Global Performance
6/6 locations ✓High global latency — average 682ms across 6 locations, fastest from Santa Clara (280ms), slowest from Singapore (1103ms). Cloudflare edge cache (DYNAMIC). Cache-Control disables caching (no-store). 4 locations above the 500ms target.
Audit overview
3 categories need attention: Accessibility, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
44 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
2 link(s) open in a new tab without rel=noopener
target="_blank" without rel="noopener" lets the destination tab navigate the original via window.opener -- a reverse-tabnabbing phishing primitive.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$692 investment → $8,189/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~30%.
- Page takes 10.7s to loadUsers abandon at ~3s — you're 8.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 5 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Compliance Risk
$157,500
- 5 non-essential cookie(s) set without consent bannerCCPA/CPRA: USD 2,500 – USD 7,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 3 tracking-shaped cross-site cookie(s): SHOP_SESSION_TOKEN, athena_short_visit_id, fornax_anonymousIdCCPA/CPRA: USD 2,500 – USD 7,500
- No <main> landmark foundADA Title III: USD 25,000 – USD 150,000
- 2 of 2 <nav> elements are unlabeledADA Title III: USD 25,000 – USD 150,000
- Skip navigation link is missing (WCAG 2.4.1)ADA Title III: USD 25,000 – USD 150,000
- Heading level skipped: H2 → H4 (missing H3)ADA Title III: USD 25,000 – USD 150,000
- Heading level skipped: H1 → H3 (missing H2)ADA Title III: USD 25,000 – USD 150,000
- Heading level skipped: H2 → H4 (missing H3)ADA Title III: USD 25,000 – USD 150,000
- Heading level skipped: H2 → H4 (missing H3)ADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$3,519 /mo
+30.3pp bounce · ~3,034 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$0.70 /mo
8738.8 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~874 KB per page loadSaves $0.70/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.92 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
10.75 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.24 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.006
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
7.25 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
17.06 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
766 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.67 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
68 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.012
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.09 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.69 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
44 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Cloudflare Bot Management, with Cloudflare CDN
Stack Architecture
DoubleClick Floodlight 
Facebook Pixel 2.9.313
Google Analytics 
Google Tag Manager 
Microsoft Clarity 
PayPal 
TikTok Pixel 
Yandex.Metrika 
BigCommerce 
Cart Functionality 
Cloudflare Bot Management Facebook SDK 
Google Font API Google Search Console Google Workspace HSTS 
HTTP/3 
LazySizes 
Webpack 
ZURB Foundation 5.5.3
core-js 2.6.10 Cloudflare All Detected Technologies (22)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
BigCommerce is a hosted ecommerce platform that allows business owners to set up an online store and sell their products online.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Webpack is an open-source JavaScript module bundler.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Yandex.Metrica is a free web analytics service that tracks and reports website traffic.
Observations (2)
No build tool detected
A framework (Cloudflare Bot Management) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
22 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (84)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · No <main> landmark found
- · 44 link(s) with no accessible text
- · 2 link(s) open in a new tab without rel=noopener
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found