D — https://adweek.com | BeaverCheck Audit

Site Health

Score: 68 / 100

Based on 8 categories, 0 sections

Room to improve — your 9.9s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Good server performance with room for optimization.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WordPress · 413 peers

You 68

Avg 74

-6 below average

0 50 100

See full WordPress benchmark →

Amazon Route 53 · 669 peers

You 68

Avg 72

At average

0 50 100

Better than 4% of Amazon Route 53 sites See full Amazon Route 53 benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 17.3 MB (8.1 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

1 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fadweek.com)](https://beavercheck.com/results/e2880fcc-969b-4b33-bb32-d24f28cbe648)

HTML

<a href="https://beavercheck.com/results/e2880fcc-969b-4b33-bb32-d24f28cbe648"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fadweek.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fadweek.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 9.9s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

Your LCP is 9.9s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

1 accessibility issue excludes users who rely on assistive technology.

Could reach Estimate based on resolving critical issues

Conversion Barriers

4 critical 6 warning

10 barrier(s) likely increasing bounce by ~36%.

Speed (2)

Page takes 9.9s to load

+12% bounce

Users abandon at ~3s — you're 7.4s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 3.7s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (3)

Mixed content on HTTPS page

+8% bounce

Browsers block insecure subresources — broken images, missing scripts, warning badge

Fix: Change http:// URLs inside the page to https:// (or protocol-relative)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

1 form field(s) without a label

+2% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (3)

48 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

11 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$500 investment → $5,632/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +13417%

Investment

$500

5h · 5 findings

Monthly returns

$5,632 /mo

~$67,584 / year

Conversions recovered $5,630
Bandwidth savings $2.05

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,127 / month at risk

~$157,525 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
8 advertising/retargeting trackers detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+17 more

Bandwidth Waste

$2.05 /mo

25598.8 MB/mo × 0.080 USD/GB

Optimize transfer: save ~2.6 MB per page load
Saves $2.05/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.52 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

9.90 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.70 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.093

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

11.47 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

41.79 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:34.309 source:map[type:text value:[unattributed]]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
5 Ways Apple’s Marketing Evolved in the Tim Cook Era `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=1304...	731.8 KiB	690.9 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/01/CocaColaAlltheFeelsWorldCup.p...	261.3 KiB	252.5 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link > img.homepage-list-first-image-img `div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link > img.homepage-list-first-image-img`	/wp-content/uploads/2026/04/HERO-FOR-AXE-STORY.png?w=640&...	238.7 KiB	214.8 KiB
How AI Can Turn Social Media Marketing Into a Measurable Growth Engine `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/ViralNation-EB-042226-HP.jpg?...	245.9 KiB	205.0 KiB
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next G… `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/brave-commerce-gallo-wines-Br...	87.7 KiB	81.2 KiB
Inside Paramount `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/paramount-upfront-2026-interi...	98.6 KiB	68.0 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/03/telemundo-worldcup.jpeg?w=640...	44.4 KiB	35.6 KiB
Every Brand Needs An Enemy `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/every-brand-enemy-2026.jpg?w=...	36.1 KiB	29.5 KiB
Bringing Brands and Creators Together in the Participation Economy `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/SMW-SamsClub-041526-McCarver-...	26.2 KiB	19.6 KiB
After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/sydney-sweeney-second-america...	22.3 KiB	15.7 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/02/MLSTheCall.jpg?w=640&h=360&cr...	17.7 KiB	10.3 KiB
body.jar > div#google_image_div > a#aw0 > img.img_ad `body.jar > div#google_image_div > a#aw0 > img.img_ad`	tpc.googlesyndication.com/simgad/5227051962758283746	20.6 KiB	8.4 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/04/CocaColaWorldCupEmotions.jpg?...	11.0 KiB	6.4 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: 5 Ways Apple’s Marketing Evolved in the Tim Cook Era

path: 1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,0,DIV,0,SECTION,0,DIV,0,A,0,IMG

selector: section.teaser_partner_more > div.section--teaser_partner > a > img.image

snippet: <img width="1200" height="675" src="https://static-www.adweek.com/wp-content/uploads/2026/04/AppleAdsTimCookEr…" alt="5 Ways Apple’s Marketing Evolved in the Tim Cook Era" class="image img-fluid" loading="lazy" fetchpriority="high" decoding="async">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
htlbid.com/v3/adweek.com/htlbid.css?ver=6.8.5	1.0 KiB	1.0 s
/wp-content/themes/adweek-next/src/js/js-cookie.min.js?ve...	1.1 KiB
/wp-content/plugins/adw-zephr/src/adw-zephr.css?ver=17737...	1.9 KiB
/wp-content/plugins/adw-listing-ordering/assets/custom.cs...	5.7 KiB	151 ms
/css2?family=Geist:wght@100..900&family=League+Gothic&fam...	1.3 KiB	820 ms
/wp-content/themes/adweek-next/dist/styles/css/style.css?...	30.3 KiB	151 ms
/wp-content/plugins/adw-blocks/build/css/frontend.css?ver...	2.0 KiB
/wp-content/plugins/aw-sitewide/libraries/slick/slick-the...	1.1 KiB
/wp-content/plugins/aw-membership-accounts/assets/fronten...	1.1 KiB
/wp-content/plugins/aw-ads/assets/frontend/styles/styles....	485 B
/wp-content/themes/adweek-next/src/css/contextual-greetin...	1.5 KiB
/wp-content/plugins/adw-blocks/src/block_editor/blocks/su...	3.3 KiB
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.7 KiB
/wp-content/plugins/aw-sitewide/libraries/slick/slick.css...	808 B
/wp-content/mu-plugins/search/elasticpress/dist/css/relat...	466 B
/wp-content/plugins/youtube-embed-plus/styles/ytprefs.min...	2.0 KiB	151 ms
/wp-content/plugins/adw-blocks-v2/build/live-post-contain...	1.2 KiB
/wp-content/plugins/adw-blocks-v2/build/pages-post-contai...	3.4 KiB	151 ms
/wp-content/plugins/adw-utils/build/awesomplete/awesomple...	1010 B
/wp-content/plugins/adw-blocks-v2/build/live-blog-timelin...	2.1 KiB
/wp-content/plugins/adw-blocks-v2/build/live-blog-timelin...	3.7 KiB	151 ms
static-www.adweek.com/wp-content/plugins/adw-navigation/dist/css/index.css	1.5 KiB	813 ms
www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g	14.0 KiB
/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5...	3.2 KiB
js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js	2.7 KiB	753 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
c.amazon-adsystem.com/aax2/apstag.js	3600.0 s	91.0 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js	3600.0 s	83.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
bytes.adweek.com/vs.js?cid=8CU4OW16B	300.0 s	44.4 KiB
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...	300.0 s	43.8 KiB
ml314.com/tag.aspx?ts=1776802328309	3600.0 s	38.7 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.5 KiB
fpa-cdn.adweek.com/keys/adweek.com/p.js	0.0 ms	20.4 KiB
c.lytics.io/static/pathfora.min.js	3600.0 s	24.3 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
b-code.liadm.com/b-019f.min.js	86400.0 s	45.7 KiB
/pagead/managed/js/adsense/m202604170101/show_ads_impl_fy...	1209600.0 s	177.5 KiB
c.lytics.io/api/tag/abdd09476411aa251d907649c25e11e9/latest.min.js	7200.0 s	22.4 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-load.js	3600.0 s	16.5 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	604800.0 s	107.2 KiB
htlbid.com/v3/adweek.com/htlbid.js	600.0 s	8.6 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
tags.crwdcntrl.net/lt/c/16576/sync.min.js	86400.0 s	13.1 KiB
c.lytics.io/static/pathfora.min.css	3600.0 s	4.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
js.outcomes.net/tags/display.js	86400.0 s	7.7 KiB
raven-edge.aditude.io/raven/adweek-main-A3a99/library.js	300.0 s	2.6 KiB
js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js	3600.0 s	2.7 KiB
/components/htl-injector-component.6f9fd855080891057769.js	86400.0 s	5.2 KiB
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/l...	60.0 s	2.1 KiB
js.outcomes.net/tags/modules.js	86400.0 s	4.3 KiB
/components/creative-timed-refresh-component.a1a922b43837...	86400.0 s	4.1 KiB
config.aps.amazon-adsystem.com/configs/4e8fb3b2-1c6c-42d6-890c-e5a6718315a3	3600.0 s	1.8 KiB
/api/personalize/abdd09476411aa251d907649c25e11e9/user/_u...	0.0 ms	1.3 KiB
/a4flkt7l2b/z9gd/599746e2-3347-4338-99c5-1dbce9bf81bd/www...	0.0 ms	1.3 KiB
/components/htl-prebid-floors-component.d3bc1be21aeafbc98...	86400.0 s	2.9 KiB
/components/first-party-data-component.9031b6342187473708...	86400.0 s	2.8 KiB
htlbid.com/v3/adweek.com/htlbid.css?ver=6.8.5	600.0 s	1.0 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	8.4 KiB
/collect?v=2&fmt=js&pid=252369&time=1776802328007&url=htt...	0.0 ms	693 B
/f7292f65-2e05-48c5-b41e-c43d7aa1b15f.js?pbxd=https%3A%2F...	3600.0 s	856 B
/w37htfhcq2/z9g/digibox.gif?c=1776802323865&h=www.adweek....	0.0 ms	655 B
/components/throttle-refresh-component.de8e70e8b17a42bbf0...	86400.0 s	1.6 KiB
/components/activity-refresh-component.059097ebda70e7a178...	86400.0 s	1.6 KiB
/components/pubxai-analytics-component.aadb280f99372de82f...	86400.0 s	1.5 KiB
/prod/1.19.14-y0ptsc/prebid-analytics.980e6134af0dbb700d9...	604800.0 s	5.5 KiB
/api/program/campaign/config/abdd09476411aa251d907649c25e...	7200.0 s	753 B
/components/refresh-all-ads-component.db7de998acab3aec35b...	86400.0 s	1.4 KiB
sli.adweek.com/baker?dtstmp=1776802328341	0.0 ms	538 B
rules.quantcount.com/rules-p-ggacXQBWzQzz2.js	3600.0 s	641 B
/components/taboola-auto-tagId-component.d35311409295ad80...	86400.0 s	1.1 KiB
/pagead/js/r20260420/r20110914/elements/html/image_resour...	1209600.0 s	4.0 KiB
/usersync/liveintent/?cb=//i.liadm.com/s/35004?bidder_id%...	0.0 ms	200 B
match.adsrvr.org/track/cmf/generic?ttd_pid=liveintent&ttd_tpi=1&gdpr=0	0.0 ms	149 B
secure.intuition-agile-7.com/js/791961.js	86400.0 s	321 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.2 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.2 s

URL	Time Spent
adweek.com/	1.2 s
www.adweek.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 4.2 KiB

URL	Transfer Size	Est Savings
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.7 KiB	4.2 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 54.0 KiB

URL	Transfer Size	Est Savings
/wp-content/themes/adweek-next/dist/styles/css/style.css?...	30.0 KiB	27.6 KiB
www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g	13.9 KiB	13.8 KiB
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.5 KiB	12.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 450 ms 983.4 KiB

URL	Transfer Size	Est Savings
/pagead/managed/js/adsense/m202604170101/show_ads_impl_fy...	177.5 KiB	139.2 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31...	187.7 KiB	98.3 KiB
/p/320810193/connatix.player.js?cid=1ffde736-eb53-11e9-b4...	138.5 KiB	94.7 KiB
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	124.4 KiB	92.2 KiB
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/m...	116.3 KiB	73.5 KiB
www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=1	167.1 KiB	67.0 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	106.9 KiB	60.7 KiB
www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1	175.6 KiB	57.0 KiB
www.googletagmanager.com/gtm.js?id=GTM-KX5FCW	172.6 KiB	53.2 KiB
c.amazon-adsystem.com/aax2/apstag.js	90.6 KiB	38.3 KiB
/wp-content/themes/adweek-next/dist/js/top/legacy/index.j...	43.9 KiB	34.3 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js	82.8 KiB	33.5 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.8 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	54.1 KiB	31.5 KiB
/wp-content/plugins/adw-navigation/dist/js/navigation/ind...	65.1 KiB	30.7 KiB
/wp-content/plugins/adw-navigation/dist/js/react/index.js...	57.3 KiB	26.9 KiB
ml314.com/tag.aspx?ts=1776802328309	38.2 KiB	20.7 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	6.4 s	527 ms	0.0 ms
www.adweek.com/	5.2 s	447 ms	48 ms
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js	2.9 s	499 ms	6.1 ms
/wp-content/plugins/adw-blocks/build/postContainerBlock/j...	2.5 s	2.3 s	0.4 ms
/wp-content/plugins/adw-navigation/dist/js/react/index.js...	1.3 s	370 ms	23 ms
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...	653 ms	600 ms	14 ms
www.googletagmanager.com/gtm.js?id=GTM-KX5FCW	588 ms	500 ms	67 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31...	541 ms	433 ms	70 ms
www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1	498 ms	452 ms	42 ms
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js	384 ms	343 ms	32 ms
/wp-content/themes/adweek-next/src/js/custom/homepage-liv...	330 ms	321 ms	0.6 ms
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/m...	328 ms	242 ms	37 ms
www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=1	319 ms	262 ms	54 ms
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	280 ms	224 ms	54 ms
/pagead/managed/js/activeview/current/ufs_web_display.js	257 ms	221 ms	21 ms
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	252 ms	182 ms	69 ms
/components/throttle-refresh-component.de8e70e8b17a42bbf0...	238 ms	233 ms	0.6 ms
/pagead/managed/js/adsense/m202604170101/show_ads_impl_fy...	211 ms	119 ms	41 ms
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-load.js	196 ms	181 ms	6.8 ms
c.amazon-adsystem.com/aax2/apstag.js	178 ms	148 ms	27 ms
securepubads.g.doubleclick.net/tag/js/gpt.js	171 ms	113 ms	13 ms
/wp-content/plugins/aw-ga4/dist/scripts.min.js?ver=177378...	170 ms	166 ms	2.3 ms
www.adweek.com/wp-includes/js/wp-api.min.js?ver=6.8.5	143 ms	123 ms	1.5 ms
/p/320810193/connatix.player.js?cid=1ffde736-eb53-11e9-b4...	138 ms	91 ms	46 ms
b-code.liadm.com/b-019f.min.js	123 ms	105 ms	15 ms
/components/htl-injector-component.6f9fd855080891057769.js	121 ms	98 ms	20 ms
static-www.adweek.com/wp-content/plugins/adw-navigation/dist/jquery-3.4.1.min.js	104 ms	86 ms	6.6 ms
/wp-content/plugins/adw-blocks-v2/build/smart-paragraph/v...	100 ms	92 ms	0.5 ms
/api/personalize/abdd09476411aa251d907649c25e11e9/user/_u...	93 ms	88 ms	0.3 ms
fpa-cdn.adweek.com/keys/adweek.com/p.js	92 ms	82 ms	5.4 ms
/wp-content/themes/adweek-next/dist/js/top/legacy/index.j...	84 ms	69 ms	13 ms
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	77 ms	48 ms	28 ms
www.google-analytics.com/analytics.js	64 ms	58 ms	5.1 ms
snap.licdn.com/li.lms-analytics/insight.min.js	61 ms	55 ms	4.3 ms
/wp-content/plugins/adw-navigation/dist/js/navigation/ind...	56 ms	35 ms	21 ms
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	55 ms	47 ms	8.0 ms
bytes.adweek.com/vs.js?cid=8CU4OW16B	55 ms	40 ms	14 ms
/wp-content/plugins/aw-sitewide/libraries/anime/anime.min...	52 ms	7.7 ms	1.2 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	10.6 s
Other	9.5 s
Style & Layout	3.7 s
Script Parsing & Compilation	946 ms
Rendering	758 ms
Parse HTML & CSS	385 ms
Garbage Collection	243 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=1304...	732.8 KiB
/wp-content/uploads/2026/04/Untitled-design-8-1.png?w=640...	347.7 KiB
/wp-content/uploads/2026/01/CocaColaAlltheFeelsWorldCup.p...	261.9 KiB
/wp-content/uploads/2026/04/ViralNation-EB-042226-HP.jpg?...	246.4 KiB
/wp-content/uploads/2026/04/HERO-FOR-AXE-STORY.png?w=640&...	239.2 KiB
/wp-content/uploads/2026/04/belonging-panel.png?w=640&h=3...	235.6 KiB
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=640&...	223.4 KiB
/wp-content/uploads/2026/02/ftc-ias-investigation-probe-2...	215.0 KiB
/wp-content/uploads/2026/03/job-gucci-herme-2026.png?w=64...	214.9 KiB
/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...	200.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Cover `div.col-xl-8 > div.vpc-media-container > div.vpc-feature-wrapper > img.vpc-featured-image`	/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...
Tim Cook Grew Apple by Reducing Its Ambition `div.row > div.homepage-latest-item > a.homepage-latest-main-image-link > img.w-100`	/wp-content/uploads/2026/04/cook-fernus-2026.jpg?w=640&h=...
Logo `div.row > div.col-xl-8 > div.mb-4 > img.img-fluid`	static-develop.adweek.com/wp-content/uploads/2022/05/awpn-icon-1.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify JavaScript

●User Timing marks and measures 22 user timings

●Avoid long main-thread tasks 20 long tasks found

●Network Requests

●Network Round Trip Times 120 ms

●Server Backend Latencies 420 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 200 ms

●Avoid large layout shifts 2 layout shifts found

○INP breakdown

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.nav-right-col > div.row > div.user-nav-and-hamburger-search > button#aw-nav-menu-icon `div.nav-right-col > div.row > div.user-nav-and-hamburger-search > button#aw-nav-menu-icon`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#page > div#aw-nav-root > div.aw-logo-wrapper > a.toggle-light `div#page > div#aw-nav-root > div.aw-logo-wrapper > a.toggle-light`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ADWEEK `div.mobile-alert-container > div.alert-content > div.alert-label > span.alert-brand`
ALERT: `div.mobile-alert-container > div.alert-content > div.alert-label > span.alert-type`
TV UPFRONTS `div.wp-block-column > section.teaser_partner_more > div.section--teaser_kicker > div.section__kickerlabel`
More Podcasts `div.container > div.row > div.col-xl-4 > a.btn`

These are opportunities to improve the legibility of your content.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
©2026 Adweek - All Rights Reserved Do not sell my personal information Terms of… `div.row > div.col-12 > nav.footer-small-nav > ul.nav`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

Trust and Safety

Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. Learn more about responsibly getting permission for notifications.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-a"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-a"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m1"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m1"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-oop"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-t"`
www.adweek.com/	`Access to XMLHttpRequest at 'https://cdn.cookielaw.org/consent/5a7b50b6-21b9-492d-92d6-40ca1a06e40c/5a7b50b6-21b9-492d-92d6-40ca1a06e40c.json' from origin 'https://www.adweek.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
/consent/5a7b50b6-21b9-492d-92d6-40ca1a06e40c/5a7b50b6-21...	`Failed to load resource: net::ERR_FAILED`
www.adweek.com/manifest.webmanifest	`Failed to load resource: the server responded with a status of 404 ()`
www.adweek.com/manifest.webmanifest	`Failed to load resource: the server responded with a status of 404 ()`
www.adweek.com/	`Manifest fetch from https://www.adweek.com/manifest.webmanifest failed, code 404`
www.adweek.com/	`Manifest fetch from https://www.adweek.com/manifest.webmanifest failed, code 404`
www.adweek.com/ line 4488, col 0	`ReferenceError: wp is not defined at https://www.adweek.com/:4489:1`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 59291	`TypeError: Cannot read properties of undefined (reading 'Domain') at S.setDomainIfBulkDomainEnabled (https://cdn.cookielaw.org/scripttemplates/otSDKStub.js:1:10186) at S.getLocation (https://cdn.cookielaw.org/scripttemplates/otSDKStub.js:1:10625) at s.onerror (https://cdn.cookielaw.org/scripttemplates/otSDKStub.js:1:13306) at XMLHttpRequest.sentryWrapped (https://browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js:2:59269)`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Crawling and Indexing

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Line #	Content	Error
1	`Disallow: /wp-includes/`	`No user-agent specified`
2	`Disallow: /wp-content/plugins/`	`No user-agent specified`
3	`Disallow: /wp-content/themes/`	`No user-agent specified`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.89 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.92 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

721 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.109

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.81 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

12.12 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.10879299999999999] map[node:map[boundingRect:map[bottom:707 height:300 left:1013 right:1313 top:407 width:300] lhId:page-15-DIV nodeLabel:Beyond the Myths: Your Guide to Unleashing the Power of Streaming TV BY AMAZON… path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,2,ASIDE,1,DIV,0,DIV,1,DIV,0,DIV,0,DIV selector:div.adw-block > div.row > div.branded-square-item > div.branded-square-card snippet:<div class="branded-square-card position-relative overflow-hidden" style="width: 300px !important; height: 300px !important; opacity: 1 !important;"> type:node] score:0.09469 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1947 height:113 left:1013 right:1126 top:1834 width:113] lhId:page-309-IMG nodeLabel:Newsletter Subscribe Image path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,2,ASIDE,1,DIV,3,DIV,0,FORM,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,IMG selector:div.row > div.col-5 > div.newsletter-subscribe-image > img snippet:<img height="100" width="100" src="https://static-www.adweek.com/wp-content/uploads/2026/02/Dailysignupimage.…" alt="Newsletter Subscribe Image"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:13106 height:12959 left:0 right:1350 top:147 width:1350] lhId:page-21-DIV nodeLabel:THE LATEST Tim Cook Grew Apple by Reducing Its Ambition BY MARK RITSON There is… path:1,HTML,1,BODY,1,DIV,6,DIV selector:body.home > div#page > div#home snippet:<div id="home" role="main"> type:node] score:0.012193 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1947 height:113 left:1013 right:1126 top:1834 width:113] lhId:page-309-IMG nodeLabel:Newsletter Subscribe Image path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,2,ASIDE,1,DIV,3,DIV,0,FORM,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,IMG selector:div.row > div.col-5 > div.newsletter-subscribe-image > img snippet:<img height="100" width="100" src="https://static-www.adweek.com/wp-content/uploads/2026/02/Dailysignupimage.…" alt="Newsletter Subscribe Image"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:1239 height:462 left:378 right:973 top:777 width:595] lhId:page-18-DIV nodeLabel:TV UPFRONTS Inside Paramount's 2026 Upfront Dinners BY BILL BRADLEY These are P… path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,1,MAIN,4,DIV selector:div.adw-homepage-layout > div.d-flex > main.adw-homepage-main > div.wp-block-columns snippet:<div class="wp-block-columns is-layout-flex wp-container-corecolumns-is-layout-28f8449…"> type:node] score:0.00191 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1947 height:113 left:1013 right:1126 top:1834 width:113] lhId:page-309-IMG nodeLabel:Newsletter Subscribe Image path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,2,ASIDE,1,DIV,3,DIV,0,FORM,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,IMG selector:div.row > div.col-5 > div.newsletter-subscribe-image > img snippet:<img height="100" width="100" src="https://static-www.adweek.com/wp-content/uploads/2026/02/Dailysignupimage.…" alt="Newsletter Subscribe Image"> type:node]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/sourceserif4/v14/vEFI2_tTDB4M7-auWDN0ahZJW1gb8te1Xb7G.woff2]]] type:subitems]]]

items: [map[node:map[type:text value:Total] score:5.6e-05] map[node:map[boundingRect:map[bottom:85 height:57 left:1115 right:1326 top:28 width:211] lhId:page-23-DIV nodeLabel:Subscribe Sign In path:1,HTML,1,BODY,1,DIV,1,DIV,3,DIV,0,DIV,2,DIV selector:div#aw-nav-root > div.nav-right-col > div.row > div.user-nav-and-hamburger-search snippet:<div class="user-nav-and-hamburger-search col-auto d-flex gap-3 pe-0"> type:node] score:5.6e-05]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:3.56 source:map[column:181692 line:1 type:source-location url:https://static-www.adweek.com/wp-content/plugins/adw-navigation/dist/js/react/index.js?ver=1775673991 urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:131.903 source:map[type:text value:[unattributed]]] map[reflowTime:2.897 source:map[column:6444 line:7 type:source-location url:https://static-www.adweek.com/wp-content/plugins/aw-sitewide/libraries/anime/anime.min.js?ver=1773780482 urlProvider:network]] map[reflowTime:0.663 source:map[column:6245 line:7 type:source-location url:https://static-www.adweek.com/wp-content/plugins/aw-sitewide/libraries/anime/anime.min.js?ver=1773780482 urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
5 Ways Apple’s Marketing Evolved in the Tim Cook Era `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=1304...	731.8 KiB	699.4 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/01/CocaColaAlltheFeelsWorldCup.p...	261.3 KiB	258.4 KiB
How AI Can Turn Social Media Marketing Into a Measurable Growth Engine `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/ViralNation-EB-042226-HP.jpg?...	245.9 KiB	239.4 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link > img.homepage-list-first-image-img `div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link > img.homepage-list-first-image-img`	/wp-content/uploads/2026/04/HERO-FOR-AXE-STORY.png?w=640&...	238.7 KiB	226.9 KiB
Cover `div.col-xl-8 > div.vpc-media-container > div.vpc-feature-wrapper > img.vpc-featured-image`	/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...	199.9 KiB	153.6 KiB
Inside Paramount `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/paramount-upfront-2026-interi...	98.6 KiB	93.8 KiB
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next G… `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/brave-commerce-gallo-wines-Br...	87.7 KiB	85.6 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/03/telemundo-worldcup.jpeg?w=640...	44.4 KiB	41.5 KiB
Every Brand Needs An Enemy `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/every-brand-enemy-2026.jpg?w=...	36.1 KiB	33.9 KiB
Bringing Brands and Creators Together in the Participation Economy `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/SMW-SamsClub-041526-McCarver-...	26.2 KiB	24.0 KiB
After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/sydney-sweeney-second-america...	22.3 KiB	20.1 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/02/MLSTheCall.jpg?w=640&h=360&cr...	17.7 KiB	15.3 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/04/CocaColaWorldCupEmotions.jpg?...	11.0 KiB	9.5 KiB
div.branded-square-item > div.branded-square-card > a.d-block > div.branded-square-image `div.branded-square-item > div.branded-square-card > a.d-block > div.branded-square-image`	/wp-content/uploads/2025/09/AmazonAds-Twitch-Immersive-09...	46.3 KiB	8.8 KiB
Tim Cook Grew Apple by Reducing Its Ambition `div.row > div.homepage-latest-item > a.homepage-latest-main-image-link > img.w-100`	/wp-content/uploads/2026/04/cook-fernus-2026.jpg?w=640&h=...	11.7 KiB	5.6 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
htlbid.com/v3/adweek.com/htlbid.css?ver=6.8.5	1.1 KiB	503 ms
/css2?family=Geist:wght@100..900&family=League+Gothic&fam...	1.3 KiB	315 ms
js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js	2.7 KiB	240 ms
/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5...	3.4 KiB	419 ms
www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g	14.1 KiB	293 ms
/wp-content/plugins/adw-zephr/src/adw-zephr.css?ver=17737...	1.9 KiB
/wp-content/themes/adweek-next/src/js/js-cookie.min.js?ve...	1.1 KiB
/wp-content/plugins/adw-listing-ordering/assets/custom.cs...	5.7 KiB
/wp-content/plugins/aw-ads/assets/frontend/styles/styles....	485 B
/wp-content/plugins/adw-blocks/src/block_editor/blocks/su...	3.3 KiB
/wp-content/plugins/aw-membership-accounts/assets/fronten...	1.1 KiB
/wp-content/plugins/adw-blocks-v2/build/pages-post-contai...	3.4 KiB
/wp-content/plugins/adw-blocks-v2/build/live-post-contain...	1.2 KiB
/wp-content/mu-plugins/search/elasticpress/dist/css/relat...	466 B
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.7 KiB
/wp-content/plugins/aw-sitewide/libraries/slick/slick.css...	808 B
/wp-content/plugins/aw-sitewide/libraries/slick/slick-the...	1.1 KiB
/wp-content/plugins/adw-blocks/build/css/frontend.css?ver...	2.0 KiB
/wp-content/plugins/adw-blocks-v2/build/live-blog-timelin...	2.1 KiB
/wp-content/plugins/adw-blocks-v2/build/live-blog-timelin...	3.7 KiB
/wp-content/themes/adweek-next/src/css/contextual-greetin...	1.5 KiB
static-www.adweek.com/wp-content/plugins/adw-navigation/dist/css/index.css	1.5 KiB	251 ms
/wp-content/plugins/youtube-embed-plus/styles/ytprefs.min...	2.0 KiB
/wp-content/plugins/adw-utils/build/awesomplete/awesomple...	1010 B
/wp-content/themes/adweek-next/dist/styles/css/style.css?...	30.3 KiB	82 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
c.amazon-adsystem.com/aax2/apstag.js	3600.0 s	91.0 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js	3600.0 s	83.1 KiB
cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js	86400.0 s	128.4 KiB
bytes.adweek.com/vs.js?cid=8CU4OW16B	300.0 s	44.4 KiB
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...	300.0 s	43.8 KiB
/signals/config/404479249963233?v=2.9.303&r=stable&domain...	1200.0 s	46.9 KiB
ml314.com/tag.aspx?ts=1776802371890	3600.0 s	38.7 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.6 KiB
fpa-cdn.adweek.com/keys/adweek.com/p.js	0.0 ms	20.4 KiB
c.lytics.io/static/pathfora.min.js	3600.0 s	24.3 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
s.dpmsrv.com/dpm_6d3eeb1a2cc4cb90eb87ab1002ed6bb801b3aae1.min.js	0.0 ms	19.0 KiB
b-code.liadm.com/b-019f.min.js	86400.0 s	45.9 KiB
/pagead/managed/js/adsense/m202604160101/show_ads_impl_fy...	1209600.0 s	177.5 KiB
c.lytics.io/api/tag/abdd09476411aa251d907649c25e11e9/latest.min.js	7200.0 s	22.4 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
/signals/config/189376389824492?v=2.9.303&r=stable&domain...	1200.0 s	16.0 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-load.js	3600.0 s	16.5 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	604800.0 s	107.2 KiB
htlbid.com/v3/adweek.com/htlbid.js	600.0 s	8.6 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
cdn.cookielaw.org/scripttemplates/202601.2.0/otTCF.js	86400.0 s	17.8 KiB
/logos/2358b0f9-da0d-410c-b539-d8fd15f9ce80/ad281eb7-288b...	86400.0 s	14.5 KiB
tags.crwdcntrl.net/lt/c/16576/sync.min.js	86400.0 s	13.1 KiB
c.lytics.io/static/pathfora.min.css	3600.0 s	4.7 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
raven-edge.aditude.io/raven/adweek-main-A3a99/library.js	300.0 s	2.6 KiB
js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js	3600.0 s	2.7 KiB
/components/htl-injector-component.6f9fd855080891057769.js	86400.0 s	5.2 KiB
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/l...	60.0 s	2.1 KiB
/components/creative-timed-refresh-component.a1a922b43837...	86400.0 s	4.1 KiB
cdn.keywee.co/dist/analytics-1.5.12.min.js	259200.0 s	7.9 KiB
config.aps.amazon-adsystem.com/configs/4e8fb3b2-1c6c-42d6-890c-e5a6718315a3	3600.0 s	1.8 KiB
/api/personalize/abdd09476411aa251d907649c25e11e9/user/_u...	0.0 ms	1.3 KiB
/components/htl-prebid-floors-component.d3bc1be21aeafbc98...	86400.0 s	2.9 KiB
/components/first-party-data-component.9031b6342187473708...	86400.0 s	2.9 KiB
/a4flkt7l2b/z9gd/599746e2-3347-4338-99c5-1dbce9bf81bd/www...	0.0 ms	1.1 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.7 KiB
s.dpmsrv.com/blank.png	0.0 ms	1.0 KiB
htlbid.com/v3/adweek.com/htlbid.css?ver=6.8.5	600.0 s	1.1 KiB
/collect?v=2&fmt=js&pid=252369&time=1776802371524&url=htt...	0.0 ms	691 B
/f7292f65-2e05-48c5-b41e-c43d7aa1b15f.js?pbxd=https%3A%2F...	3600.0 s	856 B
/w37htfhcq2/z9g/digibox.gif?c=1776802368195&h=www.adweek....	0.0 ms	655 B
/components/throttle-refresh-component.de8e70e8b17a42bbf0...	86400.0 s	1.6 KiB
/components/activity-refresh-component.059097ebda70e7a178...	86400.0 s	1.6 KiB
/components/pubxai-analytics-component.aadb280f99372de82f...	86400.0 s	1.5 KiB
/api/program/campaign/config/abdd09476411aa251d907649c25e...	7200.0 s	761 B
/prod/1.19.14-y0ptsc/prebid-analytics.980e6134af0dbb700d9...	604800.0 s	5.5 KiB
/components/refresh-all-ads-component.db7de998acab3aec35b...	86400.0 s	1.4 KiB
sli.adweek.com/baker?dtstmp=1776802371958	0.0 ms	538 B
rules.quantcount.com/rules-p-ggacXQBWzQzz2.js	3600.0 s	642 B
/components/taboola-auto-tagId-component.d35311409295ad80...	86400.0 s	1.1 KiB
/i?stm=1776802374074&e=pv&url=https%3A%2F%2Fwww.adweek.co...	0.0 ms	295 B
cdn.keywee.co/config/2253.js	86400.0 s	556 B
/usersync/liveintent/?cb=//i.liadm.com/s/35004?bidder_id%...	0.0 ms	200 B
match.adsrvr.org/track/cmf/generic?ttd_pid=liveintent&ttd_tpi=1&gdpr=0	0.0 ms	149 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:o5yqsbf&fmt=3	0.0 ms	149 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:a5i0ofw&fmt=3	0.0 ms	148 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:0le2sb7&fmt=3	0.0 ms	148 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:7n71k11&fmt=3	0.0 ms	148 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:k5s6nis&fmt=3	0.0 ms	148 B
secure.intuition-agile-7.com/js/791961.js	86400.0 s	321 B
/tr/?id=404479249963233&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	16 B
/tr/?id=404479249963233&ev=Lytics%20Audiences&dl=https%3A...	0.0 ms	16 B
/tr/?id=404479249963233&ev=Lytics%20Audiences&dl=https%3A...	0.0 ms	16 B
/tr/?id=189376389824492&ev=KWCEPV&dl=https%3A%2F%2Fwww.ad...	0.0 ms	16 B
/tr/?id=189376389824492&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	16 B
s.dpmsrv.com/blank.png	0.0 ms	0 B

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 650 ms

URL	Time Spent
adweek.com/	650 ms
www.adweek.com/	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
Beyond the Myths: Your Guide to Unleashing the Power of Streaming TV BY AMAZON… `div.adw-block > div.row > div.branded-square-item > div.branded-square-card`	0.095
THE LATEST Tim Cook Grew Apple by Reducing Its Ambition BY MARK RITSON There is… `body.home > div#page > div#home`	0.012
TV UPFRONTS Inside Paramount's 2026 Upfront Dinners BY BILL BRADLEY These are P… `div.adw-homepage-layout > div.d-flex > main.adw-homepage-main > div.wp-block-columns`	0.002
Subscribe Sign In `div#aw-nav-root > div.nav-right-col > div.row > div.user-nav-and-hamburger-search`	0.000

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 74.5 KiB

URL	Transfer Size	Est Savings
/wp-content/themes/adweek-next/dist/styles/css/style.css?...	30.0 KiB	27.1 KiB
	22.5 KiB	19.1 KiB
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.5 KiB	14.4 KiB
www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g	13.9 KiB	13.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 80 ms 1.1 MiB

URL	Transfer Size	Est Savings
/pagead/managed/js/adsense/m202604160101/show_ads_impl_fy...	177.5 KiB	139.2 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB	131.1 KiB
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	159.2 KiB	94.9 KiB
/p/320936758/connatix.player.js?cid=1ffde736-eb53-11e9-b4...	138.6 KiB	94.8 KiB
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/m...	116.3 KiB	73.5 KiB
www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=1	167.2 KiB	66.3 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	106.9 KiB	63.3 KiB
cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js	128.2 KiB	62.2 KiB
www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1	175.6 KiB	56.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-KX5FCW	172.6 KiB	52.5 KiB
c.amazon-adsystem.com/aax2/apstag.js	90.6 KiB	38.0 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js	82.8 KiB	34.7 KiB
/wp-content/themes/adweek-next/dist/js/top/legacy/index.j...	43.9 KiB	34.3 KiB
/wp-content/plugins/adw-navigation/dist/js/navigation/ind...	65.1 KiB	30.7 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	54.1 KiB	28.7 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	28.6 KiB
/wp-content/plugins/adw-navigation/dist/js/react/index.js...	57.3 KiB	26.9 KiB
ml314.com/tag.aspx?ts=1776802371890	38.2 KiB	25.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	1.7 s	89 ms	0.0 ms
www.adweek.com/	1.2 s	88 ms	11 ms
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js	871 ms	267 ms	1.8 ms
/wp-content/plugins/adw-blocks/build/postContainerBlock/j...	652 ms	570 ms	0.1 ms
www.googletagmanager.com/gtm.js?id=GTM-KX5FCW	460 ms	403 ms	16 ms
/wp-content/plugins/adw-navigation/dist/js/react/index.js...	331 ms	86 ms	3.9 ms
c.amazon-adsystem.com/aax2/apstag.js	158 ms	147 ms	7.4 ms
www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1	131 ms	115 ms	15 ms
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...	109 ms	97 ms	3.5 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	104 ms	83 ms	16 ms
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/m...	98 ms	56 ms	15 ms
cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js	95 ms	54 ms	16 ms
/components/htl-injector-component.6f9fd855080891057769.js	94 ms	90 ms	3.1 ms
www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=1	69 ms	58 ms	10 ms
/signals/config/404479249963233?v=2.9.303&r=stable&domain...	69 ms	64 ms	3.7 ms
/wp-content/themes/adweek-next/src/js/custom/homepage-liv...	63 ms	61 ms	0.1 ms
b-code.liadm.com/b-019f.min.js	55 ms	50 ms	4.2 ms
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	55 ms	39 ms	15 ms
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	53 ms	44 ms	9.2 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	3.1 s
Other	2.6 s
Style & Layout	884 ms
Script Parsing & Compilation	273 ms
Rendering	157 ms
Parse HTML & CSS	113 ms
Garbage Collection	91 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 4.2 KiB

URL	Transfer Size	Est Savings
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.7 KiB	4.2 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=1304...	732.8 KiB
/wp-content/uploads/2026/04/Untitled-design-8-1.png?w=640...	347.7 KiB
/wp-content/uploads/2026/01/CocaColaAlltheFeelsWorldCup.p...	261.9 KiB
/wp-content/uploads/2026/04/ViralNation-EB-042226-HP.jpg?...	246.4 KiB
/wp-content/uploads/2026/04/HERO-FOR-AXE-STORY.png?w=640&...	239.2 KiB
/wp-content/uploads/2026/04/belonging-panel.png?w=640&h=3...	235.6 KiB
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=640&...	223.4 KiB
/wp-content/uploads/2026/02/ftc-ias-investigation-probe-2...	215.0 KiB
/wp-content/uploads/2026/03/job-gucci-herme-2026.png?w=64...	214.9 KiB
/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...	200.3 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Cover `div.col-xl-8 > div.vpc-media-container > div.vpc-feature-wrapper > img.vpc-featured-image`	/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...
Tim Cook Grew Apple by Reducing Its Ambition `div.row > div.homepage-latest-item > a.homepage-latest-main-image-link > img.w-100`	/wp-content/uploads/2026/04/cook-fernus-2026.jpg?w=640&h=...
Logo `div.row > div.col-xl-4 > div.mb-4 > img.img-fluid`	static-develop.adweek.com/wp-content/uploads/2022/05/awpn-icon-1.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Font display

●LCP breakdown

●LCP request discovery

●Modern HTTP

●Optimize viewport for mobile

●Minify JavaScript

●User Timing marks and measures 22 user timings

●Avoid long main-thread tasks 18 long tasks found

●Network Requests

●Network Round Trip Times 170 ms

●Server Backend Latencies 440 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 200 ms

○INP breakdown

○Avoid non-composited animations

Accessibility

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.nav-right-col > div.row > div.user-nav-and-hamburger-search > button#aw-nav-menu-icon `div.nav-right-col > div.row > div.user-nav-and-hamburger-search > button#aw-nav-menu-icon`
div.adw-block > div.branded-squares-row-container > div.branded-squares-row-dots > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container > div.branded-squares-row-dots > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container > div.branded-squares-row-dots > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container > div.branded-squares-row-dots > button.branded-squares-row-dot`

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#page > div#aw-nav-root > div.aw-logo-wrapper > a.toggle-light `div#page > div#aw-nav-root > div.aw-logo-wrapper > a.toggle-light`
div.d-flex > aside.adw-homepage-sidebar > div.aw-logo-wrapper-vertical > a.toggle-light `div.d-flex > aside.adw-homepage-sidebar > div.aw-logo-wrapper-vertical > a.toggle-light`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
LEADERSHIP VOICES: `div.py-2 > a.text-decoration-none > div.nav-alert-content > strong`
TV UPFRONTS `div.wp-block-column > section.teaser_partner_more > div.section--teaser_kicker > div.section__kickerlabel`
ADWEEK BRANDED `div.wp-block-column > section.teaser_partner_more > div.section--teaser_kicker > div.section__kickerlabel`
More Podcasts `div.container > div.row > div.col-xl-4 > a.btn`
I Accept `div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-accept-btn-handler`
Reject All `div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-reject-all-handler`

These are opportunities to improve the legibility of your content.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
©2026 Adweek - All Rights Reserved Do not sell my personal information Terms of… `div.row > div.col-12 > nav.footer-small-nav > ul.nav`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

Trust and Safety

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	c.lytics.io/api/tag/abdd09476411aa251d907649c25e11e9/latest.min.js line 1, col 1814
Topics	/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689... line 15, col 33305

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-oop"`
www.adweek.com/manifest.webmanifest	`Failed to load resource: the server responded with a status of 404 ()`
www.adweek.com/manifest.webmanifest	`Failed to load resource: the server responded with a status of 404 ()`
/api/4510828868861952/envelope/?sentry_version=7&sentry_k...	`Failed to load resource: the server responded with a status of 429 ()`
www.adweek.com/ line 4753, col 0	`Manifest fetch from https://www.adweek.com/manifest.webmanifest failed, code 404`
www.adweek.com/	`Manifest fetch from https://www.adweek.com/manifest.webmanifest failed, code 404`
www.adweek.com/ line 4488, col 0	`ReferenceError: wp is not defined at https://www.adweek.com/:4489:1`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

SEO

Crawling and Indexing

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Line #	Content	Error
1	`Disallow: /wp-includes/`	`No user-agent specified`
2	`Disallow: /wp-content/plugins/`	`No user-agent specified`
3	`Disallow: /wp-content/themes/`	`No user-agent specified`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://adweek.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (3)

Usability (1)

Content (1)

Navigation (3)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Names and labels

Contrast

Tables and lists

Best Practices

Trust and Safety

General

SEO

Crawling and Indexing

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Names and labels

Contrast

Tables and lists

Best Practices

Trust and Safety

General

SEO

Crawling and Indexing

Keyboard Shortcuts