Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 17.3 MB (8.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$725 investment → $8,505/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~36%.
- Page takes 9.9s to loadUsers abandon at ~3s — you're 7.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 11 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 8 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$2,873 /mo
+35.9pp bounce · ~3,591 lost visitors/mo
CPC: USD 0.80
Bandwidth Waste
$2.05 /mo
25598.8 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.6 MB per page loadSaves $2.05/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.52 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.90 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.70 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.093
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.47 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
41.79 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.89 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.92 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
721 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.109
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.81 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
12.12 s
Categories
8Performance
Page weighs 17.3 MB (8.1 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 90+ on Sustainability; you're at 53 — closing this gap is the highest-leverage improvement.
Top 10% of Amazon Route 53 sites score 82+ on Sustainability; you're at 53 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 6.8.5, on PHP, hosted on WordPress VIP, with Cloudflare CDN
Stack Architecture
Amazon Advertising 
DoubleClick Floodlight 
Google AdSense 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Hashtag Labs 
ID5 1.0.97
Linkedin Insight Tag 
LiveIntent 
Parse.ly 
Prebid 9.30.0
Quantcast Measure 
WordPress 6.8.5
Backbone.js 1.6.0
Bootstrap 5.3.3
Bulma 
Digioh 
Google Font API Google Search Console 
Lightbox 
Lodash 1.13.7
Lytics 3.1.5Microsoft 365 
MySQL OneTrust 
Open Graph 
Priority Hints 
Pushly 
React 19.0.0
Sentry 10.49.0
Slick 
Tailwind CSS 
anime.js 3.1.0
core-js 3.42.0
jQuery 3.7.1
PHP 
Cloudflare 
Nginx cdnjs 
WordPress VIP All Detected Technologies (44)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
WordPress VIP is a managed hosting platform for WordPress.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Awesomplete is a tool in the Javascript UI Libraries category of a tech stack.
BackboneJS is a JavaScript library that allows to develop and structure the client side applications that run in a web browser.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Digioh is a lead generation and marketing company helping to convert clicks to customers known for it's email/sms sign-up units
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Lightbox is small javascript library used to overlay images on top of the current page.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Lytics is a customer data platform built for marketing teams.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Pushly is a web push notification platform that allows businesses to send real-time messages to their website visitors.
React is an open-source JavaScript library for building user interfaces or UI components.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Anime.js (/ˈæn.ə.meɪ/) is a lightweight JavaScript animation library with a simple, yet powerful API.It works with CSS properties, SVG, DOM attributes and JavaScript Objects.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Hashtag Labs is a full-service digital ad operations company.
ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
LiveIntent is an email ad monetization platform.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Quantcast Measure is an audience insights and analytics tool.
Observations (4)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
44 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (78)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 17.3 MB (8.1 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found