Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 15.8 MB (7.3 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€616 investment → €7,340/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~33%.
- Page takes 41.2s to loadUsers abandon at ~3s — you're 38.7s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 6 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 4 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€7.338 /mo
+33.4pp bounce · ~3,336 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€1,70 /mo
22886.6 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.3 MB per page loadSaves €1,70/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
13.59 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
41.19 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.73 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.112
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.59 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
41.61 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.10 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.24 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
96 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.138
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.09 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.34 s
Categories
8Performance
Page weighs 15.8 MB (7.3 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Kentico CMS, with Cloudflare CDN
Stack Architecture
ClickDimensions 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Instabot 
Linkedin Insight Tag 
Marketo 164
Microsoft Advertising 
Microsoft Clarity 
Pinterest Conversion Tag 
Quantcast Measure 
Resonate 
Salesforce Interaction Studio 
StackAdapt 
Twitter Ads 
VWO 
theTradeDesk 
Kentico CMS 
Unbounce 
Webpack 
Adobe Fonts Awesomplete 
Axios 
Bulma Facebook Facebook SDK 
Font Awesome 
FormAssembly 3.11.0
Fundraise Up Google Search Console 
Lightbox Microsoft 
Open Graph 
Priority Hints 
Quill Twitter 
Twitter typeahead.js 
ZURB Foundation 
core-js 3.32.2
jQuery 3.2.1
Cloudflare 
Uploadcare All Detected Technologies (42)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Uploadcare is a complete file handling platform for online business. Receive files from you users via File Uploader or File Upload API, implement image optimization and transformations with Image CDN API, and get HIPAA-compliant storage.
Kentico CMS is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites.
Unbounce is a tool to build landing pages.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Awesomplete is a tool in the Javascript UI Libraries category of a tech stack.
Promise based HTTP client for the browser and node.js
Font Awesome is a font and icon toolkit based on CSS and Less.
FormAssembly is a platform that enables to collection of data and processing via workflow.
Fundraise Up is a platform for online donations.
Lightbox is small javascript library used to overlay images on top of the current page.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Quill is a free open-source WYSIWYG editor.
Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
ClickDimensions is a SaaS marketing automation platform built on the Microsoft Windows Azure platform.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Instabot is a conversion chatbot that understands your users, and curates information, answers questions, captures contacts, and books meetings instantly.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Quantcast Measure is an audience insights and analytics tool.
Resonate is a consumer intelligence platform that collects, analyzes, and interprets audience data to provide insights into consumer behavior, preferences, and motivations for strategic decision-making.
Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
VWO is a website testing and conversion optimisation platform.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (1)
Complex technology stack detected
42 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (78)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 15.8 MB (7.3 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found