C — https://coca-colacompany.com

Site Health

Score: 71 / 100

Based on 8 categories, 0 sections

Room to improve — your 14.3s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Good server performance with room for optimization.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Adobe Experience Manager · 149 peers

You 71

Avg 72

At average

0 50 100

Better than 28% of Adobe Experience Manager sites See full Adobe Experience Manager benchmark →

Adobe Client Data Layer · 78 peers

You 71

Avg 71

At average

0 50 100

Better than 29% of Adobe Client Data Layer sites See full Adobe Client Data Layer benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 11.6 MB (6.4 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

14 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fcoca-colacompany.com)](https://beavercheck.com/results/f125a6f9-1648-4085-8f84-23341545aa90)

HTML

<a href="https://beavercheck.com/results/f125a6f9-1648-4085-8f84-23341545aa90"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fcoca-colacompany.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fcoca-colacompany.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 14.3s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

Your LCP is 14.3s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

1 accessibility issue excludes users who rely on assistive technology.

Conversion Barriers

3 critical 5 warning

8 barrier(s) likely increasing bounce by ~30%.

Speed (2)

Page takes 14.3s to load

+12% bounce

Users abandon at ~3s — you're 11.8s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 708ms

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (3)

6 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

5 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$500 investment → $679/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +1529%

Investment

$500

5h · 5 findings

Monthly returns

$679 /mo

~$8,145 / year

Conversions recovered $677
Bandwidth savings $1.61

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,127 / month at risk

~$157,519 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no privacy policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+5 more

Bandwidth Waste

$1.61 /mo

20145.2 MB/mo × 0.080 USD/GB

Optimize transfer: save ~2.0 MB per page load
Saves $1.61/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.48 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

14.28 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

708 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.046

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

7.72 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

15.74 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
assets.adobedtm.com/1bfb1e5032f0/33fdda951f02/launch-222d349873da.min.js	3600.0 s	124.0 KiB
cdn.cookielaw.org/scripttemplates/202506.1.0/otBannerSdk.js	86400.0 s	119.8 KiB
/logos/e3ab7adf-beb9-4769-844e-c1ec4e6d17bb/7530e61c-fdec...	86400.0 s	17.1 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.7 KiB
reciteme.com/gtm-script.js	3600.0 s	1.2 KiB
rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js	3600.0 s	1.0 KiB
/1bfb1e5032f0/33fdda951f02/756893878341/RC1b710ba68fef40e...	3600.0 s	847 B
/1bfb1e5032f0/33fdda951f02/756893878341/RC56867cdc7619432...	3600.0 s	726 B
/1bfb1e5032f0/33fdda951f02/756893878341/RC5cf6c2a6717e430...	3600.0 s	724 B
/1bfb1e5032f0/33fdda951f02/756893878341/RC514583bb06d742d...	3600.0 s	561 B
/1bfb1e5032f0/33fdda951f02/756893878341/RC15c17c6950df496...	3600.0 s	559 B
/1bfb1e5032f0/33fdda951f02/756893878341/RCd110a740faa94b3...	3600.0 s	551 B
/1bfb1e5032f0/33fdda951f02/756893878341/RCba5f9012507f4ff...	3600.0 s	550 B
/1bfb1e5032f0/33fdda951f02/756893878341/RC2e3f69e7f7f446f...	3600.0 s	547 B
/1bfb1e5032f0/33fdda951f02/756893878341/RCf43cc64ad1e44c4...	3600.0 s	487 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	605 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	605 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	600 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	590 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	500 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:17.619 source:map[column:356558 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:16.946 source:map[column:398052 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:19.557 source:map[column:365801 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:18.97 source:map[column:7881 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:0.276 source:map[column:13744 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]

items: [map[duration:469.57 label:Time to first byte subpart:timeToFirstByte] map[duration:15.443 label:Resource load delay subpart:resourceLoadDelay] map[duration:238.952 label:Resource load duration subpart:resourceLoadDuration] map[duration:2370.093 label:Element render delay subpart:elementRenderDelay]]

lhId: page-0-IMG

nodeLabel: div.cmp-teaser__image > div#teaser-a5e5635f20-image > picture > img.cmp-image__image

path: 1,HTML,1,BODY,10,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,PICTURE,2,IMG

selector: div.cmp-teaser__image > div#teaser-a5e5635f20-image > picture > img.cmp-image__image

snippet: <img src="https://www.coca-colacompany.com/content/dam/company/us/en/homepage/carous…" class="cmp-image__image" itemprop="contentUrl" alt="">

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: div.cmp-teaser__image > div#teaser-a5e5635f20-image > picture > img.cmp-image__image

path: 1,HTML,1,BODY,10,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,PICTURE,2,IMG

selector: div.cmp-teaser__image > div#teaser-a5e5635f20-image > picture > img.cmp-image__image

snippet: <img src="https://www.coca-colacompany.com/content/dam/company/us/en/homepage/carous…" class="cmp-image__image" itemprop="contentUrl" alt="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Letter to Employees from Chairman and CEO James Quincey `div.cmp-teaser__image > div#teaser-b186bd583e-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	112.8 KiB	62.3 KiB
Our 32 Billion dollar brands `div.cmp-teaser__image > div#teaser-71a1c81de9-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/carousel/2026/februar...	65.1 KiB	14.1 KiB
Refreshingly Local `div.cmp-teaser__image > div#teaser-a3ac0f3989-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	131.0 KiB	13.2 KiB
Who We Are `div.cmp-teaser__image > div#teaser-ec24d938e8-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	49.7 KiB	12.3 KiB
Coca-Cola Cherry `div.cmp-teaser__image > div#teaser-33e5826452-image > picture > img.cmp-image__image`	/content/dam/company/us/en/home/coca-cola-cherry.jpg/widt...	48.1 KiB	8.2 KiB

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
cdn.cookielaw.org/scripttemplates/otSDKStub.js	9.1 KiB	811 ms
/etc.clientlibs/onexp/clientlibs/clientlib-base.lc-123d3f...	1.3 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.7 s

URL	Time Spent
coca-colacompany.com/	1.1 s
www.coca-colacompany.com/	630 ms
www.coca-colacompany.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 158.6 KiB

URL	Transfer Size	Est Savings
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	149.4 KiB	144.2 KiB
	19.3 KiB	14.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 2.1 s 536.6 KiB

URL	Transfer Size	Est Savings
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	349.3 KiB	244.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-MKSKSL3	144.0 KiB	92.2 KiB
/gtm.js?id=GTM-MKSKSL3&gtm_auth=YgnSCG1vlrM0Gsasul5Jjw&gt...	144.9 KiB	70.5 KiB
cdn.cookielaw.org/scripttemplates/202506.1.0/otBannerSdk.js	119.7 KiB	65.2 KiB
assets.adobedtm.com/1bfb1e5032f0/33fdda951f02/launch-222d349873da.min.js	123.8 KiB	64.5 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	3.2 s	99 ms	0.0 ms
www.coca-colacompany.com/	1.1 s	9.7 ms	3.6 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	998 ms	448 ms	116 ms
assets.adobedtm.com/1bfb1e5032f0/33fdda951f02/launch-222d349873da.min.js	620 ms	497 ms	57 ms
cdn.cookielaw.org/scripttemplates/202506.1.0/otBannerSdk.js	299 ms	179 ms	43 ms
/gtm.js?id=GTM-MKSKSL3&gtm_auth=YgnSCG1vlrM0Gsasul5Jjw&gt...	209 ms	170 ms	37 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	90 ms	0.0 ms	0.0 ms
www.googletagmanager.com/gtm.js?id=GTM-MKSKSL3	81 ms	34 ms	47 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	69 ms	15 ms	1.1 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Other	3.5 s
Script Evaluation	1.6 s
Style & Layout	1.2 s
Script Parsing & Compilation	323 ms
Parse HTML & CSS	123 ms
Rendering	94 ms
Garbage Collection	58 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 6.7 KiB

URL	Transfer Size	Est Savings
/etc.clientlibs/onexp/clientlibs/clientlib-base.lc-7a24a2...	12.4 KiB	6.7 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/content/dam/company/us/en/homepage/homepage-images/video...	1.4 MiB
/content/dam/company/us/en/homepage/homepage-images/video...	1.4 MiB
/content/dam/company/us/en/homepage/homepage-images/video...	710.3 KiB
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	349.6 KiB
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	149.6 KiB
/gtm.js?id=GTM-MKSKSL3&gtm_auth=YgnSCG1vlrM0Gsasul5Jjw&gt...	145.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-MKSKSL3	144.1 KiB
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	132.5 KiB
/content/dam/company/us/en/homepage/homepage-images/image...	131.5 KiB
assets.adobedtm.com/1bfb1e5032f0/33fdda951f02/launch-222d349873da.min.js	124.0 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
The Coca-Cola Company logo `div#company-mobile-logo > a.cmp-image__link > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image `a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image `a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image `a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image `a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image `a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image `a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image `a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image `a.cmp-teaser__link > div.cmp-teaser__content > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Avoid long main-thread tasks 16 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 120 ms

●Server Backend Latencies 410 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 60 ms

●Avoid large layout shifts 2 layout shifts found

○INP breakdown

○User Timing marks and measures

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.container > div#mobile-company-nav > div.button > button#company-mobile-menu `div.container > div#mobile-company-nav > div.button > button#company-mobile-menu`
div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-87fb4902ba-tab > button#search-button `div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-87fb4902ba-tab > button#search-button`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-2dbda12673-tab > a#language-button `div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-2dbda12673-tab > a#language-button`
div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-a350c394d4-tab > a#reciteme-button `div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-a350c394d4-tab > a#reciteme-button`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Media Center `a.cmp-teaser__link > div.cmp-teaser__content > div.cmp-teaser__heading > p.mediacenter`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Who We Are `div#teaser-ec24d938e8 > a.cmp-teaser__link > div.cmp-teaser__content > h3.cmp-teaser__title`
ABOUT US `div#container-2f591bedd9 > div.text > div#text-158235dd54 > h4`
Necessary Cookies `section.ot-sdk-row > div.ot-accordion-layout > div.ot-acc-hdr > h4#ot-header-id-1`

These are opportunities to improve keyboard navigation in your application.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Cookie Policy `div > div#ot-pc-content > div#ot-pc-desc > a.privacy-notice-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

Trust and Safety

All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding mixed content, where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs. Learn more about HTTPS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Insecure URL	Request Resolution
www.coca-colacompany.com/	Allowed

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Aspect Ratio (Displayed)	Aspect Ratio (Actual)
Letter to Employees from Chairman and CEO James Quincey `div.cmp-teaser__image > div#teaser-b186bd583e-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	380 x 267 (1.42)	734 x 503 (1.46)

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

○Mitigate clickjacking with XFO or CSP

○Detected JavaScript libraries

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.coca-colacompany.com/about-us	LEARN MORE
www.coca-colacompany.com/careers	Learn more
www.coca-colacompany.com/media-center-	LEARN MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.53 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.73 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

171 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.016

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.80 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.23 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	310 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	145 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	140 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	135 ms
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	120 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:49.404 source:map[column:411889 line:2 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:47.831 source:map[type:text value:[unattributed]]] map[reflowTime:27.3 source:map[column:356558 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:45.732 source:map[column:365801 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:31.215 source:map[column:7881 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:0.36 source:map[column:13744 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:48.25 source:map[column:394279 line:1 type:source-location url:https://static-p58902-e658605.adobeaemcloud.com/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb8161998ac6692/theme.js urlProvider:network]] map[reflowTime:0.715 source:map[column:376 line:724 type:source-location url:https://www.googletagmanager.com/gtm.js?id=GTM-MKSKSL3&gtm_auth=YgnSCG1vlrM0Gsasul5Jjw&gtm_preview=env-1&gtm_cookies_win=x urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
The Coca‑Cola Company Delivers Big at Cannes with 13 Wins Across Global Campaig… `div.cmp-teaser__image > div#teaser-8b796427b6-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	120.2 KiB	94.9 KiB
Who We Are `div.cmp-teaser__image > div#teaser-ec24d938e8-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	100.2 KiB	72.7 KiB
Letter to Employees from Chairman and CEO James Quincey `div.cmp-teaser__image > div#teaser-b186bd583e-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	112.8 KiB	60.8 KiB
JUMP album art `div.cmp-teaser__image > div#teaser-f7e6f118f5-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/carousel/2026/march/F...	83.2 KiB	46.8 KiB
Refreshingly Local `div.cmp-teaser__image > div#teaser-a3ac0f3989-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	122.0 KiB	15.6 KiB
div.cmp-teaser__image > div#teaser-99d0ccc00b-image > picture > img.cmp-image__image `div.cmp-teaser__image > div#teaser-99d0ccc00b-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/carousel/2026/march/F...	97.9 KiB	12.5 KiB
Coca-Cola Cherry `div.cmp-teaser__image > div#teaser-33e5826452-image > picture > img.cmp-image__image`	/content/dam/company/us/en/home/coca-cola-cherry.jpg/widt...	48.1 KiB	8.2 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-7-IMG

nodeLabel: div.cmp-teaser__image > div#teaser-a5e5635f20-image > picture > img.cmp-image__image

path: 1,HTML,1,BODY,10,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,PICTURE,2,IMG

selector: div.cmp-teaser__image > div#teaser-a5e5635f20-image > picture > img.cmp-image__image

snippet: <img src="https://www.coca-colacompany.com/content/dam/company/us/en/homepage/carous…" class="cmp-image__image" itemprop="contentUrl" alt="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
assets.adobedtm.com/1bfb1e5032f0/33fdda951f02/launch-222d349873da.min.js	3600.0 s	124.0 KiB
reciteme.com/gtm-script.js	3600.0 s	1.2 KiB
rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js	3600.0 s	1.0 KiB
/1bfb1e5032f0/33fdda951f02/756893878341/RC1b710ba68fef40e...	3600.0 s	847 B
/1bfb1e5032f0/33fdda951f02/756893878341/RC15c17c6950df496...	3600.0 s	559 B
/1bfb1e5032f0/33fdda951f02/756893878341/RCf43cc64ad1e44c4...	3600.0 s	487 B

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/etc.clientlibs/onexp/clientlibs/clientlib-base.lc-123d3f...	1.2 KiB	119 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	0 B	230 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 740 ms

URL	Time Spent
coca-colacompany.com/	550 ms
www.coca-colacompany.com/	190 ms
www.coca-colacompany.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 80 ms 142.1 KiB

URL	Transfer Size	Est Savings
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	149.4 KiB	142.1 KiB

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Other	1.4 s
Style & Layout	399 ms
Script Evaluation	322 ms
Script Parsing & Compilation	97 ms
Parse HTML & CSS	27 ms
Rendering	24 ms
Garbage Collection	13 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 6.7 KiB

URL	Transfer Size	Est Savings
/etc.clientlibs/onexp/clientlibs/clientlib-base.lc-7a24a2...	12.4 KiB	6.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 476.9 KiB

URL	Transfer Size	Est Savings
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	349.3 KiB	244.4 KiB
www.googletagmanager.com/gtm.js?id=GTM-MKSKSL3	144.0 KiB	92.2 KiB
/gtm.js?id=GTM-MKSKSL3&gtm_auth=YgnSCG1vlrM0Gsasul5Jjw&gt...	144.9 KiB	70.6 KiB
assets.adobedtm.com/1bfb1e5032f0/33fdda951f02/launch-222d349873da.min.js	123.8 KiB	69.8 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/content/dam/company/us/en/homepage/homepage-images/video...	1.6 MiB
/content/dam/company/us/en/homepage/homepage-images/video...	1.1 MiB
/content/dam/company/us/en/homepage/homepage-images/video...	413.5 KiB
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	349.4 KiB
/content/dam/company/us/en/homepage/homepage-images/video...	317.8 KiB
/content/dam/company/us/en/homepage/homepage-images/video...	317.3 KiB
/content/dam/company/us/en/homepage/homepage-images/video...	267.2 KiB
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	249.3 KiB
/content/dam/company/us/en/homepage/homepage-images/video...	191.4 KiB
/13a636397c08fefaa11c6cfdabb5128eabed6d30f7ca33875cb81619...	149.6 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...
div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image `div.cmp-teaser__content > div.cmp-teaser__heading > span > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/icons...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●JavaScript execution time 0.3 s

●Avoid long main-thread tasks 3 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 120 ms

●Server Backend Latencies 130 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 80 ms

●Avoid large layout shifts 3 layout shifts found

○INP breakdown

○User Timing marks and measures

○Avoid non-composited animations

Accessibility

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-87fb4902ba-tab > button#search-button `div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-87fb4902ba-tab > button#search-button`

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-2dbda12673-tab > a#language-button `div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-2dbda12673-tab > a#language-button`
div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-a350c394d4-tab > a#reciteme-button `div#tabs-b7754b42dc > ol.cmp-tabs__tablist > li#tabs-b7754b42dc-item-a350c394d4-tab > a#reciteme-button`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Media Center `a.cmp-teaser__link > div.cmp-teaser__content > div.cmp-teaser__heading > p.mediacenter`
Media Center `a.cmp-teaser__link > div.cmp-teaser__content > div.cmp-teaser__heading > p.mediacenter`
Media Center `a.cmp-teaser__link > div.cmp-teaser__content > div.cmp-teaser__heading > p.mediacenter`

These are opportunities to improve the legibility of your content.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Who We Are `div#teaser-ec24d938e8 > a.cmp-teaser__link > div.cmp-teaser__content > h3.cmp-teaser__title`
ABOUT US `div#container-2f591bedd9 > div.text > div#text-158235dd54 > h4`

These are opportunities to improve keyboard navigation in your application.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Links are distinguishable without relying on color.

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

Trust and Safety

Why this matters

Performance issues directly impact user engagement and conversion rates.

Insecure URL	Request Resolution
www.coca-colacompany.com/	Allowed

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Aspect Ratio (Displayed)	Aspect Ratio (Actual)
Letter to Employees from Chairman and CEO James Quincey `div.cmp-teaser__image > div#teaser-b186bd583e-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	635 x 503 (1.26)	734 x 503 (1.46)
Who We Are `div.cmp-teaser__image > div#teaser-ec24d938e8-image > picture > img.cmp-image__image`	/content/dam/company/us/en/homepage/homepage-images/image...	595 x 503 (1.18)	1166 x 933 (1.25)

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

○Mitigate clickjacking with XFO or CSP

○Detected JavaScript libraries

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.coca-colacompany.com/about-us	LEARN MORE
www.coca-colacompany.com/careers	LEARN MORE
www.coca-colacompany.com/media-center-	LEARN MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://coca-colacompany.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Content (1)

Navigation (3)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Names and labels

Contrast

Navigation

Best Practices

Trust and Safety

User Experience

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Names and labels

Contrast

Navigation

Best Practices

Trust and Safety

User Experience

SEO

Content Best Practices

Keyboard Shortcuts