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Scanned
2026-04-22 23:53 UTC
Worker
🇺🇸 Santa Clara
Duration
45.00s
Vs prev

Audit overview

3 categories need attention: Security, and 2 others.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 3

Page weighs 4.8 MB (4.1 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 4

1 image(s) missing alt attribute

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Accessibility › Alt Text Quality
Critical: 5

30 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 4.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
2 security gaps detected — browsers may warn visitors about your site.
Your LCP is 4.0s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$800 investment → $12,205/month returns + USD 150,000 risk avoided

Investment
$800
8.0 h · 4 findings
Monthly returns
$12,205
$146,457/yr
Payback
0.1 mo
+18207% Y1
Regulatory risk avoided USD 150,000
Or — fix only the top 3 findings
$7500.1 mo payback · +19428% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$50 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

10 barrier(s) likely increasing bounce by ~35%.

Barriers
10
2 crit 8 warn
Bounce delta
+35pp
added vs baseline
Score
56
C
Speed
1
Trust
2
Usability
1
Content
3
Nav
3
  • No viewport meta tag
    Mobile browsers render at desktop width and shrink — text unreadable, tap targets miniature
    → Add <meta name="viewport" content="width=device-width, initial-scale=1">
  • 3 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • Page loads in 4.0s
    Every additional 100ms above 2.5s costs conversions — you're 1.5s over
    → Target <2.5s LCP: defer non-critical scripts and optimize the hero image
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$800 8.0 developer hours at $100/hr
Quick wins
$50 1 fixes in ~30 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$9,400 / month at risk ~$112,800 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$150,000

ADA Title III
  • No <main> landmark found
    ADA Title III: USD 25,000 – USD 150,000
  • No <nav> landmark found
    ADA Title III: USD 25,000 – USD 150,000
  • Skip navigation link is missing (WCAG 2.4.1)
    ADA Title III: USD 25,000 – USD 150,000

Bounce-Rate Cost

$9,399 /mo

+34.9pp bounce · ~3,494 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$1.03 /mo

12911.9 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~1.3 MB per page load
    Saves $1.03/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

82
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
84
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
88
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.21 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.99 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

194 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.21 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.46 s

Desktop

96
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
84
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
92
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

834 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.22 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

4 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

926 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

1.48 s

Categories

8
Avg score 72.2

How you compare

Where this site stands against peers running the same stack.

Google Search Console · 3872 peers
You 72
·
Avg 73
At average
0 50 100
Content P3SEO P24Compliance P31Accessibility P34Performance P59Sustainability P42Infrastructure P44Security P56

Top 10% of Google Search Console sites score 96+ on Content; you're at 65 — closing this gap is the highest-leverage improvement.

Better than 30% of Google Search Console sites See full Google Search Console benchmark →
HSTS · 2605 peers
You 72
·
Avg 75
At average
0 50 100
Content P5SEO P20Accessibility P27Compliance P33Sustainability P35Infrastructure P38Security P39Performance P49

Top 10% of HSTS sites score 96+ on Content; you're at 65 — closing this gap is the highest-leverage improvement.

Better than 19% of HSTS sites See full HSTS benchmark →

Technology stack

Google Search Console

4 technologies detected 2 stack layers Standard

Stack Architecture

Analytics
Google Analytics Google Tag Manager
Framework
Google Search Console HSTS

All Detected Technologies (4)

Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=lTHvpojcfPIYXGkOqbku5TcOkpo52Exo-qWuQJi5bpw

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/js?id=G-GS3MK15LN5

Observations (1)

No build tool detected

A framework (Google Search Console) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 8h total → projected B (82)

Sprint 1: Quick Wins

+4

Highest ROI — low effort, high impact

2 findings 0h → C (76)
  • · Page weighs 4.8 MB (4.1 MB transferred)
  • · 30 link(s) with no accessible text

Sprint 2: Core Fixes

+6

Medium effort, high structural impact

3 findings 8h → B (82)
  • · 1 image(s) missing alt attribute
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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