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Changes

https://allbirds.com
Compared to previous audit · 3 days ago View previous audit
45
New issues
28
Resolved
24
score changes
CategoryPreviousCurrentChange
CompositeC (73)C (73)—
PerformanceD (66)C (72) +6.000
SecurityC (77)C (75) -2.000
AccessibilityF (52)F (46) -6.000
SEOA (91)A (91)—
InfrastructureB (86)A (90) +4.000
ComplianceB (85)B (82) -3.000
ContentD (67)C (74) +7.000
SustainabilityC (72)D (66) -6.000
MetricPreviousCurrentChange
Performance 25002700 +200
Accessibility 100009700 -300
Best Practices 77007700—
SEO 92009200—
PWA 00—
Desktop Performance 36004100 +500
Desktop Accessibility 1000010000—
Desktop Best Practices 96007700 -1900
Desktop SEO 92009200—
FCP 6.99 s5.20 s -1.79 s
LCP 22.40 s24.53 s +2.13 s
TBT 5.27 s4.40 s -867 ms
CLS 0.0260.018 -0.008
Desktop FCP 1.34 s1.30 s -47 ms
Desktop LCP 4.98 s3.61 s -1.37 s
Desktop TBT 961 ms766 ms -196 ms
Desktop CLS 0.0100.003 -0.006
TTFB †133 ms110 ms -23 ms
DNS †13 ms9 ms -3 ms
TLS †11 ms11 ms +0 ms
Connect †1 ms1 ms +0 ms
Total †133 ms110 ms -23 ms

† Timing metrics may vary by worker location and do not necessarily indicate site changes.

Projected vs. Actual

Previous
C 73
Projected
A 94
Actual
C 73
Fell short of projection
28 issues resolved since last audit
190 issues remaining
Resolving remaining issues could reach A

Estimate — actual results may vary

CRITICAL Broken link: https://www.allbirds.com/pages/canvas-cruiser-collection?... content
CRITICAL Page weighs 22.1 MB (16.8 MB transferred) performance
CRITICAL 3.98g CO2 per page view sustainability
CRITICAL 2 link(s) with no accessible text accessibility
CRITICAL 66 of 200 links are healthy content
CRITICAL 31 image-only link(s) without alt text accessibility
WARNING https://www.googletagmanager.com/gtag/js?id=AW-786...: 64 KB unused (45%) performance
WARNING Broken link: https://allbirds.at/pl/ content
WARNING Broken link: https://allbirds.de/fr/ content
WARNING https://www.googletagmanager.com/gtag/destination?...: 68 KB unused (40%) performance
WARNING 3.98g CO2 — above the median website (0.60g) sustainability
WARNING Broken link: https://allbirds.ch/fr/ content
WARNING Broken link: https://allbirds.li/fr/ content
WARNING https://www.allbirds.com/cdn/shop/t/4071/assets/Sc...: 2013ms CPU time performance
WARNING Broken link: https://allbirds.ch/ content
WARNING Broken link: https://allbirds.at/fr/ content
WARNING 319 HTTP requests — consider bundling or reducing performance
WARNING Third-party scripts: 19229ms (100% of total) performance
WARNING Broken link: https://www.allbirds.ie/ content
WARNING Third-party code accounts for 100% of page weight (16.8 MiB of 16.8 MiB) performance
WARNING Broken link: https://allbirds.de/cs/ content
WARNING https://www.googletagmanager.com/gtag/js?id=AW-736...: 891ms CPU time performance
WARNING Broken link: https://allbirds.at/it/ content
WARNING Multiple H1 headings (2 found) accessibility
WARNING Broken link: https://allbirds.at/sk/ content
WARNING https://www.googletagmanager.com/gtag/js?id=AW-935...: 64 KB unused (44%) performance
WARNING https://www.allbirds.com/cdn/shop/t/4071/assets/he...: 1311ms CPU time performance
WARNING Broken link: https://allbirds.li/ content
WARNING Trackers detected but no cookie policy found compliance
WARNING Broken link: https://www.allbirdsbenelux.nl/ content
WARNING Broken link: https://allbirds.de/ content
WARNING Broken link: https://allbirds.de/sk/ content
WARNING Broken link: https://allbirds.at/ content
WARNING Unattributable: 3416ms CPU time performance
WARNING Unexpected status code: HTTP 429 accessibility
WARNING Images are 5.3 MB — compress or use modern formats performance
WARNING Broken link: https://allbirds.de/pl/ content
WARNING External script from cdnjs.cloudflare.com lacks integrity attribute security
WARNING Broken link: https://allbirds.de/en/ content
WARNING Broken link: https://allbirds.de/it/ content
WARNING Broken link: https://allbirds.at/en/ content
WARNING https://www.googletagmanager.com/gtm.js?id=GTM-TH8...: 74 KB unused (41%) performance
WARNING https://popupform.allbirds.com/w37htfhcq2/vendor/f...: 69 KB unused (59%) performance
WARNING No privacy policy link detected compliance
WARNING Trackers detected but no privacy policy found compliance
CRITICAL 1 link(s) with no accessible text accessibility
CRITICAL Both www and non-www versions serve content infrastructure
CRITICAL 83 of 200 links are healthy content
CRITICAL Broken link: https://www.allbirds.com/pages/community-offers?a_ajs_eve... content
CRITICAL Page weighs 13.5 MB (8.4 MB transferred) performance
CRITICAL Broken link: https://www.allbirds.com/collections/sale-mens-shoes?a_aj... content
CRITICAL 1 non-essential cookie(s) set without consent banner compliance
WARNING https://www.allbirds.com/cdn/shop/t/4054/assets/Sc...: 3153ms CPU time performance
WARNING Multiple H1 headings (3 found) accessibility
WARNING No accessibility statement detected compliance
WARNING Unattributable: 2834ms CPU time performance
WARNING https://www.googletagmanager.com/gtag/js?id=AW-736...: 64 KB unused (45%) performance
WARNING 1.98g CO2 — above the median website (0.60g) sustainability
WARNING https://www.googletagmanager.com/gtag/destination?...: 67 KB unused (40%) performance
WARNING 311 third-party resources (100% of weight) performance
WARNING 1.98g CO2 per page view sustainability
WARNING Images are 4.7 MB — compress or use modern formats performance
WARNING https://cdn.trackjs.com/agent/v3/latest/t.js: 4488ms CPU time performance
WARNING GDPR Article 13 disclosure coverage: 4 / 8 categories compliance
WARNING https://www.googletagmanager.com/gtm.js?id=GTM-TH8...: 76 KB unused (42%) performance
WARNING https://popupform.allbirds.com/w37htfhcq2/vendor/f...: 68 KB unused (59%) performance
WARNING Third-party code accounts for 100% of page weight (8.4 MiB of 8.4 MiB) performance
WARNING 312 HTTP requests — consider bundling or reducing performance
WARNING No meta description tag found seo
WARNING https://www.googletagmanager.com/gtm.js?id=GTM-WWZ...: 946ms CPU time performance
WARNING Page weight 8.4 MB exceeds 1 MB target by 7.4 MB performance
WARNING Third-party scripts: 19705ms (87% of total) performance
WARNING https://www.googletagmanager.com/gtag/js?id=AW-786...: 63 KB unused (44%) performance
CRITICAL Broken link: https://www.allbirds.com/collections/mens?a_ajs_event=Min... content
CRITICAL Canonical target returns 429 seo
CRITICAL Broken link: https://www.allbirds.com/search?a_ajs_event=Navigation+Cl... content
CRITICAL Broken link: https://www.allbirds.com/pages/our-story?a_ajs_event=Navi... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-loungers?a_ajs_... content
CRITICAL Broken link: https://www.allbirds.com/collections/gift-cards?a_ajs_eve... content
CRITICAL Broken link: https://www.allbirds.com/collections/womens?a_ajs_event=M... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-mizzles?a_ajs_e... content
CRITICAL Broken link: https://www.allbirds.com/collections/sale-mens-apparel?a_... content
CRITICAL Broken link: https://www.allbirds.com/collections/womens-bestsellers?a... content
CRITICAL Broken link: https://www.allbirds.com/products/mens-cruiser-natural-bl... content
CRITICAL Broken link: https://www.allbirds.com/products/anytime-no-show-heel-gr... content
CRITICAL 8 button(s) with no accessible text accessibility
CRITICAL Broken link: https://www.allbirds.com/collections/mens-slippers?a_ajs_... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-sweatshirts-and... content
CRITICAL Broken link: https://www.allbirds.com/products/mens-dasher-nz-light-bu... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-apparel?a_ajs_e... content
CRITICAL Broken link: https://www.allbirds.com/pages/terralux-collection?a_ajs_... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-socks?a_ajs_eve... content
CRITICAL Broken link: https://www.allbirds.com/?a_ajs_event=Navigation+Clicked&... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens?a_ajs_event=Nav... content
CRITICAL Broken link: https://www.allbirds.com/pages/help?a_ajs_event=Navigatio... content
CRITICAL Broken link: https://www.allbirds.com/pages/dasher-nz-collection?a_ajs... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-new-arrivals?a_... content
CRITICAL Broken link: https://allbirds.com/account content
CRITICAL Broken link: https://www.allbirds.com/pages/varsity-collection?a_ajs_e... content
CRITICAL 8 control(s) without accessible label accessibility
CRITICAL Broken link: https://www.rerun.allbirds.com/?a_ajs_event=Navigation+Cl... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-sneakers?a_ajs_... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-tops-collection... content
CRITICAL Broken link: https://www.allbirds.com/collections/bags?a_ajs_event=Nav... content
CRITICAL Broken link: https://www.allbirds.com/products/allbirds-laces?a_ajs_ev... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-insoles?a_ajs_e... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-bestsellers?a_a... content
CRITICAL Broken link: https://www.allbirds.com/products/mens-varsity?a_ajs_even... content
CRITICAL Broken link: https://www.allbirds.com/products/anytime-ankle-sock?a_aj... content
CRITICAL Broken link: https://www.allbirds.com/products/mens-cruiser-canvas?a_a... content
CRITICAL og:image is not reachable content
CRITICAL Broken link: https://www.allbirds.com/products/mens-tree-runner-nz-med... content
CRITICAL Broken link: https://www.allbirds.com/products/mens-tree-runners?a_ajs... content
CRITICAL Broken link: https://www.allbirds.com/products/anytime-crew-sock?a_ajs... content
CRITICAL Broken link: https://www.allbirds.com/collections/mens-sandals?a_ajs_e... content
WARNING External script from cdn.shopify.com lacks integrity attribute security
WARNING form-action directive is missing security
WARNING External script from cdn.cookielaw.org lacks integrity attribute security
WARNING External script from jssdk.allbirds.com lacks integrity attribute security
WARNING Broken link: https://allbirds.com.my/ content
WARNING JavaScript is 2.1 MB — consider code splitting or lazy loading performance
WARNING Broken link: https://allbirds.sm/fr/ content
WARNING Broken link: https://allbirds.com.pl/en/ content
WARNING Broken link: https://allbirds.com.pl/fr/ content
WARNING Broken link: https://allbirds.cz/sk/ content
WARNING Broken link: https://allbirdsslovakia.sk/cs/ content
WARNING External script from cdn.jsdelivr.net lacks integrity attribute security
WARNING Broken link: https://allbirds.com.sg/ content
WARNING Broken link: https://allbirds.fr/cs/ content
WARNING Broken link: https://allbirds.mt/sk/ content
WARNING Broken link: https://allbirds.cz/fr/ content
WARNING Cross-Origin-Embedder-Policy header is missing security
WARNING Broken link: https://allbirds.cz/ content
WARNING External link from popupform.allbirds.com lacks integrity attribute security
WARNING Referrer-Policy header is missing security
WARNING External link from www.allbirds.com lacks integrity attribute security
WARNING Skip navigation link is missing (WCAG 2.4.1) accessibility
WARNING Broken link: https://allbirds.it/de/ content
WARNING Broken link: https://allbirds.com.pl/it/ content
WARNING Title is only 11 characters — consider expanding seo
WARNING Broken link: https://www.allbirds.com.au/ content
WARNING Broken link: https://allbirds.fr/ content
WARNING Broken link: https://allbirds.fr/sk/ content
WARNING Broken link: https://allbirds.it/fr/ content
WARNING Broken link: https://monorail-edge.shopifysvc.com content
WARNING No Permissions-Policy header security
WARNING 4 of 4 <nav> elements are unlabeled accessibility
WARNING Broken link: https://cdn.cookielaw.org/consent/undefined/OtAutoBlock.js content
WARNING Broken link: https://www.allbirds.lu/ content
WARNING Broken link: https://allbirds.mt/de/ content
WARNING Broken link: https://allbirds.fr/de/ content
WARNING Broken link: https://allbirds.cz/it/ content
WARNING External script from js.iterable.com lacks integrity attribute security
WARNING Broken link: https://allbirds.mt/fr/ content
WARNING Broken link: https://allbirds.com.pl/ content
WARNING Broken link: https://www.allbirds.co.nz/ content
WARNING Broken link: https://www.allbirds.ca/fr/ content
WARNING Broken link: https://www.allbirds.co.kr/ content
WARNING Broken link: https://allbirdsslovakia.sk/pl/ content
WARNING default-src directive is missing security
WARNING Broken link: https://www.allbirds.com.kw/ content
WARNING Broken link: https://allbirds.cz/de/ content
WARNING External script from cdn.trackjs.com lacks integrity attribute security
WARNING https://www.allbirds.com/: 2327ms CPU time performance
WARNING HSTS max-age is too short (7889238s, should be ≥ 31536000s) security
WARNING Broken link: https://allbirds.fr/pl/ content
WARNING Broken link: https://allbirds.sm/pl/ content
WARNING Broken link: https://allbirds.com.pl/de/ content
WARNING External script from shopify-extension.getredo.com lacks integrity attribute security
WARNING Broken link: https://allbirdsslovakia.sk/ content
WARNING Broken link: https://allbirdsslovakia.sk/fr/ content
WARNING External script from id-shop.govx.com lacks integrity attribute security
WARNING No favicon.ico at site root accessibility
WARNING Broken link: https://www.allbirds.ae/ content
WARNING Broken link: https://allbirds.com.ph/ content
WARNING Broken link: https://allbirdsslovakia.sk/en/ content
WARNING Broken link: https://allbirds.at/cs/ content
WARNING Broken link: https://allbirds.it/pl/ content
WARNING base-uri directive is missing security
WARNING Broken link: https://www.allbirds.ca/ content
WARNING Broken link: https://allbirds.it/en/ content
WARNING External script from www.googletagmanager.com lacks integrity attribute security
WARNING Broken link: https://www.allbirds.co.uk/ content
WARNING Broken link: https://allbirds.sm/en/ content
WARNING Broken link: https://allbirds.mt/cs/ content
WARNING Broken link: https://allbirds.com.pl/sk/ content
WARNING External script from cdn.gladly.com lacks integrity attribute security
WARNING Broken link: https://allbirds.sm/sk/ content
WARNING Cross-Origin-Opener-Policy header is missing security
WARNING Broken link: https://www.allbirds.be/ content
WARNING Broken link: https://allbirds.it/sk/ content
WARNING External script from superfiliate-cdn.com lacks integrity attribute security
WARNING Broken link: https://allbirds.mt/pl/ content
WARNING Broken link: https://allbirds.com.pl/cs/ content
WARNING 2 link(s) open in new tab without warning accessibility
WARNING Broken link: https://allbirds.cz/pl/ content
WARNING Broken link: https://allbirdsslovakia.sk/de/ content
WARNING External script from popupform.allbirds.com lacks integrity attribute security
WARNING External script from shop.app lacks integrity attribute security
WARNING Broken link: https://allbirds.fr/en/ content
WARNING Broken link: https://allbirds.it/ content
WARNING Broken link: https://allbirds.sm/ content
WARNING Broken link: https://www.allbirds.com/ content
WARNING Broken link: https://allbirds.fr/it/ content
WARNING Heading level skipped: H1 → H3 (missing H2) accessibility
WARNING Broken link: https://allbirds.sm/de/ content
WARNING Broken link: https://allbirds.mt/ content
WARNING Broken link: https://allbirds.it/cs/ content
WARNING Broken link: https://allbirds.mt/it/ content
WARNING External script from beacon.riskified.com lacks integrity attribute security
WARNING External script from cdn.amplitude.com lacks integrity attribute security
WARNING Broken link: https://www.allbirds.sa/ content
WARNING Permissions-Policy header is missing security
WARNING External script from www.allbirds.com lacks integrity attribute security
WARNING 1 control(s) rely on placeholder only accessibility
WARNING Broken link: https://allbirds.sm/cs/ content
WARNING Broken link: https://allbirds.cz/en/ content
WARNING Broken link: https://allbirdsslovakia.sk/it/ content
shopify-complexity-score
290 → 350
set-cookie
_shopify_essential=:AZ1ZTjipAAEA8gIEedg6_mOF2lH0Dl2Qmk1zjX0u0Vqa88lcOevLAduL4... → _shopify_essential=:AZ1sJXQMAAEANbfV-s-MuoZn4P4xVa0nyKk-LX7ptVd3gQZ92GkJbammK...

17 headers unchanged

+ cdnjs CDN
+ Snowplow Analytics Analytics
− Tailwind CSS Framework
core-js v3.37.0 → v2.6.12

29 technologies unchanged

Looking ahead

+21 pts
C (73) Could reach A (94)
Accessibility +30Performance +28Content +26Security +25Sustainability +14Compliance +10SEO +9

Estimate — actual results may vary (190 issues to fix)

Website improvement report — Allbirds

April 4, 2026 → April 8, 2026

C C 73 → 73 0 pts

28

Resolved

45

New issues

145

Still remaining

Financial summary

Investment delivered

$7,725 in development time

Investment remaining

$16,308 to complete the remaining items

Ongoing risk

$4/month in ongoing exposure

Figures are estimates based on local developer hourly rate, industry CPC, and regulatory fine ranges.

Performance by category

MetricBeforeAfterChange
Overall score73 (C)73 (C)0
Performance66 (D)72 (C)+6
Security77 (C)75 (C)-2
Accessibility52 (F)46 (F)-6
SEO91 (A)91 (A)0
Infrastructure86 (B)90 (A)+4
Compliance85 (B)82 (B)-3
Content67 (D)74 (C)+7
Sustainability72 (C)66 (D)-6

Resolved (28)

  • https://www.allbirds.com/cdn/shop/t/4054/assets/Sc...: 3153ms CPU time (Performance)

    → Page loads faster for users

  • 1 link(s) with no accessible text (Accessibility)

    → Improved usability for assistive technology users

  • Both www and non-www versions serve content (Infrastructure)

    → More reliable delivery

  • Multiple H1 headings (3 found) (Accessibility)

    → Improved usability for assistive technology users

  • No accessibility statement detected (Compliance)

    → Reduced regulatory exposure

  • Unattributable: 2834ms CPU time (Performance)

    → Page loads faster for users

  • https://www.googletagmanager.com/gtag/js?id=AW-736...: 64 KB unused (45%) (Performance)

    → Page loads faster for users

  • 83 of 200 links are healthy (Content)

    → Stronger social sharing and on-page quality

  • 1.98g CO2 — above the median website (0.60g) (Sustainability)

    → Lower carbon footprint per page view

  • https://www.googletagmanager.com/gtag/destination?...: 67 KB unused (40%) (Performance)

    → Page loads faster for users

  • 311 third-party resources (100% of weight) (Performance)

    → Page loads faster for users

  • 1.98g CO2 per page view (Sustainability)

    → Lower carbon footprint per page view

  • Images are 4.7 MB — compress or use modern formats (Performance)

    → Page loads faster for users

  • https://cdn.trackjs.com/agent/v3/latest/t.js: 4488ms CPU time (Performance)

    → Page loads faster for users

  • GDPR Article 13 disclosure coverage: 4 / 8 categories (Compliance)

    → Reduced regulatory exposure

…and 13 more resolved issue(s)

Recommended next steps (190)

  • Sprint 1

    Broken link: https://www.allbirds.com/pages/canvas-cruiser-collection?... (Content)

  • Sprint 1

    Page weighs 22.1 MB (16.8 MB transferred) (Performance)

  • Sprint 1

    3.98g CO2 per page view (Sustainability)

  • Sprint 1

    2 link(s) with no accessible text (Accessibility)

  • Sprint 1

    66 of 200 links are healthy (Content)

  • Sprint 1

    31 image-only link(s) without alt text (Accessibility)

  • Sprint 1

    Broken link: https://www.allbirds.com/collections/mens?a_ajs_event=Min... (Content)

  • Sprint 1

    Canonical target returns 429 (SEO)

  • Sprint 1

    Broken link: https://www.allbirds.com/search?a_ajs_event=Navigation+Cl... (Content)

  • Sprint 1

    Broken link: https://www.allbirds.com/pages/our-story?a_ajs_event=Navi... (Content)

  • Sprint 1

    Broken link: https://www.allbirds.com/collections/mens-loungers?a_ajs_... (Content)

  • Sprint 1

    Broken link: https://www.allbirds.com/collections/gift-cards?a_ajs_eve... (Content)

  • Sprint 1

    Broken link: https://www.allbirds.com/collections/womens?a_ajs_event=M... (Content)

  • Sprint 1

    Broken link: https://www.allbirds.com/collections/mens-mizzles?a_ajs_e... (Content)

  • Sprint 1

    Broken link: https://www.allbirds.com/collections/sale-mens-apparel?a_... (Content)

…and 175 more recommended item(s)

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