Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
is missing width/height — may cause layout shift
Performance issues directly impact user engagement and conversion rates.
396 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
397 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Cookie 'XSRF-TOKEN' is missing the HttpOnly flag
Without HttpOnly, JavaScript can read the cookie — an XSS bug becomes a session-stealing attack.
Cross-Origin-Embedder-Policy header is missing
COEP enforces that all embedded resources opt-in to cross-origin embedding — required for cross-origin isolation features.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
CAD 689 investment → CAD 8,754/month returns + CAD 350,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 11.0s to loadUsers abandon at ~3s — you're 8.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 10.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 17 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
CAD 350,000
- No privacy policy link detectedPIPEDA: CAD 1,000 – CAD 100,000
- 1 advertising/retargeting trackers detectedPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no cookie policy foundPIPEDA: CAD 1,000 – CAD 100,000
Bounce-Rate Cost
CAD 8,495 /mo
+30.3pp bounce · ~3,034 lost visitors/mo
CPC: CAD 2.80
Bandwidth Waste
CAD 1.33 /mo
12257.9 MB/mo × 0.108 CAD/GB
- Optimize transfer: save ~1.2 MB per page loadSaves CAD 1.33/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
9.26 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
11.00 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
10.36 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.003
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.27 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
41.12 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.16 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.53 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.05 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.107
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.28 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.44 s
Categories
8Performance
is missing width/height — may cause layout shift
Security
Cookie 'XSRF-TOKEN' is missing the HttpOnly flag
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 84+ on Performance; you're at 65 — closing this gap is the highest-leverage improvement.
Technology stack
Admiral, with Nginx CDN
Stack Architecture
Adobe Analytics Detectizr 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Prebid 
comScore 
Admiral Apple 
BlueConic Facebook Facebook SDK 
Google Font API Google Search Console Google Workspace HSTS Microsoft Mimecast 
Modernizr 3.5.0NS1 
Open Graph 
ServiceNow 
Vite 
core-js 3.46.0
Nginx All Detected Technologies (25)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Admiral is a Visitor Relationship Management (VRM) platform.
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Open Graph is a protocol that is used to integrate any web page into the social graph.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
Vite is a rapid development tool for modern web projects.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Detectizr is a Modernizr extension to detect device, browser, operating system and screen size.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (2)
No build tool detected
A framework (Admiral) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
25 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (79)
Sprint 1: Quick Wins
+2Highest ROI — low effort, high impact
- · 396 third-party resources (100% of weight)
- · Cookie 'XSRF-TOKEN' is missing the HttpOnly flag
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · Cross-Origin-Embedder-Policy header is missing
- · is missing width/height — may cause layout shift
- · 397 HTTP requests — consider bundling or reducing