Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 9.3 MB (3.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
4 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$700 investment → $10,452/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~33%.
- Page takes 9.1s to loadUsers abandon at ~3s — you're 6.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 6 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 2 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,869 /mo
+33.4pp bounce · ~3,336 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$0.99 /mo
12405.1 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.2 MB per page loadSaves $0.99/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.76 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.06 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.79 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.140
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.35 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
25.41 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.21 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.50 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
494 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.016
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.80 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.65 s
Categories
8Performance
Page weighs 9.3 MB (3.9 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
AdRoll CMP System, hosted on Azure, with jsDelivr CDN CDN
Stack Architecture
AdRoll 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
HubSpot HubSpot Analytics 
Linkedin Insight Tag 
Microsoft Advertising 
Microsoft Clarity 
Mouse Flow 
Cart Functionality AdRoll CMP System 
Adobe Fonts 
Bootstrap Facebook SDK 
Glide.js 
Goober Google Search Console HSTS 
Hammer.js 2.0.7Microsoft Microsoft 365 
Moment.js 2.30.1
Monsido OneTrust 
Open Graph Proofpoint 
React 17.0.2
Swiftype 
Vue.js 2.6.10
core-js 3.32.2
jQuery 3.7.1
Azure All Detected Technologies (34)
Azure is a cloud computing service for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
AdRoll CMP System is a consent management solution.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Glide.js is a dependency-free JavaScript ES6 slider and carousel.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Hammer.js is a JavaScript library for adding touch gestures like swipe, pinch, and rotate to web applications.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
Monsido provides a website management platform that automates processes, ensures regulatory compliance, improves collaboration in web and marketing teams, and streamlines reporting.
Open Graph is a protocol that is used to integrate any web page into the social graph.
React is an open-source JavaScript library for building user interfaces or UI components.
Swiftype provides search software for organisations, websites, and computer programs.
Vue.js is an open-source model–view–viewmodel JavaScript framework for building user interfaces and single-page applications.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
AdRoll is a digital marketing technology platform that specialises in retargeting.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Observations (5)
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (AdRoll CMP System) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
React version may be outdated
Detected React 17.0.2. The current major version is 18. Consider updating for security patches and new features.
Vue.js version may be outdated
Detected Vue.js 2.6.10. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 9.3 MB (3.9 MB transferred)
- · 1 link(s) with no accessible text
- · 4 button(s) with no accessible text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found