Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 21.1 MB (5.2 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
9 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€723 investment → €3,744/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~28%.
- Page takes 22.3s to loadUsers abandon at ~3s — you're 19.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 9.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 9 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 5 link(s) with generic text ("click here", "read more")Screen-reader users navigating by link list see no context — and search engines can't infer relevance→ Rewrite with descriptive phrases that identify the destination
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 2 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€3.743 /mo
+28.3pp bounce · ~2,827 lost visitors/mo
CPC: EUR 1.32
Bandwidth Waste
€1,22 /mo
16440.9 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.6 MB per page loadSaves €1,22/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.90 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
22.32 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
9.38 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.50 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
40.20 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
923 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.32 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.09 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.026
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.60 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.86 s
Categories
8Performance
Page weighs 21.1 MB (5.2 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 84+ on Performance; you're at 67 — closing this gap is the highest-leverage improvement.
Technology stack
AddToAny, hosted on Azure, with Cloudflare CDN
Stack Architecture
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Mountain 
Mouse Flow 
VWO 
theTradeDesk 
Webpack 
AddToAny Apple 
Bootstrap 4.3.1Facebook Facebook SDK 
Fundraise Up 
Funraise Google Search Console HSTS 
Highcharts 10.2.1
Lodash 3.10.1Microsoft 365 
Modernizr 3.13.1
Open Graph 
Tailwind CSS 
core-js 3.6.4
jQuery 3.3.1
reCAPTCHA 
Cloudflare 
Uploadcare cdnjs 
Azure All Detected Technologies (30)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Uploadcare is a complete file handling platform for online business. Receive files from you users via File Uploader or File Upload API, implement image optimization and transformations with Image CDN API, and get HIPAA-compliant storage.
Azure is a cloud computing service for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.
AddToAny is a universal sharing platform that can be integrated into a website by use of a web widget or plugin.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Fundraise Up is a platform for online donations.
Funraise is a nonprofit fundraising platform that enables organisations to build fundraising websites as well as manage donations and campaigns.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Highcharts is a charting library written in pure JavaScript, for adding interactive charts to a website or web application. Highcharts meets accessibility standards and works with Python, Angular, React, iOS, Android, and more.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Open Graph is a protocol that is used to integrate any web page into the social graph.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
MNTN Performance TV is a CTV advertising platform with targeting, measurement, and optimization for amplifying marketers' performance goals.
VWO is a website testing and conversion optimisation platform.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (2)
Bootstrap version may be outdated
Detected Bootstrap 4.3.1. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
30 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (85)
Sprint 1: Quick Wins
+3Highest ROI — low effort, high impact
- · Page weighs 21.1 MB (5.2 MB transferred)
Sprint 2: Core Fixes
+8Medium effort, high structural impact
- · 9 control(s) without accessible label
- · 1 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found