Audit overview
5 categories need attention: Performance, and 4 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 21.9 MB (6.7 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $4,273/month returns + USD 150,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~37%.
- Page takes 23.1s to loadUsers abandon at ~3s — you're 20.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 19 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$150,000
- 3 of 3 <nav> elements are unlabeledADA Title III: USD 25,000 – USD 150,000
- 2 image(s) missing alt attributeADA Title III: USD 25,000 – USD 150,000
- 3 control(s) without accessible labelADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$4,271 /mo
+36.8pp bounce · ~3,682 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$1.70 /mo
21205.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.1 MB per page loadSaves $1.70/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.14 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
23.12 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.38 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.452
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.86 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
41.55 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.22 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.05 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
757 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.008
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.71 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.10 s
Categories
8Performance
Page weighs 21.9 MB (6.7 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Adobe Client Data Layer 2.0.2, with Cloudflare CDN
Stack Architecture
Adobe Experience Platform Launch 
Datadog 
PayPal 
Privy 
Schema App 
VWO 
Venmo 
Cart Functionality 
Shopify 
Adobe Client Data Layer 2.0.2
Algolia Facebook Google Search Console Google Workspace Microsoft Microsoft 365 
MyFonts 
OWL Carousel 
Open Graph 
Priority Hints Privy App 
UpSellit 
core-js 3.40.0
jQuery 3.7.1
Cloudflare jsDelivr CDN All Detected Technologies (26)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Adobe Client Data Layer is a framework of JavaScript objects on your site that contains all variable values used in your implementation.
Algolia offers a hosted web search product delivering real-time results.
MyFonts is a digital fonts distributor, based in Woburn, Massachusetts.
OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Privy App helps you improve your website conversion rate, grow your email list, automate your email marketing, drive repeat purchases and much more.
UpSellit is a performance based lead and cart abandonment recovery solutions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Privy is a all-in-one marketing automation platform for ecommerce.
Schema App is a tool that converts website content into schema markup, the language of search.
VWO is a website testing and conversion optimisation platform.
Venmo is a mobile payment service owned by PayPal. Venmo account holders can transfer funds to others via a mobile phone app.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Adobe Client Data Layer) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
26 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 21.9 MB (6.7 MB transferred)
- · HSTS header is missing
- · 2 button(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found