C — https://hubspot.com | BeaverCheck Audit

Site Health

Score: 77 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Good foundation, but a few gaps could be exploited.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Strong compliance posture across regulations.

Rich content metadata — your pages look great everywhere.

Lean and efficient — low environmental impact per visit.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Apple sites average 73

At average

Better than 82% of Apple sites See full Apple benchmark →

core-js sites average 72

At average

Better than 88% of core-js sites See full core-js benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

3 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

164 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory

165 HTTP requests — consider bundling or reducing

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

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Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fhubspot.com)](https://beavercheck.com/results/f9c57818-cf5d-4652-8d6c-11d89ee62c76)

HTML

<a href="https://beavercheck.com/results/f9c57818-cf5d-4652-8d6c-11d89ee62c76"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fhubspot.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fhubspot.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 4.7s exceeds Google's 2.5s 'Good' threshold and the 2 performance issues below directly contribute to it. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.

1 accessibility issue excludes users who rely on assistive technology.

Your LCP is 4.7s — fixing the 2 performance criticals could bring it under Google's 2.5s 'Good' threshold.

Could reach Estimate based on resolving critical issues

Conversion Barriers

3 critical 1 warning

4 barrier(s) likely increasing bounce by ~27%.

Speed (2)

Page takes 4.7s to load

+12% bounce

Users abandon at ~3s — you're 2.2s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 1.4s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (1)

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Navigation (1)

4 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€553 investment → €2,725/month returns + EUR 120,500,000 risk avoided

Payback period: < 1 month First-year ROI: +5818%

Investment

€553

6h · 5 findings

Monthly returns

€2,725 /mo

~€32,698 / year

Conversions recovered €2,724
Bandwidth savings €0.48

Regulatory risk avoided

EUR 120,500,000

if kept compliant

ePrivacy Directive EUR 100,000,000
GDPR EUR 20,000,000
EAA EUR 500,000

Payback period

0 12mo 24mo

€85 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€553

6.5 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins

€85 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€10,041,667 / month at risk

~€120,500,006 / year if left unfixed

Compliance Risk

€120,500,000

ePrivacy DirectiveGDPREAA

No privacy policy link detected
GDPR: EUR 10,000 – EUR 20,000,000
Trackers detected but no cookie policy found
GDPR: EUR 5,000 – EUR 10,000,000
Trackers detected but no cookie policy found
GDPR: EUR 10,000 – EUR 20,000,000

+3 more

Bandwidth Waste

€0.48 /mo

6413.6 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~641 KB per page load
Saves €0.48/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.50 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

4.66 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.44 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.005

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.34 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

18.05 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:15.36 source:map[column:9073 line:1 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/190645192841/1770213379644/module_Breeze_Agents_-_Tabbed_Testimonials.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:14.179 source:map[column:8260 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/190645192841/1770213379644/module_Breeze_Agents_-_Tabbed_Testimonials.js urlProvider:network]] map[reflowTime:1.181 source:map[column:7576 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/190645192841/1770213379644/module_Breeze_Agents_-_Tabbed_Testimonials.js urlProvider:network]] map[reflowTime:0.54 source:map[column:10819 line:0 type:source-location url:https://js.hubspot.com/ut-js/hubspot-dot-com.js urlProvider:network]] map[reflowTime:3.192 source:map[column:7005 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/201647315568/1772616056360/template_cl-carousel.mount.js urlProvider:network]] map[reflowTime:3.948 source:map[column:7158 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/201647315568/1772616056360/template_cl-carousel.mount.js urlProvider:network]] map[reflowTime:0.246 source:map[column:7568 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/201647315568/1772616056360/template_cl-carousel.mount.js urlProvider:network]] map[reflowTime:0.528 source:map[column:8059 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/201647315568/1772616056360/template_cl-carousel.mount.js urlProvider:network]] map[reflowTime:4.699 source:map[column:15036 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:1.641 source:map[column:10076 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:0.856 source:map[column:11812 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:3.317 source:map[column:8973 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:0.135 source:map[column:26584 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:1.549 source:map[column:86058 line:1176 type:source-location url:https://js.hs-analytics.net/analytics/1776359700000/53.js urlProvider:network]] map[reflowTime:0.327 source:map[type:text value:[unattributed]]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/wt-assets/static-files/global-scripts/latest/personaliza...	2.8 KiB
/lab-js/v1/ws/standalone.js?other=anona8f4b50d0af34cc2b6e...	22.6 KiB	937 ms
/hubfs/hub_generated/module_assets/1/193936998720/1754456...	1.3 KiB	167 ms
/hubfs/hub_generated/module_assets/1/193936998729/1754456...	1.0 KiB
/hubfs/hub_generated/module_assets/1/194108955804/1754602...	982 B
/hubfs/hub_generated/module_assets/1/190645192841/1770213...	1.1 KiB
/hubfs/hub_generated/module_assets/1/190737726287/1754330...	1.1 KiB
/hubfs/hub_generated/module_assets/1/193942273292/1775141...	2.1 KiB
/hubfs/hub_generated/template_assets/1/194396003587/17683...	1.7 KiB
/hubfs/hub_generated/template_assets/1/194395071283/17751...	3.3 KiB
/hubfs/hub_generated/template_assets/1/193941920321/17606...	1.4 KiB
/hubfs/hub_generated/template_assets/1/193941920518/17561...	1.2 KiB
/hubfs/hub_generated/template_assets/1/194395071295/17683...	1.6 KiB
/hubfs/hub_generated/template_assets/1/194396003589/17683...	1.8 KiB
/hubfs/hub_generated/template_assets/1/193941920320/17543...	1.1 KiB
/hubfs/hub_generated/template_assets/1/194395071322/17683...	1.4 KiB
/hubfs/hub_generated/module_assets/1/193936998727/1760630...	2.2 KiB
/hubfs/hub_generated/module_assets/1/195084536168/1756920...	1.5 KiB
/hubfs/hub_generated/template_assets/1/194396003586/17683...	1.0 KiB
/hubfs/hub_generated/template_assets/1/201641145442/17647...	1.1 KiB

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.hs-banner.com/v2/53/banner.js	300.0 s	140.7 KiB
js.hs-analytics.net/analytics/1776359700000/53.js	300.0 s	50.6 KiB
js.usemessages.com/conversations-embed.js	600.0 s	32.5 KiB
tags.pw.adn.cloud/V9WA75/activation.js	14400.0 s	43.6 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	27.9 KiB
ob.greencolumnart.com/i/2269cb35d68742ffa3ba89c23cfa9948.js	43200.0 s	44.6 KiB
www.hubspot.com/hubfs/HS_Full_Bleed_1_optmised.webp	1209600.0 s	96.1 KiB
js.hubspotfeedback.com/feedbackweb-new.js	600.0 s	10.1 KiB
/hs-fs/hubfs/Customer Platform Graphic - Hubs1.5x (1).png...	1209600.0 s	72.6 KiB
/hs-fs/hubfs/Customer Platform Graphic - Smart CRM1.5x (1...	1209600.0 s	69.6 KiB
/hs-fs/hubfs/customer-platform-graphic-breeze.png?width=1...	1209600.0 s	54.5 KiB
/hubspot.com/static-1.4200/_hsg-ss/build/icons/hsg-icons....	86400.0 s	13.2 KiB
js.hsadspixel.net/pixels.js	600.0 s	4.0 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...	1209600.0 s	31.2 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...	1209600.0 s	31.2 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...	1209600.0 s	27.8 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...	1209600.0 s	26.2 KiB
/hubfs/53/hub_generated/template_assets/1/192656330903/17...	1209600.0 s	23.8 KiB
static.hsappstatic.net/affiliates-landing-embed/ex/referral.js	60.0 s	1.8 KiB
www.hubspot.com/hs/scriptloader/53.js?businessUnitId=0	90.0 s	1.6 KiB
/hubfs/hub_generated/template_assets/1/207928094069/17761...	1209600.0 s	10.8 KiB
static.hsappstatic.net/whisper-core/ex/whisper-core.js	60.0 s	1014 B
/hubfs/hub_generated/module_assets/1/193942273292/1775141...	1209600.0 s	8.5 KiB
/hubfs/hub_generated/template_assets/1/206749040455/17750...	1209600.0 s	7.4 KiB
/hubfs/hub_generated/template_assets/1/201647315568/17726...	1209600.0 s	7.2 KiB
/hubfs/hub_generated/module_assets/1/80992206983/17760925...	1209600.0 s	7.2 KiB
/hubfs/hub_generated/template_assets/1/80991207740/177505...	1209600.0 s	7.1 KiB
www.hubspot.com/hubfs/reddit-logo.svg	1209600.0 s	4.8 KiB
www.hubspot.com/hubfs/doordash-logo.svg	1209600.0 s	4.7 KiB
/hubfs/hub_generated/template_assets/1/184970967646/17750...	1209600.0 s	4.0 KiB
/hubfs/hub_generated/module_assets/1/190645192841/1770213...	1209600.0 s	3.9 KiB
www.hubspot.com/hubfs/tripadvisor-logo.svg	1209600.0 s	3.7 KiB
www.hubspot.com/hubfs/eventbrite-logo.svg	1209600.0 s	3.6 KiB
/hubfs/hub_generated/template_assets/1/194395071283/17751...	1209600.0 s	3.3 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.7 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.3 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.3 KiB
/hubfs/hub_generated/module_assets/1/193936998727/1760630...	1209600.0 s	2.2 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.2 KiB
/hubfs/hub_generated/template_assets/1/207928094060/17761...	1209600.0 s	2.2 KiB
/hubfs/hub_generated/module_assets/1/193942273292/1775141...	1209600.0 s	2.1 KiB
/hs-fs/hubfs/WBZ 2025 Rebrand/Hub Logos/Icons Webp/Produc...	1209600.0 s	1.9 KiB
/hubfs/hub_generated/template_assets/1/194396003589/17683...	1209600.0 s	1.8 KiB
www.hubspot.com/hubfs/ebay-logo.svg	1209600.0 s	1.7 KiB
/hubfs/hub_generated/template_assets/1/194396003587/17683...	1209600.0 s	1.7 KiB
/hubfs/hub_generated/template_assets/1/194395071295/17683...	1209600.0 s	1.6 KiB
/hubfs/hub_generated/template_assets/1/196759365909/17606...	1209600.0 s	1.6 KiB
/hubfs/hub_generated/module_assets/1/195084536168/1756920...	1209600.0 s	1.5 KiB
/hubfs/hub_generated/template_assets/1/194395071322/17683...	1209600.0 s	1.4 KiB
/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teenie Rose...	1209600.0 s	1.4 KiB
/hubfs/hub_generated/template_assets/1/193941920321/17606...	1209600.0 s	1.4 KiB
/hubfs/hub_generated/module_assets/1/193936998720/1754456...	1209600.0 s	1.3 KiB
/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teenie Rose...	1209600.0 s	1.3 KiB
/hubfs/hub_generated/template_assets/1/193941920518/17561...	1209600.0 s	1.2 KiB
/hubfs/hub_generated/template_assets/1/180019264802/17629...	1209600.0 s	1.2 KiB
/hubfs/hub_generated/module_assets/1/190737726287/1754330...	1209600.0 s	1.1 KiB
/hubfs/hub_generated/module_assets/1/190645192841/1770213...	1209600.0 s	1.1 KiB
/hubfs/hub_generated/template_assets/1/193941920320/17543...	1209600.0 s	1.1 KiB
/hubfs/hub_generated/template_assets/1/201641145442/17647...	1209600.0 s	1.1 KiB
/hubfs/hub_generated/template_assets/1/194396003586/17683...	1209600.0 s	1.0 KiB
/hubfs/hub_generated/module_assets/1/193936998729/1754456...	1209600.0 s	1.0 KiB
/hubfs/hub_generated/module_assets/1/194108955804/1754602...	1209600.0 s	982 B
/hubfs/hub_generated/template_assets/1/207928094068/17761...	1209600.0 s	871 B
/hubfs/hub_generated/module_assets/1/193936998720/1754456...	1209600.0 s	812 B
/hubfs/hub_generated/module_assets/1/194108955804/1754602...	1209600.0 s	806 B
/hubfs/hub_generated/module_assets/1/193936998729/1754456...	1209600.0 s	790 B
/hubfs/hub_generated/module_assets/1/194032616504/1776095...	1209600.0 s	709 B
/hubfs/hub_generated/module_assets/1/195084536168/1756920...	1209600.0 s	708 B
/hubfs/hub_generated/module_assets/1/190737726287/1754330...	1209600.0 s	689 B
/hubfs/hub_generated/module_assets/1/193936998727/1760630...	1209600.0 s	679 B
/hubfs/hub_generated/template_assets/1/207928094053/17761...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/207924262801/17761...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/194395071286/17751...	1209600.0 s	0 B
/hubfs/hub_generated/module_assets/1/80992206983/17760925...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/80992946022/174099...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/194395071318/17683...	1209600.0 s	0 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Shows the products that make up the HubSpot customer platform, starting with Sm… `li.cl-carousel-slide > div.wf-customer-platform__content-header-item > div.wf-customer-platform__carousel-image > img.csol-image`	/hs-fs/hubfs/Customer Platform Graphic - Hubs1.5x (1).png...	71.8 KiB	33.2 KiB
Shows the products that make up the HubSpot customer platform, starting with Sm… `li.cl-carousel-slide > div.wf-customer-platform__content-header-item > div.wf-customer-platform__carousel-image > img.csol-image`	/hs-fs/hubfs/Customer Platform Graphic - Smart CRM1.5x (1...	68.7 KiB	31.8 KiB
Shows the products that make up the HubSpot customer platform, starting with Sm… `li.cl-carousel-slide > div.wf-customer-platform__content-header-item > div.wf-customer-platform__carousel-image > img.csol-image`	/hs-fs/hubfs/customer-platform-graphic-breeze.png?width=1...	53.5 KiB	24.7 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 807 ms

URL	Time Spent
hubspot.com/	807 ms
www.hubspot.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.hubspot.com/	886 ms	29 ms	5.0 ms
js.hs-analytics.net/analytics/1776359700000/53.js	833 ms	650 ms	13 ms
Unattributable	813 ms	36 ms	0.0 ms
/conversations-visitor-ui/static-1.28580/bundles/visitor.js	501 ms	388 ms	92 ms
www.googletagmanager.com/gtm.js?id=GTM-N5LT88	446 ms	364 ms	60 ms
ob.greencolumnart.com/i/2269cb35d68742ffa3ba89c23cfa9948.js	440 ms	362 ms	9.1 ms
static.hsappstatic.net/head-dlb/static-1.4884/bundle.production.js	266 ms	241 ms	5.5 ms
www.hubspot.com/wt-assets/static-files/mktg-analytics/latest/bundle.min.js	218 ms	156 ms	2.5 ms
www.googletagmanager.com/gtag/js?id=G-X&cx=c&gtm=4e64f0	197 ms	154 ms	41 ms
tags.pw.adn.cloud/V9WA75/activation.js	182 ms	128 ms	21 ms
js.hubspot.com/ut-js/hubspot-dot-com.js	165 ms	104 ms	4.2 ms
js.hs-banner.com/v2/53/banner.js	131 ms	52 ms	58 ms
/conversations-visitor/53/threads/utk/2b472fec770d4ffe8ac...	126 ms	61 ms	17 ms
/hubfs/hub_generated/template_assets/1/207928094069/17761...	109 ms	53 ms	4.2 ms
/ct?id=77546&url=https%3A%2F%2Fwww.hubspot.com%2F&sf=0&tp...	102 ms	95 ms	1.6 ms
/conversations-visitor-ui/static-1.28554/i18n-data-data-m...	99 ms	98 ms	0.4 ms
js.usemessages.com/conversations-embed.js	82 ms	68 ms	9.6 ms
/hubfs/53/hub_generated/module_assets/1/190645192841/1770...	68 ms	6.2 ms	0.0 ms
js.hubspot.com/web-interactives-embed.js	66 ms	45 ms	11 ms
/hubfs/53/hub_generated/module_assets/1/193942273292/1775...	66 ms	19 ms	0.0 ms
/hubfs/53/hub_generated/template_assets/1/201647315568/17...	60 ms	18 ms	0.0 ms
/hubfs/53/hub_generated/template_assets/1/180019264802/17...	52 ms	50 ms	0.0 ms
app.hubspot.com/feedback-web-fetcher	51 ms	14 ms	4.8 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	3.5 s
Other	1.2 s
Style & Layout	895 ms
Script Parsing & Compilation	458 ms
Rendering	179 ms
Parse HTML & CSS	167 ms
Garbage Collection	84 ms

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 20.4 KiB

URL	Transfer Size	Est Savings
.a11y-contrast-toggle:focus-visible{outline-offset:2px;outline:2px solid var(--cl-color-focus-01)} …	30.5 KiB	20.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 342.1 KiB

URL	Transfer Size	Est Savings
/conversations-visitor-ui/static-1.28580/bundles/visitor.js	341.0 KiB	159.5 KiB
www.googletagmanager.com/gtm.js?id=GTM-N5LT88	212.0 KiB	65.8 KiB
www.googletagmanager.com/gtag/js?id=G-X&cx=c&gtm=4e64f0	136.6 KiB	63.1 KiB
tags.pw.adn.cloud/V9WA75/activation.js	43.3 KiB	27.2 KiB
static.hsappstatic.net/whisper-core/static-1.9098/whisper-core-entry.js	36.0 KiB	26.5 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●Avoids enormous network payloads Total size was 2,088 KiB

●User Timing marks and measures 13 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 6 animated elements found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 450 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 30 ms

●Avoid large layout shifts 3 layout shifts found

○INP breakdown

○LCP request discovery

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get a demo of HubSpot's premium software `div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button`
Get started free with HubSpot's free tools `div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button`
Get a demo of HubSpot's software `div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button`
Get started free with HubSpot's free tools `div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button`
Get a demo of HubSpot's premium software `div.csol-section-wrapper > div.wf-elevated-cta__container > div.wf-elevated-cta__ctas > a.cl-button`

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
× close `div#hs-banner-parent > div#hs-eu-cookie-confirmation > div.hs-eu-cookie-close-button > button.banner-close-btn`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
SharedStorage	ob.greencolumnart.com/i/2269cb35d68742ffa3ba89c23cfa9948.js

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Map URL
js.hs-banner.com/v2/53/banner.js
www.hubspot.com/hs/hsstatic/HubspotToolsMenu/static-1.640/js/index.js	static.hsappstatic.net/HubspotToolsMenu/static-1.640/js/index.js.map
static.hsappstatic.net/whisper-core/ex/whisper-core.js	static.hsappstatic.net/whisper-core/static-1.9098/whisper-core.js.map
static.hsappstatic.net/react-dlb/static-1.74/bundle.production.js	static.hsappstatic.net/react-dlb/static-1.74/bundle.production.js.map
static.hsappstatic.net/hubspot-dlb/static-2.1806/bundle.production.js	static.hsappstatic.net/hubspot-dlb/static-2.1806/bundle.production.js.map
static.hsappstatic.net/head-dlb/static-1.4884/bundle.production.js	static.hsappstatic.net/head-dlb/static-1.4884/bundle.production.js.map
/foundations-theming-base/static-1.3280/bundles/hubspot-t...	/foundations-theming-base/static-1.3280/bundles/hubspot-t...
/foundations-theming-base/static-1.3280/bundles/hubspot-t...	/foundations-theming-base/static-1.3280/bundles/hubspot-t...
/feedback-web-renderer-ui/static-1.29873/bundles/fetcher.js	/feedback-web-renderer-ui/static-1.29873/bundles/fetcher....
/conversations-visitor-ui/static-1.28580/bundles/visitor.js	/conversations-visitor-ui/static-1.28580/bundles/visitor....
/conversations-visitor-ui/static-1.28554/i18n-data-data-m...	/conversations-visitor-ui/static-1.28554/i18n-data-data-m...
static.hsappstatic.net/affiliates-landing-embed/ex/referral.js	static.hsappstatic.net/affiliates-landing-embed/ex/referral.js.map
js.usemessages.com/conversations-embed.js	static.hsappstatic.net/conversations-embed/static-1.26123/bundles/project.js.map
js.hubspotfeedback.com/feedbackweb-new.js	/feedback-web-renderer-ui/static-1.29842/bundles/popupInj...
/lab-js/v1/ws/standalone.js?other=anona8f4b50d0af34cc2b6e...	/laboratory-lib-cdn/static-1.5310/bundles/standalone.js.map
js.hsadspixel.net/pixels.js	/adsscriptloaderstatic/static-1.3027/bundles/pixels-relea...

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
/products/crm/ai-crm?hubs_content=www.hubspot.com/&hubs_c...	Learn more
/products/crm/starter?hubs_content=www.hubspot.com/&hubs_...	Learn more
/products/artificial-intelligence?hubs_content=www.hubspo...	Learn more
/products/aeo?hubs_content=www.hubspot.com/&hubs_content-...	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.06 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.09 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

47 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.054

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.67 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.25 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:29.417 source:map[column:9073 line:1 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/190645192841/1770213379644/module_Breeze_Agents_-_Tabbed_Testimonials.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:30.847 source:map[column:9369 line:0 type:source-location url:https://www.hubspot.com/wt-assets/static-files/mktg-analytics/latest/bundle.min.js urlProvider:network]] map[reflowTime:28.054 source:map[column:8260 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/190645192841/1770213379644/module_Breeze_Agents_-_Tabbed_Testimonials.js urlProvider:network]] map[reflowTime:1.363 source:map[column:7576 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/190645192841/1770213379644/module_Breeze_Agents_-_Tabbed_Testimonials.js urlProvider:network]] map[reflowTime:2.265 source:map[column:7005 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/201647315568/1772616056360/template_cl-carousel.mount.js urlProvider:network]] map[reflowTime:0.172 source:map[column:8059 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/201647315568/1772616056360/template_cl-carousel.mount.js urlProvider:network]] map[reflowTime:6.978 source:map[column:15036 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:2.627 source:map[column:10076 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:2.16 source:map[column:11812 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:1.929 source:map[column:8973 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:1.222 source:map[column:26584 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:1.974 source:map[type:text value:[unattributed]]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/lab-js/v1/ws/standalone.js?other=anond8757548573d6e1dc99...	22.6 KiB	277 ms
/wt-assets/static-files/global-scripts/latest/personaliza...	2.7 KiB
/hubfs/hub_generated/template_assets/1/194395071283/17751...	3.3 KiB
/hubfs/hub_generated/template_assets/1/201641145442/17647...	872 B
/hubfs/hub_generated/module_assets/1/190645192841/1770213...	1.1 KiB
/hubfs/hub_generated/template_assets/1/194395071318/17683...	1.1 KiB
/hubfs/hub_generated/template_assets/1/193941920518/17561...	1.5 KiB
/hubfs/hub_generated/template_assets/1/194395071295/17683...	1.6 KiB
/hubfs/hub_generated/template_assets/1/193941920320/17543...	1.0 KiB
/hubfs/hub_generated/module_assets/1/194108955804/1754602...	919 B
/hubfs/hub_generated/module_assets/1/80992206983/17760925...	1.3 KiB
/hubfs/hub_generated/template_assets/1/194395071322/17683...	1.6 KiB
/hubfs/hub_generated/template_assets/1/193941920321/17606...	1.5 KiB
/hubfs/hub_generated/template_assets/1/194396003587/17683...	1.4 KiB
/hubfs/hub_generated/module_assets/1/193936998727/1760630...	2.1 KiB
/hubfs/hub_generated/module_assets/1/190737726287/1754330...	1.1 KiB
/hubfs/hub_generated/module_assets/1/193942273292/1775141...	2.0 KiB
/hubfs/hub_generated/module_assets/1/193936998729/1754456...	1.0 KiB
/hubfs/hub_generated/module_assets/1/193936998720/1754456...	1.3 KiB
/hubfs/hub_generated/template_assets/1/194396003589/17683...	1.8 KiB
/hubfs/hub_generated/module_assets/1/195084536168/1756920...	1.5 KiB

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.hs-banner.com/v2/53/banner.js	300.0 s	140.7 KiB
/hubfs/assets/hs-components/v4/fonts/ja/ZenKakuGothicNew-...	1209600.0 s	958.4 KiB
js.hs-analytics.net/analytics/1776359700000/53.js	300.0 s	50.6 KiB
js.usemessages.com/conversations-embed.js	600.0 s	32.5 KiB
tags.pw.adn.cloud/V9WA75/activation.js	14400.0 s	43.6 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	27.9 KiB
ob.greencolumnart.com/i/2269cb35d68742ffa3ba89c23cfa9948.js	43200.0 s	44.6 KiB
js.hubspotfeedback.com/feedbackweb-new.js	600.0 s	10.1 KiB
/hubspot.com/static-1.4200/_hsg-ss/build/icons/hsg-icons....	86400.0 s	13.2 KiB
/hs-fs/hubfs/customer-agent-en@2x.png?width=640&height=64...	1209600.0 s	51.0 KiB
js.hsadspixel.net/pixels.js	600.0 s	4.0 KiB
/hs-fs/hubfs/prospecting-agent-en@2x.png?width=640&height...	1209600.0 s	36.6 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...	1209600.0 s	31.1 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...	1209600.0 s	31.0 KiB
/hs-fs/hubfs/data-hub-en@2x.png?width=640&height=640&name...	1209600.0 s	28.6 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...	1209600.0 s	27.4 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...	1209600.0 s	26.3 KiB
cdn1.hubspot.net/googlefonts/fonts/Lexend_Deca/regular.woff2	1209600.0 s	26.1 KiB
static.hsappstatic.net/affiliates-landing-embed/ex/referral.js	60.0 s	1.8 KiB
www.hubspot.com/hs/scriptloader/53.js?businessUnitId=0	90.0 s	1.4 KiB
/hubfs/hub_generated/template_assets/1/207928094069/17761...	1209600.0 s	11.0 KiB
static.hsappstatic.net/whisper-core/ex/whisper-core.js	60.0 s	1001 B
/hubfs/hub_generated/module_assets/1/193942273292/1775141...	1209600.0 s	8.4 KiB
/hubfs/hub_generated/template_assets/1/206749040455/17750...	1209600.0 s	7.5 KiB
/hubfs/hub_generated/template_assets/1/201647315568/17726...	1209600.0 s	7.2 KiB
/hubfs/hub_generated/template_assets/1/80991207740/177505...	1209600.0 s	7.0 KiB
/hubfs/hub_generated/module_assets/1/80992206983/17760925...	1209600.0 s	6.8 KiB
/hs-fs/hubfs/HS_pictogramsChat_Bot_Sage_500px.png?width=1...	1209600.0 s	5.1 KiB
www.hubspot.com/hubfs/doordash-logo.svg	1209600.0 s	4.3 KiB
/hubfs/hub_generated/module_assets/1/190645192841/1770213...	1209600.0 s	4.1 KiB
/hubfs/hub_generated/template_assets/1/184970967646/17750...	1209600.0 s	3.9 KiB
www.hubspot.com/hubfs/reddit-logo.svg	1209600.0 s	3.7 KiB
www.hubspot.com/hubfs/tripadvisor-logo.svg	1209600.0 s	3.4 KiB
/hubfs/hub_generated/template_assets/1/194395071283/17751...	1209600.0 s	3.3 KiB
www.hubspot.com/hubfs/eventbrite-logo.svg	1209600.0 s	3.2 KiB
/hubfs/hub_generated/module_assets/1/210962225218/1776114...	1209600.0 s	2.9 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.9 KiB
/hubfs/hub_generated/template_assets/1/80991207741/177132...	1209600.0 s	2.4 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.4 KiB
/hubfs/hub_generated/template_assets/1/207928094060/17761...	1209600.0 s	2.2 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.2 KiB
/hubfs/hub_generated/module_assets/1/193936998727/1760630...	1209600.0 s	2.1 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.1 KiB
/hubfs/hub_generated/module_assets/1/193942273292/1775141...	1209600.0 s	2.0 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	2.0 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...	1209600.0 s	1.9 KiB
/hubfs/hub_generated/template_assets/1/194396003589/17683...	1209600.0 s	1.8 KiB
www.hubspot.com/hubfs/ebay-logo.svg	1209600.0 s	1.7 KiB
/hubfs/hub_generated/template_assets/1/194395071322/17683...	1209600.0 s	1.6 KiB
/hs-fs/hubfs/WBZ 2025 Rebrand/Hub Logos/Icons Webp/Produc...	1209600.0 s	1.6 KiB
/hubfs/hub_generated/template_assets/1/194395071295/17683...	1209600.0 s	1.6 KiB
/hubfs/hub_generated/module_assets/1/195084536168/1756920...	1209600.0 s	1.5 KiB
/hubfs/hub_generated/template_assets/1/193941920518/17561...	1209600.0 s	1.5 KiB
/hubfs/hub_generated/template_assets/1/193941920321/17606...	1209600.0 s	1.5 KiB
/hubfs/hub_generated/template_assets/1/194396003587/17683...	1209600.0 s	1.4 KiB
/hubfs/hub_generated/module_assets/1/80992206983/17760925...	1209600.0 s	1.3 KiB
/hubfs/hub_generated/module_assets/1/193936998720/1754456...	1209600.0 s	1.3 KiB
/hubfs/hub_generated/module_assets/1/190737726287/1754330...	1209600.0 s	1.1 KiB
/hubfs/hub_generated/template_assets/1/180019264802/17629...	1209600.0 s	1.1 KiB
/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teenie Rose...	1209600.0 s	1.1 KiB
/hubfs/hub_generated/template_assets/1/194395071318/17683...	1209600.0 s	1.1 KiB
/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teenie Rose...	1209600.0 s	1.1 KiB
/hubfs/hub_generated/module_assets/1/190645192841/1770213...	1209600.0 s	1.1 KiB
/hubfs/hub_generated/template_assets/1/193941920320/17543...	1209600.0 s	1.0 KiB
/hubfs/hub_generated/module_assets/1/193936998729/1754456...	1209600.0 s	1.0 KiB
/hubfs/hub_generated/module_assets/1/193936998727/1760630...	1209600.0 s	941 B
/hubfs/hub_generated/module_assets/1/194032616504/1776095...	1209600.0 s	938 B
/hubfs/hub_generated/module_assets/1/194108955804/1754602...	1209600.0 s	919 B
/hubfs/hub_generated/template_assets/1/201641145442/17647...	1209600.0 s	872 B
/hubfs/hub_generated/template_assets/1/207928094068/17761...	1209600.0 s	821 B
/hubfs/hub_generated/module_assets/1/194108955804/1754602...	1209600.0 s	778 B
/hubfs/hub_generated/module_assets/1/193936998729/1754456...	1209600.0 s	756 B
/hubfs/hub_generated/module_assets/1/190737726287/1754330...	1209600.0 s	655 B
/hubfs/hub_generated/module_assets/1/195084536168/1756920...	1209600.0 s	645 B
/hubfs/hub_generated/module_assets/1/193936998720/1754456...	1209600.0 s	633 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v014-1.mp4	1209600.0 s	0 B
/hubfs/hub_generated/module_assets/1/210962225218/1776114...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/207928094053/17761...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/207924262801/17761...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/194395071286/17751...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/80992946022/174099...	1209600.0 s	0 B
/hubfs/hub_generated/template_assets/1/194396003586/17683...	1209600.0 s	0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v014-1.mp4	1209600.0 s	0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v014-1.mp4	1209600.0 s	0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v014-1.mp4	1209600.0 s	0 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Shows HubSpot's customer agent asking a HubSpot user how it can help today. `ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > img.csol-image`	/hs-fs/hubfs/customer-agent-en@2x.png?width=640&height=64...	50.3 KiB	41.2 KiB
Shows HubSpot's prospecting agent introducing itself to a HubSpot user, letting… `ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > img.csol-image`	/hs-fs/hubfs/prospecting-agent-en@2x.png?width=640&height...	36.1 KiB	29.6 KiB
Shows a HubSpot user requesting Data Agent to generate a smart property. `ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > img.csol-image`	/hs-fs/hubfs/data-hub-en@2x.png?width=640&height=640&name...	28.0 KiB	23.0 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 578 ms

URL	Time Spent
hubspot.com/	252 ms
www.hubspot.com/	326 ms
www.hubspot.com/home-c	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 12.1 KiB

URL	Transfer Size	Est Savings
.a11y-contrast-toggle:focus-visible{outline-offset:2px;outline:2px solid var(--cl-color-focus-01)} …	30.5 KiB	12.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 331.8 KiB

URL	Transfer Size	Est Savings
/conversations-visitor-ui/static-1.28580/bundles/visitor.js	341.0 KiB	148.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-N5LT88	212.0 KiB	66.4 KiB
www.googletagmanager.com/gtag/js?id=G-X&cx=c&gtm=4e64f0&bs=ctrl2	136.6 KiB	62.9 KiB
tags.pw.adn.cloud/V9WA75/activation.js	43.3 KiB	27.2 KiB
static.hsappstatic.net/whisper-core/static-1.9098/whisper-core-entry.js	36.0 KiB	26.5 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/hubfs/assets/hs-components/v4/fonts/ja/ZenKakuGothicNew-...	958.4 KiB
/conversations-visitor-ui/static-1.28580/bundles/visitor.js	342.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-N5LT88	212.4 KiB
js.hs-banner.com/v2/53/banner.js	140.7 KiB
www.googletagmanager.com/gtag/js?id=G-X&cx=c&gtm=4e64f0&bs=ctrl2	136.7 KiB
www.hubspot.com/home-c	104.1 KiB
/hs-fs/hubfs/customer-agent-en@2x.png?width=640&height=64...	51.0 KiB
js.hs-analytics.net/analytics/1776359700000/53.js	50.6 KiB
static.hsappstatic.net/react-dlb/static-1.74/bundle.production.js	47.1 KiB
ob.greencolumnart.com/i/2269cb35d68742ffa3ba89c23cfa9948.js	44.6 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 120 ms

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 17 user timings

●JavaScript execution time 0.6 s

●Minimizes main-thread work 1.8 s

●Avoid long main-thread tasks 2 long tasks found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 180 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 30 ms

●Avoid large layout shifts 6 layout shifts found

○INP breakdown

○LCP request discovery

○Avoid non-composited animations

Accessibility

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
As you work, HubSpot surfaces the details that matter. AI learns from your emai… `div.wf-feature-showcase-features > div.wf-feature-showcase-feature > div.wf-feature-showcase-feature-content > div.wf-feature-showcase-copy`
Connected tools and insights bring out the best work in every team. Get leads, … `div.wf-feature-showcase-features > div.wf-feature-showcase-feature > div.wf-feature-showcase-feature-content > div.wf-feature-showcase-copy`
You decide what AI handles, and what’s important enough to stay with your team.… `div.wf-feature-showcase-features > div.wf-feature-showcase-feature > div.wf-feature-showcase-feature-content > div.wf-feature-showcase-copy`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get a demo of HubSpot's premium software `div.global-nav-main-group > div.global-nav-main-group-cta > div.header-nav__ctas > a.cl-button`
Get started free with HubSpot's free tools `div.global-nav-main-group > div.global-nav-main-group-cta > div.header-nav__ctas > a.cl-button`
Get a demo of HubSpot's premium software `div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button`
Get started free with HubSpot's free tools `div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button`
Get a demo of HubSpot's software `div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button`
Get started free with HubSpot's free tools `div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button`
Spot buying signals, source contacts, and launch personalized outreach — instan… `ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > p.wf-animated-carousel-slide-description`
Resolve 65% of your customer inquiries automatically. `ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > p.wf-animated-carousel-slide-description`
Get a demo of HubSpot's premium software `div.csol-section-wrapper > div.wf-elevated-cta__container > div.wf-elevated-cta__ctas > a.cl-button`

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
× close `div#hs-banner-parent > div#hs-eu-cookie-confirmation > div.hs-eu-cookie-close-button > button.banner-close-btn`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
SharedStorage	ob.greencolumnart.com/i/2269cb35d68742ffa3ba89c23cfa9948.js

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Map URL
js.hs-banner.com/v2/53/banner.js
www.hubspot.com/hs/hsstatic/HubspotToolsMenu/static-1.640/js/index.js	static.hsappstatic.net/HubspotToolsMenu/static-1.640/js/index.js.map
static.hsappstatic.net/whisper-core/ex/whisper-core.js	static.hsappstatic.net/whisper-core/static-1.9098/whisper-core.js.map
static.hsappstatic.net/react-dlb/static-1.74/bundle.production.js	static.hsappstatic.net/react-dlb/static-1.74/bundle.production.js.map
static.hsappstatic.net/hubspot-dlb/static-2.1806/bundle.production.js	static.hsappstatic.net/hubspot-dlb/static-2.1806/bundle.production.js.map
static.hsappstatic.net/head-dlb/static-1.4884/bundle.production.js	static.hsappstatic.net/head-dlb/static-1.4884/bundle.production.js.map
/foundations-theming-base/static-1.3280/bundles/hubspot-t...	/foundations-theming-base/static-1.3280/bundles/hubspot-t...
/foundations-theming-base/static-1.3280/bundles/hubspot-t...	/foundations-theming-base/static-1.3280/bundles/hubspot-t...
/feedback-web-renderer-ui/static-1.29873/bundles/fetcher.js	/feedback-web-renderer-ui/static-1.29873/bundles/fetcher....
/conversations-visitor-ui/static-1.28580/bundles/visitor.js	/conversations-visitor-ui/static-1.28580/bundles/visitor....
/conversations-visitor-ui/static-1.28554/i18n-data-data-m...	/conversations-visitor-ui/static-1.28554/i18n-data-data-m...
static.hsappstatic.net/affiliates-landing-embed/ex/referral.js	static.hsappstatic.net/affiliates-landing-embed/ex/referral.js.map
js.usemessages.com/conversations-embed.js	static.hsappstatic.net/conversations-embed/static-1.26123/bundles/project.js.map
js.hubspotfeedback.com/feedbackweb-new.js	/feedback-web-renderer-ui/static-1.29842/bundles/popupInj...
/lab-js/v1/ws/standalone.js?other=anond8757548573d6e1dc99...	/laboratory-lib-cdn/static-1.5310/bundles/standalone.js.map
js.hsadspixel.net/pixels.js	/adsscriptloaderstatic/static-1.3027/bundles/pixels-relea...

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Canonical links suggest which URL to show in search results. Learn more about canonical links.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

Results for https://hubspot.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (1)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Best Practices

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Best Practices

General

SEO

Content Best Practices

Keyboard Shortcuts