Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
5High impact, low effort — start here.
Strategic
0High impact, requires investment.
Nothing in this quadrant — good news.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
67 third-party resources (96% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Cookie '_clientId' has no SameSite attribute
Without SameSite, cookies ride along on cross-site requests — enabling CSRF attacks that SameSite=Lax blocks for free.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₽3,792 investment → ₽252,856/month returns
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~38%.
- Page takes 13.4s to loadUsers abandon at ~3s — you're 10.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 650msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No viewport meta tagMobile browsers render at desktop width and shrink — text unreadable, tap targets miniature→ Add <meta name="viewport" content="width=device-width, initial-scale=1">
- 7 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Bounce-Rate Cost
₽226 021 /mo
+37.7pp bounce · ~3,767 lost visitors/mo
CPC: RUB 60.00
Bandwidth Waste
₽62 /mo
8499.1 MB/mo × 7.273 RUB/GB
- Optimize transfer: save ~850 KB per page loadSaves ₽62/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.99 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
13.37 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
650 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.99 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
13.45 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.25 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.70 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
46 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.442
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.13 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.05 s
Categories
8Performance
67 third-party resources (96% of weight)
Security
Cookie '_clientId' has no SameSite attribute
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of HSTS sites score 92+ on Performance; you're at 72 — closing this gap is the highest-leverage improvement.
Top 10% of Open Graph sites score 97+ on Content; you're at 77 — closing this gap is the highest-leverage improvement.
Technology stack
HSTS, with Nginx CDN
Stack Architecture
Google Analytics 
Google Tag Manager 
TikTok Pixel 
Yandex.Metrika 
Open Graph 
Nginx All Detected Technologies (7)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Yandex.Metrica is a free web analytics service that tracks and reports website traffic.
Observations (1)
No build tool detected
A framework (HSTS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
1 sprints · 1h total → projected C (79)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · No <main> landmark found
- · No H1 heading found
- · 1 link(s) with no accessible text
- · 67 third-party resources (96% of weight)
- · Cookie '_clientId' has no SameSite attribute