6 locations, fastest from New York (144ms), slowest from Singapore (1711ms). Document on Cloudflare; assets also on Google Cloud CDN. Cache-Control header is missing. 2 locations above the 500ms target.
Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
parceltheory.ca fails 2 mail checks: DMARC policy is none — monitoring only, Multiple SPF records found at apex (PERMERROR). This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
9 publicly-accessible JavaScript source map(s)
Source maps reveal original source code (variable names, comments, file structure) and are shipped to production by mistake almost universally. The standard fix is a one-line build-tool config change.
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
Page weighs 8.7 MB (4.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
CAD 499 investment → CAD 4,317/month returns + CAD 250,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~28%.
- Page takes 16.3s to loadUsers abandon at ~3s — you're 13.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 769msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 4 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
CAD 250,000
- Heading level skipped: H2 → H4 (missing H3)ACA: CAD 250 – CAD 250,000
- 1 image(s) missing alt attributeACA: CAD 250 – CAD 250,000
- 1 image(s) with generic alt textACA: CAD 250 – CAD 250,000
Bounce-Rate Cost
CAD 4,316 /mo
+27.5pp bounce · ~2,753 lost visitors/mo
CPC: CAD 1.57
Bandwidth Waste
CAD 1.37 /mo
12704.0 MB/mo × 0.108 CAD/GB
- Optimize transfer: save ~1.3 MB per page loadSaves CAD 1.37/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.13 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
16.32 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
769 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.047
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.85 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
17.66 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
719 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.35 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.825
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.42 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
1.35 s
Categories
8Performance
Page weighs 8.7 MB (4.0 MB transferred)
Security
9 publicly-accessible JavaScript source map(s)
Accessibility
1 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of core-js sites score 94+ on Infrastructure; you're at 85 — closing this gap is the highest-leverage improvement.
Technology stack
Facebook SDK, with Cloudflare CDN
Stack Architecture
Apple Pay 
Facebook Pixel 2.9.423
Google Analytics 
Google Tag Manager 
Moast 
PayPal 
Shop Pay 
Shopify 
HTTP/3 
Judge.me 
Matter.js Microsoft Microsoft 365 
Open Graph 
Priority Hints 
Swiper 
core-js 3.37.0
Cloudflare All Detected Technologies (19)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Judge.me is a reviews app that helps you collect and display product reviews and site reviews with photos, videos and Q&A.
Matter.js is a JavaScript 2D rigid body physics engine for the web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Moast is a Shopify app that enables brands to leverage user-generated content for marketing and engagement purposes.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Facebook SDK) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
19 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 5h total → projected A (91)
Sprint 1: Quick Wins
+8Highest ROI — low effort, high impact
- · Page weighs 8.7 MB (4.0 MB transferred)
- · HSTS header is missing
- · 9 publicly-accessible JavaScript source map(s)
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 1 image(s) missing alt attribute
- · Content-Security-Policy header is missing