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Audit Complete

Results for https://morganstanley.com

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Brazil Brazil · Sao Paulo Completed: Apr 21, 2026 23:11 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C71

Site Health

Score: 71 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Good foundation, but a few gaps could be exploited.

Several issues make your site difficult for assistive technology users.

Solid SEO basics — a few optimizations could boost rankings.

Good server performance with room for optimization.

Several regulatory requirements are not yet met.

Missing metadata means poor previews on social media and search.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Apple · 1227 peers
You 71
·
Avg 72
At average
0 50 100
Better than 22% of Apple sites See full Apple benchmark →
Google Search Console · 3592 peers
You 71
·
Avg 73
At average
0 50 100
Better than 22% of Google Search Console sites See full Google Search Console benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
3

2 image(s) missing alt attribute

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Alt Text Quality
4

No <main> landmark found

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Landmark Structure
5

No favicon or icon links detected

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Favicon & Branding
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.
3 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

1 critical 8 warning

9 barrier(s) likely increasing bounce by ~29%.

Speed (2)

Page takes 10.0s to load

+12% bounce

Users abandon at ~3s — you're 7.5s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

High main-thread blocking time

+2% bounce

Page is non-interactive for 274ms after first paint

Fix: Defer third-party scripts and split large bundles

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

Viewport disables user zoom

+2% bounce

Visitors with low vision can't read the page — and some jurisdictions treat this as a legal risk

Fix: Remove user-scalable=no; drop maximum-scale if it's below 2

Content (3)

No Open Graph tags

+2% bounce

Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop

Fix: Add og:title, og:description, og:image, og:url to the page head

No structured data

+2% bounce

No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices

Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Thin content

+3% bounce

Under 300 words — visitors bounce looking for substance, search engines rank competitors first

Fix: Add a substantive FAQ, product detail, or case-study section

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$550 investment → $5,517/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +11938%

Investment

$550

6h · 5 findings

Monthly returns

$5,517 /mo

~$66,208 / year

  • Conversions recovered $5,517
  • Bandwidth savings $0.81

Regulatory risk avoided

USD 157,500

if kept compliant

  • ADA Title III USD 150,000
  • CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$550

5.5 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins
$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,510 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no privacy policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

+5 more

Bandwidth Waste

$0.81 /mo

10084.9 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~1.0 MB per page load
    Saves $0.81/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

53
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
88
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
77
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.45 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

10.00 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

274 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.020

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.97 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

10.17 s

Detailed Report

Audit breakdown by category with detailed findings.

53

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:37.125 source:map[column:40 line:24 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:34.804 source:map[column:6766 line:1 type:source-location url:https://www.morganstanley.com/akam/13/7136a5a1 urlProvider:network]] map[reflowTime:0.878 source:map[column:181 line:105 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]] map[reflowTime:14.139 source:map[column:59 line:12 type:source-location url:https://www.morganstanley.com/etc.clientlibs/msdotcomr4/components/common/herocarousel/v2/herocarousel/clientlibs/site.min.21e36ce86d46c60fd18f3169a4feb6c1.js urlProvider:network]] map[reflowTime:10.731 source:map[column:58 line:149 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]] map[reflowTime:10.598 source:map[column:133 line:37 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]] map[reflowTime:0.779 source:map[column:80 line:149 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div.basic-breaker-grid > div.basic-breaker-grid__media > picture > img.cmp-image__image div.basic-breaker-grid > div.basic-breaker-grid__media > picture > img.cmp-image__image
/content/dam/msdotcom/en/blueprint/wide-Blueprint-promo.p...498.6 KiB486.0 KiB
div.ms-container > div.newsletter-subscribe--image > picture > img.cmp-image__image div.ms-container > div.newsletter-subscribe--image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/institute/wide-institute-v...461.5 KiB452.8 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image
/content/dam/msdotcom/en/blueprint/WWD-Background-HP.jpg/...207.3 KiB177.2 KiB
Mega Themes Converge to Outperform Markets div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/thematic-investin...149.1 KiB146.8 KiB
AI and Jobs: Limited Disruption So Far div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ai-labor-market/w...112.0 KiB109.7 KiB
story-join-our-team-1 a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/about-us/giving-back/mental_health_...86.3 KiB84.7 KiB
div.cmp-pullquote__content > div.cmp-pullquote__image > picture > img.cmp-image__image div.cmp-pullquote__content > div.cmp-pullquote__image > picture > img.cmp-image__image
/content/dam/msdotcom/people/profile-hero/hero-Mona-Eldam...66.7 KiB64.0 KiB
How Morgan Stanley Is Driving Change in India by Giving Back div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/morgan-stanley-dr...61.0 KiB58.6 KiB
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ted-pick-q1-2026-...66.4 KiB53.5 KiB
Iran Conflict Unsettles Market Norms div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/iran-ceasefire-go...54.3 KiB51.0 KiB
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/home/wide-earnings-second-quarter.j...59.0 KiB46.1 KiB
A Turning Point for Real Estate: Recovery Takes Shape div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/real-estate-marke...47.7 KiB45.4 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/articles/morgan-stanley-hbcu-schola...33.6 KiB32.0 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/ideas/students-and-graduates/wide-s...29.9 KiB28.3 KiB
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/podcasts/thoughts-on-the-m...26.0 KiB13.0 KiB
Morgan Stanley section.r4-top-nav > div.r4-logo-area > a.logo-link > img.r4-logo-image
/etc.clientlibs/msdotcomr4/clientlibs/components/site/res...10.5 KiB10.3 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-10-IMG
nodeLabel: div > div > picture > img.cmp-image__image
path: 1,HTML,1,BODY,3,DIV,0,DIV,1,MAIN,0,DIV,0,DIV,0,DIV,3,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,PICTURE,3,IMG
selector: div > div > picture > img.cmp-image__image
snippet: <img src="https://www.morganstanley.com/content/dam/msdotcom/home/wide-earnings-seco…" class="cmp-image__image" data-cmp-hook-image="image" alt="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 759 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 300 ms 18.4 KiB
URLTransfer SizeEst Savings
/etc.clientlibs/msdotcomr4/clientlibs/clientlibs-base.min...82.4 KiB18.4 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 48.0 KiB
URLTransfer SizeEst Savings
/etc.clientlibs/msdotcomr4/clientlibs/clientlibs-base.min...30.1 KiB27.9 KiB
22.5 KiB20.0 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation1.3 s
Other800 ms
Style & Layout535 ms
Script Parsing & Compilation251 ms
Parse HTML & CSS228 ms
Rendering209 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image
/content/dam/msdotcom/en/blueprint/WWD-Background-HP.jpg/...
div.basic-breaker-grid > div.basic-breaker-grid__media > picture > img.cmp-image__image div.basic-breaker-grid > div.basic-breaker-grid__media > picture > img.cmp-image__image
/content/dam/msdotcom/en/blueprint/wide-Blueprint-promo.p...
div.ms-container > div.newsletter-subscribe--image > picture > img.cmp-image__image div.ms-container > div.newsletter-subscribe--image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/institute/wide-institute-v...
div.cmp-pullquote__content > div.cmp-pullquote__image > picture > img.cmp-image__image div.cmp-pullquote__content > div.cmp-pullquote__image > picture > img.cmp-image__image
/content/dam/msdotcom/people/profile-hero/hero-Mona-Eldam...
Your Privacy Choices ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link > img.cmp_footernav_icon_image
www.morganstanley.com/content/dam/msdotcom/footer-icons/privacyoptions29x14.jpg

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
Font display
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Avoid long main-thread tasks 7 long tasks found
Avoid non-composited animations 1 animated element found
Network Requests
Network Round Trip Times 0 ms
Server Backend Latencies 40 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 30 ms
Avoid large layout shifts 10 layout shifts found
INP breakdown
User Timing marks and measures
89

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
form.subscribe-email-wrapper > div.country-input-wrapper > div.custom-select > div#selectLabel form.subscribe-email-wrapper > div.country-input-wrapper > div.custom-select > div#selectLabel

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Country (Required) div.subscribe-section > form.subscribe-email-wrapper > div.country-input-wrapper > div.custom-select

When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn more about input field labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Country (Required) div.subscribe-section > form.subscribe-email-wrapper > div.country-input-wrapper > div.custom-select

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
WEALTH MANAGEMENT Iran Conflict Unsettles Market Norms div.slick-track > div.slick-slide > div > a.cmp-latestinsight_link
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
`[lang]` attributes have a valid value
Heading elements appear in a sequentially-descending order
Skip links are focusable.
Document has a main landmark.
Deprecated ARIA roles were not used
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
88

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLAspect Ratio (Displayed)Aspect Ratio (Actual)
Mega Themes Converge to Outperform Markets div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/thematic-investin...142 x 100 (1.42)282 x 282 (1.00)
In Conversation With Bloomberg div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ted-pick-q1-2026-...142 x 100 (1.42)282 x 282 (1.00)
AI and Jobs: Limited Disruption So Far div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ai-labor-market/w...142 x 100 (1.42)282 x 282 (1.00)
How Morgan Stanley Is Driving Change in India by Giving Back div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/morgan-stanley-dr...142 x 100 (1.42)282 x 282 (1.00)
A Turning Point for Real Estate: Recovery Takes Shape div.sliderMobile > div.sliderMobile-image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/real-estate-marke...142 x 100 (1.42)282 x 282 (1.00)

Image natural dimensions should be proportional to the display size and the pixel ratio to maximize image clarity. Learn how to provide responsive images.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLDisplayed sizeActual sizeExpected size
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ted-pick-q1-2026-...383 x 383282 x 282575 x 575
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/podcasts/thoughts-on-the-m...383 x 383282 x 282575 x 575
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/home/wide-earnings-second-quarter.j...383 x 383282 x 282575 x 575

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
www.morganstanley.com/ line 10, col 0
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
www.morganstanley.com/ line 10, col 0
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Redirects HTTP traffic to HTTPS
Mitigate clickjacking with XFO or CSP
77

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.morganstanley.com/peopleLearn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Our Insights nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
What We Do nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
About Us nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
Careers nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
CLIENT LOGIN nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
Client Login nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
Our Insights nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
What We Do nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
About Us nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
Careers nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

To appear in search results, crawlers need access to your app.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

85
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
92
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
77
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

670 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.29 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

23 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.060

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.72 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.23 s

Detailed Report

Audit breakdown by category with detailed findings.

85

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:34.08 source:map[column:40 line:24 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:0.808 source:map[column:185975 line:5471 type:source-location url:https://www.morganstanley.com/etc.clientlibs/msdotcomr4/clientlibs/clientlibs-base.min.e1c50eb528a3172597d4e5cbf064ed3b.js urlProvider:network]] map[reflowTime:3.999 source:map[column:6801 line:1 type:source-location url:https://www.morganstanley.com/akam/13/7136a5a1 urlProvider:network]] map[reflowTime:0.948 source:map[column:181 line:105 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]] map[reflowTime:16.466 source:map[column:58 line:149 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]] map[reflowTime:14.889 source:map[column:133 line:37 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]] map[reflowTime:1.226 source:map[column:80 line:149 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]] map[reflowTime:0.551 source:map[column:147 line:37 type:source-location url:https://www.morganstanley.com/etc.clientlibs/clientlibs/granite/jquery.min.3e24d4d067ac58228b5004abb50344ef.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/investing-in-the-...707.7 KiB701.1 KiB
card-image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/articles/investment-policy-statemen...613.5 KiB606.9 KiB
Mega Themes Converge to Outperform Markets div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/thematic-investin...536.9 KiB518.4 KiB
div.basic-breaker-grid > div.basic-breaker-grid__media > picture > img.cmp-image__image div.basic-breaker-grid > div.basic-breaker-grid__media > picture > img.cmp-image__image
/content/dam/msdotcom/en/blueprint/wide-Blueprint-promo.p...498.6 KiB456.0 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/atwork/podcasts/employee-wellbeing-...468.9 KiB438.2 KiB
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ted-pick-q1-2026-...382.5 KiB327.5 KiB
AI and Jobs: Limited Disruption So Far div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ai-labor-market/w...331.4 KiB312.9 KiB
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/home/wide-earnings-second-quarter.j...364.1 KiB309.1 KiB
story-join-our-team-1 a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/about-us/giving-back/mental_health_...281.0 KiB268.3 KiB
Iran Conflict Unsettles Market Norms div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/iran-ceasefire-go...222.1 KiB203.6 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/iran-conflict-eur...203.9 KiB197.2 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/europe-capital-ma...203.2 KiB196.5 KiB
In Conversation With Bloomberg div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ted-pick-q1-2026-...204.4 KiB185.9 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image
/content/dam/msdotcom/en/blueprint/WWD-Background-HP.jpg/...226.9 KiB154.9 KiB
card-image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/articles/2025-tcja-sunsets-investme...150.9 KiB144.2 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/tech-startups-202...167.3 KiB136.6 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/europe-financial-...138.8 KiB132.1 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/latin-america-ecn...117.3 KiB110.7 KiB
How Morgan Stanley Is Driving Change in India by Giving Back div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/morgan-stanley-dr...127.8 KiB109.3 KiB
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/podcasts/thoughts-on-the-m...129.5 KiB107.9 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/voluntary-carbon-...138.3 KiB107.6 KiB
div.ms-container > div.newsletter-subscribe--image > picture > img.cmp-image__image div.ms-container > div.newsletter-subscribe--image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/institute/wide-institute-v...118.3 KiB105.6 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/healthcare-M-A/wi...117.1 KiB86.4 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/articles/are-you-prepared-for-tax-d...92.9 KiB62.2 KiB
div.cmp-pullquote__content > div.cmp-pullquote__image > picture > img.cmp-image__image div.cmp-pullquote__content > div.cmp-pullquote__image > picture > img.cmp-image__image
/content/dam/msdotcom/people/profile-hero/hero-Mona-Eldam...66.7 KiB61.2 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/articles/morgan-stanley-hbcu-schola...64.4 KiB53.0 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/ideas/students-and-graduates/wide-s...55.0 KiB45.3 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ai-supercycle-com...70.3 KiB40.3 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/stock-market-inve...69.4 KiB39.8 KiB
a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image a.cmp-storycard__link > div.cmp-storycard__image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/stock-market-outl...49.8 KiB28.5 KiB
Morgan Stanley section.r4-top-nav > div.r4-logo-area > a.logo-link > img.r4-logo-image
/etc.clientlibs/msdotcomr4/clientlibs/components/site/res...10.5 KiB9.8 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-13-IMG
nodeLabel: div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image
path: 1,HTML,1,BODY,3,DIV,0,DIV,1,MAIN,0,DIV,0,DIV,1,DIV,2,DIV,0,DIV,0,DIV,0,DIV,3,DIV,0,DIV,0,PICTURE,3,IMG
selector: div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image
snippet: <img src="/content/dam/msdotcom/en/blueprint/WWD-Background-HP.jpg/_jcr_content/rend…" class="cmp-image__image" data-cmp-hook-image="image" alt="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 205 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 18.4 KiB
URLTransfer SizeEst Savings
/etc.clientlibs/msdotcomr4/clientlibs/clientlibs-base.min...82.4 KiB18.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 47.9 KiB
URLTransfer SizeEst Savings
/etc.clientlibs/msdotcomr4/clientlibs/clientlibs-base.min...30.1 KiB28.3 KiB
22.5 KiB19.6 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image
/content/dam/msdotcom/en/blueprint/WWD-Background-HP.jpg/...
div.basic-breaker-grid > div.basic-breaker-grid__media > picture > img.cmp-image__image div.basic-breaker-grid > div.basic-breaker-grid__media > picture > img.cmp-image__image
/content/dam/msdotcom/en/blueprint/wide-Blueprint-promo.p...
Morgan Stanley section.r4-top-nav > div.r4-logo-area > a.logo-link > img.r4-logo-image
/etc.clientlibs/msdotcomr4/clientlibs/components/site/res...
Iran Conflict Unsettles Market Norms div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/iran-ceasefire-go...
Mega Themes Converge to Outperform Markets div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/thematic-investin...
In Conversation With Bloomberg div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ted-pick-q1-2026-...
AI and Jobs: Limited Disruption So Far div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ai-labor-market/w...
How Morgan Stanley Is Driving Change in India by Giving Back div > a.cmp-latestinsight_link > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/morgan-stanley-dr...
div.ms-container > div.newsletter-subscribe--image > picture > img.cmp-image__image div.ms-container > div.newsletter-subscribe--image > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/institute/wide-institute-v...
div.cmp-pullquote__content > div.cmp-pullquote__image > picture > img.cmp-image__image div.cmp-pullquote__content > div.cmp-pullquote__image > picture > img.cmp-image__image
/content/dam/msdotcom/people/profile-hero/hero-Mona-Eldam...
Your Privacy Choices ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link > img.cmp_footernav_icon_image
www.morganstanley.com/content/dam/msdotcom/footer-icons/privacyoptions29x14.jpg
A Turning Point for Real Estate: Recovery Takes Shape div > a.cmp-latestinsight_link > picture > img.cmp-image__image

More information about the performance of your application. These numbers don't directly affect the Performance score.

Max Potential First Input Delay 80 ms
Layout shift culprits
Optimize DOM size
Font display
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
JavaScript execution time 0.4 s
Minimizes main-thread work 1.1 s
Avoid long main-thread tasks 2 long tasks found
Avoid non-composited animations 4 animated elements found
Network Requests
Network Round Trip Times 10 ms
Server Backend Latencies 40 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 30 ms
Avoid large layout shifts 11 layout shifts found
INP breakdown
User Timing marks and measures
89

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
form.subscribe-email-wrapper > div.country-input-wrapper > div.custom-select > div#selectLabel form.subscribe-email-wrapper > div.country-input-wrapper > div.custom-select > div#selectLabel

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Country (Required) div.subscribe-section > form.subscribe-email-wrapper > div.country-input-wrapper > div.custom-select

When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn more about input field labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Country (Required) div.subscribe-section > form.subscribe-email-wrapper > div.country-input-wrapper > div.custom-select

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
`[lang]` attributes have a valid value
Heading elements appear in a sequentially-descending order
Skip links are focusable.
Document has a main landmark.
Deprecated ARIA roles were not used
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
92

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLAspect Ratio (Displayed)Aspect Ratio (Actual)
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/home/wide-earnings-second-quarter.j...775 x 436 (1.78)2540 x 800 (3.17)
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/podcasts/thoughts-on-the-m...775 x 436 (1.78)2540 x 800 (3.17)
div > div > picture > img.cmp-image__image div > div > picture > img.cmp-image__image
/content/dam/msdotcom/Insights/articles/ted-pick-q1-2026-...775 x 436 (1.78)2540 x 800 (3.17)

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
www.morganstanley.com/ line 10, col 0
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'dpm.demdex_net'. It will be ignored.
www.morganstanley.com/ line 10, col 0
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.
The source list for the Content Security Policy directive 'default-src' contains an invalid source: 'edge.api.brightcove_com'. It will be ignored.

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Redirects HTTP traffic to HTTPS
Mitigate clickjacking with XFO or CSP
77

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.morganstanley.com/peopleLearn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Our Insights nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
What We Do nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
About Us nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
Careers nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
Client Login nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
CLIENT LOGIN nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
Our Insights nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
What We Do nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
About Us nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link
Careers nav.cmp-navigation > ul.cmp-navigation__group > li.cmp-navigation__item > a.cmp-navigation__item-link

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

To appear in search results, crawlers need access to your app.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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