https://www.adidas.co.uk/men-trainers Export & share

DE · EUR (€) · Estimated Applicable regulations: DSGVO · ePrivacy Directive · EAA Dev cost: €90/hr How jurisdiction is detected

Scanned

2026-11-05 13:31 UTC

Worker

🇪🇸 Madrid

Duration

32.00s

Vs prev

—

Audit overview

Compliance needs attention; the rest of the categories are in good shape.

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE

Mobile

Your mail setup has problems.

adidas.co.uk fails 2 mail checks: No DMARC record found, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.

Get a full deliverability audit — €179, 48h →

Top Priorities (5)

Sorted by impact

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers

No favicon or icon links detected

Without a favicon, your tab shows a blank icon and bookmarks look unbranded — amateur signal in every browser surface.

Accessibility › Favicon & Branding

1 render-blocking <script src> tag(s) without async/defer

Performance issues directly impact user engagement and conversion rates.

Performance › JavaScript Blocking

11 risky subdomain name(s) advertised in certificate SANs

Internal/staging/admin subdomain names visible via Certificate Transparency -- attackers can enumerate them in seconds via crt.sh.

Security › Subdomain Inventory Exposure

What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 5.3s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

1 accessibility issue excludes users who rely on assistive technology.

Your LCP is 5.3s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€698 investment → €9,483/month returns + EUR 120,500,000 risk avoided

Investment

€698

7.8 h · 5 findings

Monthly returns

€9.483

€113.799/yr

Payback

0.1 mo

+16215% Y1

Regulatory risk avoided EUR 120.500.000

Or — fix only the top 3 findings

€338 → 0.0 mo payback · +33618% Y1

Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.

€68 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

9 barrier(s) likely increasing bounce by ~29%.

Barriers

1 crit 8 warn

Bounce delta

+29pp

added vs baseline

Score

Speed

Trust

Usability

Content

Nav

Page takes 5.3s to load
Users abandon at ~3s — you're 2.8s over the 2.5s threshold
→ Optimize render-blocking resources, preload the hero image, and compress images
High main-thread blocking time
Page is non-interactive for 435ms after first paint
→ Defer third-party scripts and split large bundles
No HSTS header
Returning visitors are briefly exposed to downgrade attacks on first request
→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
No Content-Security-Policy header
Higher XSS blast radius — one compromised script can exfiltrate the checkout form
→ Ship a reporting-only CSP first, then enforce once violations are clean
Viewport disables user zoom
Visitors with low vision can't read the page — and some jurisdictions treat this as a legal risk
→ Remove user-scalable=no; drop maximum-scale if it's below 2

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€698 7.8 developer hours at €90/hr

Quick wins

€68 2 fixes in ~45 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€6.376 / month at risk ~€76.516 / year if left unfixed

Compliance Risk

€120.500.000

ePrivacy DirectiveDSGVOEAA

No privacy policy found (page links and common paths checked)
DSGVO: EUR 10.000 – EUR 20.000.000
Tealium CMP detected but no privacy policy link found
DSGVO: EUR 10.000 – EUR 20.000.000
Trackers detected but no cookie policy found
DSGVO: EUR 5.000 – EUR 10.000.000

Bounce-Rate Cost

€6.376 /mo

+29.0pp bounce · ~2,898 lost visitors/mo

CPC: EUR 2.20

Bandwidth Waste

€0,18 /mo

2490.1 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~249 KB per page load
Saves €0,18/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.39 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.31 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

435 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.017

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.39 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

7.80 s

Categories

Avg score 78.9

Performance

1 warning

/100

1 render-blocking <script src> tag(s) without async/defer

Security

2 critical

/100

Content-Security-Policy header is missing

Accessibility

1 critical

/100

No favicon or icon links detected

SEO

Good

/100

All checks pass

Infrastructure

Good

/100

All checks pass

Compliance

Needs work

/100

All checks pass

Content

/100

All checks pass

Sustainability

/100

All checks pass

How you compare

Where this site stands against peers running the same stack.

Facebook Pixel · 771 peers

You 81

Avg 74

+7 above average

0 50 100

Compliance P1Performance P98SEO P4Accessibility P90Content P18Security P78Sustainability P74Infrastructure P45

Top 10% of Facebook Pixel sites score 85+ on Compliance; you're at 62 — closing this gap is the highest-leverage improvement.

Better than 89% of Facebook Pixel sites See full Facebook Pixel benchmark →

Monetate · 7 peers

You 81

Avg 71

+10 above average

0 50 100

Better than 85% of Monetate sites See full Monetate benchmark →

Technology stack

Technology stack could not be determined

5 technologies detected 1 stack layers Standard

Stack Architecture

Analytics

Facebook Pixel

Monetate

Pinterest Conversion Tag

Tealium

TikTok Pixel

All Detected Technologies (5)

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Categories Analytics Website https://facebook.com Detected by BeaverCheck

Monetate is a company that specializes in providing personalisation and customer experience optimisation solutions to businesses.

Categories A/B Testing, Personalisation Website https://monetate.com Detected by BeaverCheck

Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.

Categories Analytics Website https://www.pinterest.com.au/business/ Detected by BeaverCheck

Tealium provides a sales enterprise tag management system and marketing software.

Categories Tag managers, Customer data platform Website https://tealium.com Detected by BeaverCheck

Categories Analytics Website https://ads.tiktok.com Detected by BeaverCheck

Observations (0)

No specific observations.

Show your score

Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.

This badge auto-updates with your latest scan result.

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fwww.adidas.co.uk%2Fmen-trainers)](https://beavercheck.com/sites/adidas.co.uk)

HTML

<a href="https://beavercheck.com/sites/adidas.co.uk"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fwww.adidas.co.uk%2Fmen-trainers" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fwww.adidas.co.uk%2Fmen-trainers

Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 8h total → projected B (88)

Sprint 1: Quick Wins

Highest ROI — low effort, high impact

2 findings 1h → B (85)

· HSTS header is missing
· No favicon or icon links detected

Sprint 2: Core Fixes

Medium effort, high structural impact

3 findings 7h → B (88)

· Content-Security-Policy header is missing
· 1 render-blocking <script src> tag(s) without async/defer
· 11 risky subdomain name(s) advertised in certificate SANs