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Recent Trends
Performance stable →
35
TTFB improving ↑
57ms
FCP improving ↑
2.3s
LCP improving ↑
8.9s
Scanned
2026-05-09 08:47 UTC
Worker
🇪🇸 Madrid
Duration
2.8m
Vs prev
no change

Global Performance

6/6 locations

Excellent global latency — average 60ms across 6 locations, fastest from Santa Clara (13ms), slowest from Singapore (206ms). Fastly edge cache (HIT, HIT). Cache-Control disables caching (no-store).

Spain - Madrid
Full audit
57ms
DNS 53ms · TLS 2ms
United Stated - New York
14ms
DNS 5ms · TLS 4ms
Netherlands - Amsterdam
15ms
DNS 5ms · TLS 4ms
United States - Santa Clara
13ms
DNS 3ms · TLS 4ms
Singapore - Singapore
206ms
DNS 200ms · TLS 3ms
Brazil - Sao Paulo
56ms
DNS 48ms · TLS 3ms
CDN: Fastly (HIT, HIT) · Avg TTFB: 60ms · Cache: no-store

Audit overview

Compliance needs attention; the rest of the categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Cookie '_vm_consent_type' is missing the Secure flag

A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.

Security › Cookie Security
Critical: 2

Page weighs 14.0 MB (4.6 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 3

1 control(s) without accessible label

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Accessibility › Form Accessibility
Critical: 4

No H1 heading found

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Accessibility › Heading Hierarchy
Warning: 5

1 render-blocking <script src> tag(s) without async/defer

Performance issues directly impact user engagement and conversion rates.

Performance › JavaScript Blocking
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 8.9s exceeds Google's 2.5s 'Good' threshold and the 2 performance issues below directly contribute to it. Addressing the critical issues below would have the most immediate impact on your user trust.
1 security gap detected — browsers may warn visitors about your site.
Your LCP is 8.9s — fixing the 2 performance criticals could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$342 investment → $14,655/month returns + USD 157,500 risk avoided

Investment
$342
3.4 h · 4 findings
Monthly returns
$14,655
$175,855/yr
Payback
0.0 mo
+51370% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$1420.0 mo payback · +124033% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$42 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

7 barrier(s) likely increasing bounce by ~30%.

Barriers
7
3 crit 4 warn
Bounce delta
+30pp
added vs baseline
Score
58
C
Speed
2
Trust
2
Usability
1
Content
0
Nav
2
  • Page takes 8.9s to load
    Users abandon at ~3s — you're 6.4s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 3.1s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 4 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$342 3.4 developer hours at $100/hr
Quick wins
$42 2 fixes in ~25 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Cost of inaction

$21,108 / month at risk ~$253,293 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • 2 non-essential cookie(s) set without consent banner
    CCPA/CPRA: USD 2,500 – USD 7,500
  • 3 advertising/retargeting trackers detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Privacy Policy not detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • No H1 heading found
    ADA Title III: USD 25,000 – USD 150,000
  • 1 control(s) without accessible label
    ADA Title III: USD 25,000 – USD 150,000

Bounce-Rate Cost

$7,982 /mo

+29.7pp bounce · ~2,967 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$1.15 /mo

14407.9 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~1.4 MB per page load
    Saves $1.15/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

35
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
97
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.33 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

8.86 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.12 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.007

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

8.38 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

34.11 s

Desktop

78
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
93
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

692 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.66 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

302 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.022

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.88 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.35 s

Categories

8
Avg score 79.8

How you compare

Where this site stands against peers running the same stack.

Vox Media · 11 peers
You 78
·
Avg 74
At average
0 50 100
Better than 81% of Vox Media sites See full Vox Media benchmark →
WordPress · 757 peers
You 78
·
Avg 74
At average
0 50 100
Compliance P3Accessibility P95Security P84Infrastructure P33SEO P41Performance P56Content P52Sustainability P51

Top 10% of WordPress sites score 86+ on Compliance; you're at 67 — closing this gap is the highest-leverage improvement.

Better than 78% of WordPress sites See full WordPress benchmark →

Technology stack

Vox Media, hosted on Next.js, with Fastly CDN

26 technologies detected 5 stack layers 4 with CPE identifier Enterprise

Stack Architecture

Analytics
Amazon Advertising Concert DoubleClick Floodlight Google Tag Manager comScore
CMS
Vox Media WordPress
Framework
Admiral HSTS HTTP/3 MobX OneTrust Open Graph PWA Priority Hints RSS React Sentry Tailwind CSS Varnish Webpack core-js 2.5.7 reCAPTCHA
CDN
Fastly cdnjs
Hosting
Next.js 14.2.25

All Detected Technologies (26)

Categories CDN Website https://www.fastly.com Detected by BeaverCheck Evidence x-served-by: cache-iad-kiad7000122-IAD, cache-toj-leto2350038-TOJ
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains cdnjs.cloudflare.com: https://cdnjs.cloudflare.com/ajax/libs/blueimp-md5/2.19.0/js/md5.min.js

Next.js is a React framework for developing single page Javascript applications.

Categories JavaScript frameworks, Web frameworks, Web servers, Static site generator Website https://nextjs.org Detected by BeaverCheck Evidence Script URL: https://www.theverge.com/_next/static/chunks/polyfills-42372ed130431b0a.js
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Vox Media is a digital platform that operates news and opinion websites.

Categories CMS Website https://corp.voxmedia.com Detected by BeaverCheck
Categories CMS Detected by BeaverCheck · Medium Evidence robots.txt Disallow pattern: /wp-admin/

Admiral is a Visitor Relationship Management (VRM) platform.

Categories Miscellaneous Website https://www.getadmiral.com Detected by BeaverCheck

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck
Categories JavaScript libraries Website https://mobx.js.org Detected by BeaverCheck

OneTrust is a cloud-based data privacy management compliance platform.

Categories Cookie compliance Website https://www.onetrust.com Detected by BeaverCheck Evidence Script URL contains cdn.cookielaw.org: https://cdn.cookielaw.org/scripttemplates/otSDKStub.js

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.

Categories Miscellaneous Website https://web.dev/progressive-web-apps/ Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

Categories Miscellaneous Website https://www.rssboard.org/rss-specification Detected by BeaverCheck

React is an open-source JavaScript library for building user interfaces or UI components.

Categories JavaScript frameworks Website https://reactjs.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.

Categories Issue trackers Website https://sentry.io/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck · Medium Evidence Found 7 unique Tailwind utility classes in HTML

Varnish is a reverse caching proxy.

Categories Caching Website https://www.varnish-cache.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Webpack is an open-source JavaScript module bundler.

Categories Miscellaneous Website https://webpack.js.org/ Detected by BeaverCheck

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.

Categories Security Website https://www.google.com/recaptcha/ Detected by BeaverCheck Evidence Script URL contains www.google.com/recaptcha: https://www.google.com/recaptcha/api.js?render=6LeCFmwfAAAAAA4qBtkgg3WVJWVYGkt05yKT6gi1

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.

Categories Advertising Website https://advertising.amazon.com Detected by BeaverCheck

Concert is a publisher-led marketplace for ads by Vox Media.

Categories Advertising Website https://concert.io Detected by BeaverCheck
Categories Advertising Website https://support.google.com/ds/answer/6029713?hl=en Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck

comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

Categories Analytics Website https://comscore.com Detected by BeaverCheck

Observations (3)

WordPress detected — review security configuration

WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.

→ Security

No build tool detected

A framework (Admiral) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

26 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 3h total → projected B (87)

Sprint 1: Quick Wins

+7

Highest ROI — low effort, high impact

3 findings 0h → B (85)
  • · Page weighs 14.0 MB (4.6 MB transferred)
  • · No H1 heading found
  • · Cookie '_vm_consent_type' is missing the Secure flag

Sprint 2: Core Fixes

+2

Medium effort, high structural impact

2 findings 3h → B (87)
  • · 1 control(s) without accessible label
  • · 1 render-blocking <script src> tag(s) without async/defer

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