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Scanned
2026-04-21 19:31 UTC
Worker
🇪🇸 Madrid
Duration
1.2m
Vs prev

Audit overview

5 categories need attention: Performance, and 4 others.

Fix Priority Matrix

5 findings

Quick Wins

4

High impact, low effort — start here.

Strategic

1

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Page weighs 16.0 MB (7.9 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 2

No <main> landmark found

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Accessibility › Landmark Structure
Critical: 3

No favicon or icon links detected

Without a favicon, your tab shows a blank icon and bookmarks look unbranded — amateur signal in every browser surface.

Accessibility › Favicon & Branding
Warning: 4

is missing width/height — may cause layout shift

Performance issues directly impact user engagement and conversion rates.

Performance › Image Optimization
Warning: 5

182 third-party resources (100% of weight)

Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.

Performance › Page Weight Inventory
What fixing these means. Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 33.9s exceeds Google's 2.5s 'Good' threshold and the 3 performance issues below directly contribute to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your conversion rate.
Your LCP is 33.9s — fixing the 3 performance criticals could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$267 investment → $10,736/month returns + USD 157,500 risk avoided

Investment
$267
2.7 h · 3 findings
Monthly returns
$10,736
$128,838/yr
Payback
0.0 mo
+48214% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$2670.0 mo payback · +48214% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$67 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

10 barrier(s) likely increasing bounce by ~40%.

Barriers
10
4 crit 6 warn
Bounce delta
+40pp
added vs baseline
Score
42
D
Speed
2
Trust
2
Usability
2
Content
3
Nav
1
  • Page takes 33.9s to load
    Users abandon at ~3s — you're 31.4s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 3.8s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • Severe layout shift during page load
    Users mis-click when content jumps — converting intent into frustration
    → Reserve space for images, ads, and embeds with explicit width/height
  • No viewport meta tag
    Mobile browsers render at desktop width and shrink — text unreadable, tap targets miniature
    → Add <meta name="viewport" content="width=device-width, initial-scale=1">
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$267 2.7 developer hours at $100/hr
Quick wins
$67 2 fixes in ~40 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$10,736 / month at risk ~$128,838 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no privacy policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$10,734 /mo

+39.9pp bounce · ~3,991 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$1.98 /mo

24713.7 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~2.5 MB per page load
    Saves $1.98/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

5
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
88
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
75
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

8.36 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

33.88 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.77 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.466

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

16.73 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

38.87 s

Desktop

43
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
95
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
75
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.13 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.67 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

397 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.138

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.76 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.46 s

Categories

8
Avg score 68.2

How you compare

Where this site stands against peers running the same stack.

Apple · 1279 peers
You 69
·
Avg 73
At average
0 50 100
Performance P1Compliance P2Sustainability P7Content P8Accessibility P9SEO P13Security P85Infrastructure P76

Top 10% of Apple sites score 84+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.

Better than 7% of Apple sites See full Apple benchmark →
Facebook · 1422 peers
You 69
·
Avg 73
At average
0 50 100
Performance P1Compliance P2Content P7Sustainability P9Accessibility P10SEO P12Security P86Infrastructure P72

Top 10% of Facebook sites score 82+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.

Better than 8% of Facebook sites See full Facebook benchmark →

Technology stack

Apple

8 technologies detected 1 stack layers Complex

Stack Architecture

Framework
Apple Facebook Google Search Console Google Workspace HSTS Microsoft Microsoft 365 Proofpoint

All Detected Technologies (8)

Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=9UlZhGAVvPnC9H0W
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: facebook-domain-verification=q7hux9151ykqswfw28jyhh75nj34wn
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=Jw2-Y2gl6G-A2CkBptYBjWOMIm55a42GtmZZPJpRxTg
Categories Email Detected by BeaverCheck Evidence TXT SPF record includes _spf.google.com: v=spf1 include:_spf.ihg.com include:_spf.google.com include:amazonses.com include:spf.protection.outlook.com include:_spf.highradius.com ip4:148.163.135.129 ip4:216.133.255.190 ip4:147.154.153.87 ip4:138.1.67.161 ip4:138.1.65.17 -all

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms41678183
Categories Email Detected by BeaverCheck Evidence TXT SPF record includes spf.protection.outlook.com: v=spf1 include:_spf.ihg.com include:_spf.google.com include:amazonses.com include:spf.protection.outlook.com include:_spf.highradius.com ip4:148.163.135.129 ip4:216.133.255.190 ip4:147.154.153.87 ip4:138.1.67.161 ip4:138.1.65.17 -all
Categories Email Detected by BeaverCheck Evidence MX record: mxa-0036c501.gslb.pphosted.com

Observations (2)

No build tool detected

A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

8 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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BeaverCheck badge

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[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fihg.com)](https://beavercheck.com/results/ffae7d15-7df6-40d5-b88d-c11176cb1070)
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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 3h total → projected C (76)

Sprint 1: Quick Wins

+7

Highest ROI — low effort, high impact

4 findings 1h → C (76)
  • · Page weighs 16.0 MB (7.9 MB transferred)
  • · No <main> landmark found
  • · No favicon or icon links detected
  • · 182 third-party resources (100% of weight)

Sprint 2: Core Fixes

Medium effort, high structural impact

1 findings 2h → C (76)
  • · is missing width/height — may cause layout shift

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