Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
7 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$725 investment → $16,240/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~30%.
- Page takes 6.6s to loadUsers abandon at ~3s — you're 4.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Layout shifts during page loadContent movement causes mis-clicks on CTAs and form fields→ Add width/height to images; reserve space for late-loading embeds
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$11,275 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$0.98 /mo
12254.0 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.2 MB per page loadSaves $0.98/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.54 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.59 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.43 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.168
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.16 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
25.26 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
899 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.70 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
363 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.23 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.36 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Sanity, hosted on Next.js, with Cloudflare CDN
Stack Architecture
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Plausible 
PostHog 
Salesloft 
Sanity Sanity.io 
Framer Motion 
HTTP/3 
LottieFiles 
Open Graph 
Osano 
Priority Hints 
React 
Segment 1.81.0
Tailwind CSS 
Webpack 
lit-html 2.7.5
Cloudflare 
Next.js 15.5.12 Next.js App Router All Detected Technologies (22)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Next.js is a React framework for developing single page Javascript applications.
The Next.js App Router is a new paradigm for building applications using React's latest features.
Sanity is a platform for structured content. It comes with an open-source, headless CMS that can be customized with Javascript, a real-time hosted data store and an asset delivery pipeline.
Sanity is a platform for structured content. It comes with an open-source, headless CMS that can be customized with Javascript, a real-time hosted data store and an asset delivery pipeline.
Framer Motion is a modern animation library for JavaScript, React, and Vue.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
LottieFiles is an open-source animation file format that's tiny, high quality, interactive, and can be manipulated at runtime.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Osano is a data privacy platform that helps your website become compliant with laws such as GDPR and CCPA.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Webpack is an open-source JavaScript module bundler.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Plausible is an open-source alternative to Google Analytics.
PostHog is the open-source, all-in-one product analytics platform.
Salesloft is a cloud-based sales engagement platform.
Observations (2)
No build tool detected
A framework (Framer Motion) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
22 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (82)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · HSTS header is missing
- · 1 link(s) with no accessible text
- · 7 button(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found