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Amazon Advertising adoption & performance trends

2 quarters of aggregate data

Unique domains per quarter

Amazon Advertising -- Unique domains per quarterAmazon Advertising -- Unique domains per quarter066132198264Q2 '26Q3 '26

Median composite score

Amazon Advertising -- Median composite scoreAmazon Advertising -- Median composite score0255075100Q2 '26Q3 '26

Median Lighthouse performance

Amazon Advertising -- Median Lighthouse performanceAmazon Advertising -- Median Lighthouse performance0255075100Q2 '26Q3 '26

Median Lighthouse accessibility

Amazon Advertising -- Median Lighthouse accessibilityAmazon Advertising -- Median Lighthouse accessibility0255075100Q2 '26Q3 '26

How this is calculated

Each point is the median across all public Amazon Advertising audits completed that quarter. Quarters with fewer than 3 audits are skipped.

Learn more about our methodology →

Raw data

QuarterUnique domainsCompositePerformanceAccessibility
Q2 '26240713087
Q3 '263793686